M.smsc in Mass Communication

8/22/2019 M.smsc in Mass Communication

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KarnatakaStateOpenUniversityMysore,Karnataka 570006

InAssoiation!it"#SAI$M

Sy%%a&'s

(orMasterofSieneMass

)o**'niationan+,o'rna%is*


2/23

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M.SC.INMASSCOMMUNICATIONANDJOURNALISM

Year-ICODE SUBJECT CREDITS

MCJ-011 PrintMedia 6

MCJ-012 Med iainIndia 6

MCJ-01 C!""#ni$ati!nT%e!r&'Re(ear$% 6

MCJ-01) Med iaP!*i$&'te$%n!*!+& 6

MCJ-01, A*iedC!""#ni$ati!n

T!ta* 2

Year-II

CODE SUBJECT CR

EDITSMCJ-021 Se$ia*i/edC!""#ni$ati!n 6

MCJ-022 Med iaAre$iati!n'Re(ear$% 6

MCJ-02 C!""#ni$ati!nDi"en(i!n( 6

MCJ-02) C#rrentA00air('S!$ia*I((#e( 6

MCJ-02, C!""#ni$ati!nSi**(

T!ta* 2

Detai*edS&**a#(

Year-I

MCJ-011 Print Media

Se$ti!n-13%ati(Ne4(

Unit-1De0initi!n(

Unit-2 Nat#re!0Ne4(

Unit-5#a*itie(!0Ne4(Ne4(7a*#e

Unit-)8ard'S!0tNe4(.Orientati!n'Per(e$ti9e

Unit-,O:e$ti9it&';airne((

Unit-6Ne4(a(ar!$e((

Unit-


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Unit-10 St!rie(!08i+%Intere(t-Ce*erit&J!#rna*i("e

Unit-11Trend(InM!dern:!#rna*i("

Unit-12 In0*#en$e!0T7$%anne*(!n(eri!#(ne4(re!rtin+inrint "edia

Unit-1Sen(ati!na*i("'Entertain"ent.

Se$ti!n-2Ne4(MediaOerati!n(

Unit-1)8!4ne4("edia0#n$ti!n(>

Unit-1,T%reeM!de(!0Dai*&J!#rna*i("

Unit-16 Nati!na* "edia - 8!4 it nati!na*i(e( t%e

ne4(> Unit-1


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Unit-1(e*e$ti!n!0(#:e$t

Unit-2di00erent t&e(!0%!t!+ra%(-a$ti!n

Unit- %!t!editin+-r!$ed#re

Unit-)i$t#re(0!rne4(aer(and"a+a/ine(

Unit-, de9e*!in+%!t!+ra%er(@"an#a*and$!"#teri/ed%!t!+ra%&.

Se$ti!n-,Editin+

Unit-6Nat#reandneed0!r editin+

Unit-


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Unit-,2 $!*!#r %!t!+ra%&

Unit-, i"a$t!0te$%n!*!+&

Unit-,) ra$ti$a*0ie*da((i+n"ent(andt%eire9a*#ati!n.

Re0eren$e B!!(-

1.Ar!a$%e(t!"edia*itera$&a%and!!&ArtSi*9er*attJane;err&Barara;inan.

2.T%ea"i9a*ent4e*$!"erint"edia# *i$!ini!nandi""i+rati!n&Rita Ja"e(Si"!nS#(an8.A*eander

.Media(e**in+r!ad$a(t$a*erintandintera$ti9e&C%ar*e(3arnerJ!(e%B#$%"an

MCJ-012MediainIndia

Se$ti!n-1 8i(t!r&

Unit-1E9!*#ti!n!0IndianPre((

Unit-2C!*!nia*CP!(t-$!*!nia*e$!n!"i$(tr#$t#re

Unit-!*iti$a*$!nteBtO08i$e&D(a/ette

Se$ti!n-2 MediaLa4(inIndia

Unit-)IndianrintMediaint%e$!nteBt!0*!a*i/ati!n

Unit-, C!&ri+%tA$t

Unit-6Re$entIndianLa4(

Unit-


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Se$ti!n-,Ne4MediainIndia

Unit-1Te$%n!*!+ie(

Unit-1) ;!r"andC#*t#re

Reeren$e B!!(-

1.Traditi!na*0!*"ediainIndia.&S%&a"Par"ar

2.Mediaand(!$ia**ieinIndia.&B.G.Pra(ad

.Media"ana+e"entinIndia.&DiaarPani+ra%&Pra(annaG.Bi(4a(r!&

MCJ-01C!""#ni$ati!nT%e!r&'Re(ear$%

Se$ti!n-1Ma((Media+r!4t%ande"er+en$e!0ne4"edia

Unit-1Ne4"ed iaa#dien$e(

Unit-2"ediadi9er(i0i$ati!n

Unit-"ediai"a$t!nS!$iet&

Unit-)$!r!rate"edia!:e$ti9e(

Unit-,d&(0#n$ti!n(!0"edia

Unit-6 S!$ia*e$!n!"i$andC#*t#ra*i((#e(

Unit-


7/23

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Se$ti!n-MediaU(e(andE00e$t(

Unit-1,Media+r!4t%andt%ee9!*#ti!n!0ne4a#dien$e(

Unit-16 a#d ien$e0ra+"entati!n

Unit-1


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Unit-6$ate+!rie(!0ad!ter(

Unit-


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Unit-1) and%ia(aJ!#rna*i(t.

Se$ti!n-C%ara$teri(ti$(!0t%eEn+*i(%re((

Unit-1,Ti"e(!0India

Unit-16T%eTri#ne

Unit-1


10/23

Unit-,T%e3!rin+J!#rna*i(t(a$t(!01=,,1=,6and1=,

Unit-64a+e!ard0!r:!#rna*i(t(

Unit-


11/23

Unit-= N!n-9era*

Unit-10P!*iti$a*C!""#ni$ati!n

Unit-11Ne4C!""#ni$ati!nte$%n!*!+ie(andt%ee"er+in+trend

Unit-12+*!a*andIndian$!ntet

Se$ti!n-2Pr!$e((!0C!""#ni$ati!n

Unit-1S!#r$eMa((a+eC%anne*Re$ei9er;eeda$En$!derDe$!der

Unit-1) N!i(ein$!""#ni$ati!n

Unit-1, t&e(!0n!i(e

Unit-16 Ba(i$M!de*(inC!""#ni$ati!n

Unit-1


12/23

Unit-0C!""#ni$ati!n! *i$ie(i((#e(and;#t#rede9e*!"ent(

Se$ti!n-,Ma((C!""#ni$ati!n

Unit-1C%ara$teri(ti$(

Unit-2Ma(("ediaFr!4t%Ne4"ed ia$!nteta$$e((6$!ntr!*and#(e

Unit-;#n$ti!n(!0Ma(($!""#ni$ati!nFin0!r"ati!ned#$ati!nandentertain"entS!$ia*N!r"Stat#($!n0erra*

Unit-)Pri9ati/ati!nM!n!!*i/ati!nCana*i/ati!n In!$#*ati!n

Unit-,Ma(((!$iet&andMa(($#*t#re.-D&(0#n$ti!n((tere!t& in+$#*t#ra* a*ienati!n

Unit-6i"a$t!n$%i*dren

Unit-


13/23

Se$ti!n-C!""#ni$ati!na(internati!na*!4er

Unit-=Ne4re(i(tan$et!internati!na*r!a+anda

Unit-10 3!r*dattern(!0e*ite"edia

Unit-11$r!(($!"ari(!n(

Unit-12Ne4C!""#ni$ati!nte$%n!*!+&

.

Se$ti!n-)Ta$ti$a*Inter9enti!n(

Unit-1MediaRe*ati!n(HNe4(r!!"'re(("ana+e"ent

Unit-1) Cri(i(C!""#ni$ati!n

Unit-1,N!n-re((re*ated(!$ia*-"edia!#trea$%initiati9e(

Unit-16Di+ita*PRFB*!++in+4e2(ite3ritin+(#!rt

Unit-1


14/23

Unit-)$#*ti9ati!nt%e!r&

Unit-,0#n$ti!na*i(tar!a$%

Unit-6U(erandratii$ati!nt%e!r&

Unit-


15/23

Unit-2)E9a*#ati!n

Se$ti!n-


16/23

Unit-1) T%eInter$!nne$tedRe*ati!n(%i!0Y!#r;re?#en$&andt%eEner+&;ie*d

Unit-1, Uti*i/in+Ei(tin+Pat%4a&(!0Li+%t

Unit-16 Y!#rC%!i$et!C!nne$tt!t%e 8i+%e(tState!0C!n($i!#(ne((

Unit-1


17/23

Se$ti!n-,T%eM!"ent !0Tran(iti!nandPrearedne((

Unit-T%eTran(iti!nPain0#* 9(.Rere(%in+

Unit-)Mini"#"Le9e*!0A4arene((0!raS"!!t%Tran(iti!n

Unit-,A"*i0i$ati!n!0Den(itie(d#rin+t%eTran(iti!nTaeAd9anta+e!0t%i(O!rt#nit&t!E9!*9e

Unit-6A((i(tin+t!Re9ea*t%eTr#eLi+%tinA**

Unit-


18/23

Unit-) t%e t%ree4!r*d(


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#n it-, t%eri+%tt!de9e*!"ent

#n it-6 Nati!na*De9e*!"ent

Unit-< C!"!nent(!0Nati!na*De9e*!"ent(#""ar&

Se$ti!n-C#*t#reandS!$iet&

Unit


20/23

Unit-2P!#*ati!nSt#$t#reA+eandSeC!"!(iti!n

Se$ti!n-Dr#+andA*$!%!*i("Ed#$ati!nPre9enti!nandC!ntr!*

Unit-2)Nat#re!0Deenden$e

Unit-2, Dr#+(inC!nte"!rar&S!$iet&

Unit-26Ca#(e(!0Dr#+A#(eandDeenden$&

Unit-2


21/23

Se$ti!n-)Ten(e(

Unit-11Intr!d#$ti!nPre(entTen(eHSi"*ePre(entTen(ePre(entC!ntin#!#(Ten(ePre(ent Pere$t

Ten(ePre(ent Per0e$tC!ntin#!#(Ten(e

Unit-12 Pa(t Ten(eHSi"*e Pa(t Ten(e Pa(t C!ntin#!#( Ten(e Pa(t Pere$t Ten(e6 Pa(t Pere$t

C!ntin#!#(Ten(e

Unit-1 ;#t#reTen(eHSi"*e;#t#reTen(e;#t#reC!ntin#!#(Ten(e6;#t#rePere$tTen(e;#t#re

Pere$tC!ntin#!#(Ten(e

Unit-1)M!da*A#i*iar&7er(HC!#*d3!#*d

Se$ti!n-,Deate(

Unit-1,Intr!d#$ti!n

Unit-16 Deate(T&e(!0Deate(

Unit-1


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Se$ti!n-Para+ra%andr$i(4ritin+

Unit-0Intr!d#$ti!n

Unit-1Para+ra%Part(!0aPara+ra%

Unit-2 T&e( !0 Para+ra%HDe($riti9e Para+ra% E*anat!r& Para+ra% E9a*#ati9e Para+ra%

C*a((i&in+Para+ra%C!"arati9eandC!ntra(tin+6Se?#en$in+Para+ra%C%!i$ePara+ra%

Unit-3ritin+aPara+ra%HT%ePre4ritin+Sta+eT%e3ritin+Sta+eT%eEditin+Sta+e

Unit-) Pre$i(6!a*(!0aPr$i(

Unit-, ;eat#re(!0aPre$i(

Se$ti!n-=Re(#"e3ritin+

Unit-6Intr!d#$ti!nRe(#"e3ritin+

Unit-


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Unit-)Parti$iatin+inDi($#((i!n

Unit-)=Deate(

Unit-,0 C!n0eren$e

Unit-,1Inter9ie4

Unit-,2 Para*in+#i(ti$;eat#re(H7!i$e3!rdStre((6MiedSi+na*(

Se$ti!n-1In0!r"a*C!n9er(ati!n

Unit-,Intr!d#$ti!n

Unit-,)In0!r"a*C!""#ni$ati!nIn!r"a*C!""#ni$ati!nNet4!r(6

Unit-,,I"!rtan$e

HCa(eT%eP%ant!"S&(te"

Unit-,6C%ara$teri(ti$(!0!!dC!n9er(ati!nAi"(

Se$ti!n-1)B#(ine((C!rre(!nden$e

Unit-,

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M.smsc in Mass Communication