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monitoraggio
business intelligence resources
communication
SMS
purchase influence
social networking
brand reputation
You Tube
Web 2.0
review online
Case studyBoehringer Buscofen creative
crowdsourcing
monitoraggio
business intelligence resources
communication
SMS
purchase influence
social networking
brand reputation
You Tube
Web 2.0
review online
codice a barre
Ehm!
Conversation: is there anything more human?
From conversation to knowledge
and
Madame de Raimboullet and
her Chambre Bleue
The most challenging goal for corporations?
Metrics
How much a conversation between friends costs?
Or what is its value?
Target or People
Consumers or Clients
Roi or Benefits?
Conversation is human
Listening has to be human as well
The human touch
www.gr8balls.blogspot.com
www.triggerandfreewheel.com
Still one question to answer
Why are you
monitoring social media ?
1. Real time
2. 24/7
3. Comprehensive
4. Statistically predictable
CRM monitoring
1. Given timeframe
2. Top down
3. Looking behind
4. Focus more on issues and their holders
Reputation
1. No time definition
2. Analytical
3. Looking forward
4. Focus on trend concepts, ideas rather than people
Business intelligence
Business intelligence monitoring
Consumers’ insights
Buscofen is THE remedy
for menstrual pains
Photo: Gayle_T from Flickr
Baby, it will pass by..It’s like when the first Buscofen pill effect is gone and still you haven’t got another one…think about it…and you’ll get better
soon
Mozartina 88
Consumers’ insight - Passerà Baby
Feature Claim Output
Consumers’ insight - Passerà Baby
It works
It’s fast
Non aggressive
passerà Baby… it will get better soon It’s like when the first Buscofen pill effect is gone and still you haven’t get another one
It works
Pain between two pills goes away fast
You can get more than one pill without any problem
“Days and nights…Be honest, the menstrual cycle is God’s revenge on men
Sweet creatures turned into evilish being…Must be stoical! Well, may I express once
more my love for Buscofen?
Antonio Savethepellessa
Consumers’ insight - San Buscofen
Feature Claim Output
Consumers’ insight - San Buscofen
It works
Positive collateral effects
Sweet creatures turned into evilish being!
We must be patient. Anyway, let me express my love for Buscofen
It drives back to their best our wife, girlfriends, fiancees
Passerà Baby
Focus on product and its effect
More rational
Empathy between women and women
Action - Concepts vis-à-vis
San Buscofen
More balanced between direct and collateral effects
More ironic
Empathy between men and women
Works fine on non users
Clear proposition
+ 19%
The test resultSan Buscofen vs. other copy
Clear proposition
+ 19%
The test resultSan Buscofen vs. other copy
It works
+ 17%
Clear proposition
+ 19%
The test resultSan Buscofen vs. other copy
It works
+ 17%
Fast acting
+ 19%
+ 20%
Business facts
Within the first two weeks flight of adv sales were up
+ 7%
Business facts
The average increase of sales was
+ 100%
Business facts
Awareness Women 25/40
