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7/30/2019 MSCSD M8021A
1/15
KI/ERA/LK/M Fadi Pharaon
High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSD
Product Marketing - Product Unit Digital Switching, Systems and ApplicationsProduct Marketing - Product Unit Digital Switching, Systems and Applications
4 Time Slots !4 Time Slots !4 Time Slots !
1 6 7 85432
H igh S peed C i rcui t S wi tched D ata !H igh S peed C i rcui t S wi tched D ata !H igh S peed C i rcui t S wi tched D ata !Integrated
DirectAccess
Integrated
DirectAccess
IntegratedDirectAccess
7/30/2019 MSCSD M8021A
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HSCSDDescription
HSCSDDescription
11 8833 7755 664422
Up to 4 timeslots can be used in order to offer data speeds up
to 38.4kbps!
Dynamic allocation of timeslots during the connection issupported
Information of timeslots used during the connectionis continuously reported to the MSC for charging purposes
Ericsson will offer downgrading possibility leading tooptimum usage of the radio capacity! (i.e. the network as well
as the terminal can initiate the decrease / increase of allocatedtimeslots).
Note: Multislot fax is not supported in R7
Up to 4 timeslots can be used in order to offer data speeds up
to 38.4kbps!
Dynamic allocation of timeslots during the connection issupported
Information of timeslots used during the connectionis continuously reported to the MSC for charging purposes
Ericsson will offer downgrading possibility leading tooptimum usage of the radio capacity! (i.e. the network as well
as the terminal can initiate the decrease / increase of allocatedtimeslots).
Note: Multislot fax is not supported in R7
High Speed Circuit Switched Data - HSCSDTechnical description
High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDTechnical descriptionTechnical description
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High Speed Circuit Switched Data - HSCSDSupported data bit ratesHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDSupported data bit ratesSupported data bit rates
PSTN connections (analogue modems) supporting: V.32bis modems (up to 14.4kbps)
19.2kbps data rate
V.34 modems (up to 28.8kbps)this applies to asynchronous Transparent and Non-Transparent and
synchronous Transparent
ISDN connections using V.110 rate adaptation supporting: 14.4kbps, 19.2kbps, 28.8kbps and 38.4kbps for asynchronous
14.4kbps, 19.2kbps, 28.8kbps for synchronous
up to 38.4kbps for synchronous transparent
HDLC encapsulation supporting up to 38.4kbps forNon-Transparent
PSTN connections (analogue modems) supporting: V.32bis modems (up to 14.4kbps)
19.2kbps data rate
V.34 modems (up to 28.8kbps)this applies to asynchronous Transparent and Non-Transparent and
synchronous Transparent
ISDN connections using V.110 rate adaptation supporting: 14.4kbps, 19.2kbps, 28.8kbps and 38.4kbps for asynchronous
14.4kbps, 19.2kbps, 28.8kbps for synchronous
up to 38.4kbps for synchronous transparent
HDLC encapsulation supporting up to 38.4kbps forNon-Transparent
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High Speed Circuit Switched Data - HSCSDRadio interfaceHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDRadio interfaceRadio interface
When a HSCSD connection is set up, the subscriberstates his wanted Air Interface User Rate (AIUR)
which the network then tries to set up.
For a Transparent data connection the given AIURmust equal the demanded for the connection to beset up.
A Non-Transparent data connection may be set up
although the demanded AIUR is not met initially. Thenetwork will then continuously try to increase the no.of used timeslots in order to fulfil the user requested
AIUR
A user can change his demanded AIUR during aNon-Transparent call but not during a Transparent
one.
Note: Extended range cells will not support HSCSD.
When a HSCSD connection is set up, the subscriberstates his wanted Air Interface User Rate (AIUR)
which the network then tries to set up.
For a Transparent data connection the given AIURmust equal the demanded for the connection to beset up.
A Non-Transparent data connection may be set upalthough the demanded AIUR is not met initially. Thenetwork will then continuously try to increase the no.of used timeslots in order to fulfil the user requested
AIUR
A user can change his demanded AIUR during aNon-Transparent call but not during a Transparent
one.
Note: Extended range cells will not support HSCSD.
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High Speed Circuit Switched Data - HSCSDCharging issuesHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDCharging issuesCharging issues
A HSCSD user could be charged in manyways: Charging can be carried out strictly on thenumber of timeslots used
Charging could be based on the averagetimeslot usage
A premium to the data subscription could beincurred regardless of the actual number oftimeslots used
Volume based charging can be applied (ifHSCSD is implemented together with the
integrated Direct Access solution
A HSCSD user could be charged in manyways: Charging can be carried out strictly on thenumber of timeslots used
Charging could be based on the averagetimeslot usage
A premium to the data subscription could beincurred regardless of the actual number oftimeslots used
Volume based charging can be applied (ifHSCSD is implemented together with the
integrated Direct Access solution
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High Speed Circuit Switched Data - HSCSDTerminalsHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDTerminalsTerminals
Asymmetric mobiles will be available mainly due to thecomplexity of designing low cost HSCD symmetric mobiles
The cost is in the need for duplex filter
A costly part is power, e.g. it is more costly to be ableto transmit on 3 than 2 timeslots. Receiving is not so
power consuming
Since asymmetric mobiles are cheaper to manufacture, thenthe threshold for end users to start using HSCSD would belower
Most communication applications, for example Internetaccess,are downlink based, thus suitable for asymmetricmobiles
Asymmetric mobiles will be available mainly due to thecomplexity of designing low cost HSCD symmetric mobiles
The cost is in the need for duplex filter
A costly part is power, e.g. it is more costly to be ableto transmit on 3 than 2 timeslots. Receiving is not so
power consuming
Since asymmetric mobiles are cheaper to manufacture, thenthe threshold for end users to start using HSCSD would belower
Most communication applications, for example Internetaccess,are downlink based, thus suitable for asymmetric
mobiles
7/30/2019 MSCSD M8021A
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KI/ERA/LK/M Fadi Pharaon
High Speed Circuit Switched Data - HSCSDLow infrastructure requirements!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDLow infrastructure requirements!Low infrastructure requirements!
Hardware Software
The DTI On top of the basic data BS, the followingfeatures are needed:
NF457.1 (HSCSD)
NF484.1 (HSCSD in HLR)
Hardware Software
Subrate Switch NF311.1 Dynamic allocation of transcoderresources
NF438.1 HSCSD
Hardware Software
RBS200 SPP respectively SPU+, andSPU+ with SPERBS2000 macro as well as RBS2000
micro support HSCSD.RBS2301 supports HSCSD.
SS
BSS
B
TS
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High Speed Circuit Switched Data - HSCSDAnswers all kinds of strategies!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDAnswers all kinds of strategies!Answers all kinds of strategies!
market profiling
corporate targeting promotion and brand name
a way to reduce churn
to improvemarket image
an entry gate to theworld ofWireless Data
a competitive edge over
competing operators
a profitable and cost-efficient
service
Pave the path for the eventual introductionof GPRS / EDGE or UMTS
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High Speed Circuit Switched Data - HSCSDBenefitsHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDBenefitsBenefits
Current installed base of data customers
Mobile offices, will be even more attractive
Large corporate accounts
Intranet remote connections through GSM
Attract new customers
Prepare the market, your organization, and the distribution channels
Competition
Current installed base of data customers
Mobile offices, will be even more attractive
Large corporate accounts
Intranet remote connections through GSM
Attract new customers
Prepare the market, your organization, and the distribution channels
Competition
7/30/2019 MSCSD M8021A
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KI/ERA/LK/M Fadi Pharaon
High Speed Circuit Switched Data - HSCSDSales Arguments towards the end-userHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDSales Arguments towards the end-userSales Arguments towards the end-user
During the first phase, non-price sensitive endusers will be attracted by HSCSD:
Senior business managers Field sales personnel
Emergency services engineers
Delivery and dispatch personnel Key business professionals including IT, consultants, architects, accountants, and medical
and legal personnel
HSCSD will make it possible to use new applications requiring higherspeeds; for example video surveillance. Some examples of video usage are:
Remote monitoring of robot processes
Digital police helmets equipped with digital cameras sending live footage from the locationof the accident
During the first phase, non-price sensitive endusers will be attracted by HSCSD:
Senior business managers Field sales personnel
Emergency services engineers
Delivery and dispatch personnel Key business professionals including IT, consultants, architects, accountants, and medical
and legal personnel
HSCSD will make it possible to use new applications requiring higherspeeds; for example video surveillance. Some examples of video usage are:
Remote monitoring of robot processes
Digital police helmets equipped with digital cameras sending live footage from the locationof the accident
7/30/2019 MSCSD M8021A
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KI/ERA/LK/M Fadi Pharaon
High Speed Circuit Switched Data - HSCSDMarketing ideasHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDMarketing ideasMarketing ideas Radisso
n
RadissonHotelSupportsHSCSD
HotelSupportsHSCSD
Each minute of HSCSD air time givesEach minute of HSCSD air time gives
you 10 extra bonus points with SAS !!you 10 extra bonus points with SAS !!
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HSCSDHSCSD
GPRSGPRS
SMSSMS
Real-time appsReal-time apps
(video, ind. process(video, ind. process
monitoring, etc.)monitoring, etc.)
Web browsing withWeb browsing with
a know purposea know purpose
File transferFile transfer
Database (Intranet)Database (Intranet)
updateupdate Large data handlingLarge data handling
Sporadic WebSporadic Web
surfingsurfing
AdvertisementAdvertisement
Vertical appsVertical apps
EntertainmentEntertainment
appsapps
Consumer appsConsumer apps
GSM IntranetGSM Intranet
Content andContent and
Information & ProvisionInformation & Provision
Alarms and eventAlarms and event
handlershandlers
NotificationsNotifications
E-mailE-mail
Telemetry
Telemetry
Point
ofSale
Point
ofSale
Burstya
pps
Burstya
pps
CommonCommon
High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS
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H S C S D & G P R SH S C S D & G P R S
True Packet Data Service
No call setup time
Ideal for corporate Network & Internet
More efficient use of radio channel
for bursty traffic Broadcast & Multicast
True Packet Data Service
No call setup time
Ideal for corporate Network & Internet
More efficient use of radio channelfor bursty traffic
Broadcast & Multicast
More efficient for non-bursty traffic(file transfer, fax...)
Once connected, the QoS and the
performance are guaranteed
Low Latency when connected
Low threshold to start using (currentremote access appl. work without
modification)
More efficient for non-bursty traffic(file transfer, fax...)
Once connected, the QoS and the
performance are guaranteed
Low Latency when connected
Low threshold to start using (currentremote access appl. work without
modification)
An optimal wireless data
platform that covers all needs
An optimal wireless data
platform that covers all needs
High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS
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Smart
API
Smart
API
Application
Application
Profile
Profile
I prioritize:
Low CostHigh Performance
Low LatencyBroadcast
I prioritize:
Low CostHigh PerformanceLow LatencyBroadcast
Web browsing
File Transfer
Telemetry
Web browsing
File Transfer
Telemetry
Mostappropriate
bearer
MostMost
appropriateappropriate
bearerbearer
HSCSDHSCSDHSCSD
USSDUSSDUSSD
GPRSGPRSGPRS
SMSSMSSMS
High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS
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Claim: HSCSD is a capacity monster !Answer: The allocation of the TSs is dynamic. Voice prioritization is
implemented in the network.Use HSCSD to fill any eventually idle capacity !
Claim: HSCSD is difficult to charge !
Answer: It is true that the QoS cannot be guaranteed (due to the dynamicallocation of the TSs). However, a fixed rate scheme might beapplicable (for instance 2*TS) for any HSCSD data session.
Claim: Why not wait for GPRS ?Answer: Sure, you can do that. Keep your data penetration as low as 1%.
Do not invest in increasing your local wireless data marketknowledge. Do not enhance your organization's competence.Confusingly mix technologies with services.
Claim: HSCSD is a capacity monster !Answer: The allocation of the TSs is dynamic. Voice prioritization is
implemented in the network.Use HSCSD to fill any eventually idle capacity !
Claim: HSCSD is difficult to charge !
Answer: It is true that the QoS cannot be guaranteed (due to the dynamicallocation of the TSs). However, a fixed rate scheme might beapplicable (for instance 2*TS) for any HSCSD data session.
Claim: Why not wait for GPRS ?Answer: Sure, you can do that. Keep your data penetration as low as 1%.
Do not invest in increasing your local wireless data marketknowledge. Do not enhance your organization's competence.Confusingly mix technologies with services.
High Speed Circuit Switched Data - HSCSDHSCSD perceived challenges are solved!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD perceived challenges are solved!HSCSD perceived challenges are solved!