MSCSD M8021A

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    High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSD

    Product Marketing - Product Unit Digital Switching, Systems and ApplicationsProduct Marketing - Product Unit Digital Switching, Systems and Applications

    4 Time Slots !4 Time Slots !4 Time Slots !

    1 6 7 85432

    H igh S peed C i rcui t S wi tched D ata !H igh S peed C i rcui t S wi tched D ata !H igh S peed C i rcui t S wi tched D ata !Integrated

    DirectAccess

    Integrated

    DirectAccess

    IntegratedDirectAccess

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    HSCSDDescription

    HSCSDDescription

    11 8833 7755 664422

    Up to 4 timeslots can be used in order to offer data speeds up

    to 38.4kbps!

    Dynamic allocation of timeslots during the connection issupported

    Information of timeslots used during the connectionis continuously reported to the MSC for charging purposes

    Ericsson will offer downgrading possibility leading tooptimum usage of the radio capacity! (i.e. the network as well

    as the terminal can initiate the decrease / increase of allocatedtimeslots).

    Note: Multislot fax is not supported in R7

    Up to 4 timeslots can be used in order to offer data speeds up

    to 38.4kbps!

    Dynamic allocation of timeslots during the connection issupported

    Information of timeslots used during the connectionis continuously reported to the MSC for charging purposes

    Ericsson will offer downgrading possibility leading tooptimum usage of the radio capacity! (i.e. the network as well

    as the terminal can initiate the decrease / increase of allocatedtimeslots).

    Note: Multislot fax is not supported in R7

    High Speed Circuit Switched Data - HSCSDTechnical description

    High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDTechnical descriptionTechnical description

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    High Speed Circuit Switched Data - HSCSDSupported data bit ratesHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDSupported data bit ratesSupported data bit rates

    PSTN connections (analogue modems) supporting: V.32bis modems (up to 14.4kbps)

    19.2kbps data rate

    V.34 modems (up to 28.8kbps)this applies to asynchronous Transparent and Non-Transparent and

    synchronous Transparent

    ISDN connections using V.110 rate adaptation supporting: 14.4kbps, 19.2kbps, 28.8kbps and 38.4kbps for asynchronous

    14.4kbps, 19.2kbps, 28.8kbps for synchronous

    up to 38.4kbps for synchronous transparent

    HDLC encapsulation supporting up to 38.4kbps forNon-Transparent

    PSTN connections (analogue modems) supporting: V.32bis modems (up to 14.4kbps)

    19.2kbps data rate

    V.34 modems (up to 28.8kbps)this applies to asynchronous Transparent and Non-Transparent and

    synchronous Transparent

    ISDN connections using V.110 rate adaptation supporting: 14.4kbps, 19.2kbps, 28.8kbps and 38.4kbps for asynchronous

    14.4kbps, 19.2kbps, 28.8kbps for synchronous

    up to 38.4kbps for synchronous transparent

    HDLC encapsulation supporting up to 38.4kbps forNon-Transparent

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    High Speed Circuit Switched Data - HSCSDRadio interfaceHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDRadio interfaceRadio interface

    When a HSCSD connection is set up, the subscriberstates his wanted Air Interface User Rate (AIUR)

    which the network then tries to set up.

    For a Transparent data connection the given AIURmust equal the demanded for the connection to beset up.

    A Non-Transparent data connection may be set up

    although the demanded AIUR is not met initially. Thenetwork will then continuously try to increase the no.of used timeslots in order to fulfil the user requested

    AIUR

    A user can change his demanded AIUR during aNon-Transparent call but not during a Transparent

    one.

    Note: Extended range cells will not support HSCSD.

    When a HSCSD connection is set up, the subscriberstates his wanted Air Interface User Rate (AIUR)

    which the network then tries to set up.

    For a Transparent data connection the given AIURmust equal the demanded for the connection to beset up.

    A Non-Transparent data connection may be set upalthough the demanded AIUR is not met initially. Thenetwork will then continuously try to increase the no.of used timeslots in order to fulfil the user requested

    AIUR

    A user can change his demanded AIUR during aNon-Transparent call but not during a Transparent

    one.

    Note: Extended range cells will not support HSCSD.

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    High Speed Circuit Switched Data - HSCSDCharging issuesHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDCharging issuesCharging issues

    A HSCSD user could be charged in manyways: Charging can be carried out strictly on thenumber of timeslots used

    Charging could be based on the averagetimeslot usage

    A premium to the data subscription could beincurred regardless of the actual number oftimeslots used

    Volume based charging can be applied (ifHSCSD is implemented together with the

    integrated Direct Access solution

    A HSCSD user could be charged in manyways: Charging can be carried out strictly on thenumber of timeslots used

    Charging could be based on the averagetimeslot usage

    A premium to the data subscription could beincurred regardless of the actual number oftimeslots used

    Volume based charging can be applied (ifHSCSD is implemented together with the

    integrated Direct Access solution

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    High Speed Circuit Switched Data - HSCSDTerminalsHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDTerminalsTerminals

    Asymmetric mobiles will be available mainly due to thecomplexity of designing low cost HSCD symmetric mobiles

    The cost is in the need for duplex filter

    A costly part is power, e.g. it is more costly to be ableto transmit on 3 than 2 timeslots. Receiving is not so

    power consuming

    Since asymmetric mobiles are cheaper to manufacture, thenthe threshold for end users to start using HSCSD would belower

    Most communication applications, for example Internetaccess,are downlink based, thus suitable for asymmetricmobiles

    Asymmetric mobiles will be available mainly due to thecomplexity of designing low cost HSCD symmetric mobiles

    The cost is in the need for duplex filter

    A costly part is power, e.g. it is more costly to be ableto transmit on 3 than 2 timeslots. Receiving is not so

    power consuming

    Since asymmetric mobiles are cheaper to manufacture, thenthe threshold for end users to start using HSCSD would belower

    Most communication applications, for example Internetaccess,are downlink based, thus suitable for asymmetric

    mobiles

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    High Speed Circuit Switched Data - HSCSDLow infrastructure requirements!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDLow infrastructure requirements!Low infrastructure requirements!

    Hardware Software

    The DTI On top of the basic data BS, the followingfeatures are needed:

    NF457.1 (HSCSD)

    NF484.1 (HSCSD in HLR)

    Hardware Software

    Subrate Switch NF311.1 Dynamic allocation of transcoderresources

    NF438.1 HSCSD

    Hardware Software

    RBS200 SPP respectively SPU+, andSPU+ with SPERBS2000 macro as well as RBS2000

    micro support HSCSD.RBS2301 supports HSCSD.

    SS

    BSS

    B

    TS

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    High Speed Circuit Switched Data - HSCSDAnswers all kinds of strategies!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDAnswers all kinds of strategies!Answers all kinds of strategies!

    market profiling

    corporate targeting promotion and brand name

    a way to reduce churn

    to improvemarket image

    an entry gate to theworld ofWireless Data

    a competitive edge over

    competing operators

    a profitable and cost-efficient

    service

    Pave the path for the eventual introductionof GPRS / EDGE or UMTS

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    High Speed Circuit Switched Data - HSCSDBenefitsHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDBenefitsBenefits

    Current installed base of data customers

    Mobile offices, will be even more attractive

    Large corporate accounts

    Intranet remote connections through GSM

    Attract new customers

    Prepare the market, your organization, and the distribution channels

    Competition

    Current installed base of data customers

    Mobile offices, will be even more attractive

    Large corporate accounts

    Intranet remote connections through GSM

    Attract new customers

    Prepare the market, your organization, and the distribution channels

    Competition

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    High Speed Circuit Switched Data - HSCSDSales Arguments towards the end-userHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDSales Arguments towards the end-userSales Arguments towards the end-user

    During the first phase, non-price sensitive endusers will be attracted by HSCSD:

    Senior business managers Field sales personnel

    Emergency services engineers

    Delivery and dispatch personnel Key business professionals including IT, consultants, architects, accountants, and medical

    and legal personnel

    HSCSD will make it possible to use new applications requiring higherspeeds; for example video surveillance. Some examples of video usage are:

    Remote monitoring of robot processes

    Digital police helmets equipped with digital cameras sending live footage from the locationof the accident

    During the first phase, non-price sensitive endusers will be attracted by HSCSD:

    Senior business managers Field sales personnel

    Emergency services engineers

    Delivery and dispatch personnel Key business professionals including IT, consultants, architects, accountants, and medical

    and legal personnel

    HSCSD will make it possible to use new applications requiring higherspeeds; for example video surveillance. Some examples of video usage are:

    Remote monitoring of robot processes

    Digital police helmets equipped with digital cameras sending live footage from the locationof the accident

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    High Speed Circuit Switched Data - HSCSDMarketing ideasHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDMarketing ideasMarketing ideas Radisso

    n

    RadissonHotelSupportsHSCSD

    HotelSupportsHSCSD

    Each minute of HSCSD air time givesEach minute of HSCSD air time gives

    you 10 extra bonus points with SAS !!you 10 extra bonus points with SAS !!

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    HSCSDHSCSD

    GPRSGPRS

    SMSSMS

    Real-time appsReal-time apps

    (video, ind. process(video, ind. process

    monitoring, etc.)monitoring, etc.)

    Web browsing withWeb browsing with

    a know purposea know purpose

    File transferFile transfer

    Database (Intranet)Database (Intranet)

    updateupdate Large data handlingLarge data handling

    Sporadic WebSporadic Web

    surfingsurfing

    AdvertisementAdvertisement

    Vertical appsVertical apps

    EntertainmentEntertainment

    appsapps

    Consumer appsConsumer apps

    GSM IntranetGSM Intranet

    Content andContent and

    Information & ProvisionInformation & Provision

    Alarms and eventAlarms and event

    handlershandlers

    NotificationsNotifications

    E-mailE-mail

    Telemetry

    Telemetry

    Point

    ofSale

    Point

    ofSale

    Burstya

    pps

    Burstya

    pps

    CommonCommon

    High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS

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    H S C S D & G P R SH S C S D & G P R S

    True Packet Data Service

    No call setup time

    Ideal for corporate Network & Internet

    More efficient use of radio channel

    for bursty traffic Broadcast & Multicast

    True Packet Data Service

    No call setup time

    Ideal for corporate Network & Internet

    More efficient use of radio channelfor bursty traffic

    Broadcast & Multicast

    More efficient for non-bursty traffic(file transfer, fax...)

    Once connected, the QoS and the

    performance are guaranteed

    Low Latency when connected

    Low threshold to start using (currentremote access appl. work without

    modification)

    More efficient for non-bursty traffic(file transfer, fax...)

    Once connected, the QoS and the

    performance are guaranteed

    Low Latency when connected

    Low threshold to start using (currentremote access appl. work without

    modification)

    An optimal wireless data

    platform that covers all needs

    An optimal wireless data

    platform that covers all needs

    High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS

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    Smart

    API

    Smart

    API

    Application

    Application

    Profile

    Profile

    I prioritize:

    Low CostHigh Performance

    Low LatencyBroadcast

    I prioritize:

    Low CostHigh PerformanceLow LatencyBroadcast

    Web browsing

    File Transfer

    Telemetry

    Web browsing

    File Transfer

    Telemetry

    Mostappropriate

    bearer

    MostMost

    appropriateappropriate

    bearerbearer

    HSCSDHSCSDHSCSD

    USSDUSSDUSSD

    GPRSGPRSGPRS

    SMSSMSSMS

    High Speed Circuit Switched Data - HSCSDHSCSD and GPRSHigh Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD and GPRSHSCSD and GPRS

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    Claim: HSCSD is a capacity monster !Answer: The allocation of the TSs is dynamic. Voice prioritization is

    implemented in the network.Use HSCSD to fill any eventually idle capacity !

    Claim: HSCSD is difficult to charge !

    Answer: It is true that the QoS cannot be guaranteed (due to the dynamicallocation of the TSs). However, a fixed rate scheme might beapplicable (for instance 2*TS) for any HSCSD data session.

    Claim: Why not wait for GPRS ?Answer: Sure, you can do that. Keep your data penetration as low as 1%.

    Do not invest in increasing your local wireless data marketknowledge. Do not enhance your organization's competence.Confusingly mix technologies with services.

    Claim: HSCSD is a capacity monster !Answer: The allocation of the TSs is dynamic. Voice prioritization is

    implemented in the network.Use HSCSD to fill any eventually idle capacity !

    Claim: HSCSD is difficult to charge !

    Answer: It is true that the QoS cannot be guaranteed (due to the dynamicallocation of the TSs). However, a fixed rate scheme might beapplicable (for instance 2*TS) for any HSCSD data session.

    Claim: Why not wait for GPRS ?Answer: Sure, you can do that. Keep your data penetration as low as 1%.

    Do not invest in increasing your local wireless data marketknowledge. Do not enhance your organization's competence.Confusingly mix technologies with services.

    High Speed Circuit Switched Data - HSCSDHSCSD perceived challenges are solved!High Speed Circuit Switched Data - HSCSDHigh Speed Circuit Switched Data - HSCSDHSCSD perceived challenges are solved!HSCSD perceived challenges are solved!