Dear All,

First of all, I would like to congratulate the MSc Innovation Strategy Entrepreneurship Intake

5, who has now finished this first newsletter! You have in your hands the first copy, I hope

this will become yours and the next one will be published with your rich and diversified

contribution!

This newsletter is for everyone who belongs to OUR Innovation Entrepreneurship and

Innovation Technology Management Communities. Of course, from the current intake but

also, to have some news from Alumni of the MSc Innovation Technology Management

Intake 1, 2, and MSc Innovation Strategy Entrepreneurship 3 & 4 cohorts: what are

you doing now?

Concerning the former intake, MSc ISE 4, you are on your way to Graduation and many of

you wrote your theses in very tough conditions, working very hard for the companies where

you are interns while writing your thesis on weekends and nights!

Therefore, our goal is to create the bridge between the different intakes and give you some

news on your favourite curriculum!

I’m taking the opportunity to tell you how important it is to keep in touch!

This letter will focus more on YOU, we’ve gotten our fourth edition of the program off to a

great start with an incredible Dragon boat day, and you are going to see below the best

pictures!

Emilie has been efficiently working with me to organize the 1st

Alumni Event that was held last year with the 1st intake. We are

currently working on the 2nd edition; please save the date in your agenda on March 15th

2013 with a very nice venue! I promise you an amazing evening!

GRENOBLE GRADUATE SCHOOL OF BUSINESS MSc in Innovation, Strategy & Entreneurship

Contents: Word of

Director

Start-up Weekend

Live Business Cases

Beer Pong!

Message from the Program

Director

12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60

Fax : (33) 4 76 70 60 99 Page 1

Please note to mark your calendars for Graduation and Gala on March 16th, 2013. We

really do hope that all of you graduating from the MSc Innovation Strategy

Entrepreneurship 3 cohort will be here to receive your diploma in person on stage and to

take part in the Gala festivities. More details will follow with the Alumni event.

From the Live Business Case: we are doing an amazing Live Business Case with

BIOMERIEUX: The In Vitro Diagnostic environment and Clinical Microbiology how can

bioMérieux reach new customers, through which kind of new business model? Another case

with ROSSIGNOL the famous skimaker: what could be the future of the Rossignol Group in

a growing rental market? Another one with A. de FUSSIGNY, a cognac house based in

Cognac. Its challenge is to increase its awareness in major countries, and for the fouth year

our Partner SCHNEIDER; another case in Energy area with Xavier Pain known by most of

you (Steve Jobs look alike!)

We have an Alumni Coordinator this year, Pierre Aboujaoude, whom, I believe has

already tried to get in touch with you! Please accept to give him some news about you, he

works hard in enlarging our community. Pierre.Aboujaoude@Grenoble-EM.com

His main goal is to connect with our alumni, and promote networking across the entire

alumni-student group to keep you all linked. To do that we will be sending you information

on our LinkedIn page and ask you to contribute with comments on our posts and other

insights you may have on business development but above all, update all your data,

concerning your new positions, contact information, etc.

There are currently plans underway to re open our MSc Innovation Strategy

Entrepreneurship program in Beijing at our BEIHANG campus for Fall 2013 or 2014. I’ll keep

you posted!

I’m looking forward to meeting you up all on the 15th March or stay in touch, in dropping

a line from time to time, it’s always my pleasure to get your feedback… How do you

progress in your different careers… and in your lives?

Best to all,

Marie-France Derderian

MSc Innovation Strategy Entrepreneurship Director

Marie-france.derderian@ggsb.com

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MARK THE 15th OF MARCH ON YOUR CALENDARS, ALUMNI!

Like each year, the GGSB Gala will take place in March and this year, more particularly, on

the 16th! So dear alumni, keep your evening of 15th of March available for us! This will be the perfect opportunities for past and current MSc ISE students to meet and catch up over

dinner! See you on the 15th of March 2013!

12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60 Fax : (33) 4 76 70 60 99

Friday, the 16th November 2012 goes down in the history of two young and dynamic Master in

Innovation, Strategy and Entrepreneurship students from Grenoble Ecole de Management:

Laura Chagneux and Yasemin Erbil.

They participated in an entrepreneurial challenge with a dream, open minds and a small idea

that arose during a brainstorming session the very same day. Never could these two students

have imagined going this far.

They started with an observation and identified a pain point - lonely drivers in anonymous

cities and pedestrians that go in the same direction and are in need of a lift. The solution: Pick

Me Up, a mobile application that brings together car drivers and pedestrians, just in time, who

are not only driving in the same direction, but also share common interests.

The startup weekend allows every student who has an idea to make a pitch of one minute

and convince the audience. Then, the most promising projects are selected and teams are

formed. The developer Will Barbour and ESC Finance student Maxime Damery joined the Pick

Me Up Team with equal enthusiasm as Laura and Yasemin.

After winning the Startup Weekend Grenoble, the Pick Me Up Team qualified for the Global

Startup Battle that requested a 90 second video about their project idea. After an exciting

week of voting for the best worldwide startup idea, they ranked #42 among 112 projects with

over 900 votes.

With a lot of support from coaches, class mates, friends and family, the two girls and Will

continue passionately to advance this project idea to a first prototype, work on the design and

the project strategy. They recently changed the name from Pick Me Up to Kodicar.

So join the Kodicar community: www.kodicar.com

Special thanks to the organization team of the Startup Weekend Grenoble that created an

unforgettable trace in our lives, the jury who enabled us to continue this adventure, and the

coaches that enormously challenged us with their questions.

Winner of the Grenoble

2012 Startup Weekend Pick Me Up team: Will Barbour,

Laura Chagneux, Yasemin Erbil, Maxime Damery

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‘After an

exciting week of

voting for the

best worldwide

startup idea,

they ranked #42

among 112

projects with

over 900 votes.’

12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60 Fax : (33) 4 76 70 60 99

Live Business Cases

PLANT STANDBY & SLEEP MODES INNOVATION PROJECT – SCHNEIDER ELECTRIC

Xavier Pain, Innovation Project Manager at Schneider Electric, started his first meeting with us very enthusiastically saying that: “For four consecutive years, Schneider Electric has been

partnering with GGSB for the ISE program and each year we are more satisfied from the outcome it brings for our innovative projects, my expectations from you are really high”. His

eagerness increased our responsibility and commitment towards Schneider Electric and GGSB.

Our mission has started by sharing our creativity and design thinking then combing them with our business background for completing the project. Moreover, the assistance provided by

Jonatan Pinkse, Associate Professor at Grenoble Ecole de Management, is giving us a great opportunity to learn from his wide knowledge in business planning and strategic management.

We are doing our best to bring benefit to Schneider and ourselves through this challenging

consulting experience.

PARTNERING UP WITH THE BIOMÉRIEUX R&D TEAM

A lucky team of four has had the opportunity and privilege of visiting the world leader in the field of in vitro diagnostics and food testing’s main site of Marcy l’Etoile (North of Lyon). We

were given an educational and inspirational guided tour of bioMérieux’s design laboratories and showroom. We are very honoured to be given this opportunity to learn from one of the

biggest player in the biotechnology industry. We were also treated to a scrumptious lunch in the VIP café but that did not stop engaging conversations that continued throughout.

Following the lunch, we set to work. We had more than 2.5 hours of intense discussions,

questions and presentations of the case study. We were truly amazed and inspired by the erudite, dynamic and innovative minds of the bioMérieux R&D Team. We learned so much

from them within the short hours and we are very excited to have embarked on this project. For many of us, this is the first contact with a real business consulting experience and

needless to say, we are already working hard at it!

A. DE FUSSIGNY LIVE BUSINESS CASE

Our Team (Guillaume de Chanterac, Nicolas Zilic, Nikos Vasileiadis and Florian Braunsteiner) has successfully applied to work with the prestigious Cognac Company “A. de Fussigny” on the

live business case for our program. We are all very pleased to work on such an interesting business case and we are fully motivated to fulfill the high expectations of the company. In

our business case, we cover a broad variety of subjects such as enhancing the marketing

strategy or the acquisition of new clients. So far, we have done an in-depth internal and external analysis of the company as well as a

critical evaluation of their online communication strategy. Currently, we are conducting a detailed market study that will hopefully help us gain critical knowledge on the company’s

competitors, such as Hennessy or Remy Martin, and evaluate the current and possible future

markets of A. de Fussigny Cognac.

The next highlight of our business case will be the company visit to Cognac. During our stay in mid-January, we will have the opportunity to explore the unique Cognac Industry on site and

evaluate our work progress as well as redefining existing goals and setting new targets. So far

the business case has proven to be very valuable to us and we are looking forward to the upcoming challenges.

12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60 Fax : (33) 4 76 70 60 99

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ROSSIGNOL LIVE BUSINESS CASE

It all began when our lucky team of four, all ski-enthusiasts, was chosen to work with

‘Rossignol’, the French world leader in alpine, snowboard, and Nordic equipment. After Laura Chagneux, Siim Sander Sarri, Kaspar Kunz, and Rawad Boulos met for the first time with

Helene Michel, our tutor, and Djamel Khadir, European Key Account Manager, we were invited

for a tour of the headquarters and factory. As we reached St. Jean de Moirans, we were impressed by a beautiful structure that was the headquarters and production area for the

racing ski series. Djamel greeted us and stayed with us throughout our tour of the production area, which lasted well over an hour. We got a real feel of what our project is based on, and

we discovered that there is much more to producing top class skis. We then held a meeting to present to our client what form of research we intend on pursuing, along with a detailed plan

on how we plan on tackling the matter at hand. This meeting would set us off in the right

direction and gear us with the right attitude to aid in developing the most appropriate rental experience. It is safe to say we are as excited to consult as we are to hit the slopes this

season!

Beer Pong! – MSc ISE’s first Social Networking Event!

The MSc ISE5 organized Beer Pong

Tournament 2012 (Ping Pong & Beer drinking Competition)on the 24th October 2012 as part of its effort to raise funds and

to bond with the GGSB and GEM community. The event was organized as

part of our Managerial Creativity course but

it turned out to be more than just a class project.

The ‘Finance Team’ of the Managerial Creativity Organization combined work and fun in this

event to give GEM students a different social experience from the usual ‘drinking parties’.

Participants signed up in teams of two to compete in the Beer Pong Tournament. To win in each round, the team must aim the ping-pong ball into one of the cups on the other end of

the table with precision. Opposing team will have to drink up the beer in the cup where the ping-pong ball landed.

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12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60 Fax : (33) 4 76 70 60 99

Needless to say, the planning and organization of the event was an exhilarating experience in

itself. Our deadline was very tight and we had to organized, market and execute the project within two weeks, before the ESC students commence their mid-term break. As foreign

students who have been in France less than 2 months, we struggled with lack of local knowledge and language. We enlisted our Marketing Team member in the class to help us

with negotiation with the Planetalis’ bar owner. We also organized it in conjunction with an

early Halloween Party held by Aloha. Amidst mounting deadlines, project work and school commitment, we managed to pull our resources to put together a fun event for all the

participants and attendees.

We also embarked on our very first social media marketing of the event via Facebook and we enlisted everyone in the class to spread the word around school. We have 8

teams who signed up and the night was set to go. With less than one week to the event, the team split among ourselves the remaining tasks of tickets printing, prize

sourcing, liaisons with Planetalis, the event coordination. We managed to overcome

initial hiccups and the effort really paid off!

It was a superb night and we made a lot of new

friends! We are really glad

that we decided to organize as it really brought the class

together in a non-academic setting. It was a novel

experience for some of us

who were absolutely new to France to have organized

something like this for so many people!

12 rue Pierre Sémard 38000 Grenoble, France Tel : (33) 4 76 70 60 60 Fax : (33) 4 76 70 60 99

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