2013 / 2014

ProgrammeOverview

Methods &Principles

The Staff

Resources

Process

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Programme OverviewThis Masters programme is offered by The University of Glasgow and taught in partnership with The Glasgow School of Art.

The programme is delivered over one year, in three stages of 15 weeks via a series of taught workshops, tutorials, set and elective projects, lecture and seminar based sessions and self-directed learning. The emphasis of the programme rationale is on the interplay between user-led practices of design innovation, underpinned by theoretical research, and the social, technological and economic context of contemporary management and design practice. Students will be expected to engage in a high level of self-directed learning, research and independent critical reflection, as well as participating in the taught elements of the course of study.

This programme prepares students for three potential exit points: entry into a professional design/management consultancy environment; work as an independent consultant; start-up enterprise; entry level management post in MNC, SME and public sector; further academic study by research.

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Programme Staff

Dr.Gordon Hush

Dr.Gordon Hush

Programme Leader

Gordon Hush studied Sociology at the University of Glasgow. He has worked for the Glasgow School of Art in a variety of roles and capacities, since 1997. Currently, he is Head of the Product Design department and charged with overseeing the academic development of Design Innovation at GSA. He also supervises Doctoral Research in the areas of design and cuture.

His research interests include the relationship between social theory and desig, particularly the interaction and ‘consumption’ of designed products in contemporary capitalist society, especially as these inform design practice. Current design projects include an new international collaboration between GSA, Chiba University (Tokyo), Parsons’ The New School for Design (New York) and Fujitsu Corporation exploring the future applications of technology; the development of web-based broadcast technology by local communities with M.I.T. (Boston); paricipating in a multi-institutional ESPRC-funded study ‘Aging Population Attitudes to Sensor Controlled Home Energy’.

emailg.hush@gsa.ac.uk

PhoneEXT. 4406

IreneBell

IreneBell

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Programme Staff

Programme Co-Ordinataor

Irene Bell is the Programme Coordinator across the Design Innovation Masters programmes and subject leader in MDes Design Innovation & Environmental Design. She has 25 years experience as a lecturer and teacher across year groups and subjects, with particular specialism in Ceramics.

As a maker and a practitioner she has exhibited widely in Britain and abroad. Her work and working practice has been documented in books and publications and includes commissioned projects and work in collections from around the world, including Japan, Iceland and U.S.A.

emaili.bell@gsa.ac.uk

PhoneEXT. 4736

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Programme Staff

Dr.IainReid

Studio Leader

Dr.IainReid

Iain’s lecturing post in GSA’s Design School primarily involves the studio delivery of the Masters programmes in Design Innovation. A graduate of The Product Design programme at GSA, his career to date has seen him work across a spread of design activity, ranging from brand direction, communication strategy and visualisation to product, service and experience design.

Design projects in his career have involved both private and public sector clients including Barnardos, Capita, Schuh, Scott & Fyfe, Cairngorm Mountain, Royal London, The Morris Inns Group, Scottish Enterprise, NHS Greater Glasgow & Clyde and Nesta as well as several start-up businesses. Iain has also presented design-led projects and related research on the wider socio-cultural impact of design, at international conferences and events, earning his PhD in 2010.

emaili.reid@gsa.ac.uk

PhoneEXT. 4735

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Design Process

SOURCE: Design Council

INSIGHT GATHERING

OPPORTUNITY SPOTTING

IDEA EXPLORATION

IDEA REFINEMENT

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Design Process

Insight Gathering | “DISCOVER”

The first quarter of the double diamond model marks the start of the project. This begins with an initial brief or subject area, often sourced from a discovery phase in which user needs are identified. These include:

Market researchUser engagementManaging information Design research groups & workshops

Opportunity Spotting | “DEFINE”

The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to project objectives is achieved. Key activities during the Define stage are:

Research and insight analysisUser mappingIdentify unmet needsBrief refinement

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Design Process

Idea Exploration | “DEVELOP”

The third quarter marks a period of development where design-led solutions are developed, iterated and tested. This is often done with users both in the studio and in the contextual environment. Key activities and objectives during the Develop stage are:

Multi-disciplinary workingVisual managementCo-CreationPrototyping & Testing

Idea Refinement | “DELIVER”

The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalised and launched in the relevant market. The key activities and objectives during this stage are:

Final testing & prototyping Approval & launchTargets, evaluation & feedback loops

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Design Process

Design is what links creativity and

innovation.

Creativity

Innovation

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Methods & Principles

Throughout the year, project deliverables should adhere to the Design Innovation principles of being ‘solution-driven’, ‘user-centred’ and ‘co-creative’.

gsadesignglossary.com

The Design Glossary presented here by the School of Design, The Glasgow School of Art, is intended to help both students and design practitioners navigate the increasingly complex vocabulary, diverse practices, approaches and disciplines that constitute design education and the design professions today. The challenges to traditional ways of designing for, making with and communicating to audiences, users, clients and stakeholders has led to a plethora of new terms, tools and practices on behalf of designers – engaging with these developments is that much easier if you can readily and simply access their definitions and see examples of their use. That is exactly what this Glossary seeks to do.

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Methods & Principles

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Recommended ResourcesReadingDesign for the Real World | Victor PapanekThe Design of Everyday Things | Don NormanThe Laws of Simplicity | John MaedaDesigning Design | Kenya HaraUniversal Principles of Design | William Lidwell, Kritina Holden & Jill ButlerCradle to Cradle | William McDonough & Michael BraungartDesigning Interactions | Bill MoggridgeThe Art of Innovation | Tom KellyProcess: 50 Product Designs from Concept to Manufacture | Jennifer HudsonCox Review of Creativity in Business | Sir George CoxStaying Ahead | DCMS/Work FoundationTransformation Design | Colin Burns, Hillary Cottam, Chris Vanstone & Jennie WinhallMassive Change | Bruce MauWe Think | Charles LeadbeaterDesign is a Job | Mike MonteiroInformation is Beautiful | David McCandlessDesign Things | Thomas Binder et alChange by Design | Tim BrownBy Design | Ralph CaplanMeta Products: Meaningful Design for Our Connected World | Hazenberg & Huisman This is Service Design Thinking | Stickdorn & SchneiderEmpathic Design: User experience in Product Design Koskinen, Battarbee & Mattelmäki

BrowsingIndex: Design to Improve Life Method 10x10 Design Council Fast Company Design GSA Design Glossary PotlatchFinancial Times Core 77DexingerDeezeenMethod Design LabOpen IDEOEngine Design Methods

WatchingHelvetica (2007)Objectified (2009)Urbanised (2011)Design & Thinking (2012)I.O.U.S.A. (2008)The Architect & The Painter (2011)The Pruitt-Igoe Myth (2011)Indie Game (2012)

2012 / 2013

Your introduction and guide to this

Glasgow School of Art programme

including:

Your Time Table

An Overview of the Programme

Recommended Reading and Resources

Your Lecturers and Tutors

About Design Process

Design Methodologies

Programme Principles and Ethos