MSC Company Overview

Location. Location. Us.

Company Overview

COMPANY OVERVIEW 1–6

MSC RETAIL FAMILY 7–8

MENU OF SERVICES 9–11

BRAND SERVICES 12–16

OWNER SERVICES 17–18

URBAN RETAIL 19–20

MSC ENTERTAINMENT 21–22

MSC UNIVERSITY 23–24

MSC HOSPITALITY 25–26

MSC DEVELOPMENT 27–28

RESEARCH, PLANNING & QUANTITATIVE ANALYSIS 29–30

INSTITUTIONAL REFERENCES 31–32

LOCAL & NATIONAL REACH 33–34

MARKETING, PR & SOCIAL MEDIA 35–36

TABLE OF CONTENTS

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MSC Retail is the curated aggregation of planners, artists,

thinkers, deal-makers, restaurateurs, retail minds, analysts, and

a whole lot of other trendsetters who are really good at what

they love doing. While traditional brokerage is deeply embedded

in our DNA, MSC Retail prides itself on creating needle-moving

value that goes well beyond the real estate transaction. Founded

in 1989 and headquartered in Center City, Philadelphia, with an

office in New York City, MSC Retail has worked tirelessly to earn

its reputation as one of the most unique, creative and innovative

retail brokerage & advisory services firms in the country. We

create and implement real estate concepts, strategies and

solutions for the world’s leading retailers, restaurants, hotels,

landlords, universities, cities, and developers.

The depth and range of both our clients and assignments truly

gives MSC Retail a unique lens through which we look at the

retail real estate landscape. From local developers to institutional

investors and private equity funds, our work on behalf of

landlords has found us repositioning suburban and exurban

shopping centers, revitalizing entire urban cores and providing

the thoughtful planning and merchandising of complex mixed-

use developments. The perspective and counsel we provide to

landlords is strengthened by our unmatched and diverse roster

of over 120 exclusive tenant relationships. Among many others,

current clientele include box power tenants Aldi, Dollar General

and Jo-Ann Fabric & Craft Stores; high-end boutiques, including

Kate Spade, SuitSupply and See Eyewear; fitness concepts Equinox

and Pure Barre; and rapidly growing fast-casuals Shake Shack,

honeygrow and Luke’s Lobster. Additionally, MSC Entertainment,

a division exclusively focused on experiential retail, represents

industry leading brands such as AMC Theaters, Pinstripes, iFly,

and the Merlin Entertainment concepts (Legoland, Madame

Tussauds, The Dungeon, Sea Life). Creating and executing

expansion plans for every category of local, regional, national,

and international retailer allows our team to maintain a unique

finger on market demand and stay ahead of the ever-changing

trends in the retail and restaurant industry.

While our reach into suburbia is far and wide, Center City,

Philadelphia is where we call home. Since our inception, MSC

Retail has been at the forefront of the explosive growth of retail,

restaurants and entertainment in downtown Philadelphia.We can

proudly say without hesitation that over the past 27 years, no

firm has consummated more retail and restaurant transactions

in Center City than MSC Retail. Our knowledge of tenant interest

and performance, coupled with our ability to substantiate street-

level chatter and rumors, gives our clients, both tenants and

landlords, a valuable advantage in the marketplace. The depth

of our transactional accomplishments is only supplanted by the

impressively powerful brands that have entrusted MSC Retail with

their Philadelphia flagship units. From H&M, Michael Kors, Apple,

and West Elm, to Barney’s, Uniqlo and Bloomingdale’s, MSC Retail

has single-handedly put Philadelphia’s shopping scene on the

map. However, what truly sets Philadelphia apart from its peers

and has garnered nationwide notoriety is the food scene. Our

work with Stephen Starr, Jose Garces, Marc Vetri, Cook ‘N Solo,

and dozens of other industry-leading chefs has truly transformed

Philadelphia into the foodie town it is today.

Segmenting divisions within our firm, or as we call them, “silos,”

allows MSC Retail to focus on the nuance and specialization of each

unique line of business, while leveraging the synergies that exist

between each of them. Encouraging the sharing of information,

experiences, data, and market trends, along with promoting

strong collaboration, creates a cross-pollination effect that adds

untapped value into every aspect of our business. Nowhere is

this more true than MSC University, a division exclusively focused

on providing retail real estate advisory services to colleges,

universities, student housing developers, innovation districts,

and any anchor institution where retail and restaurants play an

integral role. Founded and incubated in our home market of

Philadelphia, this platform is now international in scope, with

projects across the United States and Canada. From retail master

planning, merchandising analysis, pre-development planning and

consulting through end-user placement, MSC University’s menu

of services is wide reaching and diverse enough to assist any

institutional owner of real estate.

MSC Hospitality was formed to provide clients with a holistic

array of value-add services beyond traditional brokerage. From

business plan drafting, capital raising, menu design, and concept

creation all the way through site selection and opening night,

MSC Hospitality advises chefs, restaurateurs, institutional food

service providers, developers, and hotels on all facets of this

complicated specialty. The division’s talented team connects with

clients on a unique and valuable level, as many have managed

restaurants, cooked on the line or own (to this day!) successful

concepts themselves.

Whether it’s a retailer looking to catch the eye of a landlord in a

competitive situation, or a new development aiming to set the

right tone in the marketplace, packaging the imagery, message,

and flavor of our client’s brand truly sets MSC Retail apart from its

competition. Our team of graphic designers and public relations/

marketing specialists works tirelessly to create buzz and provide

a competitive advantage for clients.

Setting out on an unblazed path in retail real estate and breaking

through the industry’s tired conventions is what makes MSC

Retail unique. Seeing value where others do not is what we do

best. MSC Retail: deeply rooted, long-tenured and experienced;

progressive, nimble and forward-thinking.


COMPANY OVERVIEW

4 walls. 30 people. Zero boundaries.

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MSC RETAIL LEADERSHIP

With 30 years of experience, Mr. Salove has completed transactions with a value in excess of $7 billion and encompassing more than 17 million square feet of retail space.

He is widely regarded as a tenured expert in landlord and tenant representation, investment sales, institutional management, development advisory services, master planning, public/private partnerships and university advisory services. While overseeing a wide range of engagements at MSC Retail, Mr. Salove is presently immersed as co-director of the MSC University division. MSC U offers services including master planning, quantitative analysis, merchandising strategy, strategic acquisitions, R.F.Q. & R.F.P. processes, existing portfolio lease analysis and end user placement, to colleges and universities throughout the continental United States and Canada. MSC U built its resume in Philadelphia with contracts and assignments from University of Pennsylvania, Temple University, Drexel University and Thomas Jefferson University.

A pioneer in the “lifestyle” segment of retail real estate, he has successfully leased numerous projects in the category and has represented many clients including Bloomingdale’s, Macy’s, Suit Supply, Nike, Apple, Anthropologie, J Jill, Express, Ralph Lauren, Gap, The Limited, J Crew, Williams Sonoma, Pottery Barn, West Elm, Zara, Theory, Vince, L’Occitane, South Moon Under, Juicy Couture, Lacoste, and North Face.

Mr. Salove’s in depth and wide ranging restaurant and entertainment advisory service work has resulted in relationships with hundreds of operators including Ocean Prime, Bobby Flay, Jose Garces, Stephen Starr, P.F. Chang’s, AMC Theaters, Madame Tussauds, Legoland, Sea Life and Dungeons.

Mr. Salove is also well known for his unparalleled level of activity in urban retail strategy and is credited with revitalizing several retail districts with key flagship transactions such as H&M, Uniqlo and Bloomingdale’s on Chestnut West and West Elm, Lucky Strike and Dick Blick at Midtown Village. Mr. Salove is currently the exclusive retail consultant for several governmental agencies, main street organizations, Business Improvement Districts and transit oriented development projects. Considered the foremost authority on the importance and impact of retail within mixed-use projects, Mr. Salove is a frequent lecturer, writer and media source on these topics.

Michael SaloveFounding Principal & CEO

Michael Salove is the Founding Principal

& CEO of MSC Retail, a retail, restaurant and

hospitality real estate advisory and consulting

firm headquartered in Center City, Philadelphia

with an office in the financial district in

New York City.

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Douglas GreenManaging Principal

Douglas J. Green joined MSC Retail in 2004

as an associate and was made a principal of

the firm in January of 2011. Since his arrival

at the company, Douglas’ work has included

tenant and landlord representation, investment

sales, hospitality consulting, and development

advisory services throughout the east coast.

During his career, Mr. Green has handled initial market penetrations, strategic rollouts and disposition work for some of the most powerful and active brands in the retail and restaurant world, including AMC Theatres, Citibank, T-Mobile, Equinox, SoulCycle, Forever 21, Starbucks Coffee Company, and Shake Shack (Union Square Hospitality Group), amongst many others. Most recently, Douglas has led the national expansion of honeygrow, directing the strategic growth of the Philadelphia-born concept from its initial restaurant through multi-state growth with nearly 20 units in the first 4 years. In addition to his extensive tenant representation experience, Douglas has also successfully leased, sold and redeveloped every retail asset class from lifestyle and power, to grocery anchored and high-street urban, and currently represents over 5MM SF throughout the Delaware Valley region. Mr. Green is widely regarded as one of the foremost experts on Philadelphia’s explosive retail and restaurant scene, having completed several retail and restaurant flagships with the city’s most influential and prestigious developers such as Pennsylvania Real Estate Investment Trust (PREIT), Brandywine Realty Trust, Keystone Property Group, Midwood Investment & Development and Pearl Properties. In his role as the Managing Principal of MSC Retail, Douglas is responsible for the strategic direction and growth of the company, business development and management of the firm’s transactional brokerage division.

Douglas is an active member of the Urban Land Institute (ULI), as well as the International Council of Shopping Centers (ICSC). Mr. Green currently serves as a planning committee member for the annual PA/NJ/DE Idea Exchange and is a past co-chair of ICSC’s PA/NJ/DE Next Generation Committee. Douglas is frequently called upon by journalists for expert opinions regarding retail real estate and is regularly quoted in local, national and industry-related publications. Mr. Green also guest lectures annually on retail leasing and development at Villanova University, restaurant real estate and development at Drexel University’s Center for Hospitality and Sports Management, and currently serves as a faculty member for ICSC’s University of Shopping Centers, held annually at the Wharton School of the University of Pennsylvania. Douglas serves on the Board of Directors of the Philadelphia Convention and Visitors Bureau (PHLCVB), and was most recently appointed to the advisory board of the Philadelphia chapter of Back on My Feet, a national nonprofit organization that uses running to help those experiencing homelessness and other challenges transform their lives. Additionally, Douglas is an actively-practicing expert witness in the field of retail leasing and has been retained for various legal matters throughout his career.

Mr. Green graduated from Hobart College in Geneva, New York with a BA in Political Science and currently resides in Haverford, Pennsylvania with his wife Avery and children Grayson and Brooks.

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Jacob Cooper joined MSC Retail in January 2007, and was named Partner and Managing Director in March 2015. He currently oversees all management and strategic business initiatives for the Philadelphia operations of the firm. His work includes tenant and landlord representation, investment sales, development advisory, and consulting services throughout the Center City, University City and the Greater Philadelphia region.

Jacob currently serves as the exclusive agent for several nationally recognized landlords, including American Campus Communities, Alterra Properties, Kushner Companies, Keystone Property Group, Wexford Science & Technology, Parkway Corporation, Temple University, Equity Commonwealth and Greene Courte Partners. He also currently serves as the exclusive leasing agent for the University of Pennsylvania, overseeing the leasing and planning for its 350,000 SF retail portfolio in West Philadelphia. He has been specifically instrumental in the recent retail revitalization in the University City District, completing over 25 lease transactions over the past three years.

Jacob was also instrumental in initiating MSC U, a national advisory services division focused on providing market analysis, retail master-plan assistance and brokerage services for educational institutions, local business improvement districts and community development corporations.

Jacob is an active member of the International Council of Shopping Centers (ICSC), Lambda Alpha International, The Union League of Philadelphia, and the Friars Senior Society of the University of Pennsylvania. He also serves on the board of trustees of the Philadelphia School, a nonsectarian pre–8th grade school located in Center City. He is a graduate of the University of Pennsylvania with a Bachelor of Arts in the History of Art and Urban Studies, and currently resides in Philadelphia with his wife Natalie.

MSC RETAIL LEADERSHIP

Jacob CooperPartner & Managing Director

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We’re like a family.

MSC Retail is the curated aggregation of: planners, artists, thinkers, dealmakers,

restaurateurs, engineers, retail minds, analysts, and a whole lot of other trendsetters

who are really good at what they love doing. At MSC Retail, we believe that the best

solutions are developed through collaboration between a nontraditional team

of experienced people. We harness this network of divergent thinking, expertise,

backgrounds, and passion to deliver innovative solutions informed by inspired

knowledge and continued curiosity.

MSC RETAIL FAMILY

JASON BOCKExecutive Vice President

GABE AMZALLAGRetail Guru

STANTON BROWNSenior Vice President

JACOB COOPERPartner & Managing Director

GREG DODGEDirector, MSC Hospitality

RYAN EVANSGraphic Design Associate

BRITTANY GOLDBERGHigh Street Specialist

DOUGLAS J. GREENManaging Principal

DAN HISTONRetail Guru & Investment

Sales Specialist

SAM KOTLERRetail Guru

MARIA MAINARDIRetail Guru, MSC University

JAMES LUKE Director, MSC University

ANDREW GORDONRetail Guru

JOE RANISZEWSKIRetail Guru

CHRIS GARDYASZRetail Guru

CARLY FITZPATRICKPublic Relations & Marketing

Strategist

CASEY POLLOCKRetail Guru

MICHAEL SALOVEFounding Principal & CEO

ANDREW SHPIGELRetail Guru

WILL MOSCOWITCHRetail Guru

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STACEY TOSELANDSenior Graphic Designer

JOSH WEISSRetail & Investment Sales

Specialist

SCOTT WEISSRetail Guru & Professional

Engineer

DANA ZAMPARELLIRetail Guru

VINCENT STIPOReal Estate & Hospitality

Consultant

JANEY STEINMETZRetail Guru

NICK SKEPARNIASDirector, MSC Development

MATTHEW STEINVice President & Director

MSC University

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MENU OF SERVICES

MSC UNIVERSITY

• Master planning• Facilities & portfolio analysis

• Retail merchandising & repositioning

MSC DEVELOPMENT

• Tenant driven strategic development• Unanchored strips & pads

• High demand, low supply markets

MSC ENTERTAINMENT


• Retail merchandising, repositioning& site selection

Restaurant Advisory Services

• Menu & concept development• Capital sourcing

• Operations consulting• Real estate advisory services

RETAIL & RESTAURANT TENANT REPRESENTATION

• Strategic expansion services• Market analysis & planning

• Site selection

MSC HOSPITALITY


• Retail merchandising, repositioning& site selection

LANDLORD & INVESTOR SERVICES

• Project planning & merchandising• Leasing

• Investment sales

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To effectively represent a company’s brand, one must understand all facets of the business as well the

collective vision and goals of all parties. Our unique team of professionals has extensive experience in every

step of the process from concept creation through opening and beyond. Most importantly, we have done

it ourselves…Yes, with skin in the game. One meeting with our retail, entertainment or hospitality group is

all you will need to see why over 100 meaningful concepts currently partner with MSC Retail to navigate

the brandscape. From urban flagship statement locations to mass-market high volume rollouts, MSC Retail

possesses the experience, skill set, technology, relationships, and deep roster to successfully plan and

execute our clients’ expansions & repositioning plans.


BRAND SERVICES

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OWNER SERVICES

MSC Retail understands that every ownership group and its assets are unique. Each has its

own requirements, motivations, methodology, horizon, and experience. With this in mind,

it is with great care and accountability that our tenured team of property professionals not

only listen, but ensure they clearly understand their clients’ goals up front…prior to building

and deftly executing the right strategy.

M E N U O F S E R V I C E S

PROJECT LEASING

PROPERTY ASSET MANAGEMENT

INVESTMENT SALES

DEVELOPMENT ADVISORY SERVICES GROUP

CONSTRUCTION MANAGEMENT

ENTITLEMENTS

MASTER PLANNING

CONCEPT DESIGN DEVELOPMENT

RETAIL MERCHANDISING & REPOSITIONING

OPERATIONS ASSESSMENT & COMPETITION ANALYSIS

MARKET ANALYSIS

We make places.

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MSC Retail’s core business practice begins with our expertise in downtown Philadelphia real estate.

Our relationships with a diverse array of landlords, developers and institutions, our unparalleled

knowledge of the urban landscape and built environment, and our unrivaled insight into on and

off-market leasing and purchase opportunities is second to none. Our place-making abilities and

merchandising vision have improved and developed retailing in many neighborhoods of the city;

from large-format coffee roasters in Fairmount, to beer-halls in Fishtown, to bars and restaurants

in Midtown Village, to luxury retail stores in Rittenhouse square, to boutique college shops in

University City. MSC Retail can be credited with some of the city’s most notable, high profile and

exciting retail and restaurant transactions.

Information is our commodity. Knowledge of where to open, when to open and at what cost is

what sets us apart. An unmatched obsession with market knowledge provides our clients with

access to incredible opportunities accompanied by thorough market data to support decisions

of every magnitude. Whether it’s a national retailer, developer, professional service group or local

entrepreneur looking to start a business, MSC Retail is the first call.

MSC Retail’s constant and ongoing dialogue with every major player in Philadelphia real estate

allows our team to stay current on market conditions, leasing trends, economics conditions, market

rents, and impactful transactions.

Awesomeness. One block at a time.

URBAN RETAIL

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WALGREENS245 N. Broad St.

APPLE1607 Walnut St.

LULULEMON ATHLETICA1720 Walnut St.

GAP1510 Walnut St.

ABE FISHER1623 Sansom St.

DIZENGOFF1625 Sansom St.

LE PAIN QUOTIDIENMultiple Locations

AMIS412 S. 13th St.

EL REY2013 Chestnut St.

PERCY STREET BBQ600 S. 9th St.

BARCELONA WINE BAR1709 E. Passyunk Ave.

FEDERAL DONUTSMultiple Locations

PURE FAREMultiple Locations

BLUESTONE LANE1701 Locust St.

SBRAGA440 S. Broad St.

BOBBY’S BURGER PALACE3925 Walnut St.

HONEYGROWMultiple Locations

SHAKE SHACKMultiple Locations

CHIPOTLE1512 Walnut St.

INDEPENDENCE BEER GARDEN100 S. Independence Mall

STARBUCKSMultiple Locations

THE DANDELION124 S. 18th St.

JG DOMESTIC2929 Arch St.

TINTO116 S. 20th St.

DISTRITO3945 Chestnut St.

LA COLOMBE100 S. Independence Mall

TRIA1137 Spruce St.

BARBOUR1517 Walnut St.

UNIQLO1608 Chestnut St.

THE NORTH FACE1515 Walnut St.

BLICK • LUCKY STRIKE • WEST ELM1330-36 Chestnut St.

UNDER ARMOUR1531 Walnut St.

VINCE1701 Walnut St.

MICHAEL KORS1705 Walnut St.

H&M1530 Chestnut St. & 1725 Walnut St.

ZAVINOMultiple Locations

R E T A I L

F & B

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MSC ENTERTAINMENT


SITE ANALYSIS, DECISION LOGIC & SELECTION

PROJECT CONSULTING & TENANT PROCUREMENT

MIXED-USE DISTRICT CONSULTING

SPORTS COMPLEX CONSULTING & LEASING

GAMING ENVIRONMENTS

RESEARCH, PLANNING & QUANTITATIVE ANALYSIS

MSC Entertainment specializes in the representation and procurement of experiential

retailers who activate and energize places in a unique and untraditional manner. Our

team of experienced consultants has assisted developers, public-private partnerships,

municipalities, and mixed-use districts in accomplishing their goals. Our tenant specialists

represent a tremendous roster of entertainment clients including: theaters, museums,

amusement parks, bowling venues, live performance venues, unique fitness concepts,

“hands-on retail”, family activity centers, aquariums, and professional sports teams.

We take fun very,very seriously.

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Project completed in 2014 on Drexel University’s campus in University City, Philadelphia

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MSC University is rewriting the book on the competitive landscape of the higher-ed space and it starts with the

word experiential. The experience component of a campus or university district is critical to attracting, maintaining,

and furthering relationships with prospective and existing students, faculty, alumni, investors, and the surrounding

community. It’s about creating a community and fostering the creation of a unique vibe that is the hallmark of a

university’s brand.

It is our belief that the retail and hospitality offerings of the university environment should appropriately reflect and

help define the vision of the institution, its constituents, and the environment in which it lives. In short, not every

coffee shop is a Starbucks, nor every corner a bank! It takes a unique blend of holistic vision and detailed execution

— from crafting overall concepts to addressing intricacies such as vanishing summer and holiday populations of

college towns, as well as working cooperatively with institutional food service providers on campus contracts (simply

Real Estate 101 for MSC University). From hipster districts to exurb college towns, we curate the end users that

activate campuses in a unique and meaningful way.

S A M P L E M E N U O F S E R V I C E S

MASTER PLANNING

CONCEPT DESIGN DEVELOPMENT

RETAIL MERCHANDISING & REPOSITIONING PLAN

FACILITIES AND PORTFOLIO ANALYSIS

CONSENSUS BUILDING AND/OR WORKSHOP LEADERSHIP MARKET ANALYSIS


PLACE MAKING PLANNING GUIDELINE DEVELOPMENT

PROCUREMENT PLANNING

DOCUMENT DEVELOPMENT ASSISTANCE

END-USER CURATION & PLACEMENT

We create the experience.The education part is still on you.

MSC UNIVERSITY

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MSC Hospitality advises restaurants, institutional food service providers, and hotels on all facets of

this complicated specialty. The majority of our unrivaled team has learned this nuanced discipline

“on the line”, as they have owned — or still own — many well-regarded concepts themselves (READ:

not “suits”). From concept creation through opening and beyond, MSC Hospitality is without equal.

RESTAURANT ADVISORY SERVICES

HIGH VOLUME QSR & CHAIN ROLLOUTS

SITE SELECTION

MOBILE VENDING ADVISORY SERVICES

WHITE TABLECLOTH CONCEPT CONSULTING

HEALTHCARE COMPLEX AMENITY CONSULTING

CONSENSUS BUILDING – COMMUNITY GROUP ASSISTANCE

ENTITLEMENTS

GAMING & ENTERTAINMENT AMENITIES

SPORTS COMPLEX & TRANSIT CENTER AMENITIES

KIOSKS & RESTAURANT CLUSTERS

SPECIALTY ENVIRONMENTS

LOI & LEASE NEGOTIATION

LIQUOR LICENSES

MUNICIPAL INCENTIVE ASSISTANCE

CONSTRUCTION & DESIGN CONSULTING AND MANAGEMENT

HOTEL AMENITY CONSULTING

HOTEL SITE SELECTION


The experience to createamazing experiences.

MSC HOSPITALITY

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Coming up with an idea for a restaurant concept is the easy part. Expanding the initial vision and

developing a quantitative business plan to make the dream a profitable reality, on the other hand,

is not. The process of evaluating a concept’s viability, raising capital and figuring out how it all makes

financial sense is MSC Hospitality’s forte. Whether you’re trying to launch a new concept or grow

from one unit to ten, our team is experienced, passionate, and well…obsessed with food.


plan development & production

CONCEPT REVIEW & ANALYSIS

START-UP CAPITAL PROJECTIONS

FORECASTED SALES ESTIMATES

BREAK EVEN ANALYSIS

ROI PROJECTIONS

food & beverage

MENU CREATION

MENU ANALYSIS

FOOD & BEVERAGE COSTING

DISTRIBUTION SOURCING

LIQUOR LICENSES

capital

CAPITAL SOURCING & INVESTOR INTRODUCTIONS

CAPITAL STACK ANALYSIS & RECOMMENDATIONS

real estate advisory services

MARKET PLANNING & ANALYSIS

SITE SELECTION

LETTER OF INTENT & LEASE NEGOTIATIONS

ENTITLEMENTS

LEGAL

personnel

CHEF & MANAGEMENT HEADHUNTING

SHIFT / SCHEDULE PLANNING

design & construction

ARCHITECT & DESIGN SOURCING

DESIGN & FLOOR PLAN ANALYSIS

CONSTRUCTION MANAGEMENT

RESTAURANT ADVISORY SERVICES

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MSC DEVELOPMENT

MSC Development, a division of MSC Retail, grew organically out of the firm’s desire

to provide a holistic array of client centric real estate solutions. The core mission of

the division is to curate best in class tenancy within high barrier to entry trade areas

throughout the Delaware Valley region. Advising over 100 retailer and restaurant clients,

and deep rooted relationships with hundreds more, allows MSC Development to see the

development landscape through a unique lens. While our exclusive tenant relationships

are extensive, our projects also benefit from our unrivaled network of contacts throughout

the greater retail industry. MSC Retail has spent the past 26 years mastering the success

nuances of retailers and restaurants, why their real estate makes them successful, and

where these concepts best fit within an increasingly competitive marketplace. Simply put,

we are able to eliminate the guesswork through our extensive knowledge of where tenants

want to be and a deep understanding of the project economics necessary to make it

happen. Our long standing relationships with the region’s top professional service providers

also give us the ability to move swiftly with accurate project assumptions. Above all, our

team of experienced real estate professionals responsibly navigates the development

process and consistently delivers successful results for all parties involved.

Digging what we do.

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The “Quants” at MSC Retail have the education, training, and experience to explore where most don’t dare to go. We encourage (and

enjoy) the healthy debates that take place between our “numbers people” and our “deal people”. Sometimes the science supports the

art, and sometimes it doesn’t…Either way, our clients will possess the most relevant information from both worlds so that they may

make informed decisions guided by the counsel of MSC Retail.

P A R T I A L M E N U O F S E R V I C E S

MARKET ANALYSIS

PORTFOLIO ANALYSIS

MASTER PLAN REVIEW

MASTER PLAN STRATEGY DEVELOPMENT


RETAIL ADAPTABILITY ASSESSMENTS

RETAIL REVITALIZATION ASSESSMENTS

RETAIL MARKET STRATEGY END-USER EXPANSION

STRATEGY & PLANNING

ARCHITECTURAL ASSESSMENTS

RETAIL SPACE CLASS ANALYSIS

TENANT RECRUITMENT STRATEGY

TRADE-AREA ASSESSMENTS

STREETSCAPE ASSESSMENTS

RETAIL ACTIVITY ASSESSMENTS

INCENTIVES RESEARCH & ANALYSIS

S A M P L E C L I E N T C A T E g O R I E S

DEVELOPERS

BUSINESS IMPROVEMENT DISTRICTS

GOVERNMENT

END-USERS

REITS

HEALTHCARE

MAIN STREET ORGANIZATIONS

HIGHER-ED INSTITUTIONS

Punching numbers and taking names.

RESEARCH, PLANNING & QUANTITATIVE ANALYSIS

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INSTITUTIONAL REFERENCES

Exclusive retail brokerage & advisory services provider

Retail portfolio advisory services & retail brokerage

Consulting assignment for retail attraction & retention within UCD boundaries


Retail portfolio advisory & brokerage services including new construction mixed-usedevelopment at 12th & Arch St.


Retail portfolio advisory services & retail brokerage services throughout region

Retail brokerage & development advisory services for Chestnut Square, a $98M mixed-use development

MSC Retail is proud to represent and advise some of the most prominent and iconic institutional

owners of real estate. From master planning, to acquisitions and leasing, our team of retail professionals

adds value in a variety of different ways to these first class real estate portfolios.





The University of Pennsylvania’s campus in University City,

Philadelphia

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LOCAL & NATIONAL REACH

MSC Retail has a tremendous depth of relationships, both formal and informal, throughout our MSA and the country as a whole. Locally in Philadelphia, we are firmly aligned with three very prominent and influential Business Improvement Districts—Center City District (CCD), University City District (UCD), and Rittenhouse Row. Moreover, the firm has provided both the City of Philadelphia and many local municipalities in the suburbs with a variety of pro-bono retail consulting services. Leveraging these relationships allows us to provide our clients with a competitive advantage when it comes to community support/consensus building, entitlements and approvals. There is no call that MSC Retail does not have the relationship to make and we are proud to use our well-regarded brand and reputation to the benefit of our clients. Equally as important, our relationship with our competitors is uniquely strong and productive. Our network also extends well into the office, multi-family, industrial and non-core retail communities. Additionally, MSC Retail is the exclusive PA/Southern NJ/DE member of X-Team International, a leading retail real estate brokerage alliance serving the world’s premier tenants, landlords, developers, owners and third party service providers. This network allows us to pull from a deep pool of international contacts from which we can source introductions, relationships, lease comparables, sales volumes and market data from any major market in the United States and abroad.

T E C h N O L O g y S O L U T I O N S & R E S O U R C E S F O R A N A L y T I C A L d A T A & R E S E A R C h

MSC Retail employs a full-time research associate responsible for culling data, verifying its accuracy, and working with our graphic design team to communicate the information in a clear and impactful manner. Additionally, we source and maintain the most up-to-date data in the marketplace as it relates to traffic counts, pedestrian counts, demographics, and public transportation boarding and alighting figures. All of this information eventually becomes the support for our decision logic and strategic recommendations. Our “tour books”, electronic or hardcopy, are consistently recognized as best in class on a national level.

• MSC Retail original-content blog

• Media relations strategy & outreach

• Regional & national event sponsorships

• Community & charity integration

• Past project case studies

• Speaking & lecturing engagements

• Quarterly MSC University newsletter

• ±4,000 Twitter followers

Pinterest • LinkedIn • Facebook • Twitter • Instagram • YouTube

On local, regional and national levels, we constantly stay on the pulse of

industry happenings. With an in-house strategist solely dedicated to creating

content for MSC Retail channels, sharing news of our clients’ success and

planning brag-worthy events, the promotion of our work brings a unique

market perspective to clients and their projects.

T h O U g h T L E A d E R S h I P

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MARKETING, PUBLIC RELATIONS& SOCIAL MEDIA

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Connect with us @MSC_Retail

What Does a 21st-Century Education Really Look Like? Evolution of the Shopper

The Rebirth of Suburbia, USA

E x A M P L E S F R O M M S C R E T A I L ’ S B L O g

BUILDING HEALTHY PLACES

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Building Healthy PlacesRun With Us

MSC RETAIL | PHL1845 Walnut Street, 6th Floor

Philadelphia, PA 19103215.568.2600

MSC RETAIL | NYC110 William Street, Suite 1410

New York, NY 10038212.227.0227

@MSC_Retail

For more information about MSC Retail:www.MSCretail.com

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MSC Company Overview