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MS4 Public Education Activities APWA WI Fall Conference
Thurs., Nov. 3, 2017
Christal Campbell, MAMSWaP Stormwater Education Coordinator – Ripple Effects Program Randy Eide – Menomonie’s Director of Public Works – Rain to Rivers Program Tom Turchi – Marshfield’s City Engineer – North Central Wisconsin Stormwater Coalition Chad VandenLangenberg – NEWSC Coordinator – Northeast Wisconsin Stormwater Coalition Andy Dahl – UW Whitewater – Rock River Stormwater Group
APWA Conference- Wausau, WI November 2nd , 2017
Christal Campbell
Madison Area Municipal Stormwater Partnership (MAMSWaP) and Dane County Land and Water Resources Dept.
21 municipalities working together to reduce
stormwater impacts to Dane County lakes,
rivers, and streams
Madison Area Municipal Stormwater Partnership (MAMSWaP)
Madison Area Municipal Stormwater Partnership (MAMSWaP) Education Efforts
Ripple Effects
Plant Dane! Native Plant Program
Leaf-free Streets
WI Salt Wise
Partner Training
Storm Drain Mural Contest
Ripple Effects
Goal: Create a simple overarching brand to promote and tie together existing and future campaigns/education efforts.
Products: Logo Design guidelines (fonts, colors, etc.) Web site – www.ripple-effects.com Facebook page
Plant Dane
Goal: Encourage residents and organizations to replace impervious surfaces and turf with native gardens and rain gardens to reduce stormwater runoff.
Options: Order native plants (55+ species, $2/each) Donate funds towards native plants for community projects. Grow native plants for community projects. Learn how to build a rain garden- Rain Garden Workshops. Capture rain water- discounted rain barrels.
Leaf-free Streets for Clean Waters
Target Audience: Residents and businesses located in densely populated urban areas with a high concentration of large terrace trees.
Key Messages: Leaves left in the street every fall are a major source of phosphorus to urban stormwater. When it rains water runs through street leaves forming a "leaf-tea" rich in dissolved phosphorus that drains to our lakes, rivers and streams. Safely removing street leaves before the rain can significantly reduce the amount of phosphorus in urban stormwater- Join us in keeping streets leaf-free this fall!
Tools: Leaf-free Streets web site Template Article Flyers and Door Hangers Leaf-free Streets Rain Alerts Facebook posts Radio and print ads
Goal: Encourage residents to actively remove street leaves before the rain.
WI Salt Wise
Target Audiences: Applicators Homeowners Salt Retailers Businesses
Key Messages: Once you put salt down, it doesn’t go away Excessive salt use harms our waters and infrastructure. Use mechanical removal first. Use the right product for conditions. Apply the correct amount, a little goes a long ways.
Outreach Methods/Tools: Effective Winter Maintenance Workshops for Applicators Toolkits with presentations, articles, videos and materials for partners. Road salt rebates (Madison Metro. Sewerage District)
Mission: A coalition of organizations working together to reduce salt pollution in our lakes, streams, and drinking water.
Partner Trainings
Effective Winter Maintenance Workshops
Permeable Pavement Bus Tour
Illicit Discharge Training
Storm Drain Art Contest- NEW in 2018
Categories: Local Artists- submit designs School Groups- partner with local artist Location: Up to 30 storm drains across the county in high profile areas with lots of foot traffic (near libraries, public facilities, etc.) Prizes for top artist designs: - Cash - Bus wrap Outreach: -develop a story map with mural locations -media coverage
Goal: Raise awareness that stormwater drains to local waters.
Christal Campbell Stormwater Ed. Coordinator
MAMSWaP/Dane Co. Land and Water Resources Dept. [email protected]
(608) 224-3746
www.ripple-effects.com
Contact Information
1. Public education and outreach Create educational materials On-line presence (Web, Facebook, YouTube)
2. Public involvement and participation Put on workshops Presence at community events Mini-Grant program
3. Peer networking and idea sharing
RAIN TO RIVERS - MISSION
Educate citizens about storm water runoff
Pool personnel and funding resources
Meet requirements of MS4 permit
Share knowledge between communities
RAIN TO RIVERS - BENEFITS
RAIN TO RIVERS – SHARED RESOURCES BOOTH DISPLAY & PUBLIC SERVICE ANNOUNCEMENTS
Fish Bowl
MUNICIPAL SEPARATE STORM SEWER SYSTEMS (MS4)
OUTREACH AND EDUCATION IN NORTHEASTERN WISCONSIN
Fox-Wolf Watershed Alliance &
Northeast Wisconsin Stormwater Consortium (NEWSC)
Overview & History
• The Northeast Wisconsin Stormwater Consortium (NEWSC) was formed as a subsidiary of FWWA in 2004 with help from UW-Extension and a Community Foundation Grant.
• Governed by an elected Leadership Council
• 11 Members
• Staff • Part time Coordinator • Full time Educator
NEWSC PAID MEMBERSHIPS CITY OF APPLETON CITY OF DE PERE CITY OF FOND DU LAC CITY OF GREEN BAY CITY OF KAUKAUNA CITY OF MANITOWOC CITY OF MARINETTE CITY OF MENASHA CITY OF NEENAH CITY OF OSHKOSH VILLAGE OF ALLOUEZ VILLAGE OF ASHWAUBENON VILLAGE OF BELLEVUE VILLAGE OF COMBINED LOCKS VILLAGE OF EDEN VILLAGE OF FOX CROSSING VILLAGE OF HARRISON VILLAGE OF HOBART VILLAGE OF KIMBERLY VILLAGE OF LITTLE CHUTE VILLAGE OF N. FOND DU LAC VILLAGE OF SHERWOOD VILLAGE OF SUAMICO
BROWN COUNTY CALUMET COUNTY FOND DU LAC COUNTY OUTAGAMIE COUNTY WINNEBAGO COUNTY UNIVERSITY OF WI - OSHKOSH TOWN OF BLACK WOLF TOWN OF BUCHANAN TOWN OF FOND DU LAC TOWN OF FRIENDSHIP TOWN OF GRAND CHUTE TOWN OF GREENVILLE TOWN OF LAWRENCE TOWN OF LEDGEVIEW TOWN OF NEENAH TOWN OF SCOTT TOWN OF TAYCHEEDAH
AECOM AYRES ASSOCIATES BROWN & CALDWELL CEDAR CORPORATION CONTECH CONSTRUCTION PRODUCTS DAVEL ENGINEERING MACK IV SURVEYING & ENGINEERING MARTENSON & EISELE, INC. MAU AND ASSOCIATES, LLP MCMAHON ASSOCIATES, INC. MEAD AND HUNT MSA PROFESSIONAL SERVICES OMNNI ASSOCIATES, INC. RA SMITH ROBERT E LEE & ASSOCIATES SEH, INC.
58 TOTAL MEMBERS
NEWSC COORDINATES SEVERAL TRAINING WORKSHOPS FOR MS4 PERMITTED COMMUNITY BUSINESSES & MUNICIPAL EMPLOYEES
• Stormwater Quality Management
• Erosion Control Training
• Winter Parking Lot Maintenance
• Winter Road Maintenance
• Certified Training such as:
• NASECA (North American Stormwater & Erosion Control Association)
• CISEC (Certified Inspector of Sediment & Erosion Control)
…..and MANY MORE
Workshops & Trainings
Renew Our Waters Campaign
School Education
Community
Paper Watershed Pledge
Digital Watershed Pledge
Social Media
WATERSHED CLEANUP
SUCCESSES
• WATERSHED PLEDGE
• WATERSHED CLEANUP
• SOCIAL MEDIA
• GRANT FUNDING
CHALLENGES
• MUNICIPAL ENGAGEMENT
• MEMBERSHIP INVOLVEMENT
• LARGE GEOGRAPHIC AREA
• BEHAVIORAL CHANGE
Rock River Stormwater Group
Rock River Stormwater Group started working with marketing students from UW-Whitewater in July 2016 Key Elements ● Created a new brand identity/campaign
● Increased focus on community outreach & engagement
2016 & Before: Rock River Stormwater
Group
Key Considerations
▶ Brand needs to clearly & quickly convey organization’s mission
▶ Interconnectedness – What happens at point ‘A’ impacts point ‘B’
▶ Impact goes beyond each municipality & beyond Rock River Basin waterways
▶ Need a strong call to action
▶ Proactive approach to achieve cleaner stormwater & healthier waterways
▪ Our Justification: ▪ Protect: Strong call to action to be proactive ▪ Wisconsin: Need to come together, every coalition is
working toward the same goal, this also highlights the interconnected aspect that what happens in one community impacts others
▪ Waterways: Rivers, Streams, Creeks, Lakes…more than just the Rock River
Marketing Strategy
Target Markets
▪ Primary Targets 1. K-12 Grade Teachers (& Students) 2. Outdoor Enthusiasts 3. Property Owners
▪ Secondary Targets Although not the primary focus, our marketing efforts will also hit:
1. Senior Citizens 2. Municipality Workers 3. Landscapers/Lawn Care Companies
Outreach Model
● Increased presence at community events
○ UW-Whitewater students represent the brand
○ Educate community members at events using Enviroscape & Promotional Items
○ Sign-up for Runoff Rundown e-newsletter
○ Take the Wisconsin Waterways Protector Pledge
Community Outreach
● Hosted three “Clean Sweeps” in Beloit, Janesville, and Waupun in September and worked with bait & tackle shop on separate clean-up event in Janesville in October
● Focus on cleaning waterways & engaging the public
Community Outreach
● UW-Whitewater students visit local schools and present the Enviroscape Model + other hands-on learning activities
● New interactive video that helps teachers understand what to expect, students can also share with parents when they get home and show them what they learned
K-12 Outreach
Monthly E-Newsletter
The Runoff Rundown
Monthly Themes – Content developed to educate public
Featured Waterway & Rock River Stormwater Group Member
Example Content
Social Media
Every Friday we have #StormwaterFactFriday
Stormwater 101 Video
Series
@ProtectWIWater
@ProtectWIWaterways
@ProtectWisconsinWaterways
Website: www.protectwiwaterways.org Questions: [email protected]
Questions?
Christal Campbell, MAMSWaP Stormwater Education Coordinator – Ripple Effects Program Randy Eide – Menomonie’s Director of Public Works – Rain to Rivers Program Tom Turchi – Marshfield’s City Engineer – North Central Wisconsin Stormwater Coalition Chad VandenLangenberg – NEWSC Coordinator – Northeast Wisconsin Stormwater Coalition Andy Dahl – UW Whitewater – Rock River Stormwater Group