MS1 TEXTUAL ANALYSIS TEXT - DRIVE –PROMOTIONAL TRAILER – MARKETING

Mock Prep MS1 Feb 2014

Focus Q1 textual analysis & Q2 representation - masculinity

WJEC INSTRUCTIONS TO CANDIDATES

These instructions are on the front of the exam paper. Make sure you read.

Answer all three questions. Read the questions so that you are familiar with their

requirements. Audio-Visual extract The DVD extract will be played three times. For the first viewing just watch and listen. During the second viewing you may make notes. You will be allowed ten minutes to make further

notes and to think about your answer to the question.

During the third and final viewing you may make additional notes.

You should spend approximately 50 minutes completing your answer to Question 1.

IN THE EXAM YOU HAVE 2 ½ HOURS EXAM TIME,THIS INCLUDES 30 MINS PREP: VIEWINGS & NOTE-TAKING, WITH THE REMAINING TWO HOURS TO ANSWER 3 QUESTIONS.

Focus most of the first hour on Q.1. For this prep mock you will only deconstruct

and analyse one text. WJEC use two, sometimes three AV extracts, So

practise & prepare. Typical AV extracts are: TV ads, trailers and

pre-credit & credit TV programme sequences. In the exam You will not be allowed to make notes

until during the second viewing. Today you will be able to, so pay attention first time. Always consider the media form of the text you are

being asked to analyse and consider the function

THINGS TO IDENTIFY ON FIRST VIEWING:

GENRE & NARRATIVE As you can’t make

notes on first viewing you have to learn how to make mental notes on identifying key areas: FORM & FUNCTION

Genre, typical codes and conventions

Sub and hybrid elements

Narrative - Todorov Narrative codes

Identify typical codes and conventions of genre such as iconography, characters, mise en scene or typical narrative conventions.

Listen to the diegetic dialogue and non diegetic voice over narration

Proppian character functions – can you identify any?

GENRE & SUB & HYBRID ELEMENTS We recognise genre using

our cultural knowledge to identify typical genre codes and conventions.

Mise en scene (location, era, who live in a place like this...)

Iconography - Key props- identify and

analyse Dress codes – what do

they connote? Describe briefly using

media terms then analyse the connotations...

We have discussed how the Horror genre, being one of the oldest, has many sub genres such as: slasher, classic, supernatural, can you name any others....

Crime also has many sub genres: the vigilante, forensics, can you identify others......

Hybrid genre is when there is a mix of two or more genres, L.O.R is fantasy/action. Many texts now contain genre hybrid elements so it is important that you identify any. Cowboys & Aliens......

MEDIA STUDIES EXAM PAPERMS1 MEDIA REPRESENTATIONS AND RESPONSESTODAY WE WILL FOCUS ON Q.1

Answer all three questions (today we will answer Q. 1) Study the extract the trailer for Drive 2011

1. Analyse the extract commenting on: • visual codes • technical and audio codes • narrative construction. [40]

2. Using your own detailed examples, explore the representation of masculinity in the media today [30]

3 .(a) Identify two different audiences for this trailer. [4] (b) Explore how this trailer attracts one of these audiences. [10] (c) With reference to your own detailed examples, explore how media

texts position audiences and/or users. [16]

WHAT DO WE MEAN - VISUAL CODES

Focus on the visual, everything “in the frame”, that is staged in the mise en scene:

Iconography Mise en scene Key props Dress codes – what do

they say about the characters, how are the characters constructed.

Describe using media terms, then analyse the connotations/meanings/representing/signifiers of....

When is it set, Where is it set Who is in it & how

are they constructed?

TECHNICAL CODES Shot types: exterior/interior,

upward tilt, downward tilt, establishing, long/med/close/extreme cutaway/cut in, night-vision, C.G.I, over the shoulder, wide angle, deep focus, shot length

Cinematography: pan, whip pans, tracking , zoom in/out, cut-in’s, cutaways, aerial shots, establishing shots

Steadicam(continuous shot with no cuts), Pull focus, deep focus

Editing: cut, dissolve, fade to B.or W. Dissolves, Shot, reverse shot,180o Rule, cross cutting, flashbacks/fowards,freeze-frames, slow motion, fast motion, C.G.I & Greenscreen

A good way to consider this is to identify

Correctly identify, explain how and why they are used, to signify, connote, represent?

What narrative information is shown visually to us and why?

AUDIO CODES - SOUND Sound such as music can

be diegetic or non diegetic – what is the difference?

Note who controls (if any) the voice over dialogue.

Analyse the type of dialogue used and how it creates a sense of narrative

Identify any sound bridges or anchorage

Note: accent, dialect, slang, specialist language and connotations of..

Consider how sound creates meaning when anchored to a specific image

NARRATIVES & NARRATIVE CODES Todorov & linear narratives

following the structure: E – D – NE

Can you apply Todorov to this text? How does it follow or not, refer closely to the text

Non linear narratives e.g Pulp Fiction are edited to be non chronological is this text editied chronologically?

Identify editing techniques: flashbacks, forwards, freeze frames, slow/fast motion and fades to black or white.

Note the pace of the editing

Narrative codes ENIGMA– who, what... Function to engage the

audience – identify relevant enigma codes & say why they are used

ACTION – close ups on a ticking bomb signifies...? A cutaway shot to a gun connotes..?

Sound – identify non – diegetic use of sound, how is it used and why?

Identify key areas of diegetic dialogue, how does it give us narrative information? Remember to discuss accent, dialect,

NARRATIVE CONSTRUCTION – APPLY TODOROV – DOES IT FOLLOW?

How is the text constructed – does it follow a Todorovian linear structure- explain how, with clear references to the text. Identify key scenes that do/n’t conform to Todorov

Narrative codes

Action codes are foreground through the cinematography and editing (find e.gs) here.

Enigma codes -

VIEWING 1. KEY TERMS AS THIS IS A PREP MOCK – IN GROUPS OF 3 MAKE NOTES ON THE FOLLOWING:

Genre –sub - hybrid

Iconography Key props Mise en scene Dress/hair codes

Narrative- Todorov – structure-motivation of character-

What is it & How do you know?

Where/when is it located/set, give textual example of how you know

http://www.youtube.com/watch?v=CWX34ShfcsE

REPRESENTATION QUESTION WORTH A LOT OF POINTS......

2. Using your own detailed examples,

Explore the representation of masculinity

in the media today [30]

Magazines targeting men

TV Texts targeting men

REMEMBER...............

You still have to structure your arguments, especially in an exam, to demonstrate:

Intro: say what you are going to do – I will deconstruct and textually analyse