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    CloudServices

    More agility.More freedom.

    More choice.

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    No longer on the horizon: the cloud hascome to business computing.

    The next logical stepin business computing

    Cloudisamuch-usedITindustrytermthatmeans

    differentthingstodifferentpeople.DoesitmeanWeb-

    basedapplications?Web-hostedservices?Centralizedserverfarmsanddatacenters?Platformsfordevelopingandrunningscalableapplications?

    Inreality,thecloudcanbeallofthesethings.Andmore.

    IaaS, Paas, and SaaS: The coreo cloud computing

    ThecloudisaboutprovidingservicesInfrastructureas

    aService(IaaS),PlatformasaService(PaaS),orSoftware

    asaService(SaaS).Anotherwaytolookatit:Thecloudisaboutprovidingapoolofcomputingresourcesthatall

    operatetogether,effectivelyasasinglecomputer.

    Thecloudhasbeencalledthenextlogicalstepin

    enterprisecomputing.Nolongerasmuchaboutmanaginginfrastructure,enterprisecomputingisnow

    moreaboutmanaginginformation.Itsabouthavingyourstorage,yourapplicationdevelopmentenvironment,

    yourapplications,andyoursecurityavailabletoyouwhen

    youneedthemallfromaninformationtechnologygrid.

    Why consider moving to a cloudmodel? Why now?

    Greater business agility.Acloudmodelgivesyoutheabilitytorespondtobusinessdemandsmoreeffectively

    andhelpsensureemployeeshaveon-demandaccesstocriticalbusinessinformation,customers,partners,andeach

    other,usingnearlyanydevice,fromvirtuallyanywhere.Theresult:Theycangiveprioritytothemostcritical

    businesstasksrst.

    Greater resource agility.Themanagementburden

    ofanticipatingandbuildingoutexcesscapacityIT

    infrastructuredecreases.Theresultlessmanagement,

    maintenance,anddeploymenttime,withtheadditionalbenetofgreaterscalabilitytomoreeasilyhandlepeaks

    indemand.

    Managed costs. Fromanancialperspective,youcan

    managecostsasacapitalexpenseoranoperational

    expensedependingonwhatworksbestforyourbusiness.

    Smaller carbon footprint. Atthesametime,using

    off-premisesITinfrastructurehastheadditionalvalue

    ofdecreasingyourenvironmentalimpactthrougha

    reductioninthephysicalresourcesrequiredtorunon-premisessystems.

    Butarethererisksincloudcomputing?WhatdoesitmeantoyourroleasanITleaderinyourorganization?

    Doesitmeangivingupcontrol?WithMicrosoftcloud

    services,weoffersomeuniqueanswerstothesequestions.

    What is cloud computing?

    Reduction ofover supply

    No under supply

    AllocatedIT capacities Load

    forecast

    Possiblereduction ofIT capacities

    in case ofreduced loadActual load

    Without cloudhistorical IT ine fciencies

    With cloudIT efciencies

    IT

    capacity

    Time

    Waste ofcapacities

    Under supplyof capacities

    AllocatedIT capacities

    Loadforecast

    Fixed cost ofIT capacitiesI

    Tc

    apa

    city

    Time

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    Cloud computing: the Microsoft view.

    Microsoft cloud services mean freedom for businesses.

    Thefreedomtoaccessthetechnologyyouwant,where

    andwhenyouwantit.Thefreedomtotakeadvantage

    ofthelatesttechnologyasacapitalexpense,oran

    operationalone.ThefreedomtofocusonrunningyourbusinessnotrunningITsystems.

    Microsoft cloud services are Microsoft by extension:

    Giving you the ability to make full use of the same

    Microsoft technologies you already know and trust,

    on a pay-as-you-go model. For a single department

    or an entire global organization. On-premises, off-

    premises, or a combination of both, depending on

    your business needs.

    MicrosoftcloudservicesareMicrosoftasautility,butitismorethanpluggingintoautility.Itstheapplications

    youknow,theplatformsyouknow,andadatacenter

    infrastructureallworkingtogetherinacohesive

    whole.Its Microsoft when you need it. Microsoft

    on your terms.

    What are Microsoft cloud services?

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    5 billionthe number of

    conference minutes per year

    2 billionthe number of queries

    each month on Bing

    3 to 4 billionthe number of e-mails lteredevery day for over six million

    mail boxes

    1 billionthe number of Windows Live ID

    authentications each day

    Lower cost o ownershipMicrosoftcloudservicesofferyougreaternancial

    exibilityinhowyoufundyourITresources.Itslike

    turningonalightswitch:Youdontnecessarilyhaveto

    ownthegeneratortogettheserviceyouneed.And

    whenyoureducetheneedforon-premisesresources,

    youreducethemaintenanceandoperationaloverhead,includinghardwareandfacilityexpenses.Andatthe

    sametime,youcansimplifyandaccelerateapplication

    updatesanddeployment.

    Greater business agilityMicrosoftcloudservicesprovideanelasticinfrastructurethatenablesyoutoaddressneedsastheyarise,withthe

    condencethatyoualwayshavetheabilitytodoso.That

    meansyourinformationworkerscanstayconnectedand

    stayontopofbusinesschallenges,regardlessofthedevicetheyreusing,orwheretheyreusingit.Yourdevelopers

    canfocusoncoding,withthecondencetheirworkcan

    getdeployedefcientlybecausetheinfrastructureisalways

    available.Andyourorganizationasawholecanbemore

    responsive,helpensurefastertimetomarket,andasaresult,

    beevenmorecompetitive.

    Enterprise-class availability, security,and reliabilityMicrosoftcloudservicesofferyoutheresourcesneeded

    forarobustcloudcomputinginfrastructure.Withaglobalreach,acommitmenttosecurity,anda99.9percent

    uptimeservicelevelagreementwith24/7serviceand

    supporteverydayoftheyear,youhaveatrulyenterprise-

    readyinfrastructureatyourdisposal.

    What Microsot cloud services door your key constituenciesFor IT professionals: Tap the cloud to expand your options,

    uplevel your responsibilities. Activelymanagehigh-value

    applicationson-premises;movecommodityworkloadsto

    thecloud.

    For developers: Reduced complexity.Focusoncoding,not

    plumbing,withoutthehasslesofhowtomodifyapplicationstoscaleoutproperly.

    For information workers: The cloud as a business

    communications hub.Usepowerfulcommunicationandcollaborationtoolstostayconnectedwithcolleaguesand

    aheadofbusinesschallenges.

    Power o choiceMicrosoftscloudservicesisaboutthepower of choice

    ahybridmodelofon-premisesandoff-premisesresourcesthatenableyoutomovewhatyouwanttothecloudas

    muchoraslittleasyouwant.

    Itsnotanallornothingapproach;instead,itenablesyoutoowworkloadsintoyourowninfrastructure,aswellas

    outsidesetsofinfrastructure.

    So,youcancomplementyourexistingITassetswithWeb-basedservices.Andbyhavingapplicationsavailableacross

    theInternet,youcanhelpensuretheexperienceisconsistent

    acrossalldevices.

    ThethreeprinciplesoftheMicrosoftcloudcomputingstrategy.

    1) On-premises, off-premises, ora combination of bothbasedonbusinessneed.

    2) Enterprise-class services withnocompromisestoavailability,reliability,

    orsecurity.

    3) Consistent, connected experiencesacrossdeviceorplatform.

    Microsoft Cloud Services:a new model forbusiness computing.

    Microsoft in the cloud: The numbers.

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    Inrastructure as a Service (IaaS)WithIaaS,yougeton-demandcomputingandstoragetohost,scale,andmanageapplicationsand

    services.UsingMicrosoft'sdatacentersmeansyoucan

    scalewitheaseandspeedtomeettheinfrastructure

    needsofyourentireorganizationorindividualdepartmentswithinit,globallyorlocally.

    Platorm as a Service (PaaS)TheWindowsAzureplatformisaPaaSconsisting

    ofanoperatingsystem,afullyrelationaldatabase,andconsumableWeb-basedservicesthatprovide

    security-enhancedconnectivityandfederatedaccess

    controlforapplications.Asafamilyofon-demand

    services,theWindowsAzureplatformoffersyourorganizationafamiliardevelopmentexperience,on-

    demandscalability,andreducedtimetomarketfor

    yourapplications.

    Sotware as a Service (SaaS)MicrosoftOnlineServicesaresubscription-based,on-demandapplicationsandhostedservices,providingyourendusers

    withaconsistentexperienceacrossmultipledevices.

    TheBusiness Productivity Online Suite(BPOS)deliverssecurity-enhanced,hostedcommunicationandcollaboration

    toolsincludingMicrosoftExchangeOnline,MicrosoftSharePointOnline,MicrosoftOfceLiveMeeting,and

    MicrosoftOfceCommunicationsOnline.

    Exchange Hosted Servicesisasetoftoolstohelpyour

    organizationprotectitselffromspamandmalware,helpsatisfyretentionrequirementsfore-discoveryandcompliance,

    encryptdatatopreservecondentiality,andmaintainaccess

    toe-mailduringandafteremergencysituations.

    Microsoft Dynamics CRM Onlineprovidesmarketing,sales,andcustomerservicesolutionsdeployedthroughMicrosoftOfceOutlookoranInternetbrowserto

    helpyourendusersefcientlyautomateworkowsand

    centralizecustomerinformation.

    Ofce Web Apps,comingsoon,provideson-demandaccesstotheWeb-basedversionofMicrosoftOfcesuiteof

    applications,includingMicrosoftWord,MicrosoftExcel,

    andMicrosoftPowerPoint.

    IaaS, PaaS, and SaaS: theMicrosoft Cloud Services offering

    WiththeexibilityofWindowsAzure,wecanfocusonbuildinganddeliveringnewfeaturestoourcustomershelpingusincreaseourcompetitiveadvantage.

    Andy Lapin|DirectorofEnterpriseArchitecture|KelleyBlueBook

    WithMicrosoftcloudservices,youdeterminetheratioofon-premisessolutionstooff-premisessolutions.

    ChoosehostingbyMicrosoftoraMicrosoftpartner,and

    changethemixasyourneedsgrow,whetheritsIaaS,SaaS,PaaS,oranycombinationofthethree.

    Microsoftprovidesyouwiththerightmixofon-premises

    andoff-premisestechnologiesbasedonyourneeds.Startsmallinthecloud,orcollaboratewithusorour

    partnersforcompletehybridsolutions,withunparalleled

    serviceandsupport.

    ThestrengthofMicrosoftcloudservicesiseaseofdeploymentandmanagement,enablingyouto

    accommodatechangingworkneeds,andmanagingyour

    userpoliciescentrallythroughoneadministrativepanel.

    AndbecauseyoucanbuildontheMicrosofttechnologies

    yourorganizationalreadyknowsanduses,youcanmake

    useofyourknowledgeandinvestments,easilyextendingyourexistingidentitysystemtothecloud.

    TheresultisthatyoucanfocusonstrategicITdirectionin

    otherwords,informationmanagement,notinfrastructure.

    What does Microsoft offer?

    8 9

    Our Microsot platorm enables customer choice

    Client

    AzureWindows TM

    Communications

    Collaboration

    Business Apps

    Storage

    Identity

    SaaS

    SaaS

    SaaS

    *PaaS

    IaaSAD/LiveID

    on-premisesCloudservices

    virtualization

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    Is Microsoft the rightchoice? Here's the proof.

    Technical innovationLongestablishedinthecloud,Microsoftcontinuestoinvest

    heavilyininnovationstohelpdrivethetechnologyfurther.

    Withcontinualupdatestothetechnology,theestimatedinvestmentinthecloudspacehasbeenbillionsofdollars,

    withmoretocome.Itisinvolvementonamassivescale.

    Our developer and partner ecosystemThousandsofcompaniesaroundtheworldprovidesoftware,services,andsupportthatcanhelpmakeyourinvestment

    inMicrosoftproductsmorevaluable.Millionsofdevelopers

    worldwidearewritingtoMicrosoftplatformsandmanymorearecomingtoMicrosoftcloudcomputingthroughour

    interoperabilitysupportofthird-partysolutions.Thatswhy

    noothercloudvendorcansupportdevelopersandtheir

    applicationslikeMicrosoftcan.

    Security and reliabilityMicrosoftcloudservicesinfrastructureandsecurityteams

    hostandmanagemorethan200Microsoftservicesandportals,providingtrustedonlineservices,24/7.Howtrusted?

    MicrosoftdatacentershaveSAS70andISO27001security

    certicationsauditedbyanindependentthirdparty.

    The long steady march o Microsot cloud services

    (15 years)450M+

    active users

    (13 years)550M

    users/mo.

    (12 years)Largest non-

    ICP/IP cloud servicex100M users

    (11 years)320M+ active

    users

    (11 years)2B queries/mo.

    (9 years)20M+ active

    users

    (7 years)5B conf.mins./yr.

    (6 years)2B e-mails/day

    WindowsLiveHotmail

    WindowsUpdate

    Windows LiveMessenger

    Innovation, scalability, and reliability in the cloud.

    Proof points

    10 11

    Partners

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    Build on the strength of yourPartner relationships.

    Partners

    Themovefromsomeorevenallofyouron-premisesITenvironmenttoacloud-basedenvironmentdoesnot

    needtobeoverlycomplex.Italldependsonyourneeds

    andcurrentITarchitecture.

    Microsoftpartnerscanhelp.Microsoftiscontinually

    workingwithitsextensivepartnerecosystemof

    independentsoftwarevendors,value-addedresellers,andsystemsintegratorstohelpdevelopcompelling

    SaaS,IaaS,andPaaSofferingsthattawidevarietyof

    specicbusinessneeds.

    Whethertappingpartnersfortransition support,tapping

    intotheirhosted services,orusingtheirspecialized orcustomized applications,Microsofthelpsensureourpartnerscontinuetobekeycontributorstoyourbusiness,

    andtoMicrosoftsvisionforcloudcomputing.

    Infact,withapproximately9,000Microsoftpartnersdeliveringcloudservicesworldwide,morethanone

    billionconsumersand20millionbusiness

    customersarebeingreachedeveryyear.

    Findapartneratpinpoint.microsoft.com.

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    Next steps

    How can Microsoft CloudServices strengthen yourbusiness? Learn more now.

    Ask usAskyourMicrosoftrepresentativeaboutcloudservices

    fromMicrosoft.

    Ask your Microsot partnerSpeaktoyourMicrosoftpartnerabouthowthey

    canhelpyoumaketherightdecisionsaboutcloudcomputingforyourorganization.Findapartnerat

    pinpoint.microsoft.com.

    Find out moreLearnmoreaboutMicrosoftsongoingcommitmentto

    cloudcomputing,includingourinvestmentinhighly

    securedatacentersandourdedicationtoenvironmentalsustainability,atwww.microsoft.com/cloudservices.

    PatrickHines,technologist14 15

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    CloudServices

    Building a bettercloud solution

    with our partners