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MRT Media & Price
Year 2015
From Bangsue to Hua Lamphong 18 stations approximately 21 km.
Service Hour 06.00 – 00.00
Who? (1) The majority of MRT users are in student and working age.
15-24 yrs 37%
25-34 yrs 32%
35-44 yrs 16%
45-59 yrs 14%
41%59%
Gender Age Status
Base: All respondents (n=900)Ref : Q6/T6B
Base: All respondents (n=900)Ref : Q7 /T7A, Q8/T8A
Average = 31.08 yrs
Base: All respondents (n=900)Ref : Q57/T57A
Moreover, most of them said that they are single.
Source: MRT Research 2012 by The Nielsen Company
Public servant 8%
Office/private sector
worker 49%
Business Owner
13%
Independent professional (e.g. Doctor,
Lawyer, Artist, etc.)
8%
Student 18%
Housewife 1%
Unem-ployed 1%
Secondary school
2%High
school 7%Diploma
/vocational/college
5%
Bachelor degree
67%
Higher than
Bachelor Degree
18%
Base: All respondentsRef : Q9/T9A, Q54/T54A
Education
Occupation
Personal income & HH income
Base: All respondents (n=900)Ref :Q55/T55A
Base: All respondents (n=900)Ref :Q56/T56A
HH incomePersonal income
14%
26%
16%
43%
19%
29%
30%
8%13%
Lower than 15,000 Baht (E)15,000 - 24,499 Baht (D)25,000 - 49,999 Baht (C)50,000 - 59,999 Baht (B)
MRT users come from both SES A and C
Who? (2)
SES A
SES B
SES C
SES D
Source: MRT Research 2012 by The Nielsen Company
To create IMPACT…
ENTRANCE NETWORK
• Composition: Small light boxes or LCD screens and Sticker wrap 2 sides
• Size: Light box 0.66*0.90 m. / Sticker – depend on location
• Media cost/month: 72,000 – 529,000 Bt.
• Production cost: Light box – 802 Bt. (unit) / Sticker – 1,200 Bt. / sq.m.
• Setting cost: 10,000 Bt.
• Booking less than 3 months, sign board tax is under customer’s own responsibility.
BULKHEAD STICKER
• Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,
QSNCC Station
• Size: Depend on location, approximately 32.92 sq.m.
• Media cost/month: 123,000 – 159,000 Bt.
• Production cost: 1,200 Bt. / sq.m.
• Setting cost: 11,000 Bt.
• Booking less than 3 months, sign board tax is under customer’s own
responsibility.
BULKHEAD NETWORK
• Location: Retail to Concourse Level at Pharam 9, Sukhumvit, Petchaburi,
QSNCC Station
• Size: Depend on location, approximately 168 – 193 sq.m.
• Media cost/month: 310,000 – 616,000 Bt.
• Production cost: 1,200 Bt. / sq.m.
• Setting cost: 33,000 Bt.
• Booking less than 3 months, sign board tax is under customer’s own
responsibility.
To reach all targets &enhance AWARENESS
BULKHEAD ENTRANCE
• Location: Entrance
• Size: Approximately 4.45*1.10 m.
• Media cost/month: 34,000 – 75,000 Bt.
• Production cost: 1,200 Bt. / sq.m.
• Setting cost: 3,000 – 5,000 Bt.
• Booking less than 3 months, sign board tax is under customer’s own
responsibility.
IN-TRAIN NETWORKS with Ceiling Wrap
InTrain/Station TV Package
Loose Spot Package: 2 minutes per loop
Media Cost per Month: 445,000 baht
On Air Loop: 90 minutes
No. of Loops per day: 12 loops
Total No. of Screens: 607 screens 18 stations: 265 screens
19 trains: 342 screens
Airing Time / Day / 1 screen: 24 minutes
Airing Time / Day / 607 screens: 14,568 minutes
Airing Time per month: 437,040 minutes
Lumphini Station : Entrance Network & Bulkhead Entrance
Media : Entrance Network 2, Light box 7 panelsBulkhead Entrance ( Code : 01 )
Sticker Escalator side 49.27 Sq.m. Sticker Stair step side 62.25 Sq.m.
Location : Entrance 2 Q house bldg sideMedia Cost : 172,500 Bt/MonthProduction Cost : 154,365 Bt. Setting cost 14,000 Bt.
MRT media are based on first comes first serve.Minimum booking 3 months, If booking less than 3 months sign board tax is under customer’s own responsibility
2015
Silom Station: Bulkhead Sticker
Media : Bulkhead sticker (Concourse to platform level) code
001
Size : 6.9822 sq.m.
Location : Concourse level to Platform level,
Media Cost : 53,000 Bt/Month
Production Cost : 8,376 Bt. + setting 4,000 Bt.
MRT media are based on first comes first serve.
Booking less than 3 months sign board tax is under customer’s own
responsibility
2015
IN-TRAIN NETWORKS with Ceiling Wrap
Media: In-Train Networks (1 train = 3 bogies)
Poster = 18 units
Panel = 5 units
Tube card type R 1.50 x 0.25 m.18 units
Tube card type L-1 0.329 x 0.255 m. 18 units
Tube card type L-2 0.515 x 0.255 m. 18 units
Ceiling Wrap 18.63 x 1.05 m. 2 units
Ceiling Wrap 19.32 x 1.05 m. 1 unit
Media Cost: 396,000 Bt/Month
Production Cost: 96,035 Bt.
MRT media are based on first comes first serve.
Booking less than 3 months sign board tax is under customer’s own
responsibility
IN-TRAIN NETWORKS with Ceiling Wrap
IN-TRAIN NETWORKS with Ceiling Wrap
IN-TRAIN NETWORKS with Ceiling Wrap