MRP Presentation on "CAN TQM SUSTAIN COMPETITIVE ADVANTAGE TO SMALL AND MEDIUM ENTERPRISES"

8/8/2019 MRP Presentation on "CAN TQM SUSTAIN COMPETITIVE ADVANTAGE TO SMALL AND MEDIUM ENTERPRISES"

1/11

Prof GRC Nair

Management Research Project

|CAN TQM PROVIDE SUSTAINABLE

COMPETITIVE ADVANTAGE TO SMALLBUSINESSES}

ABHISHEK KUMAR


2/11

Prof GRC Nair

OBJECTIVES OF THE PROJECT

To determine the importance of TQM in SMEs.

Expectations of the small businesses from

implementation of TQM.

Measures to be taken to introduce TQM in small

businesses.

Bringing out the plans to efficiently manage the whole

TQM process. To identify factors and develop constructs that could be

used to develop a conceptual Total Quality

Management (TQM) model that is applicable to small

and medium scale manufacturers.

ABHISHEKUMAR


3/11

Prof GRC Nair

WHAT IS QUALITY?

Quality - you know what it is, yet you dont know

what it is.

But some things arebetter than others, that is, they

have more quality but what decides betterness?

ABHISHEKUMAR


4/11

Prof GRC Nair

TOTAL QUALITY MANAGEMENT

An emphasis on Quality that encompasses the

entire company

Continuous Improvement Employee empowerment, quality circles

Unwavering focus on customer both internal

and external Long term solutions

Commitment and Involvement of top

management

ABHISHEKUMAR


5/11

Prof GRC Nair

TOTAL QUALITY MANAGEMENT

Performance measures and documentation

TQM Tools - allow you to measure progress

Benchmarking - best at similar activities,

even if in different industries

Just In Time - requires quality of suppliers

Treating suppliers as partners in business

ABHISHEKUMAR


6/11

Prof GRC Nair

PARAMETERS OF SERVICE

QUALITY Assurance: Ability to convey trust and

confidence. eg: being polite and showing

respect for customer.

Empathy: Being approachable and

appreciative. eg: being a good listener.

Tangibles: Physical facilities and

facilitating goods.

ABHISHEKUMAR


7/11

Prof GRC Nair

COMPONENTS OF QUALITY

Quality of design Products and servicesshould be designed to exhibit the attributes

necessary to meet its customer expectations.

Quality of production process. Processes

must be designed and built that have thecapability of producing products with theattributes wanted by customers.

ABHISHEKUMAR


8/11

Prof GRC Nair

Quality of conformance :Products and services

to meet design and performance specificationsaimed at quality expectations of customers

eg: ISO

Quality of customer service: Customers mustperceive that they have been treated fairly andcourteously

Organization quality culture: Organization

energized in doing what is necessary to design,produce and service products and services thatmeet customers expectations and even exceedthem. eg: Japan

ABHISHEKUMAR


9/11

Prof GRC Nair

SUGGESTIONS AND

RECOMMENDATIONSA campaign should be organized and properly

handled in order to provide the small and medium

scale entrepreneurs, the basic knowledge of TQM.Free seminars should be conducted around the

country wherever there is a scope of SMEs or its

already existing there.Quality gurus should address the entrepreneurs in

order to motivate them to implement TQM.

ABHISHEKUMAR


10/11

Prof GRC Nair

Government should take initiatives to help and

support the entrepreneurs in implementing

TQM.

People should come forward and suggest

various measures that can be implanted or added

while implementing TQM.

After it has got some exposure, it should be

made compulsory by enforcing some law but

with a little flexibility.ABHISHEKUMAR


11/11

Prof GRC Nair

THANK YOU

ABHISHEKUMAR

Documents

MRP Presentation on "CAN TQM SUSTAIN COMPETITIVE ADVANTAGE TO SMALL AND MEDIUM ENTERPRISES"