folio: .5 – .4708month: 2.067 – .4916

34 I AUTOMOTIVE I MARCH 9, 2011MID RIVERS NEWSMAGAZINE NEWSMAGAZINENETWORK.COM

Ford rolls out new, improved ExplorerThe 2011 Ford Explorer has been redesigned from

bottom to top, inside and out, to reflect a contemporary vision of what customers today want in a modern SUV.

“Ford has changed everything about the all-new Explorer, yet it’s still instantly and instinctively recog-nizable as a Ford Explorer,” said Moray Callum, execu-tive director of North America Design. “We believe that’s because it’s a contemporary interpretation of the same capabilities Explorer has always stood for, without compromise.”

“The all-new Explorer combines bold, evocative design language with a wind- and noise-cheating aerodynamic shape on a rigid unibody platform,” said Melvin Betan-court, design manager.

“Explorer has the height, stance, ground clearance and SUV cues that clearly indicate its off-the-beaten-path capabilities.”

The Explorer design team was challenged with reinter-preting the segment-defining icon as a modern, contem-porary SUV for the 21st century.

“The new Explorer starts with proportions and stance,” Betancourt said. “Its agile, fluid lines combine with the

muscular toned sheet metal, delivering athletic good looks and unsurpassed aerodynamics. ”

Standard roof rack, rounded corners, shorter overhang, and aggressive wheels and tires provide the rugged cues that customers recognize in an SUV.

From the rear, LED stop lamps glow from the jewel-like taillamp cluster. The Explorer name projects from the rear liftgate appliqué.

As with the exterior, the Explorer interior design brief was to modernize, making soft-touch surfaces and occupant comfort key priorities. A goal was to make the Explorer interior a three-row medium for the technology, convenience and connectivity it contains, while inspir-ing driver confidence in dynamic driving on any road, anytime, anywhere.

The feeling of the interior is one of an upscale, pre-mium vehicle, from the choice of materials to the high levels of fit-and-finish.

“Make it look expensive: That was my goal for the new Explorer interior,” said Mike Arbaugh, interior studio manager. “This is a vehicle that challenges higher-end SUVs like BMW X5 and Audi Q7, so the interior design,

craftsmanship and fit-and-finish should play in that league.”

As part of Ford’s global product development system, Explorer was subject to extreme testing while still in the virtual computer-aided design phase. Issues identified and addressed in the virtual realm help deliver a higher quality vehicle when prototype build begins. Then these running prototypes are tested and validated to ensure that the attributes targeted at the outset are delivered for customers.

Shop supply charges in the amount of 6% of labor charges will be added to invoices greater than $35. These charges will not exceed $25 and represent costs and profits.Shop supply charges not applicable in CA or NY.Non-mandated disposal or recycling charges,if any are disclosed above, may also represent costs and profits.Specific product offerings and tread designs may vary. Prices,warranties,car service,credit plans and other offers available at Firestone Complete Auto Care; see affiliated for their competitive offers and warranties.*If you do not achieve guaranteed mileage, your Firestone retailer will replace your tires on a pro-rated basis. Actualtread life may vary. All warranties apply only to original owner on originally installed vehicle. See retailer for details,restrictions and copy of each limited warranty. †MINIMUM MONTHLY PAYMENTS REQUIRED. Applicable to purchases made January 1st through June 30th, 2011. APR:22.8%. Minimum Finance Charge $1.00.CFNA reserves the right to change APR,fees and other terms unilaterally. FX-0239

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Cottleville 6042 Mid River Mall Drive..................(636) 441-0417St. Peters 1010 Cave Springs..........................(636) 928-7477Monday-Friday 7am-8pm Sunday 8am-5pm

St. Charles 2413 West Clay ..............................(636) 946-6533O’Fallon 504 S. Main (2 blocks North of 70) ........(636) 272-6980Ballwin 15210 Manchester Rd. ........................(636) 391-9900Open Monday-Saturday 7am-7pm Sunday 8am-5pm

South O’Fallon 3089 at Hwy K (at Hwy K & N) ......(636) 978-5886Open Monday-Friday 7am-10pm Saturday 7am-7pm Sunday 8am-5pm

Dardenne Prairie 8025 Hawk Ridge Trail ............(636) 695-3190Manchester 14266 Manchester Rd. ..................(636) 394-3424 Chesterfield 16950 Chesterfield Airport Rd...........(636) 733-0029Open Monday-Friday 7am-8pm Saturday 7am-7pm Sunday 8am-5pm

together, we’ll keep your car running newer, longer.

See store for complete service description and details. Redeem this coupon at your participating FirestoneComplete Auto Care store. Not to be combined with another offer on same product or service and not to be

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Lifetime Wheel Alignment

$20 offHelps prevent early tire wear. We’ll inspect steering and suspension and align tovehicle to manufacturers’ specifications. Most vehicles. Parts and shims extra if required.Subject to in-store equipment availability and employee qualifications to align vehicle.Additional charge may apply to vehicles equipped with Stability Control System.

Driving feel a little off?

S a v e t h r u 3 / 3 1 / 1 1

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I AUTOMOTIVE I 37MARCH 9, 2011MID RIVERS NEWSMAGAZINENEWSMAGAZINENETWORK.COM

By SHEILA FRAYNE RHOADESAutohaus BMW of St. Louis is the largest and fastest

growing BMW center in the Midwest and is one of the premier BMW dealerships in the country. Founded in 1967, Autohaus is St. Louis’ oldest BMW dealership as well. It has been continually owned and managed by the Fink family.

Autohaus sells new, used, and pre-owned BMWs and offers quality service, parts and body repair.

“Customer satisfaction is our highest priority,” said Joe Emerson, who since 2004 has been Autohaus’ sales man-ager. “We call it ‘the Autohaus Experience.’ Top-level total service keeps our customers coming back. In today’s climate, this is what’s most important to the Fink Family and me. Thanks to our loyal customers, we are now the

BMW sales leader in Missouri.” Autohaus’ beautiful, state-of-the-art facility opened on

Hanley Road in June of 2008. Since then, it has brought the sales, service, parts and on-site body shop to new levels.

“Autohaus has always employed the best people, but now we have the best building in which to raise BMW’s performance higher than ever,” Emerson said.

The 57,000-square-foot building brings to St. Louis automotive sales a modern cutting edge. It was designed with the customer in mind and includes a comprehensive parts department, a 30-bay service center, and a certified collision center.

Autohaus technicians receive ongoing training to per-form repairs quickly and correctly, and 98 highly trained automotive professionals who are committed to excep-tional customer service are on the dealership’s staff.

“It’s no wonder we are the No. 1 BMW dealer in St. Louis,” Emerson said.

For customer convenience, Autohaus offers 60 BMW service loaners, but when a customer chooses to wait on site for a repair, he or she can do so in a comfortable lounge that is equipped with a 62-inch HD TV, compli-mentary refreshments and free Wi-Fi access. Customers may even watch the repair of their cars on a monitor. If they choose, they can also take a look beneath the car and observe what the mechanic sees.

When shopping for a car, customers can check out the 15 models displayed on the spacious showroom floor, includ-

ing the latest BMW models. “The two newest BMWs to arrive at Autohaus are

the 2011 X3 sport activity vehicle and the all new 2011 5-series,” Emerson said.

Autohaus offers outstanding service, a professional sales team, large selections of brand new and certified pre-owned BMWs, and an extremely efficient parts and service department.

Joe Emerson, sales manager of Autohaus BMW of St. Louis

Automotive ShowcASe

Autohaus BMW is dealership of superlatives

Autohaus BMW3015 S. Hanley Road • St. Louis

(immediately south of Manchester Ave.) Sales: (314) 727-8870 • Service/Parts: (314) 727-8877

Collision Center: (314) 646-7755Sales Hours:

Mon., Wed., Fri.: 9 a.m. to 8 p.m. • Tues., Thurs.: 9 a.m. to 6 p.m. Sat.: 9 a.m. to 5 p.m. • Sun.: Closed

Parts & Service Hours:Mon. - Fri.: 7 a.m. to 6 p.m. • Sat. and Sun.: Closed

Body Shop Hours:Mon. - Fri.: 7:30 a.m. to 5:30 p.m. • Sat. and Sun.: Closed

www.autohausbmw.com

Who is Concierge Automotive Services?

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