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Research Products Center

Intellectual Property:What Business Counselors Should Know

August 14, 2008

Davona K. Douglass, Director

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About Technology Transfer

Idea Industry

PURPOSE: further development andcommercialization

We serve BOTH university and inventorsstatewide

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Process

Identify new intellectual property Protect new technologies

Development and commercializationstrategies

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Our Goals

1. Facilitate technology transfer 2. Assist Wyoming inventors and

entrepreneurs: Identify, protect, and commercialize IP Transfer Wyoming ideas to the market

Support the creation of new technologystart-ups in Wyoming Encourage partnerships

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Steps

Idea

Patent

Market

License

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Disclosure

Concerns regarding disclosure:1. Protect patentability

2. Misappropriation3. Universitys role

Disclosure is okay if done correctly

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Confidentiality Agreement

Proper disclosure demonstrates youare protecting the confidentiality of your idea

To start working with us Form found on our

website:http://uwadmnweb.uwyo.edu/RPC/

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PATENTS

Process, machine, article of manufacture, or compositions of matters, or improvement thereof.

LETS TRY!!

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Real Patentor Not??

Combination BeverageTray and Sun Visor

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REAL!! Patent No. 5,094,343

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Real Patentor Not??

Cheese-Filter Cigarette

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REAL!!

Patent No. 3,234,948

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Real Patentor Not??

User-Operated AmusementApparatus for Kicking the UsersButtocks

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REAL!!

Patent No. 6,293,874

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PATENTS

Inventors notebook 5 Requirements:

1.Stautory2.Utility3.Enablement4.Novelty

5.Non-Obviousness Different types of patents Purpose of the patent system

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Evaluation

The patentingprocess is longand expensive

Do a goodevaluation beforewasting time andspending money

Fees$3,000

Search$1,500

Prep & File$8,000

Prosecute$4,000

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Evaluation

Biggest concern is novelty and non-obviousness

Review: Patent estate Journal Articles Product Databases Internet

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Marketing

To technology transfer, marketing means finding a licensee tocommercialize the product

Get the idea in front of companies inspecific industries

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Marketing

1. Identify market 2. Prepare technology description

3. Develop mailing list 4. Mail marketing package 5. Wait for responses

6. Add to website 7. Share additional data if requested Under Confidentiality Agreement

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Negotiation

License = Permission for another to useyour property

Usually in return for money Up-front fees R & D funding Royalties

If someone else uses your patented invention without your permission you can start legal action

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Negotiation

You get what you negotiate:Royalty rate Fees/BonusesPatent costs Liability/Warranty

New inventions ExclusivityLaw and venue Technical reportsDiligence Length of time

Insurance Research funding

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Technology Valuation

Keep your perspective!! Early stage technologies are worth

considerably less that those readyfor immediate sale

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Other Assistance Copyrights: The exclusive right to reproduce the

copyrighted work, to prepare derivative works, todistribute copies of the copyrighted work, toperform the copyrighted work publicly, or todisplay the copyrighted work publicly.

Trademarks: Word, symbol, design, or slogan,that identifies and distinguishes the source of thegoods or services.

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Assistance Review

Please keep in mind that the results of our services serveas a mere advisement and are by no means conclusive onthe issue of whether you should pursue protection for your invention or not. Only an attorney can give you a formal

patentability opinion.

1. Patent/Product Searches 2. Trademark Searches 3. IP Info 4. Marketing Letters & Mailing Lists 5. Valuation & Agreement Review

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Common Inventor Mistakes

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Thank you

Davona K. Douglass Wyoming Research Products Center

Dept. 3672, 1000 E. University Ave., Laramie,WY 82071

307-766-2509 (office) 307-766-2530 (fax)

13th

& Lewis Street, Room 152 www.uwyo.edu/RPC

WyomingInvents.com

http://www.uwyo.edu/RPChttp://www.uwyo.edu/RPC