Market Research

Contributors : Prof. Dr. N.J.Chavan

Prof. Dr. Rajendra Bartakke

Prof. Sandip Kodgire

Prof. Meenal Pendse

Prof. Gaurav Petkar

Prof. Shripad Joshi

MIT SCHOOL OF BUSINESS

Session Plan- Marketing Research- 31st Batch; Sem. II

Session No.

Details Chapter No.

01 Revisiting Marketing fundamentals and Marketing

Management

02 Introduction to Marketing Concept, Applications, Limitations & Threats.

Ref. Bk. 1 Ch. 1

03 Marketing Research ManagementQualities of MR manager, Organizing MR function & Evaluation & Control of MR

Ref. Bk. 1 Ch. 2

04 The Research Process- Ref. Bk. 1 Ch. 4

05 Exploratory & Descriptive Research Design

Ref. Bk. 1 Ch. 5

06 Is Marketing Research Scientific?

07 & 08

Data Collection- Data/Information Sources & Methods of Collection

Ref. Bk. 1 Ch. 7 & 8

09 The Consumption of Fruit Juicess Case No. 2

10 Sample Design

Ref. Bk. 1 Ch. 11

11 Sample Size

Ref. Bk. 1 Ch. 12

12 A Three Star Hotel Case No.3

13 Questionnaire

Ref. Bk. 1 Ch. 8

14 Interviewing

Ref. Bk. 1 Ch. 13

15 Business World Case No. 4

16 Data Processing & Interpretation

Ref. Bk. 1 Ch. 14 & 20

17 Report Writing

Ref. Bk. 1 Ch. 20

18 Inflow of Foreign Tourists Case No. 5

19 Summer Internship Project Introduction & Chapter Scheme

APOs note

20 Summer Internship Project Dos & Donts

Brief Handout

NOTE: In addition to the above 1Session for Surprise Test & 1 Session for Midterm Exam

Reference Book:

1. Marketing Research by G.C. Beri, Tata McGraw-Hill Publication, 5th Edition

Assignment:

Mini Project-

Conduct a mini research project on the following-

NOTE:

1. Cases are subject to changes with prior notification. 2. Assignment will be provided later on.

Subject Market Research

Semester II Case no - 01

Subject Market Research

Semester II Case no 02

Subject Market Research

Semester II Case no 03

Subject Market Research

Semester II Case no 04

Subject Market Research

Semester II Case no 05