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Sl. No. Name Gender Age IncomeOccupation

If self employed

Education

1 Sanjay B 1 4 4 2 1 42 Sandeep 1 4 5 3 NA 23 Vivek W 1 3 4 3 NA 24 Kewal T 1 2 5 3 NA 25 Himanshu 1 3 2 1 NA 36 Ronak S 1 2 5 4 NA 3

7 Suraj B 1 3 4 1 NA 48 Jagadeesh 1 2 4 1 3 39 Amol p 1 4 3 3 4 1

10 Suheli P 2 2 NA 5 NA 211 Amit W 1 2 5 3 NA 212 Hemat A 2 2 5 1 3 213 Bandela S 1 2 5 4 NA 314 Nitin K 1 2 5 3 NA 315 Saurav P 1 2 5 3 NA 316 Prashant 1 2 1 4 6 317 Mitesh 1 2 3 1 5 318 Sourabh 1 2 1 4 NA 319 Vijay 1 4 3 1 5 320 Arpit 1 4 3 1 5 221 Vikas 1 2 1 4 NA 322 Viplav 1 2 2 2 4 223 Vivek 1 2 2 4 NA 324 Harish 1 3 3 2 4 325 Ankit 1 2 2 3 4 3

Green consumer market consciousness in Pune

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26 Aditya 1 2 1 4 NA 227 Sonal 2 2 2 4 NA 328 Shruti 2 2 2 4 NA 229 Jayant 1 2 2 2 3 230 Ajay 1 2 2 3 NA 231 Neha Gorecha 2 2 1 4 5 5

32 Sahil Chandrawat 1 1 1 4 NA 233 Preeti 2 2 2 2 5 434 Rohan 1 2 1 4 NA 335 Sangeeta 2 3 2 2 3 436 Sonal 2 1 1 4 NA 337 Prashant 1 2 1 4 NA 338 Soha Khan 2 1 1 4 NA 239 Shefali 2 2 2 4 NA 340 Bhumika 2 2 2 2 3 441 Rohit 1 4 3 3 4 342 Shadab 1 3 3 3 4 243 Adeel 1 2 1 4 NA 344 Rajat 1 2 1 4 NA 345 Himmat 1 3 3 3 4 146 Md Imran 1 1 NA 4 NA 247 Anshul Deo 1 2 4 1 NA 248 Prerna Joshi 2 2 4 1 NA 349 Sachin Chand 1 3 5 3 NA 350 Vineet Pant 1 2 1 4 NA 351 Prashant Verma 1 2 1 4 NA 252 Samuel Srikap 1 2 5 1 NA 2

53 Sudhanshu Kumar 1 3 5 3 NA 454 Shobna Swati 2 2 5 1 NA 355 Natraj Mathur 1 3 5 3 NA 356 Aman Maru 1 2 1 4 NA 357 Rajni Chaudhary 2 1 2 4 NA 258 Arun singh 1 2 3 1 NA 359 Mahendra Chaudhar 1 2 2 4 NA 260 Akhilesh Gaitonde 1 2 3 1 NA 361 Vinay Kothri 1 2 2 1 NA 362 Asfaque Khalifa 1 2 2 3 4 263 Diwakar Kumar 1 2 2 2 4 1

64 Roza Parveen 2 1 2 4 NA 265 Shagufta 2 2 3 1 NA 266 Shushant Kumar 1 2 3 2 3 267 Rakesh Ranjan 1 3 3 1 NA 368 Parbhat Raj 1 3 3 3 NA 369 Akhtar Alam 1 3 3 2 4 270 Rahul Singh 1 2 5 3 NA 371 Rohit Singh 1 2 2 4 NA 272 Anjali Kumari 2 2 2 4 NA 2

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73 Ranjan Kumar 1 2 4 3 NA 274 Sadhna Sargam 2 2 3 1 NA 275 Akbal Ansari 1 2 2 2 4 276 Nitu sharma 2 2 2 1 NA 277 Nishant sawant 1 3 3 2 4 278 Deepak 1 2 NA 4 NA 3

79 Rashmi thakur 2 2 3 6 NA 380 Rishab gupta 1 2 1 4 NA 381 Viraj Suryavanshi 1 2 3 1 6 382 Arup dey 1 2 1 4 NA 283 Sunil choudhary 1 4 5 2 6 384 Sushil upadhyay 1 2 5 1 4 385 Kailash mehta 1 4 3 2 3 386 Ketan singh 1 2 1 4 NA 387 Divya singh 2 2 3 1 NA 388 Sanket gaur 1 2 2 1 NA 389 Nagesh reddy 1 3 3 5 NA 490 Rahul kashi 1 2 2 1 NA 391 Jyostna Singh 2 2 4 1 6 392 Anurima Parihar 2 4 5 3 5 393 Aakash Jain 1 1 NA 4 NA 194 Vishnu P. Singh 1 5 5 1 3 395 Sunny Singh 1 2 2 1 NA 396 Suman Singh 2 4 3 1 6 397 Rutuja Singh 2 2 4 1 NA 398 Mayank Singh 1 2 5 1 6 399 Chandrapratap 1 3 4 1 6 3

100 Prateek Seth 1 2 3 1 NA 2101 Anusha Singh 2 2 NA 4 NA 2102 Sakshi Vasisth 2 2 3 1 NA 3103 Sashank Singh 1 5 5 5 NA 2104 Omendra Singh 1 3 2 3 NA 3105 Anu Singh 2 4 3 3 NA 1

7/30/2019 MR Roject 3_Data Entry Sheet1

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I read thelabels to seeif the

productsareenvironmentally safe

I amwilling tostop

buying productsfrom firmsthat areguilty of

polluting

I try to buyenergyefficienthouseholdappliances

Whenthere is achoice, Ichoose the

productthatcauses theleast

pollution

I haveswitched

products/brands for ecologicalreasons

I usually buy productsmade fromrecycledmaterials

I make aspecialeffort to

buy biodegradable

products

I buy productsinrefillablecontainers

I will not buy productsthat haveexcessive

packaging

2 2 2 2 2 3 3 3 32 2 2 1 2 3 3 3 22 2 2 3 2 4 4 4 42 2 2 1 2 4 4 3 42 2 2 2 2 4 4 4 35 4 5 5 4 5 4 5 4

2 2 2 2 3 4 4 2 32 1 2 2 1 5 3 3 41 3 3 2 3 4 3 4 32 3 2 2 3 3 3 3 31 1 3 2 2 4 4 2 32 2 1 2 3 2 2 3 32 2 2 1 2 2 2 2 32 2 2 2 2 4 3 3 32 2 2 2 2 3 3 3 32 2 3 3 2 2 2 2 23 3 2 3 2 2 3 3 33 2 3 3 2 3 3 2 32 3 3 2 3 3 3 2 32 3 3 2 2 3 3 3 32 2 2 3 2 3 3 2 32 2 2 3 3 2 2 3 22 2 2 3 3 2 3 3 32 3 2 4 2 3 4 4 21 1 1 3 2 3 2 3 2

Envir onmentall y fr iendly buyin g behavior

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4 3 1 2 4 4 3 4 34 3 3 4 3 3 3 3 23 2 2 3 3 3 3 2 32 1 2 3 2 3 3 2 12 3 1 2 4 3 4 5 52 4 4 5 5 3 4 3 4

4 3 2 3 4 2 3 4 33 3 4 5 4 2 3 3 42 3 3 4 5 3 1 3 33 3 4 4 5 1 3 4 42 3 4 5 4 2 3 3 33 2 4 4 5 2 3 3 43 3 4 4 5 2 3 4 32 3 4 5 4 3 4 3 43 4 3 5 5 4 2 3 43 4 4 2 3 3 2 3 42 4 3 4 5 2 3 4 32 3 4 5 3 3 4 3 43 4 3 5 4 3 4 3 42 3 4 3 5 4 3 4 52 2 1 2 3 4 3 3 34 3 3 3 3 3 3 4 32 2 2 1 2 2 2 2 24 3 3 3 3 3 3 3 23 3 2 3 3 3 3 3 32 3 1 2 1 2 1 2 22 3 2 1 3 2 3 2 3

2 3 1 1 2 4 3 2 42 3 2 3 3 3 2 3 43 3 2 3 2 1 3 4 11 1 1 1 1 2 1 2 34 4 3 3 4 4 3 3 32 3 2 3 3 3 4 4 22 2 1 1 1 1 1 2 13 3 2 2 2 3 3 3 33 2 3 1 2 3 1 1 21 2 2 2 3 2 1 2 32 2 1 2 3 2 2 1 2

2 2 3 3 3 4 2 2 22 2 3 3 2 3 2 2 32 3 1 2 3 3 2 2 11 2 2 2 3 2 4 2 22 2 2 1 3 2 1 2 21 2 2 2 2 3 3 2 12 1 2 1 3 3 2 2 32 1 2 2 3 2 3 2 22 2 3 3 2 4 3 2 3

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1 1 2 2 2 3 1 2 22 2 3 2 3 1 1 2 32 2 2 3 2 1 2 3 22 4 2 1 4 2 1 4 34 2 1 2 4 4 4 2 22 1 2 1 1 1 2 2 1

4 2 2 1 4 5 4 2 43 3 2 3 4 3 3 2 13 3 3 3 3 3 3 3 32 3 2 1 3 3 2 3 43 4 3 2 3 3 3 2 23 3 2 2 3 4 2 2 41 5 3 2 4 2 1 4 52 1 2 2 2 4 4 3 22 2 1 1 2 3 3 3 35 4 5 4 5 4 5 4 52 3 1 3 2 4 4 2 11 4 2 2 2 3 2 3 21 1 1 1 1 1 1 2 11 1 1 1 1 1 2 1 11 1 2 2 3 2 1 1 12 4 3 2 3 3 2 3 21 4 2 3 3 2 2 3 42 3 2 3 2 2 2 2 22 2 2 2 2 2 3 2 22 2 2 2 2 3 2 2 21 1 2 1 3 1 2 1 2

2 2 2 2 3 2 3 2 21 2 1 2 1 2 2 2 22 2 2 2 2 1 1 1 11 1 2 1 3 1 1 2 11 1 1 1 1 2 3 2 32 2 2 2 2 2 1 2 1

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I prefer to buy productsnot testedonanimals

I useenvironmentally safesoaps anddetergents

I avoid buying productsin aerosolcontainers

I prefer to buydurablegoods

I aminterestedin readingreports onenvironmentallyfriendly

products

I help agroupwhosemain aimis to

preservetheenvironment

I givemoney toa cause or anenvironmental group

I havetaken partin a

protestrelated toanenvironmental cause

I knowhow to

preserveand notcausedamage totheenvironment

5 2 2 2 2 2 1 2 25 2 3 2 2 2 2 2 21 1 1 2 2 2 2 2 23 2 2 2 3 2 2 3 25 3 3 2 2 2 2 3 25 4 5 4 5 4 5 4 5

1 1 3 1 3 2 2 2 21 2 3 1 2 2 3 3 24 3 4 3 3 4 4 3 21 1 1 1 2 1 2 1 31 1 1 2 2 2 2 2 22 2 1 2 2 2 2 1 13 3 2 1 2 2 3 1 25 2 2 2 2 2 2 2 21 2 1 2 2 2 2 2 23 2 3 3 2 3 4 3 33 3 3 4 3 2 2 3 43 2 3 2 2 3 3 2 23 2 2 3 2 3 3 3 22 3 3 3 3 2 3 2 23 2 2 2 3 2 3 3 23 3 3 3 2 3 3 2 22 2 3 3 2 2 2 3 34 3 2 4 2 3 4 2 21 2 2 3 1 1 1 2 2

En vironmental activism

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3 3 3 3 2 2 4 2 43 3 3 2 3 2 3 2 33 3 2 3 3 3 3 2 23 4 5 4 1 3 4 3 13 3 4 5 2 3 4 3 25 4 2 3 3 2 4 5 3

5 4 3 5 2 4 3 5 44 5 4 5 2 3 4 3 34 5 4 5 2 3 3 5 25 5 3 4 2 3 5 3 24 4 3 3 2 2 3 4 23 5 4 5 3 2 3 4 24 5 4 5 2 3 4 5 33 4 5 5 5 2 3 1 34 3 2 4 2 4 3 4 23 5 4 5 2 4 3 5 34 5 3 5 3 4 3 5 23 5 4 5 2 3 4 5 33 5 4 5 2 3 4 5 23 4 5 3 2 4 3 5 22 4 1 4 3 3 3 4 23 3 4 3 3 4 3 2 42 1 2 2 1 2 2 1 12 2 3 2 2 3 3 3 22 3 3 3 1 2 3 3 22 2 1 2 2 1 3 21 3 2 3 2 1 2 3 2

4 3 2 2 1 3 2 2 13 3 3 1 2 2 2 3 21 2 2 1 3 5 4 3 21 1 1 1 1 2 1 2 13 3 4 2 3 3 2 4 22 3 3 1 2 2 2 2 22 1 2 1 2 1 1 1 23 3 3 3 3 2 3 2 33 1 2 2 1 3 2 1 31 2 3 4 2 2 3 2 21 2 2 2 3 2 2 2 2

3 1 2 2 1 2 3 2 22 1 2 2 2 1 2 2 22 1 2 2 1 1 2 3 33 2 2 3 1 2 2 3 22 2 2 2 2 2 3 2 22 2 3 2 2 2 1 3 22 2 2 3 2 3 3 2 33 1 2 2 2 2 2 3 22 1 2 1 2 1 2 2 1

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3 2 2 2 2 1 1 3 22 2 2 3 1 2 2 2 22 2 3 1 2 3 2 2 22 2 5 1 2 1 4 2 43 2 1 1 4 2 1 2 22 3 2 1 2 1 3 1 3

4 2 4 1 3 2 4 4 23 2 2 1 1 3 3 1 13 3 3 3 3 2 2 1 13 2 1 2 1 2 2 2 23 2 3 2 3 1 3 2 22 2 4 1 3 2 3 4 22 1 4 5 4 2 1 3 13 3 3 2 2 1 3 3 22 3 3 3 2 2 3 5 15 4 5 4 5 4 5 4 23 2 4 2 4 2 4 3 34 2 4 1 2 1 2 4 21 1 1 1 1 1 1 1 21 1 1 1 2 2 2 2 12 2 2 3 3 3 3 3 22 2 2 2 2 3 2 2 32 2 3 2 2 3 3 3 23 2 3 2 2 2 3 2 22 3 2 2 2 2 2 2 22 2 2 2 3 2 2 2 21 2 1 2 2 2 1 2 3

3 2 3 2 2 2 2 2 23 1 2 1 2 2 2 2 11 1 1 1 1 1 2 3 31 2 3 1 2 3 2 3 22 2 3 2 3 3 3 3 22 1 2 3 3 2 3 2 3

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I know themeaningof ‘globalwarming’

I know themeaningof ‘acidrain’

I knowwhat the

problemof ozonedepletionis

I knowthat

plastic bags takemanyyears todecompose andcause

pollution

I am veryconcernedabout the

problemof

pollutionin general

I am veryconcernedabout air

pollutionand the

problemof ozonedepletion

I becomeangrywhen Ithink about theharmcaused tolife by

pollution

When Ithink of the waysin whichfirms

pollute, Igetfrustratedand angry

I hand inat th echemist’smedicinethat i s leftover or

past itssell-bydate

1 1 1 1 2 2 2 2 22 2 2 2 2 2 2 2 33 3 2 1 2 2 2 2 22 2 2 2 2 2 3 2 23 2 2 2 2 2 1 2 34 5 4 5 5 4 5 5 4

2 2 2 2 2 3 2 3 22 2 2 1 2 2 1 2 23 3 4 3 3 3 2 3 32 1 1 2 2 3 2 2 43 4 2 2 2 3 2 3 22 2 2 1 2 2 3 2 12 1 2 1 1 2 3 2 22 2 2 3 2 2 2 3 22 2 1 2 2 2 2 2 22 2 2 2 3 2 3 3 24 3 3 2 2 3 3 2 22 2 2 2 3 3 2 3 22 2 2 2 3 2 2 3 32 2 2 2 2 3 3 3 32 2 2 2 2 3 3 3 32 2 2 2 2 2 3 3 32 3 2 2 1 1 2 2 23 4 2 4 2 1 3 1 22 2 2 2 1 1 1 1 2

En vironmental k nowledge Envir onmental concern

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3 2 4 1 1 1 2 2 22 2 2 2 3 2 2 2 32 2 2 2 2 2 2 3 32 3 4 2 1 2 4 3 13 4 3 4 2 3 4 2 22 3 4 3 2 3 4 4 2

3 4 5 3 3 2 4 3 34 4 5 4 2 3 3 5 33 3 4 4 3 2 4 4 23 3 4 5 1 3 2 4 22 3 3 5 1 2 3 4 23 5 4 4 2 3 4 4 33 4 4 5 2 3 2 4 24 2 4 2 2 3 2 4 44 5 3 5 3 1 3 4 35 4 3 5 2 3 4 3 23 4 3 5 2 3 3 5 32 4 3 5 3 5 3 5 33 4 3 5 2 3 3 5 23 4 3 4 2 3 4 5 22 3 1 2 2 2 3 4 43 3 3 2 2 2 2 2 31 1 1 1 2 2 2 2 21 1 1 1 2 2 2 3 32 2 2 2 2 2 2 2 32 2 2 1 1 2 1 1 32 2 2 3 2 2 1 2 2

1 2 2 1 2 1 2 2 31 2 2 1 2 2 3 3 23 3 3 3 1 1 1 3 32 1 2 1 1 2 1 2 12 2 2 2 3 3 4 4 31 1 1 1 2 2 2 2 31 1 1 1 2 2 3 3 42 2 2 1 1 1 2 2 32 3 1 1 1 2 2 1 21 2 1 2 1 2 2 1 22 3 2 2 1 2 2 2 2

2 2 3 3 1 2 2 3 11 1 2 2 1 3 2 1 12 2 2 3 3 1 2 2 44 2 2 3 2 2 3 2 22 3 1 3 2 4 1 2 23 3 2 2 2 1 2 3 22 2 3 2 2 2 2 3 13 3 2 2 1 2 2 2 21 1 2 2 1 2 1 2 2

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2 3 3 2 2 1 2 2 13 2 2 1 1 2 2 3 21 2 2 2 2 2 1 2 23 4 2 1 2 4 3 2 43 2 4 1 2 4 2 3 32 2 1 2 2 1 2 1 2

1 2 2 1 2 2 3 3 11 1 1 1 2 2 3 1 21 1 1 1 1 1 1 2 32 2 2 2 2 2 3 3 34 2 5 3 4 1 1 3 32 2 2 2 1 1 2 1 23 2 4 1 1 4 2 2 21 1 1 1 2 2 3 4 12 1 1 1 1 1 1 2 34 2 1 2 5 4 3 2 52 1 1 1 2 1 3 2 22 4 2 4 1 2 2 1 22 2 2 2 2 2 2 2 11 1 1 1 2 1 1 1 23 2 3 2 2 2 2 2 22 2 2 2 2 2 2 2 22 2 2 2 2 3 3 2 33 2 2 2 2 2 2 2 22 2 2 2 2 2 2 2 22 2 3 2 2 1 1 2 12 1 2 2 1 2 1 3 1

2 2 2 2 2 2 2 2 21 1 2 1 2 2 2 2 23 3 2 3 2 2 2 1 32 2 2 2 2 2 2 2 33 3 3 3 1 3 2 1 32 3 2 3 2 3 2 3 3

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I usuallykeepseparate

piles of rubbishfor recycling

I am preparedto walk several

blocks totakerubbish totherecycling

bins

I haveconvincedmembersof myfamily andfriends torecycle

I feel thegovernment should

passlegislationmakingrecyclingmandatory

Whencontaminated, a river or the seacleansitself throughthe flowof thewater, so Isee no

need toworry

In Pune, pollutionisn’t aserious

problem,so I see noneed toworry

I believethatenvironmentalistsmake a lotof exaggerations

It is verydifficultfor oneconsumer alone todoanythingfor the

planet

Since one personalonecan’t haveany effectupon

pollutionand the

problemsof naturalresources,it doesn’t

make anydifferencewhat I do

2 3 2 3 2 5 2 2 33 3 2 2 2 5 4 5 43 2 2 2 1 5 3 3 23 3 3 3 2 5 4 3 33 4 2 2 2 3 2 2 35 4 4 5 5 4 5 4 4

4 4 4 4 3 5 4 2 22 3 1 2 2 5 5 2 24 2 3 3 2 3 3 2 33 4 2 4 2 5 3 2 23 1 2 3 1 3 2 1 22 2 1 2 2 2 3 3 22 3 1 2 2 2 3 2 32 2 2 2 2 5 4 3 23 3 2 2 2 5 2 2 33 2 3 2 3 2 2 2 31 1 2 3 3 4 3 2 33 3 2 3 2 4 3 4 33 2 3 3 2 4 3 3 33 2 3 3 3 4 3 3 33 3 2 3 3 4 4 3 33 3 2 2 3 4 4 3 32 3 2 2 3 4 3 2 21 3 1 3 1 2 3 2 42 2 2 2 2 4 3 3 2

Recycling Perceived consumer effecti veness

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3 3 4 1 4 2 3 3 13 2 3 3 3 4 3 3 23 2 2 3 4 4 3 3 13 2 4 2 1 2 3 4 23 4 3 4 1 1 2 3 23 4 3 5 3 2 3 4 3

2 4 5 3 3 2 3 4 42 4 4 3 2 3 5 5 43 4 3 5 3 2 3 3 43 3 4 5 2 2 3 3 53 3 5 4 2 2 3 3 34 2 4 5 3 3 2 4 33 4 2 4 3 3 2 4 52 3 4 3 3 4 2 3 52 4 4 5 3 4 3 5 53 4 3 4 3 4 2 4 35 4 5 3 3 2 3 4 34 4 5 3 2 3 4 3 24 3 5 4 3 3 2 4 54 4 3 5 3 2 4 4 53 3 2 2 5 3 1 2 13 3 4 4 3 3 4 2 42 2 1 1 4 5 4 2 43 3 3 2 3 5 5 4 52 3 3 3 2 4 3 1 42 2 3 3 4 3 4 4 51 2 3 2 3 4 4 4 4

4 4 5 2 2 4 2 1 33 3 2 2 4 5 4 4 53 2 3 2 3 3 2 3 22 1 3 1 1 1 2 1 24 4 3 3 4 5 4 4 43 2 2 1 4 5 4 4 52 2 3 1 2 2 2 3 43 2 3 1 3 5 3 1 51 1 2 1 2 3 4 3 51 2 2 2 2 1 1 2 22 3 2 3 2 3 3 2 2

3 3 3 4 1 3 3 3 22 3 4 2 1 2 2 2 11 2 2 2 2 2 2 2 22 3 4 2 2 3 2 2 22 3 1 4 2 2 3 2 13 2 2 3 2 3 3 1 22 1 1 2 1 2 2 3 12 2 3 1 2 2 1 3 22 3 3 3 2 2 3 3 2

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1 1 2 2 2 2 2 3 13 1 3 2 2 3 2 2 22 3 4 2 2 2 3 4 22 1 3 1 2 1 4 1 52 4 4 3 2 4 4 1 51 2 2 1 2 2 1 2 2

4 5 5 4 2 4 2 1 42 2 2 1 5 4 3 3 42 2 3 2 4 5 3 3 32 2 2 1 5 5 4 3 43 3 3 4 3 3 2 3 32 3 2 2 2 3 2 3 24 3 1 3 4 5 2 4 14 3 3 3 1 2 3 1 13 2 3 1 5 5 3 1 54 2 5 4 3 4 2 1 44 2 1 3 2 1 3 2 54 2 1 4 3 1 2 4 11 1 1 1 5 4 3 1 12 2 2 2 4 4 2 2 22 2 3 2 5 4 3 2 33 2 2 2 3 4 2 2 22 2 2 2 2 4 3 2 33 2 2 2 4 4 2 2 23 2 2 2 5 5 3 3 31 1 1 1 5 5 1 1 12 1 2 1 5 4 2 1 1

2 2 2 2 5 5 2 2 22 2 2 2 5 4 2 2 22 1 1 3 5 5 2 2 22 3 2 3 5 5 2 2 23 3 3 3 5 5 2 2 23 3 3 3 4 4 3 3 3

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I conserveenergy byturning off lights andelectricalapplianceswhen I amnot usingthem

I try toreduce theamount of water Iuse

I try toreduce theamount of rubbish I

produce

Economicdevelopment is lessimportantthan

protectingtheenvironment

I amwilling to

pay morefor green

products

I amwilling to

pay moretaxes inorder to

protect theenvironment

Most of theenvironmental claimsmade on packagelabels or inadvertising are falseand/or confusing

Theenvironmentalclaims madeon packagelabels or inadvertisingshould beregulatedmore closely

2 2 2 2 2 2 2 22 2 3 2 1 2 2 21 2 2 2 2 2 2 22 3 2 2 3 2 2 32 3 2 2 2 2 2 34 4 5 4 4 5 5 4

2 2 2 2 2 2 2 21 1 1 2 2 2 1 23 3 2 3 2 3 3 32 3 2 2 2 3 2 21 2 3 2 2 2 2 32 3 3 4 2 2 2 22 2 3 2 2 3 2 12 2 2 2 2 2 2 22 2 2 2 2 3 2 22 3 2 3 4 3 3 23 2 2 3 3 3 3 31 1 1 3 2 3 4 41 1 1 3 2 3 4 51 1 1 3 2 3 4 43 1 1 3 3 3 3 41 1 1 3 3 3 4 31 1 1 3 3 2 4 32 4 5 2 3 3 2 21 1 1 3 3 3 4 3

Scepticism towards envi ronme Resource saving Economic factor

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1 3 4 3 2 1 2 31 1 1 3 2 3 4 41 1 3 3 3 4 4 31 3 4 2 3 4 2 42 3 4 2 3 3 1 22 3 4 3 4 3 3 3

2 3 4 2 4 3 4 22 4 3 3 4 2 3 24 3 4 2 4 3 3 22 3 3 2 4 5 3 22 5 4 2 3 4 2 22 3 4 3 4 3 3 22 4 5 3 4 3 2 32 3 5 2 4 3 2 22 3 5 2 4 4 3 32 4 5 2 4 3 3 21 3 4 2 4 3 3 23 4 2 4 3 3 2 42 4 5 3 5 4 4 42 4 3 2 4 5 3 12 2 2 3 4 3 2 25 4 2 4 2 4 3 41 1 1 4 2 2 2 22 3 3 4 2 2 1 12 2 2 4 3 3 2 11 2 1 1 2 1 1 22 2 2 2 3 2 3 2

1 2 3 2 3 3 1 22 3 2 5 3 3 2 23 2 3 2 3 2 3 11 1 1 1 1 1 1 12 3 3 4 4 4 1 11 2 2 4 2 2 1 11 1 1 2 2 1 1 13 2 3 2 3 3 3 32 1 1 1 2 1 3 22 2 3 2 3 4 2 22 2 2 4 2 3 2 2

2 2 1 1 2 2 1 21 2 1 1 2 2 2 23 3 2 1 2 3 1 22 3 3 2 3 2 2 22 2 3 2 2 3 1 22 2 2 3 2 2 4 32 1 2 1 2 2 2 32 2 3 2 3 2 2 32 2 3 1 2 2 1 2

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2 2 3 2 2 1 2 22 2 2 1 2 3 2 21 2 3 2 3 2 2 22 4 3 1 2 2 4 22 2 4 2 4 1 4 12 1 2 3 2 2 3 2

1 2 4 2 3 2 4 22 2 2 4 3 4 4 22 2 2 2 2 2 3 31 1 1 3 3 2 2 13 2 2 1 3 3 1 22 2 2 2 3 2 3 21 2 4 3 2 1 1 21 2 2 1 2 2 1 21 2 1 5 2 2 4 24 1 1 1 5 5 2 32 1 1 2 2 1 4 22 1 3 2 1 2 1 21 1 1 1 1 1 2 12 2 2 2 2 3 2 23 3 3 3 2 3 2 23 2 2 3 2 2 3 23 2 2 2 2 2 3 33 3 3 2 2 2 3 22 2 2 2 3 2 2 21 1 1 1 2 1 2 11 1 1 1 1 1 1 2

2 2 2 2 2 2 3 22 2 2 2 2 2 2 22 2 2 1 2 1 2 22 2 2 2 2 2 2 22 2 2 3 3 3 3 22 2 2 2 2 2 3 2

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Productslabelled as‘environmentally safe’ or ‘ecological’ are

just another selling point

212325

2231232332235434434

tal claims

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332332

334444545344331321112

32221123132

332331122

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323341

443343122441122232221

222232