Mr ICON

ICON portfolio is expanding

20192 issues

Mr ICON: Lifestyle magazine of WELT

After the successful launch in autumn 2018 Mr ICON,

the style magazine for men, will be published twice a

year from 2019 as a supplement in WELT and WELT

AM SONNTAG.

Mr ICON provides inspiration for modern men across

its 4 sections : “moodboard", “stories", “school of life"

and “shopping".

With a wide variety of topics and an innovative

design, Mr ICON positions itself as a style-conscious

companion for those men who think that lifestyle

means more than fitness, hoodies and barbecues.

Editor´s Quote

Inga Griese

It is time to talk about men, again. The real men, the ones in our

lives. Those with style and humor and interests. With all their

questions, their doubts maybe, with all their strength and characters.

In a world that is changing fast, not only in fashion and style, we want

to know: Men, what do you want ? So Mr ICON is about men. How

they live, how they feel, how they style themselves. A charming,

curious brother for ICON. One for all, non like all the others.

For sure, we are a bit in love already.

USPs

Innovative concept with

elegant presentation in an

attractive order of magnitude

International reputated style

expertise of editor in chief

Inga Griese.

The only magazine

publication of WELT Print

Total (DIE WELT and WELT

AM SONNTAG*)

Line extension of the

well-established,

successful brand ICON

Sections

Moodboard - speed

The new Ferrari Portofino

Moodboard - renovation

Watches / Interview with George Kern

Sections

Stories - adventure

Artist Julian Charriere about his film

project in the Arktis

Sections

Stories -Shooting

Actor August

Wittgenstein

wears the latest

fashion in New

York

Sections

School of life

The white Shirt Shopping

Custom-made dinner jacket

Stories - experience

Interview with

Michael Bublé

Contributors

Dr. Ulf Poschardt Adriano Sack Dr. Philip CassierCaroline Börger

Mr ICON 2019

Mr ICON I 30/31/03/19 04/02/19 15/02/19 26/02/19

Mr ICON II 12/13/10/19 05/08/19 30/08/19 10/09/19

Print circulation: 400.000 copies

Distribution: DIE WELT* 150 thousand copies /WAMS* 250 thousand copies

Mr ICON I On: DIE WELT, 30.03.2019 +

On: WELT AM SONNTAG, 31.03.2019

Mr ICON II On: DIE WELT, 12.10.2019 +

On: WELT AM SONNTAG, 13.10.2019

2019

2/1 page

1/1 page

1/3 page* - portrait

466 mm x 280 mm

233 mm x 280 mm

72 mm x 280 mm

58,000

35,000

Upon request

Opening Spread

Cover-Gatefold

Against Editiorial

Facing Table of Content (FTC)

Facing Table of Content II (FTC II)

Cover pages

Premium spreads

Premium single pages

+ additional technical costs**

2nd cover page + page 3

4 pages

left hand page opposite Editorial

left hand page opposite Contents

left hand page opposite Contents II

Inside back cover

outside back cover

1st advertiser after opening spread

2nd advertiser after opening spread

1st right hand page

2nd right hand page

84,700

154,700

38,500

37,800

36,750

38,500

45,850

67,900

63,350

38,500

36,750

2019

Up to 4 pages

Up to 8 pagesmax 233 mm x 280 mm

max 233 mm x 280 mm

Postcard

Product sample / Scent seal

Booklet up to 25g

105 mm x 148 mm

min 55 mm x 75 mm

min 55 mm x 75 mm

60

82

85

Up to 20 g

Up to 30 g

Up to 40 g

max 213 mm x 260 mm

max 213 mm x 260 mm

max 213 mm x 260 mm

120

130

140

Up to 4 pages – with add on

Up to 8 pages – with add on

max 233 mm x 280 mm

max 233 mm x 280 mm

The first technical station is charged at a 10% premium.

Additional ad specials available upon request. Feel free to contact us!

110

126

123

140

2019

AdMedia-Pool

Herstellung & Logistik WELT-Gruppe

Axel Springer SE

Axel-Springer-Straße 65

D-10888 Berlin (Germany)

Format

Printing process

Paper

Resolution

Trim

Processing

ICC-Profile

Colours

Data delivery

Print material address

Adress proofs

233 mm wide (incl. double bleed in the fold) x 280 mm high

Cover and Content: sheet offset

Cover: 250 g/m² HFMC

Inside pages: 65g/m² UPM Ultra Matt G

300 dpi

5 mm on all sides

Perfect bound (adhesive binding)

Cover/Inside pages: PSO coated v3 51L

Euro colours 4/4

High PDF

Apdtp-berlin@axelspringer.de

IMPORTANT:

Please bear in mind that the

trimmed format of

460 mm x 280 mm applies for

double-page artworks and

make it available as double

page.

Exception: Opening Spreads (2

different print profiles).

Positioning

ZEIT

Magazin

Handelsblatt

Magazin

Reach of carrier medium

reader1 reach

copies2 paid circulation (Mon-Sat+Sun)

Leading brand among quality newspapers

Crossmedia Mr ICON surroundings 2019

Billboard

Mobile

Medium

Rectangle

Mr ICON targeting1 on WELT

1.) WELT ROS multiscreen:

Billboard + mobile medium rectangle

1 mio. AIs2 // 4 weeks // Euro 80 CPM

2) WELT ROS multiscreen:

Takeover ad

1 mio. AIs2 // 4 weeks // Euro 105 CPM

Other advertisements combination possible.

Mr ICON-channel on ICONIST.de

Sponsoring of the Mr ICON-channel

Presenting package multiscreen

On each site of the Mr ICON-channel a Fireplace

(online), Medium Rectangle (mobile) and the logo of

the sponsor (multiscreen) is fixely integrated.

Mr ICON channel presenting package

384,000 AIs2 // 8 weeks // Euro 36,480 gross

Print and digital campaigns can be extended with

influencers via their social media accounts.

Within our INTERMATE databank with more than

10,000 German influencers, we search for influencers

with an optimal fit to Mr ICON, the brand profile and

the desired target audience.

Possible integration:

• The influencer promotes the product via the social

media channels of ICONIST

• The influencer extends the reach via his social

media channels

Influencer as a personalized Mr ICON

340,000Follower Instagram

80,000Views

Instagram Story

20,000€Gross Price

Micro influencer (5,000 to 100,000 followers)

Multiple micro influencers with a medium reach

distribute the promotional post to their followers.

Micro influencers have a strong relationship with

their followers and therefore often reach higher

interaction rates with their posts.

Influencer selection for Mr ICONMacro influencer (100,000+ followers)

An influencer with a high reach is able to

spread a message to many people at once and

has positive spill-over effects on the advertising

brand due to his high popularity.

OR

One influencer with 340,000 followers on Instagram Multiple influencers with a total of 340,000 followers on Instagram

Contact