Meaning of “MOBILITY"

Mobility is the movement of things or people from place to place, or the ability to move independently. The example of movement of thing is automobile, train, etc. The example of people movement is

walking, running, etc.

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SociaL Problem

Nowadays, exercising is not the main acti vity of Thai people and they also not interesti ng to do an exercise by excusing that they do

not have ti me as they are working too hard and some of them is saying that they are so lazy to do that. By saying that they are totally not concern what is the benefi ts of doing exercise. They might know

that it is bringing good health or/and decrease disease, but they do not concern what if they did not do an exercise. Therefore, we

should educate Thai people to be more concerned what exercise can make their life a high quality.

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ALL AGES

11-14 AGES

i n a c t i o n a c t i o n

15-24 AGES 25-59 AGES OVER 60

71%

28% 53% 80% 72%

29%

72% 43% 18% 28%

the result of the exercise of thai people.

From the research, we found that average of Thai people not doing exercise is 71%, and 29% is doing exercise, which is very low. The lowest percentage of people who is working out is on

age 25-59 years whereas the highest percentage is on age 11-14 years.

Concept Brief

We would like to start with the questi ons and ask you to answer with yourself, how many of them you are saying “YES”?..

Have you ever feel like… - Do not want to go to work? - Working is so boring? - Feel sleepy at work? Have you noti ce that most of the people is spending most of their ti me playing their Smartphone while they are waiti ng for train, bus or taxi? Do you have experience of batt ery empty in the urgent ti me and no place to charge your batt ery? Are you forgetti ng that Thailand is the land of “SMILE”?

From the above questi ons, we are strongly believed that most of Thai people will say yes more than no. From this problem, we found out that the happiness and smile of Thai people is lesser and lesser. Therefore, we are having an idea to make them become happier than ever.

Concept Brief

Design Concept

We would like to introduce our “Mr.feel gooood ”, created by Dtac Co.ltd.

Mr.feel good will sends you the happiness every time you are communicating to him,

being close to him, and getting around him.

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Benifits

Benefits of playing with Mr. feel gooood

1. Getting battery for your Smartphone from your own energy.

2. Doing exercise to make your fat burn.3. Saving electric energy

Concept Support

Mr. feel gooood

The name of Character is Mr. feel gooood it come from the slogan of dtac company.

Mr. feel gooood has two vesion to make people get free batt ery at the same ti me they have to exercise by using arms and legs then the emoti on of Mr. feel gooood will be change from pout-ing to laugh. Mr. feel gooood will change emoti on when someone play with him.

Mobile charger of Mr.feel gooood is support all mobile phone company such as apple, samsung, nokia, LG etc.

Character of Mr. feel good

MOBILE CHARGER

Emotions

Color & Pattern

Texture of Mr.feel gooood is using blue furto make him more cute and look warm

The emoti on of charater has fi ve step each step will change aft er someone play with the character.

The color of Mr.feel gooood is using from the color of the DTAC company. To represent the company and people can know that Mr.feel gooood come from DTAC company.

pouting

colors

patterns

TEXTURE

SADLY HAPPY GRIN laugh

How Mr. feel

gooood is working

1.

2.

3.

Using arms to spin can burn fat for 650 - 830 Kilocallories.

* more detail about how to play with mr.feel gooood can see more in fi les *

Using legs to press the button can burn fat for 650 - 830 Kilocallories.

Firstly, when your batt ery is empty, you can bring it to charge with Mr.feel gooood for free of charge but you will get batt ery by using you arms or legs to spin Mr.feel gooood to generate the batt ery.

Secondly, you will get batt ery much as you spin with Mr. feel goood

Secondly, it is not necessary that you can play with Mr.feel gooood only when your batt ery is empty, you can also play with Mr.feel gooood when-ever you want to make you feel good as it is one of the thailand’s symbol of land of smile. Whenever you play with Mr.feel gooood, he will smile to you and bringing happiness to you and people around you. When no one play with him, he will get sad. “Do not let him down”

Conclusion

N EeD Y O U HELP !

Mr.feel gooood is representi ng good health and happiness of Thai people

because he can bring more happiness, smile, and good health to people around

him and also help to save electricity energy by using energy of people movement to

save the world.

N EeD Y O U

HELP !

U

HE

thanyathorn vanasuwan( bouquet )