MQuirarte midpoint

MIGUEL QUIRARTEART DIRECTIONID: 02683013ACADEMY OF ART UNIVERSITY GRADUATE SCHOOL OF ADVERTISINGMIDPOINT REVIEW

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JULY 19, 2012 11:00 A.M.

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JULY 19, 2012 11:00 A.M.

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MIGUEL QUIRARTEART DIRECTIONID: 02683013ACADEMY OF ART UNIVERSITY GRADUATE SCHOOL OF ADVERTISINGMIDPOINT REVIEW

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TABLE OF CONTENTS+

AUTOBIOGRAPHY RESUME TIME LINE CAMPAIGNS + RED BOX + FIX A FLAT + SWEET TEA + BED BATH & BEYONDFINAL THESIS PROPOSAL

34567-1112-1516-2324-2930

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TABLE OF CONTENTS+

AUTOBIOGRAPHY+AUTOBIOGRAPHY+

Ever since I could remember I loved to draw. After being the first from both sides of my family to graduate college I knew I had something that no one could ever take from me – knowledge. I did not want to be a starving artist with a fine arts degree so I decided to pursue another career path in the digital arts realm. I was able to accomplish graduating with an associates degree focused in desktop publishing and received a handful of certificates such as digital darkroom and digital pre press to name a few. After the web and multimedia degree was fresh and new, I decided to accomplish an undergraduate degree in Interactive Media Design from The Art Institute of California. After learning all aspects of design I really wanted to pursue advertising to grow my knowledge and understand how to place all these creative pieces together, which has lead me to this point aspiring to be a creative lead in an agency.

Currently I am the web and graphic designer for White Memorial Medical Center in the heart of Los Angeles in California. I have had the honor to work with some very well–know names and agencies, such as Oscar De La Hoya, The Los Angeles Dodgers, Tony Plana and The East LA Classic Theater, Sensis Agency and Walton Isaacson.

I have had a great support foundation with my family, my wife and two beautiful children, who have motivated me to accomplish the impossible in life. From humble beginnings to awesome challenges and great blessings, I am the man I am now because of the obstacles and opportunities in my life.

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RESUME+RESUME+

OBJECTIVEMy objective as a Creative Director, is to keep on learning from the master developers in order to learn the tricks of the trade as well as share them.In addition, my goal is to set high standards in the creative world to challenge my self and to push my skills to their fullest extent.

PROFILEMacintosh and Windows proficient, Fluent Bilingualin Spanish and English, proficient in team (Project manager for non-profit car client.)

EDUCATIONBACHELOR OF SCIENCE, INTERACTIVE MEDIA DESIGN, SEPTEMBER 2004 - DECEMBER 2007The Art Institute of California, - Orange County ASSOCIATE OF ARTS, GRAPHIC DESIGN, SEPTEMBER 2001 - JUNE 2003Riverside Community College - Riverside CA Certificates.Digital Pre PressDigital Dark RoomDesktop Publishing

EXPERIENCESenior Designer Web Developer, White Memorial Medical Center - August 2007 - Present - Web Maintenance, Web Development All Graphic DesignDesigner & Production Printer, Steel My Heart - February 2007- August 2007Lead PrinterDesignerCare Client, Production Manager - Summer 2007Managed Project/ Site.HTML, CSS, AJAX, Programer

SKILLSAdobe: Photoshop Illustrator In design Sound booth Encore PremiereAfter Effects Fireworks Acrobat Dreamweaver Flash Microsoft office Quark Express Pagemaker HTMLPHPCSSAjaxAction scriptMy SQLMacintosh OS 9-XMS Windows 95 - XP - win 7 Photography

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TIME LINE+TIME LINE+

SPRING 2010ADV 622 - MS: Perspectives in AdvertisingMartel, Kristi

ADV 623 - MS: AccountPlanningUtterback, Shawn

FALL 2010ADV 602 - MS: Art DirectionChelette, Anthony

ADV 604 - MS: Copywriting TechniquesO'Phelan, Ann

TRANSFERRED FROM COMPUTER ARTS NEW MEDIA

SPRING 2011ADV 606 - MS: CampaignMuller, Roger

ADV 630 - MS: Digital MotionGraphicsBeers, Shane

FALL 2011ADV 616 - MS: Advanced AdvertisingConcept DevelopmentMcFarlane, Kathryn & Waterman, Lacey

ADV 626 - MS: The Brand & BrandingGennow, Chad

SPRING 2012GLA 603 - Anthropology & CultureJost Bourn, Andrea

FALL 2012ADV 625 - Ms: Interactive AdvertisingADV 800 - Directed StudyADV 800 - Directed Study

20102008-2009 2011 2012 2013

Spring 2013ADV 800 ADV 800

Fall 2013ADV 800 ADV 800 GLA 676

now

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CAMPAIGNS+CAMPAIGNS+

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REDBOX+REDBOX+

AMBIENT THEME REDBOXCOPY: TURN OFF REALITY, TURN ON THE WILD WEST

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ADV 606 MS: CAMPAIGN 1 INSTRUCTORS: MULLER, ROGER

CREATIVE DIRECTION: MIGUEL QUIRARTECOPY WRITER: MIGUEL QUIRARTE

1. WHY DOES OUR CLIENT NEED TO ADVERTISE?Redbox is a upcoming company that is taking over the rental world. Now the kiosks are available in a corner near you, and is extremely cheap to rent out a movie or video game. It is also available on line for online rentals and movie viewing. This has revolutionized its industry.

2. WHAT IS THE ADVERTISING GOING TO ACCOMPLISH?We want the advertising to show how one as a person will gain different emotions with different types of movies. It will bring awareness and credibility to the non-personal kiosk.

3. WHO ARE WE GOING TO CONNECT WITH?We are looking to connect with a younger target. We want to make sure they feel comfortable punching in on the screen and getting a movie for a dollar. They are targeting 18-35 year old, living in single family house holds and making in the range of middle class salaries. 4. WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?We understand that they are a very loyal when you gain their trust. They would keep the product/service like a man would keep a barber. If the target feels comfortable and process is seamless with out issues we will gain a true loyal customer.

5. WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?Leave your daily routine and live a different emotion for a slight moment.

6. WHAT ELSE IS THERE TO KNOW TO SUPPORT THIS MESSAGE?People go to the theater to embark into a new adventure and become and feel different emotions for the length of the film. They want to fall in love again, feel emotions and escape reality for a slight moment.

8INTERACTIVE MEDIA, MOTION CENSORED LED TAG LINES.BUS BENCH LED SIGN

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MICRO SITE PLATFORM FOR ALL DEVELOPMENT AND COLLATERAL

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EXCITEMENT!

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ADVERTISING BUY IN RELEVANT WEBSITE FOR METRICS AND IMPRESSIONS

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DOOR HANGER TAKE OVER ON ALL HOTEL ROOMS

+SPECTACULAR BUILDING WRAP TAKE OVER

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FIX-A-FLAT SELF SERVE AMBIENT+

FIX A FLAT+FIX A FLAT+

1. WHY DOES THE CLIENT NEED TO ADVERTISE?Fix-A-Flat is the number one on shelf well known name but there are myths that consumers are building about the product. Fix-A-Flat needs to clear the myths and show the real deal. Such as but not limited to:• Your tire will turn into a solid brick• The product will damage the tire sensor• It will make a mess• Hard to clean

2. WHAT IS THE ADVERTISING GOING TO ACCOMPLISH?The adverting will accomplish the true scientific meaning behind what is in the bottle and what it will not do to your flat tire.

3. WHO ARE WE GOING TO CONNECT WITH?We are looking to focus on the young adult American ages from 16-25

4. WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM? WHAT DO WE KNOW ABOUT THE CONSUMER?The customer, just wants to stop, fix and go. The consumer does not want to rely on fixing on the spot; they would rather get a quick fix and move on to fixing the damaged tire. The consumer also hesitates to purchase because of different thing/myths of the product. (Refer to question 1)

5. What is the single most effective message we can tell them?With out worries, just shake, spray it and roll!

6. WHAT ELSE IS THERE TO KNOW THAT SUPPORTS THIS MESSAGE?• Scientific evaluation of the product that busts these myths• This product will freeze in freezing temperatures. • Easy to use with out any car tools• Different types of bottles, small medium and large• They have also created a windshield repair kit.

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ADV 604 MS: COPYWRITING TECHNIQUES INSTRUCTORS: O'PHELAN, ANN


AMBIENT, take a ways, nails with logo on head.

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TRADITIONAL PRINT+

1. WHY DOES OUR CLIENT NEED TO ADVERTISE?Sweet Leaf Iced Teas, is an amazing product that started with a child hood idea and has been brought to life through two friends. The company need to advertise to compete with the big hitter in the tea brewing business. They have a design and a branding that would attract the general public. We are looking to make them more present in the world of business.

2. WHAT IS THE ADVERTISING GOING TO ACCOMPLISH?The Advertising will gain more client based consumers and attract the new age young adults that are globally aware of preserving our environment. It will also accomplish revenue gains and brand the company in totality.

3. WHO ARE WE GOING TO CONNECT WITH?We are looking to connect with the same client base as large corporate coffee chains though out the nations. We are looking to target young adults from the age of 18-30. 4. WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?We understand that they are a very intimate company that loves to pour their hearts into every bottle. They want to make drink ready teas for everyone to enjoy. We also know that they have invested in online presence. We could also understand that they want to keep the company small and tight.

5. WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?Crack a smile, and enjoy the sweetness.

6. WHAT ELSE IS THERE TO KNOW TO SUPPORT THIS MESSAGE?They support all types of agencies and non for profits such as: Breast Cancer Research, Multiple Sclerosis Society, Big Brother Big Sister are a few to name. They are also very involved with a very comfortable work environment were you can bring your dog and hi-five all day! Comfortable, relaxed and jolly environment.

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TRADITIONAL BUS BENCH POSTER PRINT WITH SCRATCH AND SNIFF ABILITY (MINTY HONEY) COPY: REAL RAW INGREDIENTS. CRACK A SMILE AND ENJOY THE SWEETNESS

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SWEET TEA LEAF+SWEET TEA LEAF+

ADV 604 MS: COPYWRITING TECHNIQUES INSTRUCTORS: O'PHELAN, ANN


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TRADITIONAL MAGAZINE SPREAD WITH AN INTERACTIVE GLUE THAT STRETCHES AS YOU OPEN THE MAGAZINE. THE GLUE ACTS AS HONEY WHEN THE PAGES ARE SPREAD OPEN.

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18AMBIENT WITH SCENTED MOTION SENSORS+



21WEB PAGE INTERACTIVE TAKE OVER. WHEN PAGE FILLS THE END USER WILL HAVE THE ABILITY TO CLICK A BUTTON TO DRINK AWAY THE SWEET LEAF TEA.

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WEB PAGE INTERACTIVE TAKE OVER. WHEN PAGE FILLS THE END USER WILL HAVE THE ABILITY TO CLICK A BUTTON TO DRINK AWAY THE SWEET LEAF TEA.

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WEB PAGE INTERACTIVE TAKE OVER. WHEN PAGE FILLS THE END USER WILL HAVE THE ABILITY TO CLICK A BUTTON TO DRINK AWAY THE SWEET LEAF TEA.

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AMBIENT/SPECTACULAR BUILDING TAKE OVER +

BED BATH AND BEYOND+BED BATH AND BEYOND+

ADV 616 MS: ADVANCED ADVERTISING CONCEPT DEVELOPMENT INSTRUCTORS: MCFARLANE, KATHRYN & WATERMAN, LACEY


1. WHY DOES OUR CLIENT NEED TO ADVERTISE?Our client wants to show the diversity of the product lines they offer to the client. They want to explore with an impactful minimalist campaign to have the consumer love the look and feel of the product to raise the bottom line by 15% and show presence in a community based environment.

2. WHAT IS THE ADVERTISING GOING TO ACCOMPLISH?Show the consumer that Bed Bath and Beyond are a hip one stop shop. Also offering high quality products

3. WHO ARE WE GOING TO CONNECT WITH?We are looking to connect with a younger demographic. The age group of 21-40 will be our target. From the household income of $80k. Our demographic are primarily hip women. 4. WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?We understand that they are open to new looks and feel of a company, they love Starbucks and the look and feel of simplicity but impactful gestures. The key to focus on this demographic would be to show something different and bold in a very simple way.

5. WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?Anything and everything within one purchase.

6. WHAT ELSE IS THERE TO KNOW TO SUPPORT THIS MESSAGE?We want to stress the availability to purchase online and show bold and a creative approach to communications in a very simple impactful form.

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TRADITIONAL BILLBOARD PRINT+

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TRADITIONAL MAGAZINE PRINT SPREAD+

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NEW YORK TOUCH POINTS TAKE OVER/AMBIENT+

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FINAL THESIS PROPOSAL+FINAL THESIS PROPOSAL+

I have always achieved what I wanted through hard work, dedication, and lots of prayer. I have gone above and beyond in educaton that I could have ever thought I would. With that I know that I can exceed in life through understanding my tradition and evirnment. I have set many goals in my life to accomplish and become a better individual and father. My past is what has led me to my future.

Now I will be able to utilize this ever-changing knowledge and keep up with the times to become an innovator and utilize these online tools and communications vehicles. Being able to advertise through these means has forever changed the form of connecting with one another. It has made it more difficult to engage the end user and capture interest. I am always open to take on these challenges. This very interesting time of marketing has become an organic part of everyday life for all of us. Now people tell the seller what they want with details of the exact product.

My goal is to continue to try to be innovative yet ride the wave of new age communications within these online platforms and new media development. I will listen to the changes and to the end user. I will become empathetic and not only take a quantitative approach to metrics but a qualitative outlook as well. I believe the future is forever changing the way we market our campaigns which will make it a very interesting challenge. I look forward to using new age media to understand my consumer and how to communicate with them more effectively.

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MQuirarte midpoint