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Foreign Language: The New Longtailby Zeph Snapp, President – Not Just SEO,
@notjustseo
Tweet with Mozinar attendees: #mozinar
Technical problems or feedback:Please email [email protected]
Hi, I’m Zeph!
Foreign Language SEO:
The New Long-Tail
en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)
Only 2 out of the top
ten GDP’s in the world
speak English
www.internetworldstats.com/stats7.htm
www.mediapost.com/publications/article/175044/greenlight-study-analyzes-multilingual-searches-d.html?edition=47042#ixzz2Cuk48RRF
Because Foreign Language SERP’s Suck
www.seomistry.com/2012/05/03/baidu-seo
English SERP: AVG DA 59
Mexico SERP: AVG DA 43
www.terry.uga.edu/news/releases/2012/buying-power.html
US Foreign Languages
www.census.gov/hhes/socdemo/language/
ahaa.org/default.asp?contentID=161
US HISPANICS GDP = CANADA
Determine The Opportunity
Internal Resources User Names Filter
names.mongabay.com
Cross-Reference With User Info
names.mongabay.com
Google Analytics: Language
You are readyfor Foreign
Language SEO
Google Analytics: Country
OK, So I Cheated
Largest Hispanic Markets Customers?
ahaa.org/default.asp?contentID=161
No Internal Data?
www.pewhispanic.org/hispanic-population-in-select-u-s-metropolitan-areas/#map
Over 80% of USHispanics are ofMexican descent
Proof of Concept
Translate Main Keywords
Tease Out The Long-Tail
Multi-lingual On-Page
Don’t Mess This Up
Subdomains, Sudirectories, or ccTLDs?
www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure
ProTip: Translate URL’s for better UX
Translation #FAIL
www.anarojo.net/tag/malas-traducciones
Free Translation Template!
notjustseo.com/services/translation/template.html
URL, Metadata
notjustseo.com/services/translation/template.html
Break Up The Design
notjustseo.com/services/translation/template.html
Turn It Into Text Boxes
notjustseo.com/services/translation/template.html
Show Changes
notjustseo.com/services/translation/template.html
ABV (Always Be Verifying)
Decide On A Tone
Content & Social
Really Works!
Success: Tripadvisor
“Viaje a Cancun” Six Place
“Viaje a Ciudad de México” First Place
“Viaje a Baja California” Second Place
Spanish Inbound = Traffic
Final Tips
Go Mobile
outspokenmedia.com/seo/make-your-international-visitors-feel-welcome
Be Ready
![ROI in the age of keyword not provided [Mozinar]](https://img.pdfslide.us/doc/110x75/53eabc7a8d7f7289708b51f7/roi-in-the-age-of-keyword-not-provided-mozinar.jpg)
