MÖXIE MULTIFUNCTION BAGS

Astari Ajeng, Aysha Gautama, Marissa Bird, Yeshica Indra

Background. •  Value "

Practicality, Innovation, •  Vision"

to accommodate people’s various needs • Mission!

we seek to compact the multiple needs of one person in one single product.

Brand name.

• MÖXIE origin of the word maximum. • we are selling the maximum usage of our

product we’re not only serving as a one purpose but also for other functions.

•  represent our customers which is mostly creative young people eager to try new things

Logo concept.

depicting in big letters, optimize the word maximum for usage

and purpose of a product

Objectives.

•  Keep everything simple and organized •  Provide expediency to the user. • Offers ease to your life.

Target market. •  female •  teen (15) to young adult (30) years old •  annual income minimum IDR 3.000.000 •  occupation student, managers, business

people, craft people and basically anyone who dislike complicated things.

•  social class about working class, middle and upper-middles class.

•  Lifestyle considered outdoors oriented •  personalities were most likely to be gregarious

and compulsive.

Product.   Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:

Top.

Hoodie.

Satchel bag.

Place.

Price.

•  Elegant (that use satin + wool) cost around "IDR 700.000 - 800.000

•  Heavyweight (cozy & thick, like a sweatshirt) "cost around IDR 400.000 - 500.000

•  Lightweight (feels like a very soft, doubled t-shirt) "cost around IDR 200.000 - 300.000

•  Customize – depends on the material used

Promotion.

• Website "The Moxie official website; Costumers can go to our website and design their own Moxie bag to their likings then order and shipped locally.

http://www.moxie.com

•  Stickers

Promotion.  

•  Flyers •  Brochure

Promotion.

• Work together with fitness centers

Promotion.

• Magazines "

Promotion.

Corporate image.

•  The combination of 2 colors chosen (reversible)

• Garment used • One size fits all

Strategy comm.

•  Endorse our product by familiarizing through various stores, and deals with like fitness centre.

• Celebrity endorsement • Merchant booth on special events •  Social networking

Thank you!

PRESENTS

OBJECTIVES

•  GATHER  AUTOMOTIVE  LOVERS  •  INCREASE  THE  EXISTENCY  OF  TEENAGERS  TODAY  •  FOR  PEOPLE  TO  SOCIAL  MORE    

•  FOR  PEOPLE  TO  BE  AWARE  OF  OUR  PRODUCT  

MUSIC  EVENT  |  VINTAGE  AUTOMOTIVE  (VW  /  VESPA)  |  MINI  FASHION  SHOW  

@ PARKIR TIMUR SENAYAN FRIDAY, 2ND SEPTEMBER 2011

HOST

PERFOMANCE

BRAND AMBBASADOR

SCHEDULE 8.00 PM : Opening by host

8.30 PM : Music Performance Mikes

9.00 PM : Music Performance Agriculture

9.30 PM : Mini Fashion Show + Break

10.00 PM: Mini Fashion Show + Break

10.30 PM: Break + Moxie Competition

11.00 PM: Closing by DJ Davina Feat Winky

MOXIE BAG FASHION SHOW

Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:

Top. Hoodie. Satchel bag.

•  Elegant (that use satin + wool) •  Heavyweight (cozy & thick, like a sweatshirt) •  Lightweight (feels like a very soft, doubled t-

shirt) •  Customize – depends on the material used

SPONSORS

PROMOTION

PROMOTION    

And various social networking

TICKET

GOODIE BAG

•  LOOKBOOK MOXIE (WITH SPONSORSHIP ADVERTISEMENT INSIDE)

•  FLYER OF ALL THE SPONSORS

•  MERCHANDISE FROM SPONSOR (CHOICES OF COCA COLA/BIR BINTANG)

HEAVY WEIGHT

MEDIUM WEIGHT

LIGHTWEIGHT

BUDGET

ASTARI AJENG | MARISSA BIRD | SASHA GAUTAMA | YESHICA INDRA