we seek to compact the multiple needs of one person in one single product.
• MÖXIE origin of the word maximum. • we are selling the maximum usage of our
product we’re not only serving as a one purpose but also for other functions.
• represent our customers which is mostly creative young people eager to try new things
depicting in big letters, optimize the word maximum for usage
and purpose of a product
• Keep everything simple and organized • Provide expediency to the user. • Offers ease to your life.
Target market. • female • teen (15) to young adult (30) years old • annual income minimum IDR 3.000.000 • occupation student, managers, business
people, craft people and basically anyone who dislike complicated things.
• social class about working class, middle and upper-middles class.
• Lifestyle considered outdoors oriented • personalities were most likely to be gregarious
Product. Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:
• Elegant (that use satin + wool) cost around "IDR 700.000 - 800.000
• Heavyweight (cozy & thick, like a sweatshirt) "cost around IDR 400.000 - 500.000
• Lightweight (feels like a very soft, doubled t-shirt) "cost around IDR 200.000 - 300.000
• Customize – depends on the material used
• Website "The Moxie official website; Costumers can go to our website and design their own Moxie bag to their likings then order and shipped locally.
• Flyers • Brochure
• Work together with fitness centers
• Magazines "
• The combination of 2 colors chosen (reversible)
• Garment used • One size fits all
• Endorse our product by familiarizing through various stores, and deals with like fitness centre.
• Celebrity endorsement • Merchant booth on special events • Social networking
• GATHER AUTOMOTIVE LOVERS • INCREASE THE EXISTENCY OF TEENAGERS TODAY • FOR PEOPLE TO SOCIAL MORE
• FOR PEOPLE TO BE AWARE OF OUR PRODUCT
MUSIC EVENT | VINTAGE AUTOMOTIVE (VW / VESPA) | MINI FASHION SHOW
@ PARKIR TIMUR SENAYAN FRIDAY, 2ND SEPTEMBER 2011
SCHEDULE 8.00 PM : Opening by host
8.30 PM : Music Performance Mikes
9.00 PM : Music Performance Agriculture
9.30 PM : Mini Fashion Show + Break
10.00 PM: Mini Fashion Show + Break
10.30 PM: Break + Moxie Competition
11.00 PM: Closing by DJ Davina Feat Winky
MOXIE BAG FASHION SHOW
Moxie bags are a multi-functional bags that is although at first glance is a regular satchel bag but with closer inspection and a few pulls of drawstrings can be easily transformed into other purposes such as:
Top. Hoodie. Satchel bag.
• Elegant (that use satin + wool) • Heavyweight (cozy & thick, like a sweatshirt) • Lightweight (feels like a very soft, doubled t-