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Moving towards sustainable tourism
Paddy Mathews
Environment and Planning Unit
Environment Unit
• Established 2006
• Published EAP 2007-2009 www.failteireland.ie
• Key Objectives- Promote good
environmental practice- Protect the tourism asset
Sustainable tourism
Happy tourists
+
Happy locals
+
A clean, high quality environment
+
Profitable tourism businesses
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Sustainable tourism
Four environmental challenges for sustainable tourism
1. Reduce environmental impacts of tourism
2. Protect the key environmental assets
3. Adapt to external environmental changes
4. Innovate through the adoption of environmental strategies in business practice
Four environmental challenges of sustainable tourism
1. Reduce environmental impacts of tourism
– to reduce the cost of doing business
2. Protect the key environmental assets
3. Adapt to external environmental changes
4. Innovate through the adoption of environmental strategies in business practice
Four environmental challenges of sustainable tourism
1. Reduce environmental impacts of tourism
– to reduce the cost of doing business
2. Protect the key environmental assets
– they are the raw material of the industry
3. Adapt to external environmental changes
4. Innovate through the adoption of environmental strategies in business practice
Water
Landscape
BiodiversityBuilt heritage
Four environmental challenges of sustainable tourism
1. Reduce environmental impacts of tourism
– to reduce the cost of doing business
2. Protect the key environmental assets
– they are the raw material of the industry
3. Adapt to external environmental changes
– to ensure an easier adjustment to climate change
4. Innovate through the adoption of environmental strategies in business practice
Four environmental challenges of sustainable tourism
1. Reduce environmental impacts of tourism
– to reduce the costs of doing business
2. Protect the key environmental assets
– they are the raw material of the industry
3. Adapt to external environmental changes
– to ensure an easier adjustment to climate change
4. Innovate through the adoption of environmental strategies in business practice
– embrace new opportunities, e.g. ecotourism
Opportunities for ecotourism
• Ecotourism
– The Greenbox: Ireland’s
first ecotourism destination
• Need to guard against
‘greenwashing’
• Ecotourism accreditation
Sustainable Tourism Indicators
• Failte Ireland
• Environmental Protection Agency
• Dublin Institute of Technology – Dr. Kevin Griffin
• 3-year project to test the DIT ACHIEV model of sustainable tourism indicators
• €300,000 investment in indicators
• Killarney, Co. Kerry & Carlingford, Co. Louth
Clonakilty Energy Audit
• Clonakilty – Failte Ireland funded energy audit
• First energy audit of a tourist destination in Ireland
• Mark Holland and Peter Madden, Sustainable Clonakilty
