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Reasons to Move Carolina have lowest operating income in the NHL,
(-11.5 million). This is the income before tax.
Reasons to move to Hartford
Attempts have already been made to bring the Whalers back by fans.
The Connecticut Whalers were made in 2010 in the AHL(the NHL’s minor league affiliate). Fans aren’t happy with a 2nd rate team.
The RBC Center6th lowest average fan attendance in the NHL.
Only have an 18,639 person capacity.
Even with a packed building every night, the teams average attendance would only move to 11th in the league.
8th Lowest Value In NHL----- Carolina is 22nd in value among 30 teams
Position Team Value(mil)
22nd Carolina 168
23rd Nashville 164
24th Florida 163
25th St. Louis 162
26th Washington 160
27th Atlanta 158
28th Columbus 157
RBC Center seating chartHurricanes Stadium
Much Smaller, with unused space
The Bell Centre seating chart
^Largest stadium in the NHL
Move for a larger stadium and fan base.
Potential Stadium Address in Hartford55 Wawarme Ave, Hartford CT
Cities getting an old team back are appreciative
It was just an exhibition game against the Columbus Blue Jackets, but the smallest arena in the league was packed with just over 15,000 jersey-wearing, ecstatic fans who screamed their lungs out at the MTS Centre.- Chicago Tribune on the 2011 return of the Winnipeg
Jets
Hartford will appreciate their teams rebirth
Old Hartford Whalers New Hartford Whalers
1979-1997 2012-???
Hartford’s old stadium, and the smallest in the league.
Hartford Civic Center HCC Roof Collapsed in 1978
“Hartford Whalers merchandise is the hottest selling merchandise in the NHL.” –NBC News, 2011
Despite no longer being a team, the Whalers currently have the most popular apparel in the NHL
This fan base would be our beginning target market. Eventually moving to include a majority of hockey fans in the area.
The already large fan base would lower the need for promotion in the beginning. This makes them a good target market.
They may have more fans at first from the Connecticut area.
The Boston BruinsAnd the Philadelphia Flyers are the closest competition
Early Competition
Problems to fixThe area to build the stadium has to be purchased, demolished, and rebuilt into a stadium.
The stadium needs to be at least to be at least 17,000 people to be able to compete with Boston’s capacity of 17,565 and Philadelphia’s 19,537
Advertising2 Digital billboards along the I-84 would be 5,00 dollars. The I-84 cuts across Connecticut and goes through the center of Hartford.
The Billboards would be in Northeast and Southwest Harford.
The other 5,000 dollars will be spent Creating and airing a 15 second commercial on the NHL Network.