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1Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
Movingbeyondinnovationtheatre:Oneffectiveinternalinnovation
IntrapreneurshipConferenceToronto
November2017
SOME FUNDAMENTALS…
Innovationteamsrarelyfocusontherightchallenges:
Whatarewegoingtocreate?
Theycompoundthisbyusingweakprocesses:
HowonEarthcouldwedothat?!
Thenorganizationsmakethismuchworse:
Hey,thatconceptmightberisky!
Effectivefirmsconsciouslysolveeachoftheseproblems.
1
2
3
2Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
3
Moderninnovationismoreaboutelegantintegrationthaninvention…
21ST CENTURYINNOVATIONPRINCIPLE
Assetlight
Fast
Smart
Connected
Distributed
Decentralized
Shared
Porous
Rated
Open
4LEARNING FROM AIRBNB
Foundedin2008,in2016,Airbnbpassed2.3millionroomsininventory.
Thismakesitlargerthanthethreelargestglobalhotelchains—Hilton,
Marriott,andIntercontinental—combined.
3Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
5
7of 57appsare
(slightly)proprietary!
Howtobuildtheworld’slargest“hotel”business,withoutanyrooms!
AIRBNBTECHSTACKANALYSIS
20Application&Data
16DevOps
13Utilities
8Businesstools
6
Unicornsparticipatinginthesharedeconomy
MODERNSELFEMPLOYMENTPATTERNS
CA:9
TX:1
NY:3
UK:1
India:1
China:1
Australia:1
NewZealand:1
4Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
INNOVATE IN THERIGHT WAYS…Innovationisalwaystough.Itgetsmucheasier
whenyoureplacemythswithmethods.
8
Solidtradecraftcanaddresscriticalrecurringproblems… withmoretoolscomingfast
MODERNINNOVATIONTRADECRAFT
Howarewedoing
asinnovators?INNOVATION
DIAGNOSTICS
AmIworkingon
therightproblem?INNOVATION
FRAMING
Doweknowhowtodefine
andmeasureinnovation?INNOVATION
FUNDAMENTALS
Whatspecificconcept
shouldwepursue?PLATFORM
TOOLKIT
Howcanwereduce
costandrisk?LIGHTWEIGHT
INNOVATION
Domycollective
innovationsmakesense?INNOVATION
PORTFOLIO
Doweknowwhere
tofocusourpilots?EDGE
SCALING
Doweknowhowtofind
andshareinsights?IMMERSION
ENVIRONMENT
Doweknowhowtomake
innovationobligatory?INCENTIVES
&METRICS
5Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
9
Successfulinnovatorsinnovatebeyondproductsandintegrate5+ types...
TENTYPESOFINNOVATION
Network
Connections
withothersto
createvalue
Process
Signatureorsuperior
methodsfor
doingyourwork
ProductSystem
Complementary
productsand
services
Channel
Howyourofferings
aredeliveredto
customersandusers
Customer
Engagement
Distinctive
interactions
youfoster
ProfitModel
Thewayinwhich
youmakemoney
Structure
Alignment
ofyourtalent
andassets
Product
Performance
Distinguishing
featuresand
functionality
Service
Supportand
enhancements
thatsurround
yourofferings
Brand
Representation
ofyourofferings
andbusiness
BOLDER CONCEPTS EASIER TO IMPLEMENT HARDER TO COPY
Howyoualignyour
talentandassets
Howyouusesignatureor
superiormethodstodo
yourwork
Howyoumakemoney
Howyouconnectwith
otherstocreatevalue
6Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
Howyoucreate
complementary
productsandservices
Howyouyouemploy
distinguishingfeatures
andfunctionality
Howyoudeliveryour
offeringstocustomers
andusersHowyoufoster
distinctiveinteractions
Howyousupportand
enhancethevalueof
yourofferings
Howyourepresent
yourofferings
andbusiness
7Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
13
Balancedbreakthroughs:asimplifiedmodelforframing,designing,anddevelopingsophisticated
innovations
BUILDINGBREAKTHROUGHS
What’s
POSSIBLE?
froma
technology
perspective
What’s
VIABLE?
froma
business
perspective
What’s
DESIRABLE?
fromacustomer
perspective
What’s
NEXT?
What’s
SUSTAINABLE?
fromacommunity
perspective
Breakthroughscomefrom:
• FiveormoreTYPES
• AllthreeCOLORSused
• Carefuloutflankingofothers
inyourcategory
14PLATFORM CONSTRUCTION PROTOCOLS
Movingbeyondbrainstorming…
8Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
15
Idealtoolstotransforminnovationswiftly
MAKINGDESIGNMORESTRATEGIC
FramingDiagnostics
PortfolioFundamentals
Platforms Open tools
Wave1:Baseline
Intent
Wave2:Capabilities
Wave3:Breakthroughs
Concept1 Concept2 …ConceptN
INNOVATE ON THERIGHT THINGS…Financialservicesinnovationisrarelyboldor
effective.Yoursshouldbeboth.
9Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
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!Alltheimportantstuffnowcuts
acrosscompaniesandmarkets
Platformsmatter…
PLATFORMSDRIVEGROWTHINACONNECTEDWORLD
18
PlatformsamplifyinnovationROI
MOSTPOPULARCONSUMERPLATFORMS…
10Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
19
PlatformsamplifyinnovationROI
MOSTPOPULARB2BPLATFORMS…
scm
20
Peer-to-peerrentalsbuildstheworldlargesthotelchain,injustfiveyears….
INNOVATIONASSESSMENT:AIRBNB
5 TYPES:
11Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
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GOOGLEINNOVATIONASSESSMENT
9 TYPES:
22
“Deeplearning”tofosteranticipatorycomputing—nowopenedtoanyone
INNOVATIONASSESSMENT:GOOGLETENSORFLOW
5 TYPES:
12Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
BE AN INNOVATION LEADER:Leadersinsideenterprisesworktomake
innovationobligatory,notoptional….
24
Buildinginnovation“withteeth”:aproactiveprogram
SIXAXESOFACTION:THEIDEALCONDITION
CEO/SENIOR LEADERSHIP TEAM
~ Sponsors ofinnovation
~ Establishgoalsandmetrics
~ Determineincentives&rewards
UNITS,FUNCTIONS,PROGRAMS…
~ Thisistheunitofanalysis
~ Assessperiodically;buildscorecards
~ Determinewhichneedimprovement,
reinventionortransformation
HR/TALENT AND CAPABILITY
DEVELOPMENT
~ Driveinnovationscale
~ Teachsignatureapproaches
~ Administerroutineactions
INNOVATION PROCESS EXPERTS
~ Bringspecializedskills
~ Supportinitiativeteams
~ Orchestrateoutsideexperts,
whereneeded
HIGH POTENTIAL YOUNG PEOPLE
~ Thisistheunitofaction
~ Theseindividualsauthorinitiatives
~ Theyclearlyunderstandthatthese
successesdrivetheircareers
VENTURE PARTNERSHIPS &LABS
~ Thisisaunitofexploration
~ Acceleratesagilityanddiscovery
~ Canplaybydifferentrules
~ Canfosternewportfolios&bets
13Copyright © 2017 Doblin Inc Intrapreneurship Conference Toronto • November 2017
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Fosteringinnovationattheenterpriselevel
ASTEP-BY-STEPAPPROACHTHATDELIVERSINNOVATIONROI
1
2
4
Haveaconsistentwaytodefine,measureandteachinnovation,sothatboththetopicand
theassociatedperformancegoalsareunambiguous
Periodicallyassesseveryunit,department,function,program,sothatyouknowwhere
eachstandsintermsofinnovationperformance
Seniorexecutivesshouldthenidentifyandsponsorspecificinnovationinitiativesdesigned
toaddresskeyissuesontheirscorecards
3Incentivizeseniorexecutivestoimprovetheirinnovationscorecards.Useacombinationof
bonuses,awards,etc.,toachievedeepcommitment
6Usedisciplinedprotocolstohelptheseteamssucceed. Yourtoolsmustbesmart
enoughtotrackallsuccessesandfailuresovertime.
5HRprosshouldworkwithheadsofunitsanddepartmentstoidentifyhighpotential
youngpeople. Theseindividualsdrivetheinitiatives.
7Document,share,anddeepentheinitiativessothatyougetleverageacrossunitsand
regions.Celebrateandrewardteamsandsponsors.
8Usepartneringandopeninnovationmethodstomakeyourfirmporousand
lightweight.Usecrowdsandcloudswhereverpossible.
26INTRAPRENEURSHIPCONFERENCETORONTO,NOVEMBER2017
Goget’em!
Foraccesstotoday’snotes:
Email:[email protected]
Event:IntraCnfToronto
Questions?
AunitofDeloitteConsultingLLP
Movingbeyondinnovationtheatre:Oneffectiveinternalinnovation
IntrapreneurshipConferenceToronto
November2017