I W I L L A N A L Y S E M Y O W N M O V I E P O S T E R A N D C O M P A R E I T T O P R E V I O U S P O S T E R S

T H A T I H A V E A N A L Y S E D .

Movie Poster Analysis

Codes and Conventions of my movie Poster.

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The Lovely Bones

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1- Cast, as you can see I have placed my the names of my actors at the top of

my movie poster. From analysing “The Lovely Bones” I have noticed that the

poster has the forename of the actor in small uppercase writing an then the

surname is in a large capitals that makes them stand out. I decided to use this

convention for my own movie poster.

2- The title of the Lovely Bones is in white and block capitals, I wanted my title to

stand out so I used a bold red to capture the audience’s attention. I think that this

is a necessary convention in order to get my audience to stop and look at my

poster.

3 - An essential convention of a movie poster is the billing block, a billing block

includes all of the names of the director, producers and whole production team.

From my research I have gathered that every movie poster has a billing block

and is needed to add a sense of professionalism.

6 - My USP is the mask that the antagonist is wearing in the main image. The

mask adds drama, mystery and intensity to the poster, the aim of this USP is to

entice the audience to watch my movie.

7- The tagline for the film is very important and needs to be catchy in order to get

the audience’s attention. The tagline should be preferably short and snappy

whilst summarising the general plot of the film.

4- I have included both my distribution and production company

logos at the very bottom of the poster, The Lovely Bones has also

included their logos for their production and distribution companies.

• 5-The Lovely Bones doesn’t have their social networking logos and web

address on their Movie poster therefore I have successfully challenged this

convention.

8- The release date on the bottom of the poster stands out so that the viewer can see

when the film is going to come out. “COMING SOON” helps to build a hype for the film

because it leaves the viewers waiting for the release of the film.