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AN AFFORDABLY COOL, CONTEMPORARY HOTEL BRAND FOR MOVERS, SHAKERS AND CREATORS.

MOVERS, SHAKERS AND CREATORS. - …reverbhotels.com/Reverb-Hotels-Factsheet.pdfA fun and energetic kind of place with more than you’d expect and ... An affordably cool, contemporary

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A N A FFORDA BLY COOL, CONTEMPOR A RY HOTEL BR A ND FOR M OVE RS , S HAKE RSAN D C R E ATO RS .

An affordably cool, contemporary hotel brand for movers, shakers and creators. Reverb by Hard Rock is a unique combination of three hospitality ingredients: delivering on the basics, selectively amping up the experience and mixing in Hard Rock sensibilities.

/ / A B O U T T H E B R A N D / /

// F O R T O D A Y ’ S T R A V E L E R S //

Designed for hotel conversions and adaptive reuse.

// D E V E L O P M E N T S P E C S //

B E Y O N D T H E B A S I C S .A fun and energetic kind of place with more than you’d expect and exactly what you need.

E F F I C I E N T W I T H A H I G H E R P U R P O S E .Prototyped for low operating and development costs, high guest satisfaction and buzzworthiness.

A U T H E N T I C I N A L L T H E R I G H T W A Y S .Here, we celebrate the city that surrounds us: the food, the people, art, everything that makes being here worth it.

Ambitious and curious. Motivated and in motion.

On the go and off the clock, they’re making things happen. Young and maybe not quite so.

Left-brained and right. Getting there or just getting started, they’re on their way.

DE MOG R APH IC TARG E T

• Creative Class and Millennial Mindset

• Families and Pet-Attached

• Cost-Conscious Individuals and Small Teams

CHAI N -SC ALE SEGM ENT

Upscale, Select Service, Design-Forward and Experience-Led

TARG E T M AR K E T S

Gateway Cities, Desirable Secondary Markets, College Towns, Music Capitals and Up-And-Coming Destinations

G EN ER AL B R AN D G U I DELI N E S

• $150,000/key development cost (excluding land)

• 100 to 150 guestrooms

• 1,500–3,000 ft2 meeting space

• Paid, premium food and beverage

• Fitness facilities

• Upscale quality design requirements

G U E STROOM A M EN ITI E S

• Large smart TV that links with guests’ devices

• Quality coffee and tea

• Filtered water stations on-floor

• Illuminated and audio equipped vanity mirrors

• Premium Hard Rock bedding

PROG R A M SUM M ARY

• Public Areas: approximately 6,000 ft2

• Guestrooms: approximately 100–150 keys at 300 ft2

• Back of House: approximately 10,000 ft2

OTH ER A M EN ITI E S

• Lobby bar and bistro

• Fitness center

• Meeting space

• Pool and deck (market driven)

SYSTE MS

• Efficient HVAC systems

• Curated audio/video entertainment, including Reverb radio station

• Flawlessly fast wifi

• Keyless entry and access

• Mobile pay retail

Fo r d eve l o p m e n t i n q u i r i e s , p l e a s e co n ta c t :

MARCO ROCA Executive VP of Hotel Development [email protected] 407.445.7641

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R E V E R B S I G NATU R E E LE M E NTSEvery Reverb by Hard Rock will contain Signature Elements throughout the public areas and guestrooms that reinforce the unique DNA of the brand and extend Hard Rock hospitality to the on-property experience.

/ / P U B L I C S P A C E S / /

/ / G U E S T R O O M / /

S T E P & R E P E A T E N T R YDigital signage, audio/video wall

F L Y - B Y C H E C K - I NBypass, self or assisted check-in pods

C O N S T A N T G R I N D C O F F E E / B A RBarista café by day and bar at night

C O M M U N A L S T E P SStepped and powered lounge seating

T H E S T A G EProgrammed indoor/outdoor live entertainment zone

L O C A L A R T & C R A F T V E N D I N GCurated, cool locally crafted collectibles

S O U N D B O O T HSemi-private workspace/broadcasting studio

C O - W O R K I N G M E E T I N G S P A C EA flexible conversion solution for meeting spaces

M O D U L A R F U R N I T U R E /B E D D I N GIlluminated, scalable, sensible and sensational

B R I G H T E N T H E B A T H R O O M V A N I T YIlluminated mirror, storage and vanity solution

E X P A N D A B L E S L E E P S P A C EPorter beds and bunks add quality sleep space

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OUTDOORLIVING ROOM

A N A FFORDA BLYCOOL, CONTEMPOR A RYHOTEL BR A ND FORM OVE RS , S HAKE RSAN D C R E ATO RS .

An affordably cool, contemporary hotel brand for movers, shakers and creators. Reverb by Hard Rock is a unique combination of three hospitality ingredients: delivering on the basics, selectively amping up the experience and mixing in Hard Rock sensibilities.

/ / A B O U T T H E B R A N D / /

// F O R T O D A Y ’ S T R A V E L E R S //

Designed for hotel conversions and adaptive reuse.

// D E V E L O P M E N T S P E C S //

B E Y O N D T H E B A S I C S .A fun and energetic kind of place with more than you’d expect and exactly what you need.

E F F I C I E N T W I T H A H I G H E R P U R P O S E .Prototyped for low operating and development costs, high guest satisfaction and buzzworthiness.

A U T H E N T I C I N A L L T H E R I G H T W A Y S .Here, we celebrate the city that surrounds us: the food, the people, art, everything that makes being here worth it.

Ambitious and curious. Motivated and in motion.

On the go and off the clock, they’re making things happen. Young and maybe not quite so.

Left-brained and right. Getting there or just getting started, they’re on their way.

DE MOG R APH IC TARG E T

• Creative Class andMillennial Mindset

• Families and Pet-Attached

• Cost-Conscious Individualsand Small Teams

CHAI N -SC ALE SEGM ENT

Upscale, Select Service, Design-Forward and Experience-Led

TARG E T M AR K E T S

Gateway Cities, Desirable Secondary Markets, College Towns, Music Capitals and Up-And-Coming Destinations

G EN ER AL B R AN D G U I DELI N E S

• $150,000/key development cost(excluding land)

• 100 to 150 guestrooms

• 1,500–3,000 ft2 meeting space

• Paid, premium food and beverage

• Fitness facilities

• Upscale quality designrequirements

G U E STROOM A M EN ITI E S

• Large smart TV that links withguests’ devices

• Quality coffee and tea

• Filtered water stations on-floor

• Illuminated and audio equippedvanity mirrors

• Premium Hard Rock bedding

PROG R A M SUM M ARY

• Public Areas:approximately 6,000 ft2

• Guestrooms:approximately 100–150keys at 300 ft2

• Back of House:approximately 10,000 ft2

OTH ER A M EN ITI E S

• Lobby bar and bistro

• Fitness center

• Meeting space

• Pool and deck (market driven)

SYSTE MS

• Efficient HVAC systems

• Curated audio/videoentertainment, includingReverb radio station

• Flawlessly fast wifi

• Keyless entry and access

• Mobile pay retail

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