It’s Time to Take Action

The British Dental Health FoundationA charity dedicated to improving oral health

Your guide to help save thousands of lives

As long-time campaigners for action on Mouth Cancer, everybody at the British Dental Health Foundation is extremely grateful and humbled by your continued support of such an important cause.

Mouth Cancer Action Month is a charity campaign which aims to the get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms while encouraging people to discuss them with their dental professional.

By working together to engage and educate members of the public by promoting healthy lifestyles, we can not only reduce the incidence of mouth cancer but we can also help improve the general health and wellbeing of millions of people across the UK.

This year, we need your help to reach out to patients and local communities and tell them about this rapidly increasing disease, the benefits of good oral health for our overall health and to spread the message that when mouth cancer is picked up earlier, treatment is more likely to be successful.

As it stands, mouth cancer kills more people every year than both testicular and cervical cancer combined. Sadly, this is the case because too many patients are diagnosed at a late stage. The good news is that we are in a position to change this. By educating patients about mouth cancer and continuing to teach them about the importance of regular dental visits, many more lives can be saved. Early diagnosis of mouth cancer transforms survival rates from 50% to 90%, which highlights just how much we need your help.

That’s why we are asking for you, our supporters and friends, dental and medical practices, pharmacies, health centres and oral health educators across the UK to help support Mouth Cancer Action Month, and change the landscape of this killer disease for good.

This brief guide provides you with the basics of what you can do for the campaign and why your help is so vitally needed. Finally, I ask you to visit our new campaign website www.mouthcancer.org, where you can find much more information about mouth cancer, as well as the campaign itself.

Yours sincerely

Dr Nigel Carter OBEChief Executive, British Dental Health Foundation

We are once again indebted to Denplan for their continued support of Mouth Cancer Action Month. Their generous support and donations really do make a difference to the success of the campaign and help us to broadcast mouth cancer awareness messages to all corners of the UK. Without their commitment and shared passion for mouth cancer action, our campaign would simply not be possible.

THIS NOVEMBER WE NEED YOUR

SUPPORT

Smoking The leading cause of mouth cancer. Tobacco transforms saliva into a deadly cocktail that damages cells in the mouth and can turn them cancerous. With over two thirds of smokers wanting to quit, now is the time for you to encourage your patients to give up smoking to aid the fight against mouth cancer.

Alcohol Excessive use is linked to more than a third of mouth cancer cases in men and a fifth in women. Heavy drinkers and smokers are up to 35 times more at risk, as alcohol aids the absorption of tobacco into the mouth. Any patients exhibiting alcohol abuse need to know where to go for help.

Diet Remind your patients about the importance of a healthy, balanced diet which includes five portions of fruit and vegetables each day. New research has suggested that there is a noticeable risk reduction for mouth cancer with

each additional daily serving of fruit or vegetables.

HPV A sexually transmitted virus which is increasingly being linked to mouth cancer. Experts suggest HPV may rival tobacco and alcohol as a leading risk factor within 10 years, and those with multiple

sexual partners are more at risk.

Chewing or Smokeless tobacco Although some people believe this type of tobacco is safer than smoking, the reality is that it is much more dangerous. The types of smokeless tobacco products most used in the UK often contain a mix of ingredients including slaked lime, betel (or areca) nut and spices, flavourings and sweeteners. Smokeless tobacco, such as Pan Masala and Gutka is used particularly by South Asian Communities, especially women.

Mouth Cancer Action Month will again send a clear message to members of the public, with our campaign phrase ‘If in doubt, get checked out’. But the ultimate success of the campaign depends on your support – prevention is the key – let’s all be Mouthaware.

THE MESSAGES WHICH ARE SO VITAL

As mouth cancer can strike in a number of places, including the lips, tongue, gums and cheek, and given that early detection is so crucial for survival, it’s extremely important that you tell people what to look out for. Three signs and symptoms not to ignore are:

Ulcers which do not heal in three weeks

Red and white patches in the mouth

Unusual lumps or swellings in the mouth or head and neck area

Be Mouthaware for Mouth Cancer Action Month www.mouthcancer.org

If any of these are detected by the patient, it is essential they tell their dentist or doctor immediately.

So whether you are a dentist, hygienist, doctor, nurse, pharmacist or oral health educator, please make sure you tell all of your patients about these symptoms.

It is equally important to educate them about the risks associated with mouth cancer.

Mouth Cancer Action Month is a campaign to help improve awareness of a disease which is diagnosed in more than 6,500 people in the UK every year. Our team at the British Dental Health Foundation uses the campaign as a chance to work closely with oral health and wider health professionals, pharmacies and workplaces, in order to help them provide the very best information to their patients, local communities, staff and everybody else.

The Impact of Mouth Cancer Action Month

For nearly 15 years, our mouth cancer campaign has helped facilitate thousands of events and projects, and continues to act as the spearhead campaign for providing organised grassroots activities, oral health checks and examinations, sponsored events and fundraising activities, educational talks and workshops, media and press events – all which have the ultimate goal of engaging people on the importance of mouth cancer awareness, oral health and positive lifestyles.

By working closely with the dental and health professions and supporting them in their activities to patients and local communities, we continue to increase mouth cancer awareness and save lives through early detection. Below is just a small sample of what we have done for mouth cancer action in the last three years:

We have supported more than 3,600 healthcare

organisations taking part in the campaign and provided thousands with patient-facing

materials and resources to

promote mouth cancer awareness

We have distributed in excess of 110,000 mouth

cancer posters for displays in waiting rooms and

practices across the UK, with information about risk factors, early warning signs

and symptoms of mouth cancer

We have facilitated around 350 specialised mouth cancer events around the UK, which specifically aimed to

visually examine those patients at risk of mouth

cancer

We have been able to increase the profile of mouth cancer in the

media agenda. More than 1,000 articles have been

published, reaching in excess of 150 million people

More than 250,000 people now wear our Blue Ribbon Badge to actively

show their support for mouth cancer

action

We have supplied dental practices and hospitals with 1,300 Blue Ribbon

Appeal Kits, to be displayed in dental practice waiting

rooms across the UK

As a charity looking to make a positive impact in the public arena, we have

been able to influence policy regarding smoking, alcohol, diet and gender-neutral HPV vaccinations

We have directly invested £270,000

into promoting mouth cancer

awareness

Mouth cancer is one of the UK’s fastest increasing cancers, with cases up by more than 50% in the last decade alone. While many cases are linked to lifestyle choices – smoking, drinking, poor diet and sexual activity – it is important to remember that mouth cancer could affect anybody. Chances are that we know somebody who has been diagnosed with cancer at some point in their life, and we recognise the hurt and pain it can cause, physically and emotionally.Mouth cancer can have a devastating affect on a person’s life. It can impact how they breathe, eat and drink, even their speech. Often this can lead to other problems such as nutritional deficiency, and depression. Difficulties in communication, low self-esteem, social isolation and the impact on relationships and career can cause as much distress as the cancer itself.

It is important that mouth cancer sufferers know that they don’t have to face it alone. There are many support and information networks available to them, to help recovery and rehabilitation, whether that involves speech therapy, dietary counselling, emotional support or just somebody to be there for them, there is always a door open.

Unfortunately, survival rates for those with mouth cancer have not improved in the last 20 years. By being Mouthaware and by spotting mouth cancer early enough, we will give patients the best possible chance to be successfully treated and have a good quality of life. It’s time to take action.

Facing Mouth Cancer Together

The Reality of Mouth Cancer in the UKMore than 6,500 people are diagnosed with mouth cancer every year - 18 diagnosis’ every day

Out of these, two-thirds were in men and one-third in women

Just under half of oral cancer cases are diagnosed in people aged 65

Each year, almost 2,000 people lose their life to mouth cancer

Just over half of those diagnosed survive beyond five years of diagnosis

The lifetime risk of developing oral cancer in the UK is estimated to be 1 in 93 for men and 1 in 186 for womenChance of developing mouth cancer are around 130% higher for men living in more deprived areas compared with the least deprived, and more than 74% higher for womenOver two thirds of mouth cancer cases are detected at a late stage, reducing chances of survivalMouth cancer kills more people than cervical cancer and testicular cancer combinedTobacco use and drinking alcohol are the main risk factors and account for around three in four cases of mouth cancersPeople who both drink and use tobacco to excess are up to 30 times more likely to develop the conditionMouth cancer is more likely to affect people over 40 years of age, though an increasing number of young people are developing the conditionOver two-thirds of 12-16 year olds admit to drinking alcohol and one in seven have admitted to smoking

Four in five people don’t know the symptoms of mouth cancer

Almost two-thirds don’t know if their dentists checks for mouth cancer

Only 5% able to identify HPV as a leading cause of mouth cancer

A warm welcome to our charity partner for Mouth Cancer Action Month, the Mouth Cancer Foundation. Their dedication to helping people with mouth, throat and other head and neck cancers, by providing crucial information and support, plays an important and much needed role for those affected by the disease at a most difficult time.

Blue Ribbon Box The Blue Ribbon Appeal continues to play a key role in directly engaging the public with the issues surrounding mouth cancer, whether it’s talking about the risk factors involved, the early warning signs or the benefits of early detection, all can make a difference in improving education and ultimately saving lives. Our Blue Ribbon Appeal Kit contains 25 badges, a collection box, a mouth cancer poster for your waiting room and details on how to donate the money raised. Display the box on your reception desk and use it

to engage patients and discuss mouth cancer with them. It would also be a wonderful show of support if your staff could wear them, not only throughout the campaign but all year around too.

Wear blue Alongside the Blue Ribbon Appeal, we are asking you to help support mouth cancer during November by wearing blue. Whether it’s as simple as an item of clothing, or something as bold as blue lipstick, your involvement can help spread the message and ultimately save lives. By visiting the website at www.mouthcancer.org you can find out more great ideas on our blue campaign for 2014. You can also purchase blue lips or blue lipstick from the shop, along with all our mouth cancer resources. Once you have something blue, head over to social media and post it. Whether it’s a Tweet or a Facebook message, your involvement could help the campaign go viral and maximise the number of people that mouth cancer awareness reaches.

DonateTo achieve our charitable objectives and continue to address the inequalities which exist in mouth cancer, your donations would be gratefully received. Your donation will help us to provide more information and support for thousands more to get involved in raising awareness of mouth cancer, not only during the November campaign period but all year round. Your donation will also support us in our year round efforts improve the public’s knowledge of mouth cancer. If our work can save just one of the 2,000 lives that are lost to mouth cancer every year, then it is more than worth doing.

Oral health checks & examinationsOffering patients free oral health checks and examinations can be an excellent way of attracting their interest and is a great way to support your local community. During these ‘Mouth M.O.Ts’ you can promote awareness of mouth cancer by talking about risk factors, signs and symptoms, as well as describing the examination procedure itself. Holding a special event to examine patients or local people within your community promotes early detection, as well as education, not just in the patients themselves but through word of mouth it will also improve awareness among their family and friends too. So whether it’s for the whole month, a week, a day, or one afternoon, your participation is crucial and can make a difference.

Making a difference during Mouth Cancer Action Month is easyIt doesn’t necessarily involve lots of time or money, just the passion to make a difference and help promote mouth cancer awareness in your community, whether it’s in your dental practice, hospital or general practice, pharmacy, retail outlet, workplace or out on the streets. A few simple activities can go a long way in helping to achieve our goal of improving the public’s knowledge of the disease.

What You Can Do

Lobbying your local MPAs a charity looking to make a positive impact in the public arena, we recognise the importance of lobbying and influencing policy on all matters pertaining to mouth cancer. It is essential for us to help shape the direction and decision-making of certain issues, policies or laws. We would like you to help support us with this work. The best way for you to do this is to simply write to your MP. Whether it’s writing to support standardised packaging on cigarettes or backing extension of provision of the HPV vaccine for boys, your comments can make a difference. For template letters please visit

www.mouthcancer.org

What You Can Do Display posters & leafletsSetting up a display is one of the simplest ways of getting information across during Mouth Cancer Action Month. Anyone can set up a display, even if space is limited. Use whatever space you have to put up posters, leaflets and banners promoting the key messages of this campaign. All these items are available to purchase from us in our shop. Practice waiting rooms are an obvious location but target audiences will also be found in such places as shopping centres, community centres, hospital waiting rooms, pubs, universities or colleges and sports centres so speak to their management about providing a display.

Patient lettersSending out a letter to existing patients informing them of the risks of mouth cancer can increase awareness among your own patients. In the letter you should include information such as who is at risk, why they should be aware of ulcers or red patches and the importance of oral health checks and examinations. It would be good to send this letter to all of your patients, but if your resources are stretched you should target higher risk groups such as smokers. Coupling this letter with the offer of a free examination can be very effective. Be sure to include the event in your practice newsletter if

you have one. You could even help promote the campaign on your Practice website.

PartnershipsSharing the cost and time of promoting Mouth Cancer Action Month will increase the effectiveness of your work, and make it a lot less stressful. Contact local oral health promoters, smoking cessation advisors, local oral maxillofacial surgeons and self-help groups to see if they would be interested in getting involved.

Campaigning For Mouth Cancer

Your storiesAlthough news stories can be created using the campaign, its key messages and statistics, journalists are always keen to speak to someone regarding their personal experience. If you have any patients who are willing to discuss their mouth cancer experience with the local press this creates an excellent opportunity to highlight important issues such as the dangers of smoking and drinking alcohol. If any of your patients might be interested in helping to improve awareness by discussing their experience with the national or local press please contact the British Dental Health Foundation press office on 01788 539 792.

Star PartnershipLast year, a not-for-profit charity, Unique Improvements, worked alongside NHS Salford to deliver 5,000 mouth cancer beer mats into pubs around the Manchester area. It was a great way to get key messages directly to our target audiences. It’s an idea that was so simple yet highly effective, and we would love as many of you to replicate it this year as possible.

A mouth ulcer that does not heal within three weeks can be the first sign of mouth cancer. However, explaining the potential dangers of a persistent mouth ulcer to a patient can be difficult for any health professional. Research has found that patients forget most spoken information almost immediately, while of the information they do recall, only half of it is recalled correctly.This can be due to a number of reasons, including anxiety, poor short term memory or the use of medical terminology. The best way to counteract this problem is to back up spoken information with a written leaflet. This allows the patient to digest the information at their leisure, while also enabling them to refer back to it should they want to check any of the details.

This year, our team have worked hard to re-write many of our ‘Tell Me About’ patients information leaflets, which provide the very best guidance for members of the public regarding treatment, causes, risks and early warning signs.

We have a whole range of Tell Me About patient information leaflets specifically designed for better awareness during Mouth Cancer Action Month. The current titles include:

Mouth Cancer

Mouth Ulcers

Dry Mouth

Smoking

Smokeless Tobacco

improving education & awareness

Research has found that patients who are given a well-designed leaflet on mouth cancer are more willing to accept having an oral examination. They are also more likely to feel reassured after reading a leaflet. Written in a question and answer format and with a friendly design, our information leaflets, are ‘plain English approved’ by the Word Centre. This is a guarantee that the simple language is understandable by practically all patients. It would be great to see these appear either in your waiting rooms or handed out to patients following an examination during November.

Stocking these leaflets won’t just help educate your patients, it’s also an excellent way to support our work. All proceeds will be directly invested back into our charitable activities and help ensure the future of Mouth Cancer Action Month.

In addition to our Tell Me About leaflets, we have a whole range of educational resources to help you promote mouth cancer awareness in your practice, hospital, pharmacy or workplace. Books, CDs and DVDs, models and demonstrators, posters and t-shirts are just a few of our patient items which give you a chance to show your support for the campaign while also helping raise awareness of the disease.

Please take a look at our full range of mouth cancer resources throughout the rest of this guide.

In addition to the generous support received by Denplan, we would also like to say a huge thank you to Dentist’s Provident, who join us yet again as a Mouth Cancer Action Month sponsor. Their pledge to help the campaign, along with their devotion for Mouth Cancer Action, is a reassuring sign that we really can make a difference in raising national awareness of the disease.

mouth cancer action campaign resources

To Order online: www.mouthcancer.org call: 01788 539793

Campaign PACKdisplay

Stick & CupsPack Code Price10 BALST10 £1.58100 BALST100 £14.96

© British Dental Health Foundation 2013

www.mouthcancer.org

Mouth Cancer Self Examination

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Head and NeckLook at your face and neck in the mirror, do both sides look the same? Look for any lumps, bumps or swellings that are only on one side of your face.

Follow these 7 easy steps:

NeckFeel and press along the sides and front of your neck. Can you feel tenderness or lumps?Lips

Pull down your lower lip and look inside for any sores or change in colour. Next, use your thumb and forefinger to feel the lip for lumps, bumps or changes in texture. Repeat this on your upper lip.

CheekUse your finger to pull out the cheek so that you can see inside. Look for red, white or dark patches. Put your index finger inside of your cheek and your thumb on the outside. Gently squeeze and roll your cheek to check for any lumps, tenderness or ulcers. Repeat on the other cheek.

Roof of the MouthTilt back your head and open your mouth wide to see if there are any lumps or if there is any change in colour. Run your finger on the roof of the mouth to feel for any lumps or ulcers.

TongueStick out your tongue and look at the surface for anychanges in colour and texture. Gently pull out your tongue and look at one side first, then the other side. Look for any swelling, change in colour or ulcers. Examine the underside of your tongue by placing the tip of your tongue on the roof of your mouth.

Floor of the MouthLook at the floor of your mouth for changes in colour thatare different than normal. Gently press your finger alongthe floor of your mouth and underside of your tongue to feelfor any lumps, swellings or ulcers.Examination PosterPatient checklist for the waiting room or surgery. Size Code Price23x17“ CANEXPO £7.20

BalloonsPack Code Price20 CANBAL £2.95

Smoking Damages Your SmileSize Code Price 17x12” CANPS2 £1.97

Kiss a Non SmokerSize Code Price 12x17’ CANPS1 £1.97

Dangers of Smoking WallchartSize Code Price 19x32” CANWAL £18.90

Poster PackSet of four A4 Mouth Cancer Action Month posters.Size Code PriceA4 CANPOP £1.95

Statistics PosterSize Code PriceA4 CANPOS £7.20

© British Dental Health Foundation | Registered Charity number 263198

Mouth Cancer Self Examination‘ If in doubt - get checked out ’

FOllow these 7 easy steps 1

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45

67

Head and NeckLook at your face and neck in the mirror, do both sides look the same? Look for any lumps, bumps or swellings that are only on one side of your face.Neck

Feel and press along the sides and front of your neck. Can you feel tenderness or lumps?

LipsPull down your lower lip and look inside for any sores or change in colour. Next, use your thumb and forefinger to feel the lip for lumps, bumps or changes in texture. Repeat this on your upper lip.Cheek

Use your finger to pull out the cheek so that you can see inside. Look for red, white or dark patches. Put your index finger inside of your cheek and your thumb on the outside. Gently squeeze and roll your cheek to check for any lumps, tenderness or ulcers. Repeat on the other cheek.

Roof of the MouthTilt back your head and open your mouth wide to see if there are any lumps or if there is any change in colour. Run your finger on the roof of the mouth to feel for any lumps or ulcers.Tongue

Stick out your tongue and look at the surface for any changes in colour and texture. Gently pull out your tongue and look at one side first, then the other side. Look for any swelling, change in colour or ulcers. Examine the underside of your tongue by placing the tip of your tongue on the roof of your mouth.

Floor of the MouthLook at the floor of your mouth for changes in colour that are different than normal. Gently press your finger along the floor of your mouth and underside of your tongue to feel for any lumps, swellings or ulcers.

risks & warning signs

You are at a higher risk of developing Oral Cancer if:• you smoke• you chew tobacco products• drink excessive amounts of alcohol• you are exposed to sunlight on a regular basis• have habits such as lip and cheek biting• have ill-fitting dentures

Early Warning Signs of Oral Mouth Cancer• any ulcers, sores on the face, neck or mouth that do not heal within three weeks• swellings, lumps or bumps on the lips, gums or other areas inside the mouth• white, red or dark patches in mouth• repeated bleeding in the mouth• any numbness, loss of feeling or pain in any area of the face, mouth or neck

www.mouthcancer.org

Mouth Cancer Examination

A mouth cancer examination is quick and painless – it only takes a few minutes

Here is what to expect:1 If you have dentures – full or partial – you will be asked

to take them out.

2 Your dentist will inspect your face, neck, lips and mouth for anything out of the ordinary.

3 Using both hands, they will feel the area under your jaw, and the side of your neck, checking for unusual lumps.

4 Next, your dentist will ask you to stick out your tongue to check for swellings, and an unusual colour or texture.

5 They will then gently pull your tongue to first one side, then the other, to check the sides, base and underside of your tongue.

6 They will look at the roof and floor of your mouth, and the back of your throat.

7 They will then look at and feel the inside of your lips and cheeks to check for other signs such as red or white patches.

8 Finally, your dentist will put a finger on the floor of your mouth and, with the other hand under your chin, gently press down to check for unusual lumps or sensitivity.

If your dentist does notice anything unusual or unexpected during this examination, they may refer you to a specialist for more tests.

Smoking & My Teeth

Smoking is harmful for your general health and the health of your gums and teeth.

Smoking can lead to tooth staining, gum disease, tooth loss and mouth cancer.

The tar and nicotine in tobacco causes staining which can only be removed by a dentist or hygienist.

If you smoke you are more likely to suffer with gum disease. Smoking can change the type of bacteria in plaque, it also reduces the blood flow in the gums and makes inflammation more common.

It is important if you smoke that you visit your dentist regularly, for a regular check-up and to spot other conditions, such as mouth cancer, early.

Smoking also causes bad breath, some mouthwashes may mask the problem short-term. Smokers toothpastes can be used to try to minimise staining, however they could be more abrasive than regular toothpaste.

It is important to visit your dentist regularly for check ups and to help spot other conditions early so that they may be treated.

Tooth staining caused by tobacco

Smoking can cause many problems in the mouth

Campaign PackEverything you need to kick start your campaign, all contained in a blue ribbon campaign conference bag.5 Beer Mats5 Blue Kisses1 Blue Lipstick1 Self Examination Poster20 Blue Ribbon Balloons50 Self Examination Checklists20 Blue RIbbon Pens5 Blue RIbbon pin badges75 Campaign stickers50 Mouth Cancer Examination Infobites50 Smoking InfobitesCode PriceCANPACK £40.00

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© British Dental Health Foundation | Registered Charity number 263198

Mouth Cancer Self Examination‘ If in doubt - get checked out ’

FOllow these 7 easy steps 1

23

45

67

Head and NeckLook at your face and neck in the mirror, do both sides look the same? Look for any lumps, bumps or swellings that are only on one side of your face.Neck

Feel and press along the sides and front of your neck. Can you feel tenderness or lumps?

LipsPull down your lower lip and look inside for any sores or change in colour. Next, use your thumb and forefinger to feel the lip for lumps, bumps or changes in texture. Repeat this on your upper lip.Cheek

Use your finger to pull out the cheek so that you can see inside. Look for red, white or dark patches. Put your index finger inside of your cheek and your thumb on the outside. Gently squeeze and roll your cheek to check for any lumps, tenderness or ulcers. Repeat on the other cheek.

Roof of the MouthTilt back your head and open your mouth wide to see if there are any lumps or if there is any change in colour. Run your finger on the roof of the mouth to feel for any lumps or ulcers.Tongue

Stick out your tongue and look at the surface for any changes in colour and texture. Gently pull out your tongue and look at one side first, then the other side. Look for any swelling, change in colour or ulcers. Examine the underside of your tongue by placing the tip of your tongue on the roof of your mouth.

Floor of the MouthLook at the floor of your mouth for changes in colour that are different than normal. Gently press your finger along the floor of your mouth and underside of your tongue to feel for any lumps, swellings or ulcers.

risks & warning signs

You are at a higher risk of developing Oral Cancer if:• you smoke• you chew tobacco products• drink excessive amounts of alcohol• you are exposed to sunlight on a regular basis• have habits such as lip and cheek biting• have ill-fitting dentures

Early Warning Signs of Oral Mouth Cancer• any ulcers, sores on the face, neck or mouth that do not heal within three weeks• swellings, lumps or bumps on the lips, gums or other areas inside the mouth• white, red or dark patches in mouth• repeated bleeding in the mouth• any numbness, loss of feeling or pain in any area of the face, mouth or neck

www.mouthcancer.org

mouth cancer action campaign resources

To Order online: www.mouthcancer.org call: 01788 539793

Patient LEaflets books MODELS

Self Exam ChecklistA5 size pad of 50 checklists to help patients become informed and self aware.Pack Code Price50 CANEXA £5.90

Screening ChartDocument abnormalities observed and chart your findings for patient records and referrals.Pack Code Price50 CANSCR £5.90

Display StandsFree standing or can be wall mounted. Made from clear acrylic to hold DL (A4 folded into 3) leaflets.4 Unit Display Price DISPLAY4 £9.90

FREE

display stand

with every

4 packs of

leaflets ordered

Mr Gross MouthHinged model of teeth, tongue & oral cavity shows effects of smokeless tobacco. Inc. simulated tobacco. 6” x 4” x 8”.Pack Code Price1 MODGROSS £95.90

Dip & Decay ModelHealthy teeth and gums ‘magically’ appear to develop cavities, gum disease, leukoplakia, and cancers after being submerged in simulated tobacco juice (included) 18cm diameter. Pack Code Price1 MODDIP £93.50

Teeth in TobaccoSealed in a plastic jar of simulated tobacco juice containing tobacco flakes, this model of damaged and decayed teeth and gums send a clear message. 9cm x 15cm.Pack Code Price1 MODTOB £49.60

Smokers Foul MouthGraphically displays what cigarette smoking can do to the mouth, including gum disease, tooth decay, lip cancer, and more. Hinged model includes two tongues, one with ‘hairy tongue’ and another showing leukoplakia and tongue cancer. 7” x 5 1/4” x 7”.Pack Code Price1 MODSMO £114.801 MODBAG £27.95

Oral CancerA practical guide covering: diagnosis, early detection, managing & rehabilitating patients including options for surgery, treatment, therapy and counselling patients.Pack Code Price1 BKCAN £56.00

Mouth Cancer Examination

A mouth cancer examination is quick and painless – it only takes a few minutes

Here is what to expect:1 If you have dentures – full or partial – you will be asked

to take them out.

2 Your dentist will inspect your face, neck, lips and mouth for anything out of the ordinary.

3 Using both hands, they will feel the area under your jaw, and the side of your neck, checking for unusual lumps.

4 Next, your dentist will ask you to stick out your tongue to check for swellings, and an unusual colour or texture.

5 They will then gently pull your tongue to first one side, then the other, to check the sides, base and underside of your tongue.

6 They will look at the roof and floor of your mouth, and the back of your throat.

7 They will then look at and feel the inside of your lips and cheeks to check for other signs such as red or white patches.

8 Finally, your dentist will put a finger on the floor of your mouth and, with the other hand under your chin, gently press down to check for unusual lumps or sensitivity.

If your dentist does notice anything unusual or unexpected during this examination, they may refer you to a specialist for more tests.

Smoking & My Teeth

Smoking is harmful for your general health and the health of your gums and teeth.

Smoking can lead to tooth staining, gum disease, tooth loss and mouth cancer.

The tar and nicotine in tobacco causes staining which can only be removed by a dentist or hygienist.

If you smoke you are more likely to suffer with gum disease. Smoking can change the type of bacteria in plaque, it also reduces the blood flow in the gums and makes inflammation more common.

It is important if you smoke that you visit your dentist regularly, for a regular check-up and to spot other conditions, such as mouth cancer, early.

Smoking also causes bad breath, some mouthwashes may mask the problem short-term. Smokers toothpastes can be used to try to minimise staining, however they could be more abrasive than regular toothpaste.

It is important to visit your dentist regularly for check ups and to help spot other conditions early so that they may be treated.

Tooth staining caused by tobacco

Smoking can cause many problems in the mouth

The ABCs of Smoking Flip ChartFor use in smoking cessation programs, health fairs, clinics. 6 panels. Large 30 x 43cm.Code CANABCPrice £65.70

Tobacco & Your Oral HealthQuintessential publication for use in the waiting room or in consultation.Code BKTOB Price £16.00

InfoBitesA6 postcard size information cards, each with their own specific topic. Pad of 50. Pack Code Price50 INFCAN Mouth Cancer £3.8050 INFSMO Smoking £3.80

Prestige Leaflets100 leaflets per pack.Code Title PricePRESMO Smoking & Oral Health £13.47PREULC Ulcers £13.47PRECAN Mouth Cancer £13.47

Tell Me About...LeafletsEvery leaflet is written by qualified dental professionals, in an easy to understand Q&A format. Pack of 100.Code Title PriceLEADRY Dry Mouth £11.25LEASMO Smoking £11.25LEAULC Ulcers £11.25LEACAN Mouth Cancer £11.25LEATOB Smokeless Tobacco £11.25

© British Dental Health Foundation 2013

www.mouthcancer.org

Mouth Cancer Self Examination

1

2

3

4

5

6

7

Head and NeckLook at your face and neck in the mirror, do both sides look the same? Look for any lumps, bumps or swellings that are only on one side of your face.

Follow these 7 easy steps:

NeckFeel and press along the sides and front of your neck. Can you feel tenderness or lumps?Lips

Pull down your lower lip and look inside for any sores or change in colour. Next, use your thumb and forefinger to feel the lip for lumps, bumps or changes in texture. Repeat this on your upper lip.

CheekUse your finger to pull out the cheek so that you can see inside. Look for red, white or dark patches. Put your index finger inside of your cheek and your thumb on the outside. Gently squeeze and roll your cheek to check for any lumps, tenderness or ulcers. Repeat on the other cheek.

Roof of the MouthTilt back your head and open your mouth wide to see if there are any lumps or if there is any change in colour. Run your finger on the roof of the mouth to feel for any lumps or ulcers.

TongueStick out your tongue and look at the surface for anychanges in colour and texture. Gently pull out your tongue and look at one side first, then the other side. Look for any swelling, change in colour or ulcers. Examine the underside of your tongue by placing the tip of your tongue on the roof of your mouth.

Floor of the MouthLook at the floor of your mouth for changes in colour thatare different than normal. Gently press your finger alongthe floor of your mouth and underside of your tongue to feelfor any lumps, swellings or ulcers.

mouth cancer action campaign resources

To Order online: www.mouthcancer.org call: 01788 539793

DVDS & CDS EVENTS & HAND OUTS

Oral Health & Transcultural TobaccoNot all tobacco is smoked in cigarettes and pipes; it may be chewed, inhaled or consumed with other products. This DVD explores the products, the cultural contexts and the health impacts of consumption.Includes printable handbook and leaflet in several languages.Pack Code Price1 DVDTRA £20.00

BagPack Code Price1 CANBAG £5.36

Early Detection CDIntended primarily for general dental practitioners. Dental care professionals, general medical practitioners and pharmacists are also directly addressed. Includes 2 hours Verifiable CPD.Pack Code Price1 CANEAR £29.00

UmbrellaPack Code Price1 CANUMB £6.99

Promo ItemsItem Pack Code PriceToothbrush 5 CANBRU £5.00 Pin Badge 5 CANPIN £5.00Bracelet 5 CANBRA £5.00Keyring 5 CANKEY £5.00Phone Charm 5 CANCHA £5.00

PenPack Code Price10 CANPEN £3.00

StickersPack Code Price75 CANSTI £3.95

Blue Kiss LipsRetro Plastic Lips (like the ones you get in crackers!). Wear for a selfie and post it on the web if you are too scared to wear the lipstick below.Pack Code Price5 CANKIS £3.9025 CANKIS25 £18.5350 CANKIS50 £35.21

MugPack Code Price1 CANMUG £2.66

Blue LipstickPack Code Price1 CANLIP £2.50

Beer MatPack Code Price5 CANMAT £1.8050 CANMAT50 £15.00

T-ShirtsPlease insert ‘size’ when ordering: SM, MD, LG, XLPack Code Price1 CANT-size £5.25

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Wear Blue & Support

Mouth Cancer

How about taking a blue lipstick selfie and posting it online? You can post your picture, along with a supportive message about mouth cancer. Going online and using social media can really help the campaign go viral. As well as updating your own pages, you can tag us in them too! We can share it and help you spread them across the whole World Wide Web.

LEARN MORE ABOUT MOUTH CANCER ACTION MONTHHead over to our dedicated Mouth Cancer Action Month website. We have lots of great tips and advice on how you can get involved in raising mouth cancer awareness over the campaign. There’s also a wonderful catalogue of resources for you to achieve your goals including information, downloads and educational products, along with advice and tips on how to make a big difference.

www.mouthcancer.orgGET IN TOUCH WITH USContact our team at the British Dental Health Foundation. We can help you with all your Mouth Cancer Action Month questions, from advice on fundraising and engagement with the local media, to the perfect campaign educational resources for your needs.

pr@dentalhealth.org 01788 539789

During November we are asking you to wear blue and show your support for mouth cancer awareness

www.mouthcancer.org | www.dentalhealth.org Smile House, 2A East Union Street, Rugby, Warwickshire, CV22 6AJ© British Dental Health Foundation | Registered Charity No. 263198

Taking part as a team will be more effective, so get your colleagues involved too

www.facebook.com/MouthCancerActionMonth

www.twitter.com/mouthcancerorg or @mouthcancerorg

‘If in Doubt, Get Checked Out’ for Mouth Cancer Action Month #bluelipstickselfie

Have you had a mouth ulcer for more than three weeks? Visit your dentist or doctor #bemouthaware #bluelipstickselfie

Whether it’s something as simple as wearing our blue ribbon badge or putting on a blue item of clothing, or an activity more ambitious like decking your whole practice or workplace with blue – it will be an effective way to grab the public’s attention and hopefully engage them a little more in awareness of mouth cancer.

You can support a wonderful cause by visiting us online at www.mouthcancer.org and purchasing your blue lips and blue lipstick.