1. 1. E X P E R I E N T I A L M A R K E T I N G S P E C I A L I S T Lindsay Professional with corporate racing, event, public relations, and management experience. In depth knowledge of program implementation, logistical management, project management, sponsor and vendor relations. Highly adept organizational abilities and problem resolution with a strong track record of leadership. Reputation as a dedicated team player. Recognized for exceptional communication skills, with ability to interact comfortably one on one or present to large groups. Loves to travel and the smell of rubber burning asphalt in the morning. 585-330-1526 Lindsay.Agor@gmail.com www.linkedin.com/in/lindsayagor 270 Valley Green Dr. Penfield, NY 14526 Auto Show Marketing Specialist NISSAN NORTH AMERICA NORTH AURORA, IL Responsible for marketing and auto show activities within Nissans North Central Region requiring up to 30% travel. Coordinated with multiple departments to order and arrange transport of national and regional auto show vehicles. Worked with dealers to insure proper preparation and inspection of auto show vehicles. Managed vehicle logistics for grass roots events sponsored by Nissan. PUBLIC RELATIONS & MOTORSPORT COORDINATOR VOLKSWAGEN GROUP OF AMERICA, INC. AUBURN HILLS, MI Played integral role in the launch of the newly created Jetta TDI Cup Racing series, requiring up to 60% travel. Managed sponsor and vendor relations relating to the Jetta TDI Cup and Baja 1000 race programs. Collaborated with purchasing department in procurement of products for use by the program. Managed fleet of 40 race vehicles and 6 tractor trailers owned by Volkswagen Motorsport. DRIVING INSTRUCTOR & EXPERIENCE CREATOR EXPERIENCE MARKETING HOLLAND, MI Talent for Skip Barber Special Events Group. Worked in event management and logistics. Helped to establish company providing phenomenal consumer experiences for clients' brands. Worked on Drive and Rides and Owner Loyalty Experiences. Created positive experiences for consumers through extensive knowledge and understanding of multiple products. Implemented strategies for auto manufacturers to promote their vehicles at public events. Agor M O T O R S P O RT E N T H U I A S T E X P E R I E N C E HIGHLIGHTS S K I L L S Logical Creative Outgoing Enthusiastic Team Player Results Driven Innovative Self Directed Event Coordination Resource Planning Logistical Management Sponsor Satisfaction Customer Engagement Agency Management Strategic Execution Analytical Evaluation E D U C AT I O NSVRA Vintage Motorsport Team Member (Daughter of Warren Agor Camaro #13) Motorsport Coordinator for the first VW Jetta TDI Cup in the USA Motorsport Coordinator for 2007 VW TDI Touareg in Baja 1000 Driving Instructor for Chevy Days of Thunder & Volvo Drive for Life (Skip Barber Drive and Ride Group) Bachelors of Business Administration in Management, Northwood University 2007 Quadruple Major: Automotive Marketing and Management Marketing Advertising Management P E R S O N A L I T Y
2. 2. 585-330-1526 Lindsay.Agor@gmail.com www.linkedin.com/in/lindsayagor 270 Valley Green Dr. Penfield, NY 14526 LindsayAgor Professional with corporate racing; auto show, event, public relations, and management experience. In depth knowledge of program implementation, logistical management, project management, sponsor and vendor relations. Highly adept organizational abilities and problem resolution with a strong track record of leadership. Reputation as a dedicated team player. Recognized for exceptional communication skills, with ability to interact comfortably one on one or present to large groups. Loves to travel and the smell of rubber burning asphalt in the morning. Experience History Agor Enterprises, Inc, Rochester, NY 2014 Present General Manager Stepped in to manage the dealerships after the sudden death of business owner. In addition to my prior responsibilities of Marketing and Operations Manager. Helped with ownership transfer, business valuation, and change over management. Kept dealership operational until an exit could be found. Agor Acceleration, LLC Rochester, NY 2010 2014 President and Lead Driver Consulted to Used Car Dealers on a wide range of business Software as a Service (SaaS) solutions specifically designed to accelerate their growth through new and improved Customer Relationship Management, Google Applications, Process Management, Business Analytics, Pay- Per-Click Advertising, Inbound Marketing and digital strategies. Acquired new customers through participation in North American Independent Auto Dealer Association Trade and National Mobility Equipment Dealer Association Trade Shows. Salesforce.com Certified Administrator Salesforce.com Certified Sales Cloud Consultant Google Authorized Reseller Hubspot Certified Partner Agor Enterprises, Inc Rochester, NY 2008 2014 Marketing and Operations Manager Responsible for consolidating marketing efforts while implementing new practices and eliminating inefficiencies in day to day operations. Identified, reviewed, and standardized tribal knowledge procedures to maximize on efficiencies and create a customer centric organization. Designed, created, and managed the company network.
3. 3. Implemented new computer systems that allowed employees to access information needed to perform their jobs at a higher level of efficiency. Salesforce.com Administrator and execution manager. Implemented Google Apps for Business including GMAIL, Google Calendar, and Google Drive. Restructured marketing plan to include target demographics and created a way to track measurables for analyzing return on investment of media spend. Launched companywide social media strategy including facebook, twitter, and blogging. Redesigned website to accurately portray the products offered and provide a resource for consumers in the market for new handicap solutions. Developed a product binder for area Service Coordinators that increased contact and awareness with key decision makers in service agencies. Setup and Managed companies Google Adwords Account with a yearly spend of $25,000 Nissan North America, Inc. North Aurora, Illinois 2008 Auto Show Marketing Specialist Responsible for marketing and auto show activities within Nissans North Central Region requiring up to 30% travel. Coordinated with multiple departments to order and arrange transport of national and regional auto show vehicles. Worked with dealers to insure proper preparation and inspection of auto show vehicles. Managed vehicle logistics for grass roots events sponsored by Nissan. Prepared sales district presentations for use by the Regional Vice President. Supported internet lead management program at the regional level. Managed eBussiness Trainer activities and consulting program. Volkswagen Group of America, Inc. Auburn Hills, Michigan 2007 - 2008 Public Relations & Motorsport Coordinator Responsible for development of Volkswagen Motorsport programs within North America. Played integral role in the launch of the newly created Jetta TDI Cup Racing series, requiring up to 60% travel. Managed sponsor and vendor relations relating to the Jetta TDI Cup and Baja 1000 race programs. Collaborated with purchasing department in procurement of products for use by the program. Coordinated with numerous departments to ensure that critical shipments were delivered within the appropriate timeline, both nationally and internationally. Organized regular cross-functional group meetings and conference calls. Managed fleet of 40 race vehicles and 6 tractor trailers owned by Volkswagen Motorsport. College Graduate in Training-Product Planning Responsible for research and identification of areas with potential high growth within the market. Created and distributed reports to upper level management concerning future products and their market share potential. Selected to be part of this High-Potential trainee program
4. 4. Experience Marketing. Holland, Michigan 2004 - 2007 Driving Instructor & Experience Creator Talent for Skip Barber Special Events Group. Worked in event management and logistics. Helped to establish company providing phenomenal consumer experiences for clients' brands. Worked on Drive and Rides and Owner Loyalty Experiences. Traveled around the country two weekends a month while attending college. Created positive experiences for consumers through extensive knowledge and understanding of multiple products. Implemented strategies for auto manufacturers to promote their vehicles at public events. Collected marketing research information for future interpretation. North American International Auto Show. Detroit, Michigan 2007 Press and Industry Intern Managed 30 automotive manufacturer accounts for distribution of their vehicle press and media information kits. Direct contact for VIP and special guest appearance tours through the show. Hosted tours for delegates, dignitaries, and celebrities. Led as senior liaison for logistics, specializing in negotiating solutions for embargoed material with Cobo Hall. Managed set-up and execution of Press Kit Distribution to world-wide media in attendance for NAIAS. Assisted with set-up of Charity Preview, event raised $6M. Helped host and manage Tech Trek Day for students from area vocational/technical schools sponsored by Snap On. Northwood University International Auto Show. Midland, Michigan 2004-2005 Promotions Chair Responsible for advertising, marketing, and public relations of the largest outdoor New Car Auto Show in North America with 50,000+ attendees. Planned and executed by students. Education Bachelors of Business Administration in Management, Northwood University 2007 Quadruple Major: Management Marketing Advertising Automotive Marketing and Management