MOTORCYLE RIDERS

FESTIVAL

Invitation to a Partnership

19 JUNE 2019

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About ACCLAVIA

• ACCLAVIA provides technical support and business development services to government and non governmental institutions, corporate, SMEs, Cooperatives and individuals.

• Our head offices are located at NIC Investment Building, 3rd Floor, Mirambo Street. • ACCLAVIA has in place competent staff to carry out assignments for our clients which enables

you to achieve your vision, mission, objectives and goals, either organization wise or on specific project.

• Our initiatives are guided by our Service Code:• 1. Think of each client's needs holistically and particularly to offer complete solution. • 2. Maintain a reputation of care, fairness, empathy, and expertise.• 3. Focus on the neglected needs & under-discovered issues.

Acclavia Group Co. Ltd.NIC Investment Building, 3rd Floor, Mirambo Street, P.O Box 8963, Dar es Salaam, TanzaniaTel: +255 737 093 621 Mobile: +255 715 403212, Website: www.acclavia.com email:info@acclavia.com

Bodaboda Festival

BODABODA RIDERS GATHERING Motorcycle (two-wheeler) market in Africa will more than double, from

$4 billion in 2015 to more than $9 billion in 2021. In year 2016 Tanzania was the biggest motorcycle market in the region

and has about one million registered boda bodas. Uganda has about 200,000 and Kenya at 700,000.

It is estimated there are about 1,500,000 motorcycles in Tanzania (TechSci report, 2016).

Bodaboda Festival aims to engage with 10% of the BodabodaCommunity in sixteen (16) regions in three thematic areas:

• 1. REGISTRATION – Database establishment with details of the Bodabodariders.

• 2. SAFETY – Instill the duty to safety born by the riders to themselves and their community .

• 3. BUSINESS/ENTREPRENEURSHIP – Create access to business development products and services .

Bodaboda Festival

Goals & Objectives

• This Festival aims to achieve the following five (5) goals:

1. Create Business Linkages: motorbike and spare-parts suppliers, fuel, service, transport i.e uber/bolt/exicab,

financial services i.e banking, insurance & pension

2. Foster Entrepreneurship Explore various economic opportunities surrounding the Bodaboda riders community

3. Health awareness

HIV/AIDS, NCDs and other diseases education, blood donation

4. Road safety & Community security Support safety and security efforts through development of a database

5. Sports & Entertainment: football, music and networking

Bodaboda Festival

Regions & Routes

ZONES

• LAKE ZONE – Geita, Mwanza , Shinyanga & Mara

• NORTHERN ZONE – Arusha, Manyara & Kilimanjaro

• COASTAL ZONE – Dar, Tanga, Lindi

• SOUTHERN ZONE – Mbeya, Iringa, Morogoro

• CENTRAL ZONE – Tabora, Singida, Dodoma

Approach

Visibility & Awareness

Engagement

Demo

Selling

Exhibition

Visit Bodaboda stations with a team, branded vehicle and PA to be visible and catch attention of the BodabodaRiders & the public.

Engage/interact with Bodaboda riders at different places and detail them about the Festival message.We shall do HT(High Traffics), SV(Station Visits) and GT(General Trade). Part of the team will undertake registration of the BodabodaRiders to build the database.

Facilitate sales to Bodaboda Riders and the Public after they have been detailed and demonstrated about the product.

Demonstration of the product features to the Bodaboda Riders and the public in order to create appreciation of the Festival.

Exhibition, Entertainment & Sports event will mark the peak of the Festival giving participants opportunity to relax and network.

Engagement Touch pointsInteract with Bodaboda Riders in their daily life

8

• In the 5 days of the week we will visit bodaboda stations in the region and engage them in their work areas

•PA car will be going around town promoting the festival and associated products & services in high traffic areas

Bodaboda

Stations

•Meetings with Bodaboda associations will be organized at regional/district/ward level and discussions will be conductedBodaboda meetings

•One day before the Festival (Friday) a regional seminar for Bodaboda will be conducted

•This workshop will cover various aspects of the Festival Theme as per our partners intentions

Bodaboda Seminar

The FESTIVAL DAYThe peak will be marked by the exhibitions, sports and entertainment, where Bodaboda team will compete for a trophy.

Weekly Activity Program

Monday

Visit bodabodastations

Tueday

Boda Stations Visits

Wednesday

Boda bodameetings

Thursday

BodabodaStations Visits

Friday

Regional BodabodaSeminar

SATURDAY

FESTIVAL DAY

Festival Team(Per Zone)

• 1 Supervisor• 1 Assistant Superv.• 3 Coordinators• 10 Partners• 1 DJ• 1 Promoter

.

KPI’s

DESCRIPTIONZONE

TOTALLAKE NORTH COASTAL CENTRAL SOUTHERN

ENGAGEMENT KPI PER DAY

1,563 1,563 1,563 1,563 1,563

WORKING DAYS 24 18 18 18 18

TOTAL KPI'S Zone 37,500 28,125 28,125 28,125 28,125 150,000

Assumptions:1. A team of 10 (1 superv, 1 ass. Superv, 3 coord, 5 leaders) will be split into 5 pairs.2. Each Pair visit 5 stations per day with average size of 50 members3. Festival day will host not less than 3,000 participant

• Weekly• Monthly• Final Report

• Reached Outlets• Customers Engaged• Conversions• Visibility• Locations Reached

•We shall create a special Whatsappgroup that will have all membersinvolved in the campaign from bothAcclavia Team & Partners for instantupdates on ground.

•The report will be sent via textmessaging highlighting theactivations of the day on where,when (at what time)

Financial Implications

DESCRIPTION

ZONE

LAKE NORTH COASTAL CENTRAL SOUTHERN

WORKING DAYS 24 18 18 18 18

COST PER REGION 18,750,000 14,062,500 14,062,500 14,062,500 14,062,500

COSTING SUMMARY 75,000,000 56,250,000 56,250,000 56,250,000 56,250,000 300,000,000

Funding and Sponsorship Packages

Sponsorship

Category

Amount Benefits

Diamond TZS. 25M Logo on all online and print advertising.

Banners inside the Venue at the event.

Mentions in radio adverts & PA

Logo on program

Logo on Festival banner

Profile in Festival magazine

Advert in Festival newsletter

Tanzanite TZS. 20M Logo on program

Logo on Festival banner

Banners in Conference venue

Logo in Festival magazine

Logo in Festival newsletter

Profile in Festival magazine

Sponsorship

Category

Amount Benefits

Sapphire TZS.10M Logo on Festival banner

Banners in Festival venue

Logo in Festival newsletter

Profile in Festival

magazine

Silver TZS. 7.5M Banners in Festival venue

Logo in Festival newsletter

Advert in Festival

newsletter

Emerald TZS.5M Banners in Festival venue

Logo on website

Logo in Festival newsletter

Ruby TZS. 2.5M Logo in Festival

newspaper

THANK YOU