MOTHER’S TOUCH business plan

8/13/2019 MOTHERS TOUCH business plan

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MOTHERS TOUCH


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MY BUSINESS IDEA

Quality, Home Made Food take awaycenter

It is an unique idea of getting the HomeMade Food by woman who are thepartners in my business and are calledMotherPartners


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Name of My Business, its Logo andTagline

Mothers tou hTaste feel and relish


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Are there similar products orservices in the market?

No, there are no

similar services asper my survey


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Unique selling proposition:

Students crowd awayfrom home residing

in PGs and hostels,as well working

bachelors.Would get Home

made fresh ,variety ,nutritious food, tostay Fit , Fine andHealthy


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Marketing Plan

I have conducted a surveyin area where I proposedto set up my unit based onmy findings there is vast

scope for my uniquebusiness .


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Target customers and how will wereach them

Are working bachelors andstudents staying in hostels.

During my survey I have

interacted wit at least 100 ofsuch people.


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Advertising and promotion ideas:

Pamphlet distribution near the the colleges , PGand Hostels.

Banners in prime places.

Using Social networks like face book, LinkedIninternet based activities.


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Packaging(if applicable):Packing will play

very important role,

as my service centeris purely a take awayone. Packing will beensured in areca

with aluminum foilcover which is ecofriendly.


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Designs of Areca Plates


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Distribution (how do we intendreaching your customer?)There is no distribution, its a take awaycenter .


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What does quality mean for ourproduct or service?

Hygienic , healthy,tasty, nutritiousfood of mother,itself is quality of myservice


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What is the cost of a unit of a

product or unit service? Pleasealso show the computation orexplain the logic here

BREAK FAST : Rs 25/-

LUNCH: Rs 35/-


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Start up Cost Shop rent - 5000

Tables (2x5000) - 10000

Chairs (10x500) - 5000

Electric water purifier - 10000 Potted Plants - 2000

Billing machine - 10000

Sound system - 8000 Total = 50000


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Give details of your startup capitalhere:

Start up Capital : 70,000

Shop deposite : 30,000

membership fee : 3,00,000

Total 4,00,000


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How would you meet our startupcosts(Be realistic)? My capital I am borrowing it from my Father

I intend to have 30 mother partners who willbring in 10,000/-as their membership feeswhich infact is refundablethe moment theywant to withdraw the contract from the

business. As per my survey 50 women have shown interest

, but I would like to involve right now only 30women.


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10)What are the likely risk factors in ourbusiness and how do we plan to mitigate them?

Unsold food, cost price of unsold food tobe borne by the Participant Member.


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Units Rupees

a SalesBreakfast 150x25Lunch 150x35

Total

150150

375052509000

b Cost of salesBreakfast 150x8Lunch 150x10

Total

150150

120015002700

C Gross Profit=a-b 6300x30

189000Fixed Expenses(Cash)

Helper Salary 1x2000 2000

Rent 5000

Profit & loss statement for the first month of the year

U it R


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Units Rupees

Monthly interest only on theloan you took nil nil

Transport nil nil

Electricity 5000

d Total Fixed expenses(Cash)

e Depreciation(Non-Cash)

f Total Fixed Expense 12000

g Operating Profit or Loss= c-f 189000-

12000

177000

h Taxes=Use 25% on profits only 44250

i Total Profit/or Loss= g-h 132750/m

j Members profitshare(i * 70%) 92925

k Net profit(i-j) 39825


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12) What is the break-even point of

your business? Show the computationBreakfast (BEP) Lunch (BEP)

Fixed Cost :

Monthly rent - 5000

helper - 2000

7000

Variable :

material cost - 8rs

Selling Price : - 25

BEP = Fixed cost

selling price variable cost

= 7000

25-8

= 7000

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BEP = 411.76

Fixed Cost :

Monthly rent - 5000

helper - 2000

7000

Variable :

material cost - 10rs

Selling Price : - 35

BEP = Fixed cost

selling price variable cost

= 7000

35-10

= 7000

25

BEP = 280


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MOTHER’S TOUCH business plan