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7/27/2019 Most Successful Music Videos
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RESEARCH INTO THE POP GENRE
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POP MUSIC GENRE
The term ‘pop song’ was noted as being used in 1926 reference to‘having popular appeal’
Hatch and Millward indicate that many events in the history of recording in the 1920s would seen as the birth of the modern popmusic industry, along with in country, blues and hillbilly music.
According to sources the term "pop music" "originated in Britain inthe mid-1950s as a description for rock and roll and the new youthmusic styles that it influenced
1967 the term was increasingly used in opposition to the term rockmusic, a division that gave generic significance to both terms
.
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MOST SUCCESSFUL MUSIC VIDEOS?
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4. Eminem – ‘Love The Way You Lie’ feat. Rihanna – 517, 584,675
5. LMFAO – ‘Party Rock Anthem’ – 503,403,118
6. Shakira – ‘Waka Waka (This Time For Africa)’ – 501,070,549
7. Lady Gaga – ‘Bad Romance’ – 497,614,676
8. Michel Teló – ‘Ai Se Eu Te Pego’ – 461,757,094
9. Eminem – ‘Not Afraid’ – 375,860,997
10. Pitbull – ‘Rain Over Me’ feat. Marc Anthony – 366,087,463
11. Adele – ‘Rolling In The Deep’ – 354,429,102
Psy- ‘Gangman Style’-825,545,515 views Justin Biber- Baby’ featLudacris- 805,345,307 Jenifer Lopez- ‘On thefloor’ feat. Pitbull-
624,956,977
12. Gotye – ‘Somebody That I Used To Know'
feat. Kimbra – 349,602,408
13. Bruno Mars – ‘The Lazy Song’ –
348,742,572
14. Justin Bieber – ‘Never Say Never’ feat.
Jaden Smith – 348,154,663
15. Carly Rae Jepson – ‘Call Me Maybe’ – 344,901,144
16. Katy Perry – ‘Firework’ – 336,732,497
17. Miley Cyrus – ‘Party In The U.S.A.’ – 309,902,482
18. Justin Bieber – ‘One Time’ – 306,947,918
19. Nicki Minaj – ‘Super Bass’ – 295,890,674
20. One Direction – ‘What Makes You Beautiful’
– 287,942,189 ACCORDING TO YOUTUBE HITS 2012
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These are top there watched music videos of 2012, even though they areboth pop music videos there are different forms of pop and both female and
male. I am going to explore the same conventions and see what these threemusic videos have in common and if they follow the generic conventions of pop.
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WHAT DO THE MOST WATCHED MUSIC VIDEOS HAVE IN COMMON?
1)
2)
3)
1) Close up shots for the performance shots which see the singer clearlysinging to the songs.
2) Long shot to show dance sequences
3) Long shot along with backdrop for performance shots
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4)
5)
6)
4) Unique/ Extreme outfits5) Heavy Makeup6) Use of composition and framing
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OTHER SIMILARITIES
Editing- Most of the music video use jump cuts thishelp them edit to the beat and use fast editing pacewhich fitted the songs. The jump also is used inboth music videos to switch to performance and
narrative shots which creates an much smoother transition.
Camera- In these music videos they all use anvariety of shots. Along with the camera tracking the
artists throughout the whole video. Mise en scene- Use of bright colours or stand out
items are used throughout both videos along withartificial lighting used in all three music videos.
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INSPIRATIONAL MUSIC VIDEOS
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MICHAEL J ACKSON- THRILLER In 1983 Michael Jackson released the break through musicvideo of the time called ‘Thriller”. This was an breakthrough due
to its massive dance sequences along with the cinematic feeland story line along the music video. Plus due to the massnumber of extras due all the extras and the costumes. This isstill know today as one of the most iconic music video due to itsiconic music videos that everyone still knows. In all Top 100music videos Michael Jackson video is always featured at thetop.
This video was reported to be made for $500,000.
Michael Jackson said ‘My idea was to make this short film withconversation ... I like having a beginning and a middle and anending, which would follow a story. I'm very much involved incomplete making and creating of the piece. It has to be, youknow, my soul. Usually, you know, it's an interpretation of themusic. It was a delicate thing to work on because I remember my original approach was, 'How do you make zombies and
monsters dance without it being comical?' So I said, 'We haveto do just the right kind of movement so it doesn't becomesomething that you laugh at.' But it just has to take it to another level. So I got in a room with [choreographer] Michael Peters,and he and I together kind of imagined how these zombiesmove by making faces in the mirror. I used to come torehearsal sometimes with monster makeup on, and I loveddoing that. So he and I collaborated and we bothchoreographed the piece and I thought it should start like that
kind of thing and go into this jazzy kind of step, you know. Kindof gruesome things like that, not too much ballet or whatever .’
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M ADONNA- VOGUE
Madonna ‘Vogue’ is very well know and iconic
music video also very influential. Aspects of Madonna’s video can be seen in modern work
such as artists like Lady Gaga. This musicvideo is very iconic due to the shots and
composition of the shots. Also due to thenaming of iconic naming of Hollywood stars inthe iconic speaking part of the film. In the1990’s the video won three music video awards.
The music video ‘Vogue’ is always featured
endless top music video countdowns.
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BEYONCÉ- SINGLE L ADIES
Single ladies is very ionic music video dueto its simplicity and its ionic dance moves.The music video defeats some of thenormal conventions of music videos. Sheonly has one costume throughout the wholemusic video . Plus there is no changes to
hairstyles or setting. Because of the musicvideos simplicity which really expressesfeel good and power to women. Additionallythe music video is highly for the male gazeand is an popular music video with males.Finally what makes this music video really
ionic and successful due to its simpledance moves that people can copy andrepeat.
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MOST EXPENSIVE MUSIC VIDEOS OF ALL TIME
1) Michael Jackson and Janet Jackson- Scream$7million
2) Madonna- Die Another Day $6 million
3) Madonna- Express Yourself $ 5 million 4) Michael Jackson- Black or White $4 million
5) Mariah Carey- Heartbreaker $2.5 million
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MTV MUSIC AWARD FOR BEST POP MUSIC VIDEO SINCE 2000
2000 N Sync ‘Bye, Bye. Bye’
2001 N Sync ‘Pop’
2002- No Doubt- ‘Hey Baby’
2003- Justin Timberlake – ‘Cry Me A River’
2004- No Doubt ‘Its My Life’ 2005- Kelly Clarkson ‘Since U Been Gone’
2006- Pink ‘Stupid Girls’
2007- No award was given
2008- Britney Spears ‘Piece of Me’ 2009- Britney Spears ‘Womaniser’
2010- Lady Gaga ‘Bad Romance’
2011- Britney Spears ‘Till the World Ends
2012- One Direction- What Makes You Beautiful
2013- Selena Gomez- Come and Get It