Moshito ’04 ReportMoshito ’04 ReportMoshito ’04 ReportMoshito ’04 Report

Report back to Moshito ’05 Delegates

22 July 2005

INTRODUCTION INTRODUCTION INTRODUCTION INTRODUCTION

DAC INITIATIVESDAC INITIATIVESDAC INITIATIVESDAC INITIATIVES

• 1995: DAC released White Paper on Arts, Culture &

Heritage.

• Two critical developments arose from the White Paper:

– Cultural Industries Growth Strategy (CIGS) in 1998,

– Music Industry Task Team (MITT) in 2000.

• One of the key MITT recommendations was the

establishment of the Music Market.

SAMICI INITIATIVESSAMICI INITIATIVESSAMICI INITIATIVESSAMICI INITIATIVES

• SAMICI identified challenges around which the industry

could work together:

– Music piracy

– Development of markets for SA music (local & international);

– Musician’s social welfare (health, education & social security)

• MOSHITO conference was planned for July 2004, as

step-one in responding to the three challenges.

• MOSHITO conference would be an annual event, with its

content evolving each year.

COMBINED EVENTSCOMBINED EVENTSCOMBINED EVENTSCOMBINED EVENTS

• DAC & SAMICI decided to combine the SA Music Market

& MOSHITO events.

• MOSHITO Music Conference & Exhibition registered as

host of the event.

• MOSHITO ’04 was to be limited to the conference.

• MOSHITO ’05 would include both the conference & the

music market.

The Role of Moshito in ImplementationThe Role of Moshito in ImplementationThe Role of Moshito in ImplementationThe Role of Moshito in Implementation

• Platform organiser

• Discussions and feedback facilitator

• Not an implementing body

• A project of SAMICI – probably the implementing body

Moshito – the conceptMoshito – the conceptMoshito – the conceptMoshito – the concept

VisionVisionVisionVision

“Our vision is to maximise the potential of the sector for economic

growth, job creation and international trade resulting in poverty

alleviation and socio-cultural development”

Guiding PrinciplesGuiding PrinciplesGuiding PrinciplesGuiding Principles

• Inclusiveness

• Quality

• Action oriented

ObjectivesObjectivesObjectivesObjectives

• To seek broad consensus on how specific issues or themes that

have an impact on the industry can be pursued with the support and

participation of the whole industry;

• To provide an annual platform for public and private sector strategic

interaction as well as an opportunity to form trading linkages with

the industry

• To forge linkages with complementary sectors and industries such

as tourism, film, the media and others;

• To provide music business information and knowledge to music

industry stakeholders in order to develop and capacitate them for

competitiveness in the global environment;

• To position the SA music for significant growth

Desired OutcomesDesired OutcomesDesired OutcomesDesired Outcomes

• Recognition and enhancement of economic contribution

made by the music industry to, primarily, South Africa

and then the rest of the continent.

• Consistent reduction in the level of music piracy;

• Increasing usage and profitable exploitation of SA music

both within the local and the global markets;

• Improvement in the quality of life of musicians;

MOSHITO ‘04 MOSHITO ‘04 MOSHITO ‘04 MOSHITO ‘04

MOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTUREMOSHITO ’04 STRUCTURE

• MOSHITO ‘04 took place over 3 days.

• Day 1: Plenary sessions

• Day 2: Break-away panel discussions

– debating issues highlighted in day 1.

– produce recommendations to guide future plans of action around

specific matters.

• Day 3: Report-back on recommendations.

08h00 – 09h00 Registration

09h00 – 09h30 Welcome Address N. Motsatse

MOSHITO ’04

09h30 – 10h00

Plenary 1The Role of Media in the Dev. of the SA Music Industry

Councilor L. Mtimde

ICASA

10h00 – 10h30

Plenary 2Converging Technologies J. Fabinyi

CISAC

10h30 – 11h00 Tea

11h00 – 11h20

Plenary 3It’s Harvest time for South African music: A view from the inside

K. Mabalane

Kwaito artist

11h20 – 11h45

Plenary 4Growth of the French Music Industry through exports... a case study

J.F. Michel

Euro Music Office; French Music Export

11h45 – 12h30

Plenary 5The Constitution and All that Jazz Justice A. Sachs

Constitutional Court

Day 1: Plenary Day 1: Plenary Day 1: Plenary Day 1: Plenary

12h30 – 13h30 Lunch

13h30 – 14h45

Plenary 6Radical Innovation W. Grulke

CEO, Future World

14h45 – 15h15 Tea

15h15 – 16h00

Plenary 7Industry Updates:

The African Perspective

The SA music industry

R. Hooijer,SAMRO

L. Sedibe, EMI SA

16h00 – 17h00 Keynote Address Dr Z. P. Jordan.

DAC Minister

17h00 Cocktails

DAY 1: Plenary DAY 1: Plenary continuedcontinuedDAY 1: Plenary DAY 1: Plenary continuedcontinued

DAY 2:DAY 2: Panel Discussions: Panel Discussions:

• The panels had +- 6 panelists

• Each panel had a Chairperson, who led the discussions.

• Each panel had a Rapporteur, who was to report-back to

the conference on the recommendations.

09H00 – 10H30

Session 1:

Dev. Markets: The SA music industry in the international market – A phenomenon in the making

Dev. Markets: Digital exploitation of music in a globalizing environment

11H00 – 12H30

Session 2:

Music Piracy: Combating music piracy…everybody jump!

Social Welfare: Social security, substance abuse & other pressing issues facing SA musicians

DAY 2:DAY 2: Panel Discussions, Panel Discussions, continuedcontinued DAY 2:DAY 2: Panel Discussions, Panel Discussions, continuedcontinued

13H30 – 15H00

Session 3: Educ. & Training: Capacity building in the SA music industry

Dev. Markets: The role of jazz appreciation societies in the development of SA jazz

15H30 – 17H00

Session 4: Dev. Markets: The media’s role in strengthening, extending & nurturing the homegrown music industry

Dev. Markets: The role of live music in the dev. of the SA music industry

DAY 2:DAY 2: Panel Discussions Panel Discussions continuedcontinued DAY 2:DAY 2: Panel Discussions Panel Discussions continuedcontinued

RECOMMENDATIONS RECOMMENDATIONS RECOMMENDATIONS RECOMMENDATIONS

DEVELOPMENT OF MARKETS DEVELOPMENT OF MARKETS (International)(International)DEVELOPMENT OF MARKETS DEVELOPMENT OF MARKETS (International)(International)

• Lobby government to support national pavilions at international

events

• Establish an export council to promote SA music in foreign markets

• Build stronger partnerships between industry (private), government

departments and ministries (public) as well as statutory bodies

including parastatals to encourage the growth of SA music exports

DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)DEVELOPMENT OF MARKETS (digital)

• Commission a survey to understand the nature of digital

consumption and the potential download market

• Explore the option of a rights holder based server of

music files for exploitation by various business users on-

line

• Disseminate information to the broader industry about

recent progress and the latest technology available

world-wide

SOCIAL WELFARESOCIAL WELFARESOCIAL WELFARESOCIAL WELFARE

• Lobby government to redefine the terminology

surrounding the employment of creative workers in

legislation

• Create public/ private partnerships in the establishment

of a social welfare trust for creative workers, and to look

at tax rebates as a possible mechanism for funding the

trust

• Increase access by creative workers to education and

training programmes for their collective empowerment

MUSIC PIRACYMUSIC PIRACYMUSIC PIRACYMUSIC PIRACY

• Support the existing anti-piracy work and add to it with

time, money and ideas

• Lobby government to update the constitution and

legislation

• Get industry-wide support for the introduction of a blank

copying medium levy

• Request DAC to actively facilitate interaction with other

government departments

GENERAL ITEMSGENERAL ITEMSGENERAL ITEMSGENERAL ITEMS

• Encourage SMME growth in the music industry

• Lobby government to ensure that BEE is phased to all

aspects of the music industry

The Process of Facilitating The Process of Facilitating Implementation Implementation The Process of Facilitating The Process of Facilitating Implementation Implementation

The Working SessionThe Working SessionThe Working SessionThe Working Session

• Took place on 15 March 2005 in Pretoria• Sponsored by the DAC• Facilitated by Karl Gostner – YFM, NAB• Attended by:

– Moshito Board– DAC representatives– Panel Rapporteurs and Chairpersons– Service providers

• Focus on:– Prioritising recommendations– Identifying projects to carry out the recommendations– Identifying implementation agents

ProjectsProjectsProjectsProjects

Priority Project 1Priority Project 1Priority Project 1Priority Project 1

Establish the SA Pavilion at MIDEM as a funded

annual activity

Lobby government to support national

pavilions at international events

MIDEM Working Committee

Recommendations Project Implementing Agent

Progress?

Dave

Priority Project 2Priority Project 2Priority Project 2Priority Project 2

Recommendations Project Implementing Agent

Progress?

Dave

Establish an export council to promote SA

music in foreign markets

Launch Export Councilbefore end 2005

Moshito / MIDEMWorking Committee

Priority Project 3Priority Project 3Priority Project 3Priority Project 3

Recommendations Project Implementing Agent

Progress?

Alan

Explore the option of a rights holder based server

of music files for exploitation by various business users on-line

Investigate and pilot Afrofile / Artspages

SAMRO

Priority Project 4Priority Project 4Priority Project 4Priority Project 4

Recommendations Project Implementing Agent

Progress?

Nick

Encourage industry, Government and statutory

bodies collaborationFormalise SAMICI Moshito

Priority Project 5Priority Project 5Priority Project 5Priority Project 5

Recommendations Project Implementing Agent

Progress?

Mbongeni

Social Security of MusiciansPilot Funeral Benefit

Scheme MUSA

Institutional Capacity ProjectsInstitutional Capacity ProjectsInstitutional Capacity ProjectsInstitutional Capacity Projects

Association of Independent Record Association of Independent Record Labels and ProducersLabels and ProducersAssociation of Independent Record Association of Independent Record Labels and ProducersLabels and Producers

• Working group formed• Benchmark research commissioned• Full day independent record labels and producers’ seminar

– 15 June 2005

– Sunnyside Hotel, Parktown

– Steering Committee elected• Musa Nhlapo (Chairman)• Percy Sithatho• Ray Phiri• Don Laka• “Beat-Maker” Motlokoa-Mphahlele• Harvey Roberts

• National Roadshow, with Artspages, planned from 28 July 2005

Composers Association of South Africa Composers Association of South Africa (CASA)(CASA)Composers Association of South Africa Composers Association of South Africa (CASA)(CASA)

• Exploratory seminar– Early 2004– Steering Committee established

• Colin Shapiro (Chairman)• Herman Holthausen (Secretary)• Ron Brettel (Treasurer)• Concord Nkabinde• Dennis East• Helena Hettema• Musa Manzini (Co-opted)• Percy Sithatho (Co-opted)• Zwai Bala (Co-opted)

• Constitution and registration finalised• Website completed

– www.composers.co.za• Plans for the first AGM underway

Progress MonitoringProgress MonitoringProgress MonitoringProgress Monitoring

To track progress on any of the projects and to read reports from research and benchmark studies register and logon

www.moshito.co.za

Other ReportsOther ReportsOther ReportsOther Reports

• The following reports available on Moshito website –

www.moshito.co.za

– Moshito ’04 report

– MIDEM report 1

– Implementation workshop report

– Newsclips and media releases

• Special thanks to Tumi Mokgoro for having authored

the three reports.