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T H E L E W I S T O N T R I B U N E
SUNDAY, DECEMBER 6, 2009
BUSINESSE
I N S I D E :MARKETS: 2ECLASSIFIED:
5-12E
Low ... lower ... lowestMortgage rates drop to lowest point in decades— P A G E 2 E
SECTION EDITOR: Susan Engle / [email protected] / (208) 848-2228 BUSINESS REPORTER: Elaine Williams / [email protected] / (208) 848-2261
What Lewiston-Clarkston Valley consum-ers put into their carts may have a larger effect on how much they spend on groceries than where they shop.That’s one of my theo-ries after participating in a nonscientific compari-son the Lewiston Tribune recently completed at this community’s larg-est supermarkets — Walmart and Albertsons in Clarkston and Safeway and Ro-sauers in Lewiston. We recorded the lowest prices of 20 staples, regardless of brand, at each of those retailers on Tuesday. (Seeaccompanyinggraphic.)
The total from Walmart was the cheapest at $31.92. The world’s largest retailer was fol-lowed by Albert-sons at $37.29 and Rosau-ers at $38.25. Those totals don’t include sales tax.Safeway was the most expensive based on all of the items other than pea-nut butter, which it didn’t carry in the amount se-lected for the price check. Even without the peanut butter, Safeway came in at $37.41.But that in no way guarantees people who shop at Walmart spend less than those who go to other stores for a variety of reasons.
I don’t know how well the groceries on our list match with what an aver-age family purchases. It was the best guess of the Tribune’s managing edi-tor, city editor and myself of some of what a typical household might need on a weekly basis. What your tastes are has
a huge effect on how much you spend. Red delicious was the cheapest kind of apples at two stores. That point was underlined even more when we looked at the most expensive kind of three items. A loaf of sliced, packaged bread, for example, is as little as 79 cents or as much as $4.69.Prices can vary a lot from week to week and even from day to day, which is why we made sure all the comparisons happened on a single day. One of the most obvious examples of that is when Rosauers has its one-day sales.We recorded the lowest price even if an item was on sale. We have no way of knowing if stores actually ever charge the regular price. We didn’t use coupons or deals that were only valid for a quantity larger than one on our list. But we did count club prices at Safeway and Albertsons because the stores offer the savings for free to anyone who is willing to provide nominal information such as their telephone number.And we found that Walmart didn’t have the lowest price in every case.Albertsons, for instance, had six items that cost less than those at Walmart, even though in one in-stance the difference was only 1 cent. A 26-ounce loaf of Franz Oregon Bread Western Hazelnut cost $4.19 at Rosauers compared with $4.34 at Walmart on Tuesday. I noticed that only because at Walmart the bread was one of two kinds that were the most expensive and Rosauers had its price
for the item highlighted. That made me wonder how many other similar examples there would be if our research had been more comprehensive.Plus, judging what products were the same was more difficult than you might think, even when you don’t consider ques-tions such as: “Is the house
brand of Walmart — Great Value — every bit as good as Rosauers’ house brand — Western Family?Take chocolate chip cookies. We were looking for a 15-ounce package of regular chocolate chip cookies because my initial research indicated that might be a standard size. It turned out I was wrong. So
in each instance we priced the closest thing.Manufacturers and stores also sometimes make side-by-side com-parisons a challenge. We didn’t include some seem-ingly obvious staples such as toilet paper because packages contained widely
Price checkComparison shows choice of grocery items, rather than specifi c grocery store, more likely to determine what consumers pay
G R O C E R Y G U I D E
Tribune illustration/Steve Hanks
How big a bite out of your budget do common staples, like those pictured above, cost
you at local grocery stores?
CO M M EN TA RY
Elaine Williams
Clarkston drug store returns to its roots with inclusion of furniture section in basementBy ELAINE WILLIAMSOF THE TRIBUNEAspirin. Camera supplies. Couch.That’s how the list might read of a
shopper heading to Wasem’s Drug in Clarkston, since the addition of a new department that carries furniture and floor coverings along with providing design services to its customers.
Unusual as that combination might sound, the manager of the depart-ment, Chris Schmidt, said it’s hap-pened more than once since the ex-pansion.
Customers will stop by to pick up their prescriptions and head into the basement to check out what she has at The Design Center. Pretty soon they’re redoing their entire living room. “It’s incredible,” Schmidt said. “Twelve or 15 people are going ‘Oh my gosh’ every single day.”She selected brands at a range of price points so she can sell to the peo-ple at a variety of income levels who patronize Wasem’s. She credits that strategy with helping her grow what was already a strong business in spite of the economy. She had clients who waited during
the months she was making the tran-sition from her former employer, In-teriors Etc. in downtown Lewiston, to Wasem’s. Now a whole new group of people have discovered her. “I’m just swamped. I haven’t noticed any de-cline whatsoever in my business.”
Schmidt’s department occupies the same space where Wasem’s stocks its line of gifts and art supplies, and wine- and beer-making equipment. The selection of that merchandise has been expanded by rearranging the displays to make more efficient use of the space, Schmidt said.The changes are a part of how Wasem’s is restructuring after the death of its public face and one of its owners, Clifford Wasem, about a year ago in a car accident. Schmidt has been the significant other of his son, Rick Wasem, for 29 years. They met when she worked
in cosmetics at Wasem’s. The elder Wasem had encouraged Schmidt to bring her talents to Wasem’s. After Cliff Wasem’s death, the idea seemed to fall into place because it allows Schmidt and Rick Wasem to work more closely together, some-thing that is helping them recover from the loss. Though Cliff Wasem was 80 when he died, he still had an active role in the business. Like Rick Wasem, Cliff Wasem was a pharmacist and the desks of the father and son were close together.
At the same time, the change hon-ors the history of Wasem’s, which de-cades earlier carried furniture. “You just kind of feel like Cliff is going ‘Yahoo,’ ” Schmidt said. ———Williams may be contacted at ewilliam@
lmtribune.com or (208) 848-2261.
Wasem’s takes page from past
Tribune/Steve Hanks
The Design Center, owned by Chris Schmidt and Rick
Wasem, is now open in the downstairs portion of
Wasem’s Drug in Clarkston.
“It’s incredible. Twelve or 15 pepleare going ‘Oh my gosh’ every single day. ...I’m just swamped. I haven’t noticed any declinewhatsoever in my business.” CHRIS SCHMIDT, INTERIOR DESIGNER AND OWNER, THE DESIGN CENTER
See PRICE, Page 3E>
What kind of tree fi ts your style?By MICHELLE CHAPMANOF THE ASSOCIATED PRESSNEW YORK — With images of spray-on snow and tacky plastic needles dancing in their heads — especially after the craze for renditions in red — many holiday pur-ists dismiss fake Christ-mas trees.
Pragmatists tally the time and energy spent growing and buying a real tree and tending it indoors and see advan-tages in the artificial, however — like not hav-ing to clean up needles and sap or even string lights in some cases.While environmental concerns weigh in favor of real trees and artifi-cial trees cost less over time, it may be most helpful to think of your tree choice as a question of style.Do you cherish brav-ing the chill winter air — perhaps the whole family heading all the way to the tree farm — to choose a tree to bring home and decorate? Or is the natural aroma of pine, spruce or fir outweighed by the pre-dictability of a perfectly triangular tree that’s always the right height for your living room?Here are some ways to compare.
1. PRICING THE TREEA real tree can cost less than $10 but typical-ly runs closer to $100 or more, depending on size and species. Artificial trees generally sell for $25 to about $400 but can hit $2,000, depending on size and features like lighting and stands and extras like storage bags. So a fake tree is likely to be cheaper once you spread the cost over the typical five- to 10-year lifespan.2. THE HASSLE FACTORReal trees can bring some real headaches. Even with proper water-ing, a pine purchased
Real or ... fake?
See REAL, Page 4E>
CITY EDITOR: Craig Clohessy / [email protected] / (208) 848-2294 ASSISTANT CITY EDITOR: Randy Thompson / [email protected] / (208) 848-2270
T H E L E W I S T O N T R I B U N E
SUNDAY, DECEMBER 6, 2009
NORTHWESTI N S I D E :
Inside
Northwest: 2C
Obituaries: 7C
HonoredUI researcher receives award
— P A G E 2 C
C
Happenings
This week’s question is:
Would you favor the
decriminalization and
taxation of marijuana to
increase tax revenues while
reducing the cost of
running our overcrowded
prisons?
To vote, visit our Web
site, www.lmtribune.com,
and look for the poll
question in the righthand
column.
Respondents are not
allowed to cast more than
one vote per week.
This is not a statistically
valid survey.
Online pollEach week, the Tribune
in its online edition, asks
readers to vote on a topical
question. Last week’s
question was:
What Christmas-themed
movie of TV special are you
most likely to rewatch
during the holiday season?
A total of 267 votes was
cast. Here are the results:
MOVIE/SPECIAL VOTES
“A Christmas Story” .................. 64
“It’s a Wonderful Life” ............... 47
“White Christmas” ..................... 1
6
“Rudolph ... (TV)” ....................... 14
“The Santa Clause”..................... 12
“A Charlie Brown Christmas”...... 11
“A Christmas Carol”.................... 11
“How the Grinch ... [TV]” ............ 11
“Elf”........................
................... 10
“Miracle on 34th Street” ............9
“The Polar Express” .................... 8
“Home Alone”........................
...... 8
“Holiday Inn”........................
....... 6
“Frosty the Snowman” ................ 5
“The Grinch” (Movie)................... 4
“Nightmare Before Christmas”.... 4
“Christmas Vacation” .................. 4
“Bad Santa” ........................
......... 1
Other, unspecified ...................... 2
2
PAGE 4C
By JOEL MILLS
OF THE TRIBUNE
The temperature was
freezing, but it didn’t stop
what seemed to be the
whole valley from turning
out for the 23rd Clarkston
lighted Christmas parade
on Saturday.
As dusk fell
along with the
mercury, hun-
dreds of entrants
lined up along
Diagonal Street
and busied them-
selves with the
final touches on
their costumes
and their floats,
both sometimes
aglow with bat-
t e r y - p o w e r e d ,
twinkling strings of col-
ored lights.
“I’ve gone to this parade
every year I’ve been here,
and I’ve always wanted
to do this,” said Lewis-
ton dentist John Johnson,
standing along a trailer
carrying hay bales and a
sign declaring “Dr. John-
son Saves Christmas.”
And how exactly does
a dentist save the year’s
most-anticipated holiday?
By taking care of a red-
nosed reindeer’s tooth-
ache, of course.
“I’m saving Rudolph,”
Johnson said, gesturing
toward a vintage-looking,
powder-blue upholstered
chair in the center of the
float. “He’ll be there in the
dentist’s chair during the
parade.”
Johnson, who’s lived in
the valley for 13
years, said he
dropped about
$500 on the float
and costumes for
his children, his
employees and
their children.
Office assistants
became elves,
and youngsters
transformed into
snowmen and
gift boxes.
Just off the Sixth Street
parade route, in the small
parking lot next to the
Moose Lodge, the “Penguin
Lady” readied her entry.
Otherwise known as Kathy
Carlson of Clarkston, she
said dozens of the flight-
less, Antarctic birds deco-
rate her home.
But their tight, com-
munal way of living takes
on a special meaning near
Christmas time, Carlson
said.“I actually have them
all year at my house,” she
said. “But I love them be-
cause they’re so family ori-
ented.”A music teacher at Holy
Family Elementary and a
junior regent for the Wom-
en of the Moose, Carlson’s
lodge-sponsored float
featured several season-
ally appropriate air-blown
lawn ornaments. The stars,
however, were two human-
sized penguins — actually
Heather Beaver and her 11-
year-old daughter, Meka
Beaver, of Clarkston.
Most people watching
the parade could bundle up
all they wanted with heavy
coats, knit caps, gloves,
scarves and boots. But all
the members of the Lewis-
ton High School marching
band had were their new
purple and gold uniforms.
They were undaunted,
however.
“It’s pretty cold,” said
18-year-old senior trom-
bonist Katee McCormick,
who had to yell as a nearby
sousaphone burped out the
bass line to “Soul Man.”
“But my sophomore year
was the coldest. It was too
cold to even snow.”
The key to staying warm
when only wearing band
attire is layering, she said.
The new uniforms, though
they were closely tailored,
afforded much more room
underneath than the old
wool numbers.
“These are our first new
uniforms in 20 years,” she
said. ———
Mills may be contacted at jmills@
lmtribune.com or (208) 883-0564.
Hundreds of entries and throngs of viewers
turn out for the 23rd annual lighted parade
Tribune/Kyle Mills
Sixth Street in Clarkston lights up with Christmas spirit as fl oats decked with holiday lights greet the crowds lining the street Saturday during
the 23rd annual Clarkston Christmas Parade.
Tribune/Kyle Mills
The line of fl oats, including the Moose Lodge fl oat, stretch down Sixth Street as more
than 80 entries took part in this year’s parade.
Clarkston parade lights up L-C Valley
Inside
For more
coverage of
the Clarkston
lighted Christ-
mas parade,
see Sunday
A.M., Page 1D
>
A quick look at what’s
going on in our region:
Saxophone quartet
to perform in Moscow
The Lewis-Clark State
College Saxophone Quartet
will perform at 2 P.M. TODAY
in the Palouse Mall, Mos-
cow. The event is free.
UI Chorus, Vandaleers
perform this afternoon
The University of Idaho
Chorus and Vandaleers
will perform at 3 P.M. TODAY
at the UI administration
auditorium on the campus
in Moscow.
Good Road Concert
set today in Moscow
The Good Road Concert,
with musicians Heidi Muller,
Bob Webb and Dan Maher,
will be at 3 P.M. TODAY at the
1912 Center, 412 E. Third St.,
Moscow. Tickets are $12.
>
>
>
Richard Daniel Nieves
and Ben Westley Per-
ez both pleaded guilty
Thursday to six charges,
including escape, two
burglaries, grand theft,
driving under the influ-
ence and unlawful entry.
A story in Friday’s Lew-
iston Tribune did not list
all the charges. In addi-
tion, the all-terrain ve-
hicle driven by Nieves
was crashed prior to the
inmates’ capture. The
story said two ATVs were
crashed.
C O R R E C T I O N
By KATY MOELLER
OF THE IDAHO STATESMAN
BOISE — Andy Louie
was a teenager in the 1940s,
living a hardscrabble life in
southern China. Starvation
was rampant, the Japanese
occupied the region and
the future looked bleak.
“We were caught in the
war without the presence
of my father,” said Louie,
whose brother, Shin Fong,
died at age 4 of malnutri-
tion and lack of medical
care. “My mother was dev-
astated. It just broke her
heart.”But Louie had hope in
the same land where his
father, grandfather and
great-grandfather had
found it.
Like his own father and
grandfather before him,
Louie’s father, Wing Jong,
or William, grew vegeta-
bles along the river in the
Boise valley, in an area that
would later become Gar-
den City and give “Chin-
den” its name — shorthand
for Chinese gardens.
Restrictive immigration
laws that had prevented
many Chinese laborers
from becoming natural-
ized citizens and bringing
their families to the United
States were repealed dur-
ing the war. In the late
1940s, Louie’s father be-
gan the legal process of
bringing his family to the
U.S. Louie’s mother, Hel-
en, came in May 1949.
But the family hit a se-
rious snag when the de-
mands of the United States
bureaucracy ran into the
realities of the village of
rice farmers where Louie
— known in China as Chek
Fong — was born.
“I couldn’t prove I’m
related to my father,” he
said.He was 16 by then, liv-
An article in Boise
paper helped man
escape China and
join family in Idaho
Associated Press
Andy Louie and his wife, Helen, in Boise.
Immigrant says newspaper
story helped change his life
See STORY, page 3C
>
ASSOCIATED PRESS
COEUR D’ALENE
— Police in northern
Idaho say a pickup truck
belonging to a Muslim of
Jordanian descent has
been vandalized with two
spray-painted swastikas
and a racial slur.
Coeur d’Alene police
said the vandalism oc-
curred Thursday night in
a downtown area of the
city, and that a front tire
was also slashed. Police
said they are investigat-
ing the incident as a hate
crime.Haitham Joudeh, 33,
said he was celebrating
a friend’s birthday and
left his black Ford F350
downtown.
“It makes me feel like I
don’t belong in this place,”
he told The Spokesman-
Review. “It makes me
fear for my life and my
family’s life. I mean,
what’s next? They’re go-
ing to come to my house?
Seriously, what’s going to
be next?”
The Kootenai County
Task Force on Human Re-
lations said the incident
is the seventh hate crime
in the Inland Northwest
since May.
Joudeh said on Friday
he found a racist flier
from the Aryan Nations
in a plastic baggie on his
lawn. The flier was simi-
lar to others distributed
in several other Inland
Northwest neighborhoods
in recent months.
Joudeh, owner of Jor-
dan International Trade
and Contracting in Coeur
d’Alene, said he has faced
harassment since filing a
$25 million claim in April
against Kootenai County
commissioners and a lo-
cal fire district, contend-
ing his building applica-
tion was denied because
of religious and racial dis-
crimination.
He contended com-
missioners in February
denied his application to
build 141 storage units in
Mica Flats because of his
Islamic faith and Mid-
dle Eastern descent. He
claimed the fire district
made arbitrary require-
ments for the same rea-
sons.Kootenai County com-
missioners deny that race
was any factor, and Board
Chairman Rick Currie
said that accusation is an
“embarrassment to the
residents of our county.”
He condemned the van-
dalism to Joudeh’s truck.
“That is absolutely un-
acceptable,” Currie said.
“There is no place in this
country for that type of
action. It is something we
cannot tolerate.”
Police probe vandalism
to Muslim man’s vehicle
> Furniture showroom opens / Business, Page 1E
< Bulldogs clipped in 2B title game / Sports, 1B
> Annual parade illuminates / Sunday A.M., Page 1D
> F O R E C A S T S O N 8 A
260
Cloudy and
cold
Today’s weather
S I X S E C T I O N S
C O V E R I N G L E W I S A N D C L A R K C O U N T R Y S I N C E 1 8 9 2
C O V E R I N G L E W I S A N D C L A R K C O U N T R Y S I N C E 1 8 9 2
D E C E M B E R 6 , 2 0 0 9
Find us on the Internet at
www.lmtribune.com
Retired forester Karel Stoszek has been sounding the alarm
about global warming since 1989. He wonders when people
will listen. Reporter Mary Tatko has the story in GOLDEN TIMES.
Business .............. 1-4E
Classifi ed ............. 5-12E
Crossword ................ 3E
Dear Abby ................ 9E
Horoscope ............... 9E
Jumble .................... 8E
Lotteries .................. 2B
Markets ................... 2E
Movies .................... 4B
Northwest ............. 1-8C
Obituaries ................ 7C
Opinion ................. 1-4F
Sports ................... 1-6B
Sunday A.M. ......... 1-6D
20/40/60 years ago .. 2D
Today in the Tribune © 2009 LEWISTON TRIBUNEComing in Monday’s Tribune
D W O R S H A K D A M A N D R E S E R V O I R
Clearwater County gave
up free-fl owing river, but
says federal government
hasn’t fulfi lled bargain
By DAVID JOHNSON
OF THE TRIBUNE
AHSAHKA — Almost 25
years ago, at the age of 81, for-
mer Orofino Mayor A.B. (Bert)
Curtis sat in his wheelchair at
the base of Dworshak Dam,
declared the monolith a success
and predicted the 53-mile-long
reservoir behind it would forever be a
recreation-
al mecca to
Clearwater
County.Today,
those who
knew Curtis
say he might be drowning in
regret amid
broken promises.
“I would
hope he didn’t visualize it
being like
it is,” says
former Idaho state Sen.
Marguerite
McLaughlin
of Orofino.
“The prom-
ises were made, but they weren’t kept.”
The federal government, say
those who remember, promised
that halting the free-flowing
North Fork of the Clearwater
River would be mitigated, in
part, by the creation of a huge
lake where fishing, boating and
camping would replace the kind
of rugged canyon recreation the
river had offered.
“One of the big concessions
was that they would keep a
full pool for us for recreational
value to make up for all the
things we lost along the river,”
recalls Alex Irby of Orofino, a
former Idaho Fish and Game
commissioner. “But I’ve noticed
that the feds don’t always keep
their promises because they
change their faces.”
The U.S. Army Corps of
Engineers operates the dam and
By DAVID JOHNSON
OF THE TRIBUNE
OROFINO — Future manage-
ment of Dworshak State Park
hinges on officials with Clearwater
County, the Idaho Department of
Parks and Recreation and the U.S.
Army Corps of Engineers hammer-
ing out a new lease agreement.
Whether such an agreement can
be reached in time to keep the park
open after January and beyond re-
mains unclear.
“I think what we have here is will-
ing parties on all three sides trying
to make this happen,” says Nancy
Merrill, director of the recreation
department.
Clearwater County Commission
Chairman Don Ebert echoes the as-
sessment and says no other options
seem available. “It’s one of those
things that I never dreamed I’d be
dealing with,” Ebert says of the
county possibly taking over man-
agement of the park. “But I guess
that’s our job, to try and look out for
the best interests of the county. So
that’s what we’re trying to do.”
Corps spokeswoman Gina Bal-
trusch at Walla Walla says the fed-
eral government supports the coun-
ty assuming park management.
“Everybody is really hoping that
works out for them.”
If a county-state agreement is not
struck, the park could begin closing
as early as January.
“As of the end the calendar year,
we’re not going to be putting any
more money into Dworshak,” says
David White, regional manager for
IDPR out of Coeur d’Alene. “We’re
there through the end of the cal-
endar year (2009). At that point, I
don’t know who will be in charge,
and what will still be open and not
open.”The state issued a letter to the
corps in November requesting to
be released from its management
lease. The move, said to be trig-
County dives in
Tribune/David Johnson
Big Eddy Marina, a hub of boating activity when Dworshak Reservoir is full in the spring, is all but abandoned by
Labor Day weekend as water continues to be spilled over Dworshak Dam.
Reservoir a pool of broken promises
Clearwater County offi cials prepare to step into breach
left by state’s decision to wash hands of Dworshak park
Tribune/Barry Kough
The spillways of Dworshak Dam churn
out water in April 2008.
“Thepromises
were made,
but they weren’t kept.”
Marguerite
McLaughlin,
former Idaho
state senator
“I’ve no-ticed that
the feds don’t al-
ways keep their
promises
because
they change
their faces.”
Alex Irby,
Orofino, former
Idaho F&G
commissioner
“When the
board had
to make this
decision, it
was almost
like losing
one of their
children.”
Nancy Merrill,
director, Idaho
Dept. of Parks
and Recreation
INSIDE
Construction of dam didn’t come
without controversy— PAGE 7A
>
See DIVES, Page 6A>
Tribunearchives
Bert Curtis, a for-
mer Orofi no mayor
who championed
the construction
of Dworshak Dam,
is shown in a Tri-
bune fi le photo
from May 9, 1985.
See PROMISES, Page 7A>
By ERICA WERNER
OF THE ASSOCIATED PRESS
WASHINGTON — Senate Repub-
licans forced Democrats to vote in
favor of cutting billions from pro-
viders of home care for older people
as partisan debate flared Saturday
during a rare weekend session on
President Barack Obama’s health
care overhaul.
Obama planned to travel to Capi-
tol Hill today to help Democrats re-
solve internal disputes that stand in
the way of Majority Leader Harry
Reid bringing the 10-year, nearly $1
trillion legislation to a vote.
Ahead of his visit, Republicans,
bent on making Democrats cast po-
litically risky votes, offered their
third amendment in the debate so
far showcasing more than $400 bil-
lion in cuts to projected Medicare
spending that would pay for the bill,
mostly for subsidies to help extend
coverage to millions of uninsured.
Like the other two, this one went
down to defeat, on a vote of 53 to 41.
The measure by Sen. Mike Johanns,
R-Neb., would have eliminated $42
billion in cuts over 10 years to agen-
cies that provide home health care
to seniors under Medicare.
Four moderate Democrats joined
all Republicans present in voting
for the amendment: Sens. Jim Webb
of Virginia, Evan Bayh of Indiana,
Blanche Lincoln of Arkansas and
Ben Nelson of Nebraska.
Underscoring the pressures on the
moderates, Lincoln, who faces a dif-
ficult re-election next year, initially
cast a “no” vote with the Democratic
majority but switched to “yes” in the
course of the 15-minute vote. Republi-
cans accused her of flip-flopping, but
In health care fi ght, Senate GOP casts harsh light on Medicare cuts
President will
visit Capitol
Hill today to
try to resolve
Dem disputes
over mammoth
measure
See MEDICARE, Page 5A>
Clarkstonaglow> NORTHWEST, PAGE 1C
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By Kimberlee Kruesi and Ryan StruykAssociated Press
BOISE — Idaho lawmakers fin-ished the 2015 legislative session early Saturday morning, boasting major funding increases for Idaho’s teachers and completing a last-min-
t l t dd th t t ’
Last-minute transportation package caps off lawmakers’ work in Boise
Idaho’s Legislative session adjourns
WSU’s offense rolls� Falk and Bender shine in scrimmage/1B
D NMoscow-Pullman
Monday, April 13, 2015 • Price: $1.00 • Since 1911 • www.dnews.com
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By Kimberlee Kruesi and Ryan StruykAssociated Press
BOISE — Idaho lawmakers fin-ished the 2015 legislative session early Saturday morning, boasting major funding increases for Idaho’s teachers and completing a last-min-
t l t dd th t t ’
Last-minute transportation package caps off lawmakers’ work in Boise
Idaho’s Legislative session adjourns
Base rate: $13.64 Daily, $14.04 Weekend
Commitment Daily Rate Wkd Rate$1,500 $12.96 $13.34$2,000 $12.54 $12.92$2,600 $12.14 $12.50$3,500 $11.87 $12.23$4,500 $11.46 $11.80$6,000 $11.05 $11.38$8,000 $10.64 $10.96
$10,500 $10.23 $10.54$14,000 $9.82 $10.11$18,500 $9.55 $9.84$25,000 $9.14 $9.41$32,000 $8.73 $8.99$45,000 $8.32 $8.57$55,000 $8.05 $8.29
Yearly Contract Rates
If you are running the same ad multiple times within a 6 day period, apply the frequency discount percentage on the second and subse-quent ads.
Insertion Discount1 Full Price2 30%3 40%4 40%5 40%6 FREE!
Frequency Discounts
Quantity Up to 5k 6-20k 21-25k 26-40k 41-50kPrice (per/k) $85 $79 $75 $73 $71
Also available: 3x4” note, 3x3” note printed front and back, die-cut shapes, scratch-off, scrambled message, snap/magnet, metallic, reflection and scented. Orders over 50k will be individually quoted at discounted rates.
Front Page Sticky Notes
A full-color ad doesn’t just draw reader’s attention – it captures it! Color ads are seen to be 33% more beneficial than black and white ads and 18% more likely to drive readers to look for more information. Add color to your message for just $3 per column inch up to 90 inches.
Color Sells!
Monthly Spending*
Daily Base Rate
PCI
% Discount Off Open
PCI
Weekend Base Rate
PCI
% Discount Off Open
PCI$500-$1,499 $12.55 8% $12.92 8%
$1,500 + $12.00 12% $12.36 12%
Monthly Spending Program
*Total spent on advertising per month. No contract to sign.
Digital EnhancementAll retail print ads will appear for a full week online at lmtribune.com and dnews.com for an additional $20/week. This super charged digital enhancement boosts your SEO and helps you win local search.
Contact Info
Advertising Director Angela Kay(208) 848-2251 • [email protected]
Flight Ad Program• Special rates to drive business in July, November and December• Ads must be at least 8 inches and run three rimes in a six-day period• Price and item only. Move that product!• Available to local businesses only• Rates just $8 per inch for every inch of the run• Color at half price for length of the run• No alterations to these rules.• Check with your sales rep for more details
2016 Retail Display Rates - Effective January 1, 2016
2016 Special Rates and Frequency Programs
Increase your market reach... Published Wednesday and deliv-ered to 16,000 nonsubscriber households on Palouse and in Valley. Contains display & classified ads and preprinted inserts. Sold in combination with newspaper and is not duplicated with Daily News distribution.
$4.64 per column inch
The Market
Expand your marketing reach by advertising on the region’s No. 1 regional news and informa-tion Web sites delivering more than 1 million page views per month. Ask your sales represen-tative for more information on web advertising.
Online Advertising
A popular Saturday publication with network and cable TV listings, puzzles, ad opportunities.$9.50 pci for 26-week agreement$8.50 pci for 52-week agreementAll ads also picked up free in the Daily News
TV Week Magazine
In Print and Online! Small space, high-frequen-cy “business builder” ads runs 8 times in Daily News, and 2 times in The Market and includes online text ad (4 lines, 20,000 impressions) dur-ing a 30-day period. Add color for $20 per ad.
15-inch maximum.
Depth 1Column
2Columns
3 Columns
5” $335 $690 $995
4” $272 $544 $816
3” $209 $418 $607
2” $146 $272 $418
1” $83 $146 $209
Business Builder Rate Bundles!
Ad runs 2 times in the Daily News, 1 time in The Market within a 6-day period. Add color to all ads for $30.
Brand Awareness Program
Depth 1Column
2Columns
3 Columns
3” $65 $130 $190
2” $45 $80 $130
1” $25 $45 $65
Recognized Charity ......................$10.09Church Page (Friday) ....................$5.46Political (cash in advance) .................$14.04
Group Merchants Rate ................$10.00Lewiston Tribune Pickup Rate ...................................$11.06
Special Retail Rates
*Trib rate applies to businesses on Palouse with no storefront in LC Valley
We can compose, print and distribute your single sheet flyers at one, low-cost, turn-key price. Great for events and sales! Prices listed are for 8 1/2” x 11”, one side, 20# bond paper with black ink. Heavier stock, gloss stock, spot color and full color available.
Low Cost - Flyers, Flyers, Flyers
2,500 quantity ........$362 Print & Deliver 4,000 quantity ........$450 Print & Deliver
6,500 quantity ........$753 Print & Deliver16,000 quantity ...$1,532 Print & Deliver
Daily News Flat RateSingle Sheet Full Run (Daily News) ....................................................................... $378Single Sheet Latah Zoned (Daily News) ................................................................ $273Single Sheet Whitman Zoned (Daily News) ........................................................... $168
Multi-Page Insert (Daily News) ............................................................................ $462*Multi-Page Insert Latah Zoned (Daily News) ...................................................... $320*Multi-Page Insert Whitman Zoned (Daily News) ................................................. $195*
The Market Flat RateSingle Sheet Full Run ............................................................................................. $472Single Sheet Latah Zoned ....................................................................................... $336Single Sheet Whitman Zoned ................................................................................. $210
Multi-Page Insert ................................................................................................. $583*Multi-Page Insert Latah Zoned ............................................................................. $410*Multi-Page Insert Whitman Zoned ....................................................................... $252*
10% discount on commitment to 6 or more inserts per year.*10% extra charge on multi-page inserts over 24 pages.
Preprint Insertion Rates
Per Column Inch ......Weekday .......WeekendBase Rate ..........................$9.27 ..............$9.54Recruitment Rate ............$10.20 ............$10.51
Interim annual spending levels are available. Not applicable to recruitment advertising.
Level Rate Rate Level Rate Rate$1,500 $8.80 $9.06 $14,000 $6.67 $6.87$2,000 $8.53 $8.78 $18,500 $6.49 $6.68$2,600 $8.25 $8.49 $25,000 $6.21 $6.39$3,500 $8.06 $8.30 $32,000 $5.93 $6.11$4,500 $7.79 $8.01 $45,000 $5.65 $5.82$6,000 $7.51 $7.73 $55,000 $5.47 $5.63$8,000 $7.23 $7.44 $75,000 $5.19 $5.34$10,500 $6.95 $7.16
Columns ..Inches1............... 1.56”2............... 3.25”3............... 4.94”4............... 6.62”
Columns ..Inches5............... 8.31”6.................. 10”13 (Double Truck) . 21”
RETAIL
2016 Classified Advertising Rates
Classified line rates vary by category of business. Call 208-746-4237 or 800-745-4237 (from Idaho or Washington only) for a price quote. All rates are based on a 4-line minimum. Weekend rates are slightly higher than daily rates. Contract agreements offering a 20% discount are avail-able for private parties and businesses that schedule a minimum 4-line ad to run every day of the month for a minimum of three months.
Classified Line Ads
Advertising ordered over 18 inches in depth will be billed at 20 inches. 100 line screen required.
Columns ..Inches1............... 1.17”2............... 2.44”3............... 3.69”4............... 4.96”
Columns ..Inches5............... 6.22”6............... 7.48”7............... 8.74”8.................. 10”
CLASSIFIED
Mechanical Requirements
Reservation and Day Ad Running ........ Copy DeadlineMonday ................ Noon, ThursdayTuesday .....................Noon, FridayWednesday .............Noon, MondayThursday ................Noon, TuesdayFriday ................Noon, WednesdaySaturday ............Noon, WednesdayTV Week Magazine:Inserted Saturday ....Noon, MondayThe Market ........Noon, Wednesday
Early deadlines for holidays
Retail DeadlinesRegular Classified: For line ads that run Tuesday through Friday, the deadline is 4 p.m. the day prior to publication. Saturday and Market deadline is 2 p.m. Friday. Monday ad deadline is 4 p.m. Friday.
Classified Display: Same as Retail ad deadlines.
Classified Deadlines
Classified Display Ads
If you are running the same ad multiple times within a 6 day period, apply the frequency discount percentage on the second and subse-quent ads.
Insertion Discount1 Full Price2 30%3 40%4 40%5 40%6 FREE!
Frequency Discounts
• FREE professional ad design.• FTP upload/download for
sending and receiving files.• E-tears are now provided at no charge.
Additional tearsheets will be charged at 25¢ • Web site design and hosting
is now available.
Advertising Services Available
Ad runs 8x in the Daily News & 2x in The Market Effective rate: $5.25 pci, all runs
Business Builder Rates
Depth 1Column
2Columns
3 Columns
5” $262.50 $525 $787.50
4” $210 $420 $630
3” $157.50 $315 $472.50
2” $105 $210 $315
1” $105