Morro Bay Marketing Presentation

November 8, 2012

SLO County Visitor’s Guide Ad: 2013 Issue

TripAdvisor.com Sponsorship PageRuns through November 2012

• 3172 page views

• 242 clicks

• 7.63% CTRLast month: 10.87% CTR

TripAdvisor.com Banner Page

Bay Area News Banner Ad Campaign

iPhone App: 10/1/12 – 11/1/12•130,531 impressions•435 clicks .33 % CTR

MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com

iPad App: 8/25/12 – 11/15/12•110,909 impressions•508 clicks .46 % CTR

Desert Sun Banner Ad Campaign

Animated Ad:

• 16,950

impressions

• 18 clicks

• 0.11% CTR

Desert Sun Banner Ad Campaign

Static Ad:

• 25,190

impressions

• 21 clicks

• 0.08% CTR

Lighted Boat Parade Campaign

SLO VCB AdContracted through 6/2013

November E-Blast — Constant Contact

Epic Oyster Tour

KSBYMuseum of Natural History

The TribuneTrue Brew at North Coast Spots

NBC Bay AreaPost Ranch Destination Lunch

Visit CAMorro Bay Beer Festival

Visit CAMorro Bay Lighted Boat Parade

Runner’s World

News Releases in the Works

•Winter Activities in Morro Bay: November 9, 2012

•Morro Bay Photo Contest: November 10, 2012

•Morro Bay Lighted Boat Parade: November 12, 2012

•Morro Bay Winter Bird Festival: December 5, 2012

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smart Phone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Jackrabbit Analytics: Jackrabbit Clicks

Lodging Report: Total Click Throughs

TOT for 2011/12 and 2012/13

Google Analytics: Added Email Addresses

Added 271new email addresses to database.

10,581 Total Addresses

Morro Bay Social Media: Beer Festival

October 14 – October 20

Morro Bay Added:

• 58 Twitter followers

• 22 New Facebook likes

New Facebook “Likes”

Facebook Posts

Facebook Posts

Twitter Posts

Twitter Posts