MOROCCO AUTOMOTIVE INDUSTRY PRESENTATIONcip.org.pt/wp-content/uploads/2018/12/AMICA_Presentation_Novem… · Birth of SOMACA 1st Dacia Logan exportations Agreement between PSA and

November 2018

MOROCCO AUTOMOTIVE INDUSTRY

PRESENTATION

1 /

• Sector Evolution

• Cost Structure

• Development Strategy

• Automotive Ecosystems

• AMICA Instances

CONTENT

Birth of SOMACA 1st Dacia

Logan exportations

Agreement between

PSA and the government

Startup of Renault plant & implementation

of new commodities

1960 1970 1982 1995 1996

2003

2005 2007 2008 20152012 2016

Sector Evolution Cost StructureDevelopment

StrategyAutomotive Ecosystems

AMICA Instances

Economic vehicle

agreement with Fiat

Renault becoming

shareholder of SOMACA

2003

Launch of Ford

sourcing office in TFZ

Renault Ecosystem Signature

Supplier Day organized by

SEAT and AMICA

Arrival of first multinational

companies

2017

Agreement with BYD



AMICA Instances

Automotive Production in Morocco

Tanger

Casablanca

Kenitra

CMP Platform

P2 Program – B-Hatch silhouette

1.2l & 1.6l petrol engines



AMICA Instances

1. Raw materials, components and consumables supply

2. Transformation (Payroll)

3. Transformation (Depreciation-Energy–Maintenance …)

4. Expedition of finished goods

1

2

3

4

1st LevelPlant, SC & LC Development

2nd LevelLogistics OptmisationCost & Delivrey time

3rd LevelCompetencesDevelopment

Cost structure for the supplier « Lambda »

Evolution Overview Cost StructureAutomotive

DevelopmentAutomotive Ecosystems

AMICA Commissions &

Instances

Watch & StrategySubcontracting Logistics

Financing

Competency

Subcontracting needs identification and launch of Automotive Subcontracting Event

Task force with the government to give sector recommendations

Dedicated training centers (IFMIA)Needs identification and coordination with OFPPT centers and Ministries

Agreements signed with local banks



6

AMICA Instances

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http://www.google.fr/imgres?imgurl=http://socafix.com/images/logo_socafix.png&imgrefurl=http://socafix.com/index.php?page=contact&usg=__LEyqEKA7z9RmOiyQO-y6TyUZKeo=&h=43&w=200&sz=18&hl=fr&start=1&zoom=1&tbnid=kIxPc1547W5t6M:&tbnh=22&tbnw=104&ei=JJSRUISINJTM0AXAqoB4&prev=/search?q=logo+socafix&um=1&hl=fr&gbv=2&tbm=isch&um=1&itbs=1

SOMACA

22 sites d’assemblage

RTE

Tier 1 suppliers

Subcontracting Development

1.

3.Sourcing development

//

Implementation of new OEMs

2.New suppliers

implementation

SOMACA

PSA22 sites

assemblyplants < 48h

Renault Tanger

Tier 2&3 Suppliers

Development

DEVELOPMENT STRATEGY

Subcontracting

Tier 2&3 suppliers



7

AMICA Instances

STRUCTURING THE INDUSTRY IN ECOSYSTEMS



Wire Harness

Ecosystem

1

Metal Stamping

Ecosystem

2

Interior and

Seats

Ecosystem

3

Batteries

Ecosystem

4

Powertrain

Ecosystem

5

Under

Construction

New

Ecosystems

6

COMMODITY / ACTIVITY ECOSYSTEMS OEM ECOSYSTEMS*

*Local car assembly or sourcing8

AMICA Instances



AMICA Instances

Commitment Targets for Industrial Companies – 2020 Horizon

Government Support Commitment Targets – 2020 Horizon

+ 66 500

+ 3 B€

+ 2,2 B€

+ 21 pp

+ 110 Ha

~ 66500

8 mesures

170 M€

Jobs created

TO added

Export TO added

Local integration

increase

Rental land with

attractive price

Trained people

according

Ecosystems needs

Specific measures

to support local

integration

Investment

subsidies



AMICA Instances

Chronology of automotive ecosystems

July, 4th 2016October, 29th 2014 June, 19th 2015 February, 23rd 2016 April, 8th 2016

Metal / Stamping

Wiring

Interior / Seats

Batteries

Powertrain

July, 6th 2017 December, 11th 2017

200 000Vehicles & Engines per year

1 B €Sourcing per year

1500Engineers within a R&D center

60%Local content at SOP

1

3

2

4



AMICA Instances

1,5 B € Sourcing per year

900 M € Investment

65%local content

1

3

2



AMICA Instances

TO 1,5 BeurosJobs 39.800

Local VA 33%

Situation 2014

WIRE HARNESSTO 2,5 B euros

Jobs 70.000Local VA 66%

Engagement 2020

TO 2 B eurosJobs 82.080

Local VA 50%

Situation end 2017



AMICA Instances

Tier 1

Tier 2

Subcontractors

1

4

3

83

2

1

Engineering

Maintenance

Packaging

Special machines

Assembling

TAZA CABLES

Promacab

CREATIVE GLOBAL LABELLING SOLUTIONS

5

1

WIRE HARNESS – TIER1



AMICA Instances

Tanger

Casablanca

Kenitra

Meknès

1 plant

1 plant

1 plant

1 plant

1 plant

2 plants

1 plant

1 plant

1 plant

2 plants

2 plants

2 plants

1 plant

1 plant

1 plant

1 plant

5 plants

4 plants

WIRE HARNESS – TIER2



AMICA Instances

Tanger

Casablanca

Kenitra

TO 300 M eurosJobs 10.500

Local VA 26%

Situation 2014

INTERIOR AND SEATINGTO 1.000 M euros


Engagement 2020


Local VA 45%

Situation end 2017



AMICA Instances

Tier 1

Tier 2

Subcontractors

1

11

11

1

1

3

2 5

1

1

1

Engineering Tooling

Maintenance

Packaging

Logistics services

Testing Centre

1 1

INTERIOR AND SEATING



AMICA Instances

TO 100 M eurosJobs 1000

Local VA 30%

Situation 2014


Local VA 76%

Engagement 2020METAL STAMPING

TO 250 M eurosJobs 4670

Local VA 55%

Situation end 2017



AMICA Instances

Engineering

Maintenance

Packaging

Special machines

Surface Treatment

MECATIM

COMEGA

smom

Nordi

service

1 1

11

11

Tier 1

Tier 2

Subcontractors

METAL STAMPING



AMICA Instances

Kenitra

RANG 1

RANG 2

SOUS-TRAITANTS

11

Engineering

Maintenance

Logisticsservices

Special machines

TO 30M EurosJobs 1,200

Local VA 30%

Situation 2014TO 46M euros


Situation end 2017

BATTERIES

1 1

TO 150M eurosJobs 1.500

Local VA 90%

Engagement 2020



AMICA Instances

BATTERIES



AMICA Instances

TO 50M EurosJobs 1,200

Situation 2014TO 357M euros

Jobs 5.180

Situation end 2016

POWERTRAINTO 600M euros

Jobs 10.000

Engagement 2020



AMICA Instances

Subcontractors

Engineering

Maintenance

Logistics services

Special machines

Tier 2

Tier 1

1

1

1

1

1

1

1

1

1

1

1

1

POWERTRAIN



AMICA Instances



AMICA Instances

Chroming MoldsPlastic

blowing

Leather

Extrusion

Plastic

granules

ECU

Handset

Screens

Radio

Winder

actuators

Locks

COMMODITIES/ PRCOCESS TO DEVELOP



AMICA Instances

Thermoformed

packaging

Turning

parts Machining

Alu die

casting

Iron

foundry

Forging

Screws

& nuts

Alu

tubes

Iron

tubes

Helical

springs

Tires

COMMODITIES/ PRCOCESS TO DEVELOP



26

AMICA Instances

Created in 2005, 8700 K€ Total Investment

CETIEV

OEM Tests

DynamicTests

Passive Security

Tests

Electric Tests



27

AMICA Instances

CEED• Product validation center on project



28

AMICA Instances

Casablanca

Tanger

Kénitra

IFMIA

THEY TRUSTED MOROCCO

TAZA CABLES

Promacab

Thank you.

Abdelaziz MEFTAH, Directeur généralE-mail: [email protected]

Documents

MOROCCO AUTOMOTIVE INDUSTRY PRESENTATIONcip.org.pt/wp-content/uploads/2018/12/AMICA_Presentation_Novem… · Birth of SOMACA 1st Dacia Logan exportations Agreement between PSA and