Embed Size (px)
Citation preview
More data on this topic available from::
Web 2.0 – Can You Sell More Subscriptions with Blogs, Podcasts, and User-Contributed Content?
Greg JarboePresidentSEO-PRTuesday, May 8, 2007
More data on this topic available from::
2 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Lessons we can learn about blogs from midnight ride of Paul Revere
Source: David Hackett Fischer, Paul Revere’s Ride, 1994
More data on this topic available from::
3 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
The midnight ride of William Dawes failed to raise the alarm in Waltham
Who Paul Revere William Dawes
Says what “The Regulars are coming out!”
“The Regulars are coming out!”
In which channel
Word of mouth on a fast horse
Word of mouth on a fast horse
To whom Opinion leaders
Random doors
With what effect
Rallied neighbors to take up arms
Turned over and went back to sleep
More data on this topic available from::
4 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Windows Secrets Newsletter gives 270,000 subscribers essential tips
More data on this topic available from::
5 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Editorial director Brian Livingston found bypass to Vista activation
More data on this topic available from::
6 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Windows Vista activation rapidly becoming a popular search term
More data on this topic available from::
7 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
We mapped 40 influential bloggers and journalists in this conversation
More data on this topic available from::
8 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
We invited influential bloggers and journalists to an online meeting
8 of the targeted bloggers and journalists attended the online meeting with Brian Livingston, including Chris Pirillo of Lockergnome and Gregg Keizer, a reporter and blogger for Computerworld
More data on this topic available from::
9 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Chris Pirillo posted an approved preview of the “embargoed” story
More data on this topic available from::
10 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Gregg Keizer wrote an initial article about the story for Computerworld
More data on this topic available from::
11 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Frank Hayes wrote a follow-up post for one of Computerworld’s blogs
More data on this topic available from::
12 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
6 days later, Steve Bass’s Tips & Tweaks blog picked up the story
More data on this topic available from::
13 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
15 of the targeted bloggers wrote about the story over next 6 days
More data on this topic available from::
14 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
155,681 unique visitors that week, 64,370 more than previous record
More data on this topic available from::
15 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
3,528 new subscriptions a week, 1,800 more than previous record
More data on this topic available from::
16 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
The big spike occurred on Friday, when the blog coverage appeared
More data on this topic available from::
17 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
Livingston said, “The p.r. activities increased our traffic 70 percent .”
More data on this topic available from::
18 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
We’ve seen blogs generate more web traffic than mainstream media
The Huffington Post generated 3.4 times more visits to The Christian Science Monitor than ABC News
Boing Boing generated over 38% more visits to The Christian Science Monitor than ABC News
More data on this topic available from::
19 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
“Additional subscribers are due to the fact that you handled the PR”
Our Feb. 1 newsletter carried the story “how to clean-install Vista, which Microsoft says it doesn't allow.” That issue generated 1,728 free subscriptions and some number of paying subscribers.
More data on this topic available from::
20 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.
I’m not only an influential blogger, I’m also the president of SEO-PR
Greg [email protected]
