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More affordable, adaptable and sustainable homes May 2018 | 1

More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

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Page 1: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

More affordable, adaptable and sustainable homes

May 2018 | 1

Page 2: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

| 2

Zero Marginal Cost Energy

$0.01

$0.10

$1.00

$10.00

$100.00

1975 1985 1995 2005 2015 2025

Free Solar PowerIron Matrix homes replace traditional building materials with solar panels at no incremental cost.

Solar Panel Cost$/Watt

Page 3: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Unique Structural DesignTwo patented structural steel parts create the ‘Iron Matrix’.

A stronger, accurately sized structure that can be clad with standard solar panels.

| 3

Patented Technology

Page 4: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

| 4

Lower Cost Fabrication & Construction

Optimized ConstructionPre-engineered parts arrive at site flat-packed into shipping containers.Assembled without cranes, scaffolding, heavyequipment or earth works.

Robot + FabricationIron Matrix homes are built from just nine different major parts, all designed for robotic manufacturing.

20% Cheaper

TraditionalHome

Watch Video Watch Video

Page 5: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Commercialization Plan (Stage 1)

| 5

Proof of Concept2015-2018

Scaled Production2018-2020

Wider Deployment2020+

PhaseI

PhaseII

PhaseIII

Engineering & Certification Patents & Fab. Drawings Prototype Construction Prototype Fit-out Capital Raise (Ph II)

Builder, Fabricator Partner/ Acquisition Robot Auto Manufacturing Automated Structural Cert. Online Design & Sales Capital Raise (Ph III)

Other Applications (e.g. Commercial) License Technology International Deployment Full Supply Chain Control Stage II Capital Raise

2018 Capital Raise

$1,000,000

$200k-400k Strategic $400k Passive $400k Grants

Page 6: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Intellectual property Au$1.5 million*

Engineering, Patents, Certification, Fabrication Drawings, Web Domain, Trademarks.

| 6

Company Valuation

Tangible assets (prototype) Au$1.3 millionThe land was purchased for $750,000 in 2011. With construction costs of $375,000, we unlocked $175,000 in land value. Capital to be re-deployed after completion.

www.IronMatrix.com

*Value based on 10 year projection of similar build and sales as prototype.

Au$2.8 million valuation No debt

Page 7: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Co-FounderMBA (Entrepreneurship & CleanTech)8 years Consulting

Nina Hitchins Carley Morgan

Automation & ControlBachelor of Electrical EngineeringProject Engineer

Brendan Wessling David SutherlandBranding & MarketingMBAGeneral Manager at Yes Agency

CommunicationsBachelor of CommunicationsCommunity Engagement Officer

| 7

Team

FounderBach. Engineering & Commerce18 Years Energy Industry

David Morgan John JorritsmaConstruction25 Years Residential Construction & Fit-out

Page 8: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Iron Matrix - a better home for a lower cost

| 8

… adaptableReconfigurable and expandable structure

Fully customizable interiors / utilities

Flat / Green Roof or outdoor area

| 8

… sustainableLow site impact

Maximize clean energy use

Recyclable/ Re-sellable

More … affordableManufacturing & Construction savings of 20-30%

Eliminate energy bills

Unlock value of challenging land

Page 9: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Future Opportunities

| 9

$

Fit-out

Utilities

Financing

Future Tech

time

Page 11: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Fully Customizable Internals

Flexible FinishesIron Matrix interiors can be fully customized and modularized.

| 11

Page 12: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Iron out operational

inefficiencies

Incorporate customer feedback

Create and patent

fabrication robots

Phase II (2018-2020): Scaling Production with a Strategic Partner

| 12

We seek a lead investor / partner that currently manufactures steel-frame buildings, allowing us to leverage their resources in exchange for equity.

IterationPartner resources Highly profitable and replicable model

Steel fabrication facilities

Customer pipeline

Bulk discounts on steel

High margins

Replicable & IP protected

Standardized processes

We’ll develop machinery and processes that minimize average cost, and refine products and service to satisfy customers.

At scale, Iron Matrix homes will be 30% cheaper than traditional houses and we’ll have the IP and processes to replicate the business worldwide.

Page 13: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Standard Custom Challenging

Cost$

Build Quality/ Features

2017

2020

2020+

Competitor Costs

Page 14: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Two Story Standard Configuration

Custom Configuration

Challenging Site

Solar Ready

Reconfigure/ Resale/ Recycle

Flat Roof

Curtain wall Double Glazing

$1,080/m2

$1,280/m2 $1,250/m2

2017

$900/m2

2019

Cost Target: 30% cheaper than traditional buildings at ‘lock-up’.

$700/m2

2020+

| 14

Cost comparison

$1,560/m2

Lower CostThe first Iron Matrix home was built 10% cheaper than a traditional home on this site.

Page 15: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

Future Cost Savings

| 15

54500

30500

37500

950025000

45500

4000075000

Prototype RoboticWelding

Robotic Cut/Drill/ Punch

Bulk MetalPricing

Bulk Fastners& Galvanizing

LabourEfficiencies

Solar Elec.Offset

Robot AssistConstruction

DIYConstruction

Vert. Steel, $33,473

Horiz. Steel, $50,545

Fnd. Horiz, $28,120

Glass, $28,826

Misc. Costs, $42,000

Site Labour Assumption,

$100,000

$-

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

ProtoypeCost

$1,333/m2

$1,167/m2

$1,000/m2

$833/m2

$667/m2

$500/m2

$333/m2

$167/m2

Anticipated Cost Reductions (Partial List)

Lock-upCost (300m2)

Standard Home Lock-up Cost($1,080/m2)

Challenged Site Lock-up Cost($1,560/m2)

Prototype ($1,250/m2)

20-30% Cost Reduction

Page 16: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix

1. Customer Attention “No More Electricity Bills”

“Be part of a Clean Energy Revolution”

2. Customer Attraction“Warm & Safe”

“Modern & Elegant”“Strong and Robust”

3. Customer Purchase“More Affordable”“Greater Value”“Easier Finance”

4. Customer Advocacy“Responsible and Low Impact”“Sustainable and Adaptable”“Re-sellable and Relocatable”

Branding strategy

Page 18: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix
Page 19: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix
Page 20: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix
Page 21: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix
Page 22: More affordable, adaptable and sustainable homes · 2. Zero Marginal Cost Energy. $0.01. $0.10. $1.00. $10.00. $100.00. 1975 1985 1995 2005 2015 2025 Free Solar Power. Iron Matrix