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Dutch brand of stylish & funky wellington boots.
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Mooi en Lief
KYP - South Africa
Gumboot Dancing
Outfits of the Day by Fashion Bloggers
LOÏS KRUISWEGT Dutch TOP teen fashion model
Mooi en LiefDutch brand
of stylish & funky wellington boots.
LIFESTYLE MAGAZINE
At Mooi en Lief we dare to be different.Dutch brand of stylish & funky wellington boots.
Editor’s letter
Hello Everyone!
Firstly I would like to introduce myself. My name is Anna and I’m a Welsh fashion and lifestyle blogger who started at the age of twelve. I’m fourteen now so I have experienced many opportunities but none quite like having the opportunity to be the editor of an actual magazine!
I started working with Mooi en Lief originally in April of this year, and since then I have worked on a post with them, and have had a great time supporting their brand! I chose to work with Mooi en Lief because the foundation of their company and their design is to ‘dare to be differ-ent’, and that’s why I blog, to show my creativity and uniqueness to every-
one, and Mooi en Lief give kids the chance to do this whilst making a
fashion statement in their cool, and quirky designs. I personally own the Mooi en Lief ‘Army’ boots, and I love
them because they can be dressed up with all sorts of different looks. and
my brother has even got a pair for himself which he loves!
They are for fun but also to look chic, and I think kids will love them
because there are so many different designs that they can choose from to
suit their personality.
In this magazine, we’re going to show you how different bloggers have cho-
sen to style the wellies, and also an article written by me about ‘fashion
influences of a fashion conscious teen-ager’. You also get to read an inter-
view with Lois Kruiswegt, an up and coming thirteen year old model (crazy
right!) who is insanely talented! But we also have some cool and dif-
ferent articles, which I won’t spoil too much for you!
So thank you for picking up a copy of this magazine, and I’ll see you all soon!
Get in touch withMooi en Lief
Become a fan of Mooi en Lief at www.facebook.com/mooienlief
Tweet and follow@mooienlief
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On the coverPhotography: Karen Scheffers - www.karenscheffers.com -Model: Jade Daniels
www.mooienlief.com
Photography done by ww
w.karenscheffers.ocom
Name: Lauren Coppin-CampbellAge: 16Country: UKBlog: fashionkiller.co.ukSignature style: depends how I feel in the morning,my style reflects my feelings, personality and character of the dayTop fashion tip: Don’t allow your clothes to wear you, wear themFavourite Quote:aspire to inspireFavourite song: Iggy Azalea - GoddessHobbies: shopping, searching for deals, writing, dressing up.Favourite colour: purple - at the momentAmbition: to be the best at everything I do and to never be able to say what ifDreamjob: I want to do everything
METALLIC MANIC
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Style edit
Fashionkiller.co.uk shortlisted for ‘Best Teen Style Blogger’ in COMPANY Magazine Blogger Awards
£45, MOOIENLIEF
Shopping influences of a
Fashion consious Teenager by Anna Heledd, 14 year old Lifestyle/fashion blogger, thelifeofafashionnerd.blogspot.co.uk
Fashion has changed over the years, and that has led to teens’ styles changing. We’ve gone from long a line skirts, to lots of leath-er, to skimpy, to granny chic. Styles are also always changing, and teenagers are more fashion conscious in my eyes nowadays (and definitely more judge-mental of each other). When I was younger, my mum would always take me shopping, and I’d never really care about what she’d buy me, just as long as it was comfortable. Defi-nitely not corduroy though, I hated it as a kid! I was brought up around farm kids since my mum and
dad moved from a busy England town to a very rural welsh village a couple years before I was born, so there wasn’t really a very heavy ‘fashion influence’ and I probably saw more sheep than I did people. But as I grew up, I became more interested in fashion and the industry, so that resorted in me actually be-ing conscious of what I was wearing and where it was coming from, but this start-ed to heavily change when I entered high school. I went from a school of about 80 pupils to almost a thousand, so that definite-ly introduced me to a lot of different personalities! Friends heavily influence
what you wear during your teens, from about eleven to sixteen. You’re always going to want what your friend wears, and individ-uality can sometimes be sparse. Everyone will want the same bag, or everyone will want the same jumper, it’s just the way that teens minds work. Brands and celebrity endorsements are also very important, in fact I came across someone the other day who bought something just because one of the Kardashians wore it, she didn’t really even like it, it was just because someone who is remotely famous wore it. Uniqueness is very import-ant to me, and even
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Report editthough I’m completely fine with style icons. They aren’t for copying. Rather, they are for taking elements from their wardrobe, and not mimicking, but tak-ing inspiration out of it, whether it’s a colour or a print, not the whole outfit, if you get what I mean.Bloggers and youtubers have also landed on the scene in recent years, with more and more teenagers be influenced by them. I like this since although celebrities are people, they tend to have the money to splash out on things that are out of reach for teenagers unless their parents are bizarrely rich. Bloggers have lives too, and they tend to be a normal person with a normal lifestyle like you and I, but they just happen to write a blog! Bloggers also come in different shapes and sizes, so it’s overall a healthier im-age for teenagers to be influenced by, instead of the ‘skinny’ industry of celebrities. They also tend to know a lot more about what’s on the market,
so they usually find shops that you’ve nev-er even heard of, but wish you had sooner! I think that’s why high streets are going a little out of fashion, and more people are into shopping online, since you can literally find anything imag-inable, from vintage and reworked gems, to weird and wonder-ful prints. I personally love shopping online, since there’s more of a chance that no one is ever going to find what I’m wearing, and I find it so annoying when I go somewhere and I have the same outfit on as someone else. Because I real-ise that I am the one that’s following the crowd - they aren’t following me! I’m a fan of etsy and the Asos marketplace, because although they may be pre-owned, some are uniquely made, and there’s no way someone I know will be wearing it! I think the blogging industry should get bigger, be-cause it’s full of people just like us.
“Bloggers and youtubers have also landed on the
scene in recent years, with more and more teenagers being
influenced by them”
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Thelifeofafashionnerd.blogspot.co.uk14 year old fashion/lifestyle blogger Anna Heledd, a village girl from Wales, as she calls herself.She was shortlisted for the ‘Best Teen Blog 2013’ at ‘Company’s #StyleBlog-gerAwards’ and featured in ‘You Mag-azine’. She aspires to work in fashion magazines around the world and loves anything quirky and different!Her personal style? I’m not a very dressy person, and I’d pick jeans over dresses any day, but I do occasionally love to dress up, as every girl should once in a while!Where do you want to be in a couple of years time? I hope to still be writing ‘the life of a fashion-nerd’, I will have hope-fully (fingers crossed) won an award or two along the way, since that’s my next personal career goal, and also maybe be writing part time at a fashion magazine.
Anna Heledd with her Mooi en Lief Army wellies
Ellie wearing Mooi en Lief
Buckle black boots
Fashion edit
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I’m Ellie, a 16 year old teen from London who loves secondhand clothes, vinyl records, herbal tea
and dressing weird.roseandvintage.blogspot.co.uk
WINNER of COMPANY Magazine Blogger Awards
Best Teen Style Blogger 2014
Name: Alexa GoraAge: 13Country: DenmarkBlog: prettybyalexa.blog-spot.dkSignature Style: casual chicDescribe with 5 words your style: Creative, fun, colourful, cute, girlyTop fashion tip: Never say never to skinny jeansFavourite Quote: If you can dream it, you can do itFavourite song: Chvrches - the mother we share Hobbies: ballet, playing violin, shop-ping and being creative Favourite colour: PinkAmbition: Sit on the front row in a fashion show at New York Fashion Week £45, MOOIENLIEF
PINK & PERFECT
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£45, MOOIENLIEF
Name: Lexi LawrenceAge: 14Country: UKBlog: lexilikes.comSignature Style: Combat boots & poofy skirtsDescribe with 5 words your style: Eclectic, original, feminine, youthful, edgyTop fashion tip: Wear whatever makes you happy & don’t be afraid to be differentFavourite Quote: ‘Lord, what fools these mortals be!’ Favourite song: Anklebiters by ParamoreHobbies: photography, writing, art, video games & readingFavourite colour: Blue or yellowAmbition: To have a voice & make a difference
HECTIC ECLECTIC
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Style edit
Lexilikes.com accepted for teen VOGUE fashion click
LOÏS KRUISWEGT
Dutch TOP teen Fashion model Loïs Kruiswegt (13 years) is making her way through modeling and catwalks and recently worked with Mooi en Lief on a photo shoot. She started as a model at the age of 6 years and has worked for quite some prestigious Dutch brands so far and travelled to different coun-tries for photo shoots. The catwalks is what she likes best: “It’s always such a different experience”, says Loïs.
Loïs goes to secondary school, so finishing school including a graduation is her priority at this moment. But her ambition is to work as a model or at least be working in the fashion industry! “My friends are very positive about my modeling career. Everybody at school is very cool about it, even the teachers are very enthusiastic!”
Loïs did the photo shoot of the ‘Maria’ wellies for Mooi en Lief and what a coincidence. She started off buying one Holy Mary statue and now has more than 50 statues at this moment! We caught up with Loïs and asked her some questions about her life.
Fashion edit
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From whom did you get your looks? I look a lot like my mum when she was young, but with the skin co-lour of my dad. What background does your father have? Both my parents are Dutch but my father has Javanese/Chinese/Indonesian blood and my mother has Italian/Indian/German blood and is related to gypsies. Quite a mix to be proud of! Do you have any siblings? An older brother (19 years) and he does a little bit of modeling too.What’s the best advice you’ve been given? That I should stay modest.Your personal fashion style, how would you describe it? It’s a tough/classic look...Just pretty things!
Do you think wellies would fit with your style? Yes for sure, I love the Mooi en Lief “Buckle black” wellies.Do you get asked fashion advice from family and friends? I do often get questions from my friends about where I bought some-thing, because I created my own style.You’ve been involved in a lot of photo shoots. Did that increase your love for fashion? When I was a little girl I already liked clothes and bags but mainly shoes. And for sure it has increased even-
more over the years. Finally what do you do in your spare time? Mainly I hang out with my girlfriends and like to dance and play sports.
Like most Dutch people, Loïs loves her bike.
Photoshoot ofMooi en Lief Maria wellies.
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Style edit
Name: Lois KruiswegtAge: 13Country: HollandSocial Media:facebook.com/esmeralda.kruiswegt Signature style: tough with a classic lookDescribe with 5 words your blog/style:classy, tough, comfortable, female, hipTop fashion tip: less is moreFavourite quote:A smile is the best make-up any girl can wearFavourite song: Money on my mind - Sam SmithHobbies: dancingFavourite colour: blackAmbition:Modelling, catwalkingDreamjob: Model, or something in fashion in-dustry
£45, MOOIENLIEF
FRENCH CHIC
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International dressage rider and fashion model, Chloe Vell, is our new brand ambassador. In her new role, Chloe will advise and support Mooi en Lief to build awareness in the equestrian youth market, promoting the brand in a fashionable way.
Chloe Vell is a highly talented 16 year old dressage rider who rides and models internationally. She has represented Great Britain (“GB”) on Pony and Junior teams in International competitions since the age of 12, includ-ing European Championships and was part of the winning GB junior team at the Nations Cup in 2013. She also holds a British dressage national title and is now part of the Excel talent pathway for the British Equestrian Feder-ation. Reflecting her extensive experience, Chloe writes a blog for the Horse & Hound magazine. Next to that, Chloe is also an accomplished model inher own right having already modeled for Abercrombie & Fitch, Pull and Bear and Company magazine to name a few.
16 year old Chloe Vell becomes our brand ambassador
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Art edit
Mooi en Lief ‘Safety’ wellies used in the amazing Graffiti Art work of
Steef van Loenhout
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Materials wise:Only good quality fabrics and lace are used to avoid looking like a costume,because Lolita Fashion is,in fact, an everyday street fashion.
Modesty is important everything from the top of the arms
to the knee is covered and headwear is always used.
Lolita Fashion
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Fashion edit
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The touch of red in the Mooi en Lief “Pirate”
wellies are great to pair with patterns containing
red, so this plaid pi-rate-themed skirt paired with all black clothes and accessories really brings attention to these details.
What is Lolita Fashion?Lolita fashion is an alternative style that originally comes from the Harajuku district in Tokyo. Its influenced by historical fashion; primarily Rococo and Victorian children’s wear but also has references to other periods in time. It has a very distinct silhou-ette; a poofy skirt in either a bell (like an upside-down ‘U’) or A-line (wider at the bottom than the top, like an ‘A’- although it is important to know that this is a lot more voluminous than the standard A-line skirt you’d find on the high street). Modesty is important, everything from the top of the arms to the knee is covered- and headwear is always used, the standard being the large ‘Alice’ bows while other kinds like headdresses of varying detail, hats and flowers are also commonly seen. Materials wise, only good quality fabrics and lace are used to avoid look-ing like a costume. This is because lolita fashion is, in fact, an everyday street fashion that many wear during their daily lives, although it is so ornate that you may not think that initially. It is also important to note that it, despite the name, has no connections with the novel by Vladimir Nabokov. It is a fun style to wear and has a myriad of sub-styles to explore, so there’s something for everybody!
Miss Katherine Rose discovered Lolita Fashion in 2009 and its taken her to places she’d never imagined to go to! She has been running her Lolita
Fashion blog, therosesaresilent.blogspot.co.uk, for over two years now, writing down her journey through Lolita fashion and her adventures on the way.
She is moving on in her studies of fashion&clothing and to become a professional designer! Her dream is to move to Tokyo and surround herself with its inspiring
and unique street art, and to experience the culture that brought some of the most original innovations in fashion.
Japanese street style
URBAN CLASSY
Name: Imani MujakicAge: 10Country: HollandSocial media: www.face-book.com/gillian.mujakicSignature Style: classy Describe with 5 words your style: Tough, different, trendy, stylish and cute.Top fashion tip: wear comfortable clothes but stay fashionableFavourite Quote: Be happy & smileFavourite song: Ariana Grande - ProblemHobbies: dancing & modellingFavourite colour:baby blueAmbition:Have a good job which allows me to travel a lot when I’m olderDreamjob: fashion designer
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£40, MOOIENLIEF
Style edit
Name: Katherine AveyAge: 18Country: UKBlog: therosesaresilent.blogspot.co.ukSignature Style: LolitaDescribe with 5 words your blog: there’s no inno-vation without inspirationTop fashion tip: the right petticoat can change everythingFavourite quote:‘this cab-bage will be your friend’ Favourite song:yumeno hajima ring ring- Kyary pamyu pamyuHobbies: making clothes for my wardrobe, drawingFavourite colour: pastel lavenderAmbition: to move to Tokyo to experience their culture, be inspired by the fascinating art there.Dreamjob: designer
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£45, MOOIENLIEF
MILITARY VINTAGE LOLITA
What inspired you to start your blog tollydollyposhfashion.com?I wanted a project to work on in the summer of 2012, as well as wanting to get that step-ping stone closer to reaching my goal of be-coming a designer, so starting a place where I could share my love for what I do, seemed like a good option!What is your greatest passion besides fashion?Well obviously blogging, but I just want to be hap-py, my family to be happy, and to lead a happy life. Sad, but true haha!You create beautiful designs on your blog. Is your ambition to be a designer?Thank you! Yes it is indeed,I love the whole aspect of fashion week and people wearing your creations, and have a shop and being able to design it exactly how you like. It’s basically a free world - no rules, you can do whatever you want! How do you describe the fashion scene in France compared to the UK?
When people say ‘France’, they mean Paris, Bordeaux, Marseilles and all the big cities.
Certainly where I am based, it’s nothing like the UK. Everyone’s usually in a jumper and jeans. I definitely feel more confident when
I’m back home in England to be honest.!Could you describe to us what your style is?
It changes a lot. One day I’ll want to wear some-
thing boho inspired, and the next I want to
dress in pastels and look Kawaii. My main style
is preppy, colourful and full of prints. I love mix-
ing and matching! What is your next ‘must have’ purchase?
If I had the money, I’d buy one of the sequin Ashish shopping bags. They’re a rip off, so I’d much rather do a DIY, but they are absolutly
gorgeous!What’s on your Ipod at this moment?
I’m loving “All of Me” by John Legend. It’s such a calm, cute and fun song. Definitely
one you can sing your heart out too!
Meet 14 year old @TollyDollyPosh, a fashion blogger who lives between UK and France. Shortlisted for ‘Best Teen Style Blogger’
in the COMPANY Magazine Blogger Awards 2013 & 2014.She creates amazing hand drawn designs,
is incredible active on social media and has now set up a social network called ‘Bundle...’ A community for bloggers to share,
blog & connect in one place.
“I love to design it exactly how I like,
people wearing my creations and
have a shop!”
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Report editWhat can’t you live without?Bad for your teeth but Coca-Cola. It’s such a life saver on hot sunny days and it is more and more delicious every time you drink it. How do you balance school and blogging?It’s all about time management. I actually prefer blogging in the evenings any-way, so it’s all good to me. When really busy, I’ll schedule a couple of tweets and post, so I don’t have to worry about it when it goes up.How do you pick what to wear?I tend to just roll with it when I need to! The only time I plan is when going away. How do you pay for the upkeep of the blogs? To be honest, running a blog is free! I do accept advertising and publish sponsored posts, but I haven’t actually spent that much.You need a computer, a site and perhaps a camera. I’ve bought a lens and some lights for my blog, but both have other uses too!What are your future goals?By the time I’m 25, I want to have a shop or two. It may sound adventurous, but I feel if I keep going, I will be able to reach that goal. I’ve planned it many times...ahh, one day!Who is the most ‘WOW’ person/or compa-ny that follows you as a fan?That has got to be... *drum roll* ...Susie Lau (aka Susie Bubble). Once before she quoted something from my ‘about page’ and I had a bit of a fit. I’m always checking if she’s unfol-lowed me yet. My tweets are crazy!Tell about your new community ‘Bundle’! I get annoyed when I’m chatting to bloggers on Twitter and other tweets from brands and non-bloggers get in the way, or random spammers decide to tweet, so I feel like Bun-dle has solved that. You can add other blog-
gers as friends, talk in private chat, write for the blog,get more readers and just generally
become part of another community. You run it yourself or do you have support?
I run it along with my family, as well as Anna (The Life of a Fashion Nerd), and Iris
(Hey Iris). They’ve all been a big help.You hope to attract brands too?
Once we have hit a big enough number, we will indeed attract
brands too. Luckily I already have contacts so it should be quite
easy and interesting for brands to reach out to the community. Fingers
crossed it will be soon!Shortlisted for the best teen blog award of
‘Company Magazine’ two years in a row.What’s your secret ?
My followers are great and seem to support me in every way, so I say it’s mainly them.
Tweeting once in a while, having the link in posts and also getting friends & family to
share it around too all helps. How has social media benefited your blog?
It helps a lot! Most of my traffic is either Twi-ter or Google. I think because not only do I
tweet about my life as well as new post links, my followers get to see the other side of me,
including opinions, random things and what I’m up to. It’s also a great help on answering
questions. Twitter always has the answer!Do you hope to be ‘spotted’ and by whom?One of those things I dislike very much. My
goal is not to be spotted. I never want to make myself in to some sort of PR stunt-
woman. I’m just going to follow the path I’m on and see what happens!
www.tollydollyposhfashion.comwww.bundlemag.com
“I would hate to go
away from home and not have
interchangeable outfits to wear...”
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Mooi en Lief welliesBuckle black
Mooi en Lief welliesBuckle pink
in collaboration with @Tollydollyposh Artwork done by Tolly Dolly Posh
These three designs are inspired by the art of topiary and garden sculptures. I love the way you can make art from nature, and wellies always remind me of exploring so it all
tied up together. Faux fur is one of my favourite textures so of course it made an appearance! When researching topiary, I found that it was first used in Europe in the Ancient Roman times, so the shapes I have used for my design ideas are all inspired by the shapes of how plants and sculp-
tures may have been displayed. I think the Mooi en Lief Buckle boots are the closest style to gladiator shoes which are of course Roman inspired.
Faux Fur Boxy Top with ‘Flos’ Embellishment
Tie Dye Top and Green Skater Skirt
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Art editTie Dye Top and Green
Skater SkirtOne of my favourite things about flowers is when they are all bun-
dled up together and look almost like splatter paint, which was the inspiration to this top. I love the high neck-line on tops as well so
it’s totally up my street! Skater skirts are also a great classic shape
and style and look perfect with the Mooi en Lief Buckle boots in
summer time.
Faux Fur Boxy Top with ‘Flos’ Embellishment
Tying in with the Ancient Ro-mans, I decided that I needed
to add a slogan in somewhere, which is the reason for the ‘Flos’
on the front of this faux fur num-ber. I believe it means Flower in Latin and I love it! A sporty and
oversized shape for the top, paired with some short and skinny beige
shorts, makes for another look inspired by topiary shapes.
Faux Fur Green Shift Dress with Floral Embellishments
This dress is inspired by floral gardens and a simple shaped
topiary tree. The dress is a chic and simple A-Line shift dress with floral embellishments. I’m a huge
fan of colour so of course they had to contrast to the beautiful green colour, plus who doesn’t
love a nice texture clash? I think the pink of the Mooi en Lief
Buckle boots looks great with the muted bright green, so it isn’t too
much to your eyes!
Faux Fur Green Shift Dress with Floral Embellishments
Imagination is more important than knowledge
~Albert Einstein~
Photography done by ww
w.karenscheffers.ocom
Report edit
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Mooi en Lief is delighted to be supporting the Kliptown Youth Program of Klip-town, South Africa. In particular, the renowned KYP Gumboot dancers within the performing arts group who have toured around the world showcasing their talent. We love their powerful dance and drums and their ability to express themselves in such an exceptional and enthusiastic way!
Gumboot dance is a South African dance performed by dancers wearing welling-ton boots. It has its origins in the mines where the dance was basically used to communicate as there was strictly no talking otherwise they would get punished by their boss.
Kliptown Youth Program’s mission is to eradicate the poverty of mind, body and soul and to fight against the disadvantages imposed on the children of Kliptown, South Africa, by providing educational support and after school activities.
Their tutoring, athletic and performing arts programmes provide a lifeline to the chil-dren of Kliptown not defined by survival, but by the ability to be active community members, to have dreams, and most of all, to have hope about the future.
Thulani Madondo, Director and founder of the KYP was recently honoured by CNN as one of its Top 10 heroes, recognising his work and the hard work of his team for their efforts in creating a lasting difference for the kids through the KYP.
We are enjoying working with the KYP team to capture the passion and fire, the spirit, the sights and sounds, and emotions around gumboot dance. Follow us and KYP via facebook.com/mooienlief & kliptownyouthprogram.org.za
KYP girls enthusiastic about their Mooi en Lief wellies
Yes you read the header correct: teenage fashion designer and blogger Tolly Gregory will create a range of fashion socks and tights for girls!We are going to create a co-branded range planned for launch early 2015.
The collection, aimed at fashion conscious girls, will be branded “Mooi en Lief by TollyDollyPosh”. It will be available for sale both to re-tail stores and directly to consumers via www.mooienlief.com. The collection will be marketed by Mooi en Lief and Tolly Dolly Posh. Tolly Gregory is a 14 year old fashion designer and blogger at www.tollydollyposhfashion.com. She has been shortlisted for the “Best Teen Style Blogger” award by Company Magazine Blogger Awards in 2013 & 2014, as well as being featured in UK magazines and on BBC Radio 4. Her goal is to become a fashion designer creating ‘quirky, sophisticated outfits that encourage self expression’.
Tolly Gregory explains her vision for the collaboration “I hope the collec-tion is fun, versatile with a unique ‘TDP’ twist and is exciting to wear for all girls. It’s such an exciting venture to take on, and I can’t wait to get started!”
14 Year Old Fashion Designer ‘Tolly Dolly Posh’ Signs Exclusive Licence & Marketing Agreement
with Dutch brand Mooi en Lief
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Belgian Street Artist We catch up with Steef van Loenhout,
designer of the Mooi en Lief graffiti football wellies
www.facebook.com/LOST. productions - [email protected] -
Steef van Loenhout (21) is a student at the school of Arts in Ghent, Belgium. Graffiti is what he taught himself and he has developed an amazing skill and talent for it. Steef recently set up his own company LOST. productions, with a Facebook presence. Through this he seeks assignments for Graffiti and illustrations which he can combine well with his study. How did the love for Graffiti started?I liked drawing from a young age, and taught other children how to draw. My father can draw very well too which is probably where I get my talent from. I started to do my first graf-fiti at the age of 14. I did paint illegally outside, but after being caught once I’ve never done it again. It’s very exciting, but the fine was high and I had to clean it all as well! I do like to see graffiti on the streets and when I have my driving licence I will get distracted by looking at it for sure. I would love to go to a graffiti street festival in Brazil once! What’s the deal with you and music?When I paint I always listen to music. I make my own music as well and I am with a record label. My music is a mix of ‘hiphop’, ‘drum&base’ and ‘techno’.For Mooi en Lief you designed the graffiti style ‘Football’ wellies. How did you come up with the referee as the main character?The brief was football and graffiti, but I always try to make it look different. Not the obvious and therefore chose a referee. I had made a few designs but this one was the best.Who inspires you? And what do you want to do/be when you’re older?‘Sam Flores’ has beautiful paintings and ‘Sainer etan Cru’ does incredible art work on build-ings. Both are my big favourites. And my dream job would be something with drawing, painting or to become an (book) illustrator.What makes you happy?The smell of graffiti spray paint smells nice, haha, but doesn’t make me happy, normally I wear a mask. The movies on YouTube called ‘fails compilation’, people trying something and fail, make me laugh. Very funny! hahaHow can people recognize your signature in your artwork?That’s a very difficult question and I never really thought of it. I think what you often see with my artwork is that my characters often have white eyes. How did you come up with the name of your company LOST. productions?To be honest, I just like the combination of these letter together.
Art edit
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“It’s like having a chandelier in a kids
bedroom; not childish but stylish designed in
an adult way”
Mooi en Lief is a premium Dutch brand offering quirky wellington boots for children.
Mooi en Lief is Dutch for ‘Beautiful and Sweet’ and rep-resents what each parent thinks of their child.
“Our boots are de-signed for kids, but through the eyes of an adult, I always compare it to having a chandelier in a child’s bedroom. Our de-signs are not childish with Disney prints, nor a dull take-down of a branded adult boot. Instead they are funky and stylish. Our boots are about making a statement. Being different, dar-ing to stand out from the crowd, even to be a bit quirky!”
Wellington boots tend to be seen as a functional product. We however believe we bring something innovative
About Us
JACQUELINA DEERENBERG, 36, GENERAL MANAGER
MOOI EN LIEF DUTCH BRAND OF WELLINGTON BOOTS
and fashionable to this category. We envision children
wearing our wellies like our own chil-
dren do. They have an opinion, want
to be different and look good on any
occasion.
So, working with international artists we brought togeth-
er a collection of boots incorporat-
ing 3D features,
and which
are de-liberately edgy in
design.
Since then we have been working with
top teen fashion bloggers who spot
trends and have influence, to show
how our wellies can be worn in a fash-
ionable way.
From vintage style to Japanese Lolita,
from French chic to urban classy, our
boots are for kids who dare to be
different.
“Dare to be different!”
WWW.MOOIENLIEF.COM
www.mooienlief.com
Phot
ogra
phy
done
by
ww
w.ka
rens
cheff
ers.o
com
