Dr. Bronner’s All-One Magic SoapSWOT Analysis Mood Board

Valerie DavidsonMDM 530Brand Development 3.3.3.

Strengths

Opportunities

uPackaging design may be outdateduCompany may be identified as too liberaluTarget audience is limiteduProduct line has an inconsistent lookuWebsite is clunky and outdateduProduct lacks exposure

uWeather could increase supply costsuEconomic downturnuCould lose their high ranking uSupporting political causes is costly uLabel is easily overlooked by consumersuForeign involvement is riskyuMore companies are going organic

uPositive publicity piecesuLabel is nostalgic and recognizableuExpert knowledge of organic benefitsuExplores new ideas for productuPositioned in major storesuExcellent employee benefits uBrand has a loyal following

uPositive publicity can increase salesuExpand health and beauty products uPromote awareness of the Brand visionuPosition in more locationsuOutreach opportunities are growinguPackaging label re-designuRe-design online communicationuIt is all about marketing

SummaryThe panels are combined with text and images to tell the story of the Dr. Bronner’s SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. The purpose of the SWOT mood board is visual communication. As a tool, this mood board can point in the direction of design answers. The idea is to combine elements that create each segment separately but pull the story together to understand the brand of the company. The panel colors all encompass greens and blues which I intend on using in the proj-ect design concepts. I also want to incorporate the good feeling the company speaks about it’s products and services. Showing the threats and weaknesses help to make the strengths and opportunities clearer. Deep research reveals what to do and what to look out for. So with Dr. Bronner’s the mood board harmonizes decisions and directions in one visual treatment. This will help with choices that will be used on the project step by step.

Strengths

Opportunities

Weaknesses

Threats

In the strengths panel I convey a happy message. I wanted the strengths to set the tone of the entire mood board, so it would feel good to come back to after view-ing the other panels. The combination of images were set up to read positive. The quality of product is shown with the happy shopper. The colors green dominate the strengths and opportunities panels to define the organic meaning of the company.

In the opportunities panel, success is key to the images. The main message tells of advertising and expansion opportunities. The blank packages shows an empty canvas for creating new labels. The hand holding the plant signifies growth and also tells of the organic nature of the company. Advertising is the strongest word for the opportunities of this company. The colors feel uplifting and hopeful.

In the weaknesses panel I tell of the singleness of issues that define the possible limits the company is experiencing. For instance, the outdated vintage label shows a packaging weakness. The hippies communicate the limited target audience as well as the liberal company. The blind man is a metaphor for the weakness that the product lacks exposure. The color in this panel is darker and not as cheerful.

In the threats panel images are placed that depict the sharp tone of things that could potentially hurt the company. This panel shows how outside issues affect the success of the company. The symbolic nature of the arrow pointing down instead of up for one. Much of the message is a forecast and connects strongly with politi-cal and environmental actions. The color in this panel is bright and chaotic.

Photo ReferencesSTRENGTHS

Rising Success-http://explaininginternetmarketing.com/wp-content/uploads/2011/09/Internet-Marketing-Success-2-300x225.jpgHappy Shopper-http://www.sunpack.com/blog/wp-content/uploads/2012/09/happy-shopper2.jpg Lotion Plant-http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/184/101/fotolia_2459252_XS.jpg?w=600&h=600&keep_ratio=1 Happy Employees-http://learnthat.com/files/2012/09/Happy-Employees.jpeg Article Reading-http://ak6.picdn.net/shutterstock/videos/2383826/preview/stock-footage-businesswoman-smiling-while-reading-a-newspaper-against-a-white-background.jpg

WEAKNESSES

Hippies-https://www.mtholyoke.edu/courses/rschwart/hist255-s01/boheme/hippies.jpgVintage Label-http://cdnimg.visualizeus.com/thumbs/ce/64/design,graphic,design,packaging,typography,vintage,ornamental-ce641cf3afafb601cf82e-40108498b37_h.jpgLonely Theater-http://drinkmetosexy.com/wp-content/uploads/2008/12/theater.jpgBad Computer-http://static2.businessinsider.com/image/4f7d98f1ecad04a24300006e/bad-agency-website.jpgBlindfold-http://3.bp.blogspot.com/-yJUwIWidU54/TaJRC3cHPeI/AAAAAAAAAH0/RHKZXKyiS0k/s1600/searching-with-good-eye-closed_blind-folded-man.jpg

OPPORTUNITIES

Shopping Shelves-http://1.bp.blogspot.com/_deDzKhAjlPs/Swb5pZNTExI/AAAAAAAAAhY/YIbiWz-ApJA/s1600/organic.market.jpgProduct Bottles-http://uxmag.com/uploads/guypackagedesign/1_abc_packages.jpgHand/Plant-http://www.thebusinessofme.com/resources/hands%20holding%20plant%20growth%20and%20change.jpgComputer w/Earth-http://www.bestcommunicationsdegrees.com/wp-content/uploads/2012/06/CommunicationsDegreeOnline-300x268.jpgAdvertising-http://ufcplatinum.com/wp-content/themes/ufcmarket_v182/custom/images/masthead/public-advertising-masthead.jpg?9d7bd4Green Planet-http://www.creatrixrealms.com/Assets/images/Marketing/Organic-SEO-Marketing.png

THREATS

Hurricane-http://ww3.hdnux.com/photos/15/71/61/3644502/3/628x471.jpgRisk-http://tradecompliance.ghy.com/wp-content/uploads/2011/12/Global-Risk.gifEarth Belt-http://www.zenlegalnetworking.com/uploads/image/iStock_000007714309XSmall.jpgEco Downturn-http://www.buzzle.com/img/articleImages/276744-14513-55.jpgOrganic Earth-http://www.eventective.com/photo/717843.jpg