MONTSERRAT BARRIGA

International projects manager of Binter Canarias

International expansion case

BINTER is a regional Spanish airline (and air industry related services)

based in the Canary Islands, with over 27 years of operation.

Our primary destinations are within the archipelago of Canary Islands,

also connecting internationally Canarias with Western Africa and

Portugal, starting to internationalise from 2005.

BINTER is the only airline serving several OR in Europe (Canaries,

Madeira, Azores) and OR in Africa (Cape Verde).

This is an ongoing story of time, perseverance, investment, risk.

2005

Marrakech,

El Aaiún and

Funchal

2012 Agadir,

Casablanca,

Lisboa, Praia

and Nuakchot

2013 Banjul,

Dakar and

Azores

2016

• Binter has replicated the model of

Canarias in Cape Verde

• Connection of Macaronesia

Binter Cabo Verde

2017 Adding new

destinations:

Bamako, Dajla

and Nuadibu

GEOGRAPHICAL MOBILITY IS A VEHICLE FOR REGIONAL

DEVELOPMENT: ECONOMICALLY AND SOCIALLY.

Geographical mobility as a vehicle for

regional development: economically and socially

Local development in the destinations linked to development in Canarias as a global strategy: tourism, medical services, education

• Africa connected vertically, not horizontally

• Supply of air links creates demand and

allows development in both origin and

destination

• Alliances & code share

• Emerging markets

• Globalisation

• Social /Political instability

• Unfair competition

• High bureaucracy

• Poor infrastructures

• Low local demand

Challenges & Opportunities

Importance of public support to private initiative • Facilitating visas for Africans

• Reducing bureaucracy for

airlines

• Reducing airport taxes

• Marketing regions as touristic

destinations

• Investing in infrastructures

• Allow access to international

financing

• Students mobility

• Languages

Thank you Gracias Obrigado Thank you Merci