Monthly Performance Pack May 2010 - BBC · Monthly Performance Pack May 2010 Dan Maynard, Publicist, ... Cup Cricket and Radio 1’s Big Weekend broadcasts were ... Jan-09 Feb Mar

1

Please refer to slide 6 for guide footnotes

Monthly Performance Pack

May 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

2


Monthly summary – May 2010

• May was another strong month for BBC iPlayer, with the highest number of requests for TV and radio programmes to date, boosted by the new series of Doctor Who and GeneralElection coverage.

• In total there were 130 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined) – 97 million for TV programmes and 33 million for radio programmes.

• For TV content, this month Junior Apprentice was in the top 20 along with more usual titles Doctor Who, Outnumbered and EastEnders; whilst for audio requests the Twenty20 World Cup Cricket and Radio 1’s Big Weekend broadcasts were popular.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in May, 10% of requests were for live simulcast streams), however about 70% of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

4


Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4 32.7

30.836.0

36.737.2

39.1 36.544.9 43.3 44.5

53.2

59.6 65.268.2 68.7 67.0 73.4

77.0

14.7

14.1

14.815.3

16.214.8

16.7 15.8 16.3

18.1

18.520.8

19.817.8 17.3

19.6

20.2

6269

78 7681

76

87 85 87

97

107114

120116 118

123130

Jan

09

Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

10

Feb Mar Apr May

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

In total, BBC iPlayer received 130 million requests for programmes across all platforms in May 10, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This is again the best month to date.

5


Requests for programmes by device typeIncludes Virgin Media

% of requests

In May, the number of BBC iPlayer requests for programmes by platform/device only grew significantly on computers – other devices were fairly stable.

NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems

Number of requests (millions)

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

6% 6% 5% 5% 3% 1% 1% 4% 4% 5% 5%

74% 75%71% 73% 75% 75% 76% 73% 75% 72% 73%

1% 1%5% 3% 4% 4% 5% 4% 4% 4% 4%

19% 19% 19% 18% 17% 18% 16% 15% 15% 16% 16%

Ju

l 0

9

Au

g

Se

p

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Ap

r

Ma

y

5 5 5 5 3 5 5 6 6

64 62 6273 81 85

91 85 89 8895

1 1 4

4

45

65

5 5

5

17 1616

18

19

1817

20

20

20

21

87 85 87

97

107

114

120116 118

123

130

Ju

l 0

9

Au

g

Se

p

Oct

No

v

De

c

Ja

n 1

0

Fe

b

Ma

r

Ap

r

Ma

y

Other TV devices

Virgin Media

Wii

PS3

Computers

Mobile devices

TOTAL

6


Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1st - 4th January 09 since changes were made to the measurement system on 5th January 2009

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

7


30.836.0 36.7 37.1 39.1 36.5

44.9 43.3 44.553.2

59.665.2 68.2 68.7 67.4

73.4 77.016.1

18.426.8 23.6

25.424.7

25.7 25.5 26.5

26.1

29.328.2

32.3 29.9 33.830.4

32.7

47

54

6361

6561

71 69 71

79

8993

101 99101

104

110

0

20

40

60

80

100

120

Jan09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan10

Feb Mar Apr May

Month

ly R

equests

(m

illions)

.

Radio Requests

TV Requests

Monthly BBC iPlayer Online Requests

May 2010 saw a total of 110m requests to the online BBC iPlayer for TV and radio programmes – a new record of 77m for TV and 33m requests for radio content.

8


1.11.3 1.2 1.2 1.3 1.2

1.5 1.4 1.51.7

2.0 2.1 2.22.5

2.22.4 2.5

0.60.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.8

1.0 0.91.0

1.1

1.11.0

1.1

1.7

1.92.1 2.0 2.1 2.0

2.3 2.22.4

2.6

2.93.0

3.2

3.53.5

3.2

3.5

0

1

2

3

4

Jan

09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

10

Feb Mar Apr May

Avera

ge D

aily R

equests

(m

illions) .

Radio Requests

TV Requests

Across May 2010 there were 3.5m requests per day on average – 1.05 million per day for radio programmes and 2.48 million for TV programmes.

Average Daily BBC iPlayer Requests

9


Average Daily BBC iPlayer Users

May 2010 saw an average of 1.4 million users per day, equalling February’s record –1.01m users only of TV content, 0.3m for only radio content, and 60k users of both media.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.740.86 0.88 0.91

0.990.90

0.98 1.010.03

0.030.03 0.03 0.03 0.03

0.040.04

0.04

0.050.05

0.05

0.06

0.05

0.060.06

0.26

0.270.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.30 0.290.32

0.32

0.33

0.300.31

0.03

0.8

0.80.8 0.8 0.8 0.8

0.90.9

1.0

1.1

1.2 1.2

1.3

1.4

1.31.3

1.4

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar Apr May

User

agents

(m

illions)

.

Users of Radio Only

Users of Both

Users of TV Only

10


14.8 15.1 14.4 13.9

17.315.8

14.8 14.4 15.116.5 16.7

18.916.7

15.1 15.3 15.6 15.015.9

17.6 17.1 17.2 17.318.3 17.6

16.5 16.5 16.8

6.8 6.8 7.7

4.9

5.0 8.07.9

7.17.4

7.5 7.4

7.4

7.6

7.0 7.5 7.77.5

6.9

6.1 7.2 7.7 7.87.9

8.1

7.3 7.0 6.3

22 22 22

19

22

2423

2223

24 24

26

24

2223

2323 23

2424

25 2526

26

24 24 23

0

5

10

15

20

25

30

'30-N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

Weekly BBC iPlayer Requests - latest 6 months

Weekly requests in May 2010 fell across the month after the end of the Election coverage.

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

*

Chri

stm

as w

eek

11


3.6 3.7 3.5 3.54.1

3.7 3.93.5 3.7 3.9 3.9

4.33.9 3.7 3.6 3.7 3.4 3.7

4.53.8 3.8 3.9 4.0 4.0 3.9 3.9 3.8

0.4 0.40.5 0.4

0.4

0.50.5

0.40.4

0.4 0.4

0.5

0.50.4 0.4 0.4

0.40.4

0.4

0.4 0.5 0.40.5 0.5

0.4 0.4 0.4

1.1 1.1 1.5

0.9

0.9 1.51.4

1.11.2

1.2 1.2

1.2

1.21.2 1.2

1.31.2

1.2

1.1

1.11.2 1.2

1.3 1.21.1 1.1

1.0

5.2 5.25.4

4.8

5.45.7

5.9

5.05.3

5.5 5.5

5.95.6

5.3 5.25.4

5.05.3

6.1

5.35.5 5.6

5.85.6

5.4 5.45.2

0

1

2

3

4

5

6

7

8

'30-N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers fell across the month of May after the end of the Election coverage.

*

* Technical problems

12


Requests and average minutes per user per week

On a weekly basis, each user of TV on BBC iPlayer is requesting just under 4 programmes, and streaming just over an hour of content. Each weekly user of radio content is requesting just under 5 programmes, and is streaming around three hours of radio content.

Holidays show an increase in TV stream durations and a corresponding dip for audio.

0

20

40

60

80

100

120

140

160

180

200

220

240

'30-N

ov

07 D

ec

14 D

ec

21 D

ec

28 D

ec

04 J

an

11 J

an

18 J

an

25 J

an

01 F

eb

08 F

eb

15 F

eb

22 F

eb

01 M

ar

08 M

ar

15 M

ar

22 M

ar

29 M

ar

05 A

pr

12 A

pr

19 A

pr

26 A

pr

03 M

ay

10 M

ay

17 M

ay

24 M

ay

31 M

ay

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Average weekly minutes streamed, per user, per week

May average = 178 minutes

May average = 73 minutes

Christm

as w

eek

Easte

r

B.H

.

B.H

.

13


BBC iPLAYER TOP 20 TV EPISODE – ALL

BBC iPlayer - Top 20 TV Episodes May 2010

Total requests per Episode

1 Doctor Who Series 5 Episode 7 1,372,000




5 Outnumbered Series 3 Episode 4 832,000

6 Russell Howard's Good News S.2 Ep 7 737,000

7 Junior Apprentice Episode 1 733,000




11 Russell Howard's Good News S.2 Ep 6 566,000

12 EastEnders 21/05/10 546,000

13 EastEnders 11/05/10 537,000

14 Waterloo Road Series 5 Episode 15 528,000

15 EastEnders 20/05/10 510,000

16 EastEnders 10/05/10 497,000

17 Ashes to Ashes Series 3 Episode 8 483,000

18 EastEnders 13/05/10 479,000

19 EastEnders 06/05/10 478,000

20 EastEnders 24/05/10 477,000

BBC iPLAYER TOP 20 TV EPISODE

– MOST-REQUESTED EPISODE PER SERIESTotal requests per Episode



3 Russell Howard's Good News S.2 Ep7 737,000


5 EastEnders 21/05/10 546,000

6 Waterloo Road Series 5 Ep15 528,000

7 Ashes to Ashes Series 3 Episode 8 483,000

8 Live at the Apollo Series 5 Episode 1 442,000

9 Pirates of the Caribbean: Dead Man's Chest 425,000

10 Have I Got News for You Series 39 Ep 5 352,000

11 Luther Episode 1 340,000

12 The Scheme Episode 1 309,000

13 Friday Night with Jonathan Ross S.18 Ep14 271,000

14 Q.I. Series 6 Episode 9 242,000

15 Have I Got a Bit More News for You S.39 Ep7 231,000

16 The Terminator 21/05/02 227,000

17 Top Gear Series 10 Ep9 227,000

18 Over the Rainbow Show 10: Results Ep18 208,000

19 I'm in a Rock 'n' Roll Band! Episode 1 206,000

20 Young, British and Angry 19/05/10 184,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

In the most-requested list for BBC iPlayer, Doctor Who, Outnumbered and EastEnders made up 14 of the top 20 episodes for April, with Junior Apprentice also featuring twice.

14


BBC iPLAYER TOP 20 RADIO EPISODE – ALL

BBC iPlayer - Top 20 Radio Episodes May 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODE

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 5 live World Twenty20 Cricket Final 16/05/10 174,000

2 The News Quiz Series 71 Episode 4 106,000

3 5 live Prem Lg Man City v Tot 05/05/10 101,000

4 The Unbelievable Truth Series 5 Episode 6 101,000



7 5 live Prem Lg Liv v Chel 02/05/10 88,000

8 The Chris Moyles Show 07/05/10 84,000

9 Chris Moyles Kylie Minogue 14/05/10 83,000

10 Chris Moyles Day 1/Big Bangor House 17/05/10 79,000

11 Chris Moyles Dr Who in the Studio 12/05/10 76,000

12 5 live Sport Premier League 2009-10 09/05/10 75,000

13 The Official Chart with Reggie Yates 16/05/10 73,000



16 5 live Sport Championship 2009-10 22/05/10 67,000


18 World Twenty20 Cricket 06/05/10 66,000



Total requests per Ep

1 5 live World Twenty20 Cricket Final 16/05/10 174,000


3 5 live Prem Lg Man City v Tott 05/05/10 101,000

4 The Unbelievable Truth Series 5 Episode 6 101,000

5 The Chris Moyles Show 07/05/10 84,000


7 5 live Sport Championship 2009-10 22/05/10 67,000

8 Election 10 07/05/10 62,000

9 Fearne Cotton 21/05/10 61,000

10 So Wrong It's Right Episode 1 60,000

11 Greg James 11/05/10 58,000

12 5 live Europa League 12/05/10 53,000

13 Radio 1's Big Wknd Vernon Kay 22/05/10 48,000

14 Steve Wright in the Afternoon 11/05/10 46,000

15 Annie Mac Live Bangor University 21/05/10 44,000

16 The Museum of Curiosity Series 3 Episode 1 43,000

17 Desert Island Discs Rob Brydon 16/05/10 42,000

18 The Archers 10/05/10 41,000

19 Ken Bruce 14/05/10 40,000

20 Jeremy Vine 11/05/10 39,000

The Twenty20 World Cup Cricket Final was the most popular radio programme in May, with Radio 1’s Big Weekend-related programmes also highly-requested.

15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing increased by +2ppts this May, up to 10% of all TV BBC iPlayer viewing, whilst the split between live and on-demand for Radio remained stable.

95% 94% 98% 96% 93% 92% 92% 92% 92% 92% 90%

5% 6% 2% 4% 7% 8% 8% 8% 8% 8% 10%

Jul

09

Aug Sep Oct Nov Dec Jan

10

Feb Mar Apr May

Simulcast

On-demand

34% 32% 33% 31% 28% 28% 26% 30% 28% 29% 29%

66% 68% 67% 69% 72% 72% 74% 70% 72% 71% 71%

Jul

09

Aug Sep Oct Nov Dec Jan

10

Feb Mar Apr May

Simulcast

On-demand

*

* There were technical problems measuring some simulcast streams in September and October

16


BBC iPlayer – use for TV by time of day, May 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 25.1 millionBBC iPlayer peak – 248,000

Internet peak – 28.9 million

Sources– TV (aged 4+) from BARB May 10, internet (aged 2+) from Nielsen May 10, iPlayer May 2010 iStats See footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

17


BBC iPlayer – use for radio by time of day, May 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources - radio (aged 16+) from RAJAR Q1 10, internet (aged 2+) from Nielsen May 10, iPlayer May 10 BBC iStats

See footnotes on final page for more detail

Radio peak – 14.7 millionBBC iPlayer peak – 88,000 Internet peak – 28.9 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

18


BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, but during Q1 10 the number of users aged 55+ increased to make up 20%.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

4436

29 31

3741

35 35

20 2335 34

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q1 10), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

7063 59 59 57 56 58 57 57

3137 41 41 43 44 42 43 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

09

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

10

Women

Men

38 38 41 43 45 43 43 42 44

39 4342 41 39 41 42 43

21 20 16 16 17 16 15 15 20

37

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

09

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

10

55+

35-54

15-34

19


Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Documents

Monthly Performance Pack May 2010 - BBC · Monthly Performance Pack May 2010 Dan Maynard, Publicist, ... Cup Cricket and Radio 1’s Big Weekend broadcasts were ... Jan-09 Feb Mar