19
1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. [email protected]

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Page 1: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

1

Please refer to slide 6 for guide footnotes.

Monthly Performance Pack

March 2011

Dan Maynard, Publicist, BBC iPlayerBBC CommunicationsT. 020 8008 5294 | M. 07912 583654 | E. [email protected]

Page 2: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

2

Please refer to slide 6 for guide footnotes.

Monthly summary – March 2011

• March was another strong month for BBC iPlayer, with 160 million total amount of requests for TV and radio programmes across all platforms.

• This included a record 38 million requests for radio programmes, boosted significantly by World Cup Cricket 2011 coverage and Chris Moyles’ Longest Show Ever for Comic Relief.

• For TV, Wonders of the Universe was the most requested programme, with Comic Relief in second place. The rest of the top 20 included children’s (Tracy Beaker Returns), and new titles from comedy (How TV Ruined Your Life, Mrs Brown’s Boys), drama (Silk) and factual (Attenborough and the Giant Egg).

• Live streaming on BBC iPlayer was at the highest levels seen to date for both TV and radio – for TV making up 15% of all requests, and for radio, up to 75%.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Page 3: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Please refer to slide 6 for guide footnotes.

IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

Page 4: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Please refer to slide 6 for guide footnotes.

Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16 1827 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38

3136

37 37 39 3745 43 45

5360 65

68 69 67 7377

7068 70 66

84 86 90

10194

96

1514

15 1516

15

17 16 16

18

1921

20 18 1720

20

1719

2120

24 2324

25

23

25

6269

78 7681

76

87 85 87

97

107114

120 116 118123

130

117 114119

114

139 141 145

162

148

160

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

BBC iPlayer received 160 million requests for TV and radio programmes, across all platforms, in March 2011. This included a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.

There were measurement problems on 10-11 June which resulted in overcounting on these days.

Page 5: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Requests for programmes by device typeIncludes Virgin Media

% of requests

After a dip in total requests due to the shorter month of February, most platforms and devices saw an increase month-on-month.

(Please note: the increase in mobile requests is due to a measurement problem fix.)

NB: There were technical problems measuring iPhone and iPod Touch use over 15 Nov 2010 to 28 Feb 2011.

Number of requests (millions)

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

4% 5% 5% 5% 5% 5% 5% 4% 3% 4% 3% 5%

75% 71% 73% 73% 70% 69% 71% 71% 73% 72% 72% 72% 70%

6%7% 7% 6%

7% 7% 6% 6% 5% 7% 7% 6% 6%

15% 16% 16% 14% 17% 17% 17% 17% 16% 16% 16% 15% 16%

5%

2%1%1%1%

Mar

10

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

5 6 6 6 6 6 5 5 6 5 8

89 8895

86 80 83 81

99 103 104116

107112

7 98

78 8

7

88 10

11

10

9

1720

20

1719

24 2324

25

23

25

561 2 2 2

2120

119123

130

117 114119

114

139 141145

162

148

160

Mar

10

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Other devices

Virgin Media

Games consoles

Computers

Tablets

Mobile devices

TOTAL

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Please refer to slide 6 for guide footnotes.

Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

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31 36 37 37 39 3745 43 44

5360

65 68 69 6773 77

70 68 70 66

84 86 90101

94 96

1618

27 2425

25

26 25 26

26

2928

32 30 3430

33

3127 28

29

31 3232

35

3238

47

54

6361

6561

71 69 71

79

8993101 99 101

104110

10095

9894

115118

121

136

125

134

0

25

50

75

100

125

150

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Month

ly R

equests

(m

illions) .

Radio Requests

TV Requests

Monthly BBC iPlayer online requests

In March 2011 BBC iPlayer received a total of 134 million online requests, including a record 38 million for radio, boosted by World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.

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Please refer to slide 6 for guide footnotes.

1.1 1.3 1.2 1.2 1.3 1.21.5 1.4 1.5

1.72.0 2.1

2.22.5

2.22.4 2.5 2.3 2.2 2.3 2.2

2.72.9 2.9

3.3 3.43.1

0.60.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.8

1.0 0.91.0

1.1

1.11.0

1.11.0

0.90.9 1.0

1.01.1 1.0

1.11.1

1.2

1.71.9

2.1 2.0 2.1 2.02.3 2.2

2.42.6

2.93.0

3.2

3.53.3

3.13.2

3.1

3.73.9 3.9

4.44.5

4.3

3.53.2

3.5

0

1

2

3

4

5

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 10

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Avera

ge D

aily R

equests

(m

illions) .

Radio Requests

TV Requests

Average daily requests stood at 4.3m in March 2011 – a record 1.2 million per day for radio programmes and 3.1 million for TV programmes.

Average daily BBC iPlayer requests

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Average daily BBC iPlayer users

March 2011 saw an average of 1.7 million users per day, with just over 1.2m only for TV content, a record 0.4m only for radio content and 0.1m using both.

0.50.5 0.5 0.5 0.5 0.5

0.6 0.60.6

0.70.9 0.9 0.9

1.00.9

1.0 1.0 1.00.9 0.9 0.9

1.11.2 1.1

1.31.4

1.3

0.00.0

0.0 0.0 0.0 0.0

0.00.0

0.0

0.1 0.1 0.1

0.1

0.1

0.10.1

0.1

0.0 0.1 0.0

0.10.1 0.1

0.1

0.1

0.1

0.30.3

0.3 0.2 0.2 0.3

0.30.3

0.3

0.3

0.3 0.30.3

0.3

0.3

0.30.3

0.3

0.3 0.3 0.3

0.3

0.30.3

0.30.3

0.4

0.0

0.80.8 0.8 0.8 0.8 0.8

0.9 0.91.0

1.1

1.2 1.21.3

1.4

1.31.3

1.41.3

1.2 1.21.3

1.51.5 1.5

1.71.8

1.7

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

Jan-0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

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17.219.1 19.4

20.8 21.1 20.919.5 18.8

20.4 19.4 20.2 19.622.4 22.4 22.7 23.3 23.0 23.3 23.1 22.6

24.5

21.8 22.1 23.221.3

20.0

7.1

7.0 7.2

7.2 7.3 7.5

7.1 7.8

8.6

7.87.9

6.1

5.48.1 8.1 7.9 8.1 8.2 7.7 8.0

7.8

8.2 8.4

9.2

8.6

8.3

24

26 2728 28 28

27 27

29

2728

26

28

31 31 31 31 3231 31

32

30 31

32

30

28

0

5

10

15

20

25

30

35

'4-O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

Weekly BBC iPlayer requests - latest 6 months

Requests over 14-20 March equalled the previous all-time record week, with 32.3m programmes played. This was driven by radio, which delivered a record 9.2m requests, thanks to World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.

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4.04.4 4.4 4.5 4.7 4.7 4.5

4.2 4.3 4.2 4.4 4.44.9 4.7 4.8 4.9 5.1 5.1 5.3 5.1 5.3

4.9 4.9 5.04.7 4.7

0.4

0.4 0.4 0.40.4 0.4

0.40.4

0.50.4

0.4 0.4

0.4 0.5 0.5 0.40.5 0.5 0.4

0.40.5

0.5 0.5 0.5

0.4 0.31.1

1.1 1.1 1.11.1 1.2

1.11.2

1.5

1.21.3 1.0

1.0 1.3 1.3 1.2

1.3 1.3 1.2 1.31.2

1.3 1.31.5

1.21.95.5

5.9 6.0 6.16.3 6.3

6.0 5.9

6.3

5.96.1

5.8

6.36.6 6.6 6.6

6.8 6.9 6.9 6.87.0

6.7 6.77.0

6.4

6.8

0

1

2

3

4

5

6

7

8

'04-O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer users – latest 6 months

Weekly user numbers in March peaked for 14-20 March at 7.0m, equalling the previous record in February.

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0

50

100

150

200

250

'31-M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Requests and average minutes per user per week

On a weekly basis in March, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed around three hours of radio content. The popularity of World Cup Cricket semi/final coverage is probably the reason for shorter average stream lengths in the latest week.

Average weekly minutes streamed, per user, per week

Latest monthly average

= 176 minutes

Latest monthly= 75 minutes

Christm

as 2

010

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BBC iPLAYER TOP 20 TV EPISODES – ALL

BBC iPlayer - top 20 TV episodes, March 2011

Total requests per episode

1 Wonders of the Universe Episode 1 964,000

2 Comic Relief 2011 Part 1 18/03/2011 879,000

3 Wonders of the Universe Episode 2 658,000

4 Tracy Beaker Returns Series 2 Episode 11 625,000

5 EastEnders 17/03/11 603,000

6 Waterloo Road Series 6 Episode 16 602,000

7 Waterloo Road Series 6 Episode 17 575,000

8 Waterloo Road Series 6 Episode 15 575,000

9 Top Gear Series 16 Episode 6 560,000

10 Tracy Beaker Returns Series 2 Episode 10 556,000

11 Mrs Brown's Boys Episode 1 539,000

12 EastEnders 08/03/11 530,000

13 Russell Howard's Good News Series 4 Episode1 526,000

14 EastEnders 22/03/11 519,000

15 Waterloo Road Series 6 Episode 18 517,000

16 Wonders of the Universe Episode 3 497,000

17 Mrs Brown's Boys Episode 3 497,000

18 Mrs Brown's Boys Episode 2 495,000

19 EastEnders 11/03/11 493,000

20 EastEnders 15/03/11 479,000

BBC iPLAYER TOP 20 TV EPISODES

– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode

1 Wonders of the Universe Episode 1 964,000

2 Comic Relief 2011 Part 1 18/03/2011 879,000

3 Tracy Beaker Returns Series 2 Episode 11 625,000

4 EastEnders 17/03/11 603,000

5 Waterloo Road Series 6 Episode 16 602,000

6 Top Gear Series 16 Episode 6 560,000

7 Mrs Brown's Boys Episode 1 539,000

8 Russell Howard's Good News Series 4 Episode 1 526,000

9 Human Planet Episode 8 377,000

10 Being Human Series 3 Episode 7 362,000

11 Waking the Dead Series 9 Harbinger Part 1 284,000

12 Silk Episode 2 276,000

13 Attenborough and the Giant Egg 02/03/11 274,000

14 MasterChef Series 7 Episode 6 272,000

15 Mock the Week... Again Episode 3 265,000

16 QI Series 7 Episode 14 263,000

17 Formula 1 Australian Grand Prix 27/03/2011 254,000

18 Coming of Age Series 3 Episode 7 241,000

19 How TV Ruined Your Life Episode 6 240,000

20 Outcasts Episode 7 230,000

Wonders of the Universe was the most requested programme this month, with Comic Relief in second place. The rest of the top 20 included more new comedy (How TV Ruined Your Life, Mrs Brown’s Boys), as well as children’s (Tracy Beaker Returns), drama and factual series.

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BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - top 20 radio episodes, March 2011

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 World Cup Cricket Eng v W’ Indies 17/03/11 202,000

2 Fearne Cotton 18/03/11 200,000

3 The Chris Moyles Longest Show Episode 22 166,000

4 World Cup Cricket Eng v Bangladesh 11/03/11 143,000

5 5live Champ League B’lona v Ars’l 08/03/11 135,000

6 World Cup Cricket Eng v Ireland 02/03/11 130,000

7 World Cup Cricket Quarter-final 26/03/11 122,000

8 The Chris Moyles Longest Show Episode 13 105,000

9 The Chris Moyles Longest Show Episode 3 102,000

10 The Chris Moyles Longest Show Episode 12 102,000

11 Scott Mills 21/03/11 97,000

12 5 live Prem League Chel v ManU 01/03/2011 95,000

13 The Chris Moyles Longest Show Episode 11 94,000

14 The Chris Moyles Longest Show Episode 2 92,000

15 5live Champ League ManU v Marseille 15/03/11 85,000

16 The Chris Moyles Longest Show Episode 1 81,000

17 5 live Sport Final Whistle 08/03/11 81,000

18 The Now Show Series 33 Episode 2 77,000

19 The Chris Moyles Show 11/03/11 77,000

20 Greg James 18/03/11 77,000

Total requests per Ep

1 World Cup Cricket Eng v W’ Indies 17/03/11 202,000

2 Fearne Cotton 18/03/11 200,000

3 The Chris Moyles Longest Show Episode 22 166,000

4 5live Champ League B’lona v Ars’l 08/03/11 135,000

5 Scott Mills 21/03/11 97,000

6 5 live Prem League Chel v ManU 01/03/11 95,000

7 5 live Sport Final Whistle 08/03/11 81,000

8 The Now Show Series 33 Episode 2 77,000

9 Greg James 18/03/11 77,000

10 Just a Minute Series 59 Episode 6 71,000

11 5 live Int’l Football Wales v Eng 26/03/11 69,000

12 The Official Chart with Reggie Yates 20/03/11 63,000

13 Greg James 04/03/11 52,000

14 So Wrong It's Right Series 2 Episode 1 51,000

15 The Archers 13/03/11 48,000

16 5 live Murray Meets Graeme Obree 06/03/11 47,000

17 Newsbeat 18/03/11 43,000

18 The News Quiz 06/03/11 43,000

19 Ken Bruce 29/03/11 43,000

20 Down the Line Series 4 Episode 1 42,000

The World Cup Cricket England v West Indies was the most requested radio programme this month, and is in the top 10 highest radio programmes of all time on BBC iPlayer,as was Fearne Cotton on 18th March - part of the The Chris Moyles Show: Longest Show Ever for Comic Relief.

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Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing via BBC iPlayer continued to make up 15% of all TV requests, while live radio listening saw a rise in share, up to 75%, the highest proportion seen to date, thanks to World Cup Cricket and Chris Moyles’ Longest Show Ever for Comic Relief.

92 92 92 92 90 86 90 92 90 89 87 87 88 85 85

8 8 8 8 10 14 10 8 10 11 13 13 12 15 15

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Simulcast

On-demand

26 30 28 29 29 30 32 31 29 28 27 26 28 26 25

74 70 72 71 71 70 68 69 71 72 73 74 72 74 75

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Simulcast

On-demand

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BBC iPlayer – use for TV by time of day, March 2011

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 27.1 millionBBC iPlayer peak – 339,000

Internet peak – 28.2 million

Sources – TV from BARB March 2011, internet from Nielsen February 2011, BBC iPlayer from BBC iStats March 2011 - see footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Page 17: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Please refer to slide 6 for guide footnotes.

BBC iPlayer – use for radio by time of day, March 2011

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

06:0

0

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0

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0

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0

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0

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0

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Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Radio peak – 14.7 million

BBC iPlayer peak – 115,000

Internet peak – 29.3 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

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rent

scale

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Sources – radio from RAJAR Q4 2010, internet from Nielsen February 2011, BBC iPlayer from BBC iStats March 2011 - see footnotes on final page for more detail

Page 18: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Please refer to slide 6 for guide footnotes.

BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

42 3729 32

43

41

35 35

1523

35 34

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09)

7063 59 59 57 56 58 57 57 57 57

3137 41 41 43 44 42 43 43 43 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Jul-

Sep

Jan-

Mar

09

Jul-

Sep

Jan-

Mar

10

Jul-

Sep

Women

Men

38 38 41 43 45 43 43 42 44 42 44

39 4342 41 39 41 42 43 40 38

21 20 16 16 17 16 15 15 20 18 18

37

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Jul-

Sep

Jan-

Mar

09

Jul-

Sep

Jan-

Mar

10

Jul-

Sep

55+

35-54

15-34

Page 19: Monthly Performance Pack March 2011 - BBC...1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack March 2011 Dan Maynard, Publicist, BBC iPlayer 2 Please refer to

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Please refer to slide 6 for guide footnotes.

Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals