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January 2016
Monthly Performance Pack
Mimmi Andersson, BBC iPlayer
BBC Communications
07725641207 | [email protected]
Monthly summary – January 2016
Slide 2
• BBC iPlayer and BBC iPlayer Radio had 315 million TV and radio request in January, an increase of 2% month on month. Overall increases were seen across all devices, most notably on mobile devices.
• The increases across devices were mostly driven by radio requests, which increased by 15% in January compared to
December, as people returned to their regular routines after the Christmas break.
• One-off episode Sherlock The Abominable Bride was by far the most popular TV title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular, with EastEnders and Billionaire Boy both also available on BBC iPlayer from that day.
• BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in
its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date
• Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio
in January. Poirot, Test Match Cricket and regular series The Archers also did well.
Consistent with previous months:
• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally
more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Index
Slide 3
Page Content
4-6 Monthly BBC iPlayer requests by media type
7 Weekly BBC iPlayer unique browsers by media type
8-10 Weekly requests by media and device type
11 TV and radio requests - live vs catch-up
12 Notes about the data in this report
13 Top TV programmes
14 Top iPlayer Radio programmes
15 Use of BBC iPlayer for TV by time of day
16 Use of BBC iPlayer Radio by time of day
17 Profile of BBC iPlayer users
18 Glossary
16
18
27
24
25
25
26
25
26
26
29
28
32
30
33
30
33
31
27
28
28
31
32
32
35
32
38
33
37
36
37
40
40
44
46
44
46
46
48
45
49
42
45
46
50
49
40
42
61
68
72
74
76
69
77
74
69
63
68
69
74
67
72
64
71
70
66
64
75
80
80
78
79
57
57
53
54
51
55
53
58
58
59
56
65
45
50 52
52
55
51
62
59
61
71
78
86
88
87
84
93
97
86
87
91
86 108
109
114
127
117
122
108
122
120
117
115
113
134
139
143
145
146
142
140
138
125
130
151
150
165
167
174
212
194
200
183
181
170
164
159
176
200
198
202 2
42
235
250
205
205
194
171
182
186
240
257
259
273
259
225
222
226
200
203
226
276
255
252
253
250
62
69 78
76
81
76 87
85
87 97 107
114
120
116
118
123
130
117
114
119
114 1
39
141
145 162
148
160
141
159
157
153
155
153 1
78
185
187
191
192
190
185
187
167
175 196
199
213
207
217
272
262
272
257
257
239
242
234
245
263
266
271
316
302 322
269
276
264
237
247
261
320
336
* 337
352
315
281*
275
280
251
258
278
334
313
310
309
315
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
6
Requests for TV programmes
Requests for radio programmes
There were 315 million TV and radio requests for programmes on BBC iPlayer and BBC iPlayer Radio in January. Radio requests were at their highest since January last year, and up by 9m compared to December, as people return to their routines after the festive period.
Total monthly BBC iPlayer requests across all platforms, since 2009
Slide 4
Mill
ion
s o
f re
qu
est
s p
er m
on
th
Data
missing *
* Please refer to slide 12 for guide notes
RADIO DATA MISSNG*
Measurement
correction
TV requests
inflated in
Sept
0.6
0
.7
0.9
0
.8
0.8
0
.8
0.8
0
.8
0.9
0
.9
1.0
0
.9
1.0
1
.1
1.1
1
.0
1.1
1
.0
0.9
0
.9
1.0
1
.0
1.1
1
.0
1.1
1
.1
1.2
1
.1
1.2
1
.2
1.2
1
.3
1.3
1
.4
1.5
1
.4
1.5
1
.6
1.6
1
.5
1.6
1
.4
1.4
1
.5
1.7
1
.6
1.3
1
.4
2.0
2
.4
2.3
2
.5
2.4
2
.3
2.5
2
.4
2.3
2
.0
2.3
2
.2
2.4
2
.4
2.3
2
.1
2.3
2
.3
2.1
2
.1
2.5
2
.6
2.7
2
.5
2.5
2
.0
1.8
1
.8
1.7
1
.7
1.8
1
.7
1.9
1
.9
2.0
1
.8
2.1
1.6
1
.8
1.7
1
.7
1.8
1
.7
2.0
1
.9
2.0
2
.3
2.6
2
.8
2.9
3
.1
2.7
3
.1
3.1
2
.9
2.8
2
.9
2.9
3.5
3
.6
3.7
4
.1
4.2
3
.9
3.6
3
.9
4.0
3
.8
3.7
3
.8 4.3
4
.6
4.6
4
.7 5.2
4
.6
4.7
4
.5
4.2
4
.2 4.9
5
.0
5.3
5
.6
5.6
6
.8 6.9
6
.4
6.1
5
.8
5.7
5
.3
5.1
5
.9
6.5
6
.6
6.5
7
.8
8.4
8
.1
6.8
6
.6
6.5
5
.5
5.9
6.2
7
.7 8.6
8
.4
8.8
9
.2
7.2
7
.4
7.3
6
.7
6.6
7
.3
9.2
8
.2
8.4
8
.2
8.1
2.1
2
.4
2.5
2
.5
2.6
2
.5
2.8
2
.7
2.9
3
.3 3.6
3
.7
3.9
4
.2
3.8
4
.1
4.2
3
.9
3.7
3
.8
3.8
4.5
4
.7
4.7
5.2
5
.3
5.2
4
.7 5.1
5
.2
4.9
5
.0
5.1
5.8
6.2
6
.0
6.2
6.8
6
.1
6.2
6
.0
5.6
5
.7 6
.3
6.6
6
.9
6.9
7
.0
8.8
9
.3
8.8
8
.6
8.3
8
.0
7.8
7
.5 8
.2
8.5
8.9
8
.7
10.2
10.8
1
0.4
9
.0
8.9
8
.8
7.6
8
.0
8.7
1
0.3
11.2
* 1
0.9
1
1.3
1
1.3
9
.1
9.2
9
.0
8.4
8
.3 9
.0
11.1
1
0.1
1
0.3
1
0.0
1
0.2
Ja
n 0
9Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pt
Oc
tN
ov
De
cJa
n 1
0Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
1Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n 1
2Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
3Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
4Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
5Fe
bM
ar
Ap
rM
ay
Ju
nJu
lA
ug
Se
pO
ct
No
vD
ec
Ja
n-1
6
Daily TV requests Daily radio requests
Average daily BBC iPlayer online requests
Slide 5
Mill
ion
s o
f re
qu
est
s p
er
da
y (
av
era
ge
mo
nth
ly)
Overall there was an average of 10.2m daily requests across BBC iPlayer and BBC iPlayer Radio in January with radio increasing to the highest level seen since January 2015.
Measurement
correction *
RADIO DATA MISSNG
*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated in
Sept Data
missing *
TV only: Monthly requests to BBC iPlayer year-on-year
This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences. January 2016 had 250m TV requests.
Slide 6
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
BB
C iP
laye
r m
on
thly
re
qu
est
s (m
illio
ns)
2016
2015
2014
2013
2012
2011
2010
2009LONDON
OLYMPICS
DATA MISSING
DATA MISSING
January 2016:
250m
* Figures now include requests for programmes only on iPlayer. Sept 2015 saw inflated TV requests. Please refer to slide 12 for guide notes
TV requests
inflated in Sept
Weekly unique browsers to BBC iPlayer
Slide 7
As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and BBC iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one
computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted.
In January 2016, there was an average of 18.4m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio). Browsers to BBC iPlayer Radio pages increased by 7% while reach to TV pages was stable month-on-month.
Source – ComScore (Digital Analytix)
18.4
15.6
5.6
0
5
10
15
20
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan
Mill
ion
s
All BBC iPlayer
Browsers
BBC iPlayer (TV)
BBC iPlayer Radio
iPlayer Radio browsers were over-counted in September ;
this affects both radio and total browser numbers here.
14 15
81 78 70 65 66 60 65 67 68 74 73 74 77
84 79 67 62 63
56 61 62 61 66 64 65 67
100 92
94 84 82
73 73 76 87
92 95 88 90
10 9
5 8 8
7 7 10
16 9 8 9 7
40 30
24 25 34
29 28 27
34 34 43 45 45
5
6
6 10 11
11 12
18
38 20 20 21 21
31
21
14 20 16
15 12 19
30 18 7 8 8
352
315
281 275 280
251 258 278
334 313 310 309 315
Jan
-15
Fe
b
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-16
Unknown
Internet TV /
connected devices
TV platform
operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.
23% 25% 25% 24% 24% 24% 25% 24% 20% 24% 24% 24% 24%
24% 25% 24% 23% 23% 22% 24% 22%
18% 21% 21% 21% 21%
28% 29% 34%
31% 29% 29% 28%
27%
26%
29% 30% 28% 29%
3% 3%
2% 3% 3% 3% 3%
3%
5%
3% 3% 3% 2%
11% 10% 9%
9% 12% 12% 11% 10%
10%
11% 14% 15% 14%
2% 2% 2% 4% 4% 5% 5%
7% 11%
6% 6% 7% 7% 9% 7% 5% 7% 6% 6% 5% 7% 9% 6% 2% 3% 3%
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
6
TV and radio: Requests for programmes by device type
There were 315 million TV and radio requests for programmes on BBC iPlayer & BBC iPlayer Radio in January. Most devices saw increases on December’s figures, but most notable is the increase on mobile devices (up 4% month-on-month).
Slide 8
% of requests Number of requests (millions)
46%
23%
---- SOME DATA MISSING * ----
SOME RADIO DATA MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated
TV requests inflated
20% 22% 22% 22% 21% 19% 19% 20% 20% 19% 16% 19% 19% 19% 19%
26% 28% 28% 28% 27%
25% 25% 25% 26% 23%
19% 22% 22% 22% 22%
25% 25% 25% 26% 31%
28% 26% 25% 25% 25%
23%
27% 29% 27% 26%
4% 4% 4% 4% 2%
3% 3% 3% 3% 4%
6%
3% 3% 3% 3%
18% 14% 15% 12% 11% 11% 15% 15% 14%
12%
12%
13% 17% 18% 18%
2% 2% 2% 2% 3% 4% 5% 6% 6%
8% 14%
8% 8% 8% 8%
4% 5% 5% 6% 6% 9% 7% 7% 6% 8% 11% 7% 3% 3% 3%
No
v
De
c
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
6
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.
TV only: Requests for programmes by device type
Requests on tablets and connected TV devices both grew month-on-month compared to December, but this growth was balanced out by slight decreases in requests on mobile devices, tablets and games consoles and the profile of devices is
broadly consistent with December.
Slide 9
60 57 47 43 43 39 42 43 43 48 47 48 46
77 72
60 55 56
49 52 53 52 57 55 55 56
67 67
69 61 59
50 51 57 64
69 72 68 66
10 9
5
8 8
7 7
10 16
9 8 9 7
40 30
24 25 34
29 28 27
34 34 43 45 45
5
6
6 10
11
11 12 18
38 20 20 21 21
14
17
14 20
16
14 12
18
29
17 7 8 8
273 259
225 222 226
200 203
226
276
255 252 253 250
Jan
-15
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Au
g
Se
p
Oc
t
No
v
De
c
Jan
-16
Unknown
Internet TV /
connected devices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
% of requests Number of requests (millions)
41%
29%
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV requests
inflated TV requests
inflated
21 20 23 22 23 2124 24 25 26 26 26
30
7 78 7 7
7
8 99
9 9 10
11
33
2526
23 2323
22 2023 23 23 20
24
17
40
0 00
00
0 0 0
79
57 57
53 5451
5553
58 58 5956
65
Jan-1
5
Feb
Ma
r
Ap
r
Ma
y
Jun
Jul
Aug
Sep
Oc
t
No
v
De
c
Jan-1
6
Unknown
Internet TV / connecteddevices
TV platform operators
Games consoles
Computers
Tablets
Mobile devices
TOTAL
BBC iPlayer Radio only: Requests for programmes by device type
Slide 10
There were 65m radio requests recorded in January, with increases seen across all devices, in particular mobiles (+16%) and computers (+18%). Some radio data is not being counted (as of February 2015) following changes to radio streaming.
Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.
% of requests Number of requests (millions)
27% 36%
40% 42% 43% 41% 43% 45% 43% 44% 45% 46% 46%
9%
12%
14% 14% 14% 13%
16% 17%
16% 16% 16% 17% 16%
42%
44%
45% 44% 43% 45% 41% 38% 41% 39% 39% 36% 37%
22%
7% 1% 0% 1% 1% 1% 0% 1% 1% 1% 0% 0%
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
6
RADIO DATA MISSING*
RADIO DATA MISSING*
* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes
TV and radio requests: live vs catch-up online requests
Slide 11
The percentage of on-demand requests has remained stable at 92%, 8% of TV requests were for live TV viewing in January (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)
% requests for TV programmes % requests for iPlayer Radio programmes
20
25
27
27
27
28
30
36
32
33
33
35
34
80
75
73
73
73
72
70
64
68
67
67
65
66
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
6
On-demand Simulcast
Please refer to slide 12 for guide notes
* SOME DATA MISSING SINCE FEBRUARY
92%
92%
91%
92%
91%
92%
91%
93%
93%
92%
91%
92%
92%
8%
8%
9%
8%
9%
8%
9%
7%
7%
8%
9%
8%
8%
Ja
n-1
5
Fe
b
Ma
r
Ap
r
Ma
y
Ju
n
Ju
l
Au
g
Se
p
Oc
t
No
v
De
c
Ja
n-1
6
On-demand Simulcast
Notes for figures in this report
Slide 12
January 2016 – Requests from consoles are undercounting due to an issue with Xbox data
September 2015 – TV requests inflated by around 18-25%, please treat these figures with caution, iPlayer Radio Unique Browser figures were over
counted in September as a result of inflated Android app figures.
March 2015 – some TV request data not captured – an estimated 17m requests missing from TV platforms
February 2015 – changes were made to radio streaming services which has resulted in gaps in our reporting for some streams. Find out more on the
BBC Internet blog.
August, September and November 2014 - some TV request data not captured- an estimated 3.5m, 11.5, and 6m requests respectively across all
platforms
From January 2014 – we back-dated and added requests for programmes which are only on BBC iPlayer to the totals for programmes previously
shown on linear TV. On average this has boosted the totals by 2%
The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC
internal AV stats and Sky is treated separately as it is not currently consolidated within BBC Digital Analytics systems.
These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20.
• Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.
• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station.
• Please quote the source of request figures as “BBC Digital Analytics”.
BBC iPlayer - top 20 TV episodes, January 2016 (excluding Virgin Media cable and Sky)
Slide 13
Sherlock The Abominable Bride 01/01/2016 2,347,000
War and Peace Episode 1 1,442,000
EastEnders 01/01/16 Part 2 1,358,000
EastEnders 01/01/16 Part 1 1,251,000
EastEnders 07/01/2016 Part 2 1,232,000
The Voice UK Series 5 Episode 1 1,148,000
EastEnders 15/01/16 1,098,000
War and Peace Episode 2 1,093,000
EastEnders 12/01/16 1,056,000
Billionaire Boy 01/01/16 1,039,000
EastEnders 19/01/16 1,019,000
Silent Witness Series 19 Episode 1 Part 1 1,016,000
War and Peace Episode 3 1,014,000
EastEnders 22/01/16 985,000
EastEnders 07/01/2016 Part 1 958,000
Silent Witness Series 19 Episode 1 Part 2 954,000
Silent Witness Series 19 Episode 2 Part 1 948,000
EastEnders 28/01/2016 Part 2 943,000
EastEnders 05/01/2016 942,000
EastEnders 06/01/2016 938,000
Sherlock The Abominable Bride 01/01/2016 2,347,000
War and Peace Episode 1 1,442,000
EastEnders 01/01/16 1,358,000
The Voice UK Series 5 Episode 1 1,148,000
Billionaire Boy 01/01/16 1,039,000
Silent Witness Series 19 Episode 1 Part 1 1,016,000
Mrs Brown's Boys Christmas Specials 2015 Episode 2 887,000
Death in Paradise Series 5 Episode 1 847,000
Call the Midwife Series 5 Episode 1 802,000
And Then There Were None Episode 1 764,000
EastEnders: Back to Ours Danny Dyer & Kellie Bright 746,000
Mrs Brown's Boys D'Movie 25/12/15 718,000
Tracey Ullman's Show Episode 1 708,000
The Great Sport Relief Bake Off Series 3 Episode 1 696,000
The Rack Pack 684,000
Shetland Series 3 Episode 1 674,000
Great Barrier Reef with David Attenborough Episode 1 633,000
The Graham Norton Show Series 18 Episode 15 624,000
Dickensian Episode 5 589,000
Would I Lie to You? Series 9 Episode 8 571,000
BBC iPlayer Top 20 TV episodes – All
Total requests per ep. BBC iPlayer Top 20 TV episodes –
most requested episode per series Total requests per ep.
Please refer to slide 12 for guide notes
• One-off episode Sherlock The Abominable Bride was by far the most popular title in January, delivering over 2.3 million requests. Other New Years Day episodes proved particularly popular with EastEnders, and Billionaire Boy both also available on BBC iPlayer from that day. BBC iPlayer’s exclusive comedy-drama film The Rack Pack made it into the top 20 most requested titles in January, in its first two weeks of availability. It continues to perform strongly with close to 1 million requests in total, making it the most successful BBC iPlayer Original to date
BBC iPlayer Radio - top 20 radio episodes, January 2016
Slide 14
I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000
The News Quiz Series 89 Episode 1 189,000
The News Quiz Series 89 Episode 2 175,000
The News Quiz Series 89 Episode 3 173,000
Poirot The Murder of Roger Ackroyd 10/09/2006 172,000
Test Match Special South Africa v England - Day 3 169,000
Test Match Special South Africa v England - Day 2 151,000
The Archers 06/01/16 144,000
I'm Sorry I Haven't A Clue Series 64 Episode 5 138,000
The News Quiz Series 89 Episode 4 122,000
Sherlock Holmes The Devil's Foot Episode 1 108,000
John Finnemore's Souvenir Programme Series 5 Episode 1 107,000
Test Match Special South Africa v England - Day 2 106,000
The Archers 01/01/16 106,000
The Archers 18/01/16 105,000
The Chris Evans Breakfast Show 22/01/16 105,000
The Archers 07/01/16 105,000
The Archers 05/01/16 104,000
The Archers 11/01/16 104,000
The Chris Evans Breakfast Show 29/01/16 104,000
I'm Sorry I Haven't A Clue Series 64 Episode 6 208,000
The News Quiz Series 89 Episode 1 189,000
Poirot The Murder of Roger Ackroyd 10/09/2006 172,000
Test Match Special South Africa v England - Day 3 169,000
The Archers 06/01/16 144,000
Sherlock Holmes The Devil's Foot Episode 1 108,000
John Finnemore's Souvenir Programme Series 5 Episode 1 107,000
The Chris Evans Breakfast Show 22/01/16 105,000
Dead Ringers A Look Back at the Year 2020 01/01/2016 103,000
Radio 1 Breakfast Show with Nick Grimshaw 15/01/2016 97,000
Sportshour 09/01/2016 95,000
5 live Sport 5 live Tennis Australian Open Men's Final 92,000
Ken Bruce 11/01/2016 91,000
Scott Mills sits in for Grimmy 08/01/2016 91,000
Behaving Ourselves: Mitchell on Manners 07/01/2016 88,000
Cabin Pressure Series 4 Episode 6 85,000
Jeremy Vine 11/01/16 81,000
The Archers Omnibus 03/01/16 81,000
Steve Wright in the Afternoon 11/01/2016 77,000
Lauren Laverne With Monday Motivation 11/01/2016 76,000
BBC iPlayer Top 20 Radio episodes – All
Total requests per ep. BBC iPlayer Top 20 Radio episodes –
most requested episode per series Total requests per ep.
Radio comedy I’m Sorry I Haven’t A Clue and The News Quiz were the top performing episodes in BBC iPlayer Radio in January. Poirot, Test Match Cricket and regular series The Archers also did well.
Please refer to slide 12 for guide notes
BBC iPlayer – use for TV online by time of day, January 2016
Slide 15
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 27.2 million
BBC iPlayer peak –624,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry d
iffe
ren
t sc
ale
(s
ee
pe
aks)
Sources – TV from BARB January 2016, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2016- see footnotes on final page for more detail
Please refer to slide 12 for guide notes
BBC iPlayer Radio – use for radio online by time of day, Jan 2016
Slide 16 Please refer to slide 12 for guide notes
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
06
:00
07
:00
08
:00
09
:00
10
:00
11
:00
12
:00
13
:00
14
:00
15
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16
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18
:00
19
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20
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21
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22
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23
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00
:00
01
:00
02
:00
03
:00
04
:00
05
:00
Radio listeners
BBC iPlayer Radio
requests
Internet users (any
website)
Sources – radio from RAJAR Q4 2015, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats January 2016 - see footnotes on final page for more detail
Radio peak – 13.8 million
BBC iPlayer Radio peak – 146,000
Internet peak – 28.4 million
No
te: e
ac
h li
ne
ha
s a
ve
ry
diffe
ren
t sc
ale
(se
e p
ea
ks)
Slide 17
BBC iPlayer usage is equally balanced between men and women, with the largest share of audience aged 16-34.
TV & iPlayer Product: demographics of BBC iPlayer users
57%
52%
52%
51%
52%
50%
44%
48%
49%
49%
48%
50%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
Women
Men
43%
40%
39%
37%
46%
45%
39%
40%
39%
39%
35%
37%
19%
21%
22%
23%
19%
18%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014 2015
55+
35-54
16-34
50% 49% 48% 49%
50% 51% 52% 51%
0%
20%
40%
60%
80%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
Women
Men
45% 33% 30% 30%
37%
36% 34% 34%
18% 32% 36% 36%
0%
20%
40%
60%
80%
100%
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All Radio
Listeners
55+
35-54
16-34
Gender (latest 4 quarters) Age (latest 4 quarters)
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB.
Data up to Q4 2015, RAJAR Q4 15
METHOD CHANGE IN 2014
Glossary
Slide 18
• Stream – click to play instantly
• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data
privacy restrictions
• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at
work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is
the industry-standard way of counting “users” or “visitors” to websites
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where
a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate
reaction on the website
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available
on BBC iPlayer
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on
traditional TV / radio stations
• Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital
content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single
device can use multiple browsers.
Extra footnotes for slides 17-18 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
