22
April, May & June 2016 Monthly Performance Pack Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected]

Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

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Page 1: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

April, May & June 2016 Monthly Performance Pack

Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected]

Page 2: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

Monthly summary – June 2016

Slide 2

•  Major events in the sporting calendar began in June, including Wimbledon and the UEFA Euro 2016 football tournament. BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with 290 million requests across TV and radio. This was an increase of +6% on May, and higher than June 2015 by +39m requests. TV requests increased +9% month-on-month to 229 million, BBC iPlayer’s highest-ever performance for the month of June.

•  Live viewing grew to 11% of all TV requests, the highest level since mid-2014. And BBC iPlayer (TV and BBC iPlayer Radio) saw the highest ‘unique browser’ reach on record, with an average of 19.9 million unique browsers weekly across June.

•  The appeal of a ‘Home Nations’ football match, played during office hours. proved a winning combination for BBC iPlayer, with the England v Wales match for UEFA Euro 2016 being, by far, the most requested programme in June, delivering 2.8 million requests. Top Gear continued to be popular as usual, and new dramas Versailles and New Blood rounded out the top 5 most-requested programmes (along with EastEnders), all delivering well over 1m requests.

•  In a similar story for radio in June, the England v Wales match in UEFA Euro 2016 was also the most popular programme (coverage from BBC Radio 5 live Sport, which delivered 263k requests for BBC iPlayer Radio).

•  Note: we have included the top 20 episode tables for April and May in this report as well as June’s.

Consistent with previous months:

•  The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

•  BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. BBC iPlayer Radio is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Page 3: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

Index

Slide 3

Page Content

4-6 Monthly BBC iPlayer requests by media type

7 Weekly BBC iPlayer unique browsers by media type

8-10 Weekly requests by media and device type

11 TV and radio requests - live vs catch-up

12 Notes about the data in this report

13-14 Top TV programmes & Top iPlayer Radio programmes - June

15-16 Top TV programmes & Top iPlayer Radio programmes - May

17-18 Top TV programmes & Top iPlayer Radio programmes - April

19 Use of BBC iPlayer for TV by time of day

20 Use of BBC iPlayer Radio by time of day

21 Profile of BBC iPlayer users

22 Glossary

Page 4: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

16

18

27

24

25

25

26

25

26

26

29

28

32

30

33

30

33

31

27

28

28

31

32

32

35

32

38

33

37

36

37

40

40

44

46

44

46

46

48

45

49

42

45

46

50

49

40

42 61

68

72

74

76

69

77

74

69

63

68

69

74

67

72

64

71

70

66

64

75

80

80

78

79

57

57

53

54

51

55

53

58

58

59

56

65

60

64

64

62

60

45

50 52

52

55

51

62

59

61

71

78

86

88

87

84

93

97

86

87

91

86 10

8 10

9 11

4 127

117 12

2 10

8 122

120

117

115

113 13

4 13

9 14

3 14

5 14

6 14

2 14

0 13

8 12

5 13

0 151

150 16

5 16

7 17

4 21

2 19

4 200

183

181

170

164

159

176

200

198

202

242

235 25

0 20

5 205

194

171

182 18

6 24

0 257

259 27

3 25

9 22

5 22

2 22

6 20

0 20

3 226

276

255

252

253 250

239

244

222

210 22

9

62 69 78

76

81

76

87

85

87 97

107 114

120

116

118

123 130

117

114

119

114

139

141

145 16

2 14

8 160

141 15

9 15

7 15

3 15

5 15

3 17

8 185

187

191

192

190

185

187

167 17

5 196

199 21

3 20

7 217

272

262 27

2 25

7 25

7 23

9 24

2 23

4 245 26

3 26

6 27

1 31

6 30

2 322

269 27

6 26

4 23

7 247 26

1 32

0 336*

33

7 352

315

281*

27

5 28

0 25

1 258 27

8 33

4 31

3 31

0 30

9 31

5 29

8 308

286

273 29

0

Jan

09

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

pt

Oc

t N

ov

De

c

Jan

10

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

11

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

12

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-13

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-14

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-15

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-16

Feb

M

ar

Ap

r M

ay

Jun

Requests for TV programmes

Requests for radio programmes

Major events in the sporting calendar began in June, including Wimbledon and the UEFA Euro 2016 football tournament. BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with 290 million requests across TV and radio. This was an increase of +6% on May, and higher than June 2015 by +39 million requests.

We are in the process of introducing new and improved measurement of BBC iPlayer’s new webcast episodes, and simulcasts. We estimate that this would add a further 2 million requests on top of the 290m here, but are only reporting this anecdotally since it is from a different data source and not complete for the whole month of June.

Total monthly BBC iPlayer requests across all platforms, since 2009

Slide 4

Mill

ion

s o

f re

qu

est

s p

er m

on

th

Data missing *

* Please refer to slide 12 for guide notes

RADIO DATA MISSNG*

Measurement correction

TV requests inflated in

Sept

Page 5: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

0.6

0.7 0.9

0.8

0.8

0.8

0.8

0.8

0.9

0.9

1.0

0.9

1.0

1.1

1.1

1.0

1.1

1.0

0.9

0.9

1.0

1.0

1.1

1.0

1.1

1.1

1.2

1.1

1.2

1.2

1.2

1.3

1.3

1.4

1.5

1.4

1.5

1.6

1.6

1.5

1.6

1.4

1.4

1.5

1.7

1.6

1.3

1.4 2.

0 2.4

2.3

2.5

2.4

2.3 2.5

2.4

2.3

2.0 2.3

2.2

2.4

2.4

2.3

2.1

2.3

2.3

2.1

2.1 2.

5 2.

6 2.

7 2.

5 2.

5 2.

0 1.

8 1.

8 1.

7 1.

7 1.

8 1.

7 1.9

1.9

2.0

1.8 2.1

2.1

2.1

2.1

2.0

2.0 1.

6 1.8 1.7

1.7

1.8

1.7 2.0

1.9 2.0 2.3 2.6

2.8 2.9 3.1

2.7 3.1

3.1

2.9

2.8 2.9

2.9 3.

5 3.6

3.7 4.

1 4.

2 3.

9 3.

6 3.9

4.0

3.8

3.7

3.8 4.

3 4.6

4.6 4.7 5.

2 4.

6 4.

7 4.

5 4.

2 4.

2 4.9 5.

0 5.

3 5.

6 5.

6 6.

8 6.9

6.4

6.1

5.8

5.7

5.3

5.1 5.

9 6.

5 6.6

6.5

7.8 8.

4 8.

1 6.

8 6.

6 6.

5 5.

5 5.9

6.2

7.7 8.

6 8.

4 8.8

9.2

7.2

7.4

7.3

6.7

6.6 7.

3 9.

2 8.

2 8.4

8.2 8.

1 8.

2 7.

9 7.

4 6.

8 7.6

2.1 2.

4 2.

5 2.

5 2.

6 2.

5 2.8

2.7 2.9 3.

3 3.6 3.7 3.9 4.

2 3.

8 4.1

4.2

3.9

3.7 3.8

3.8

4.5 4.7

4.7 5.

2 5.

3 5.

2 4.

7 5.1 5.2

4.9

5.0 5.1

5.8 6.

2 6.

0 6.2

6.8

6.1

6.2

6.0

5.6 5.7

6.3 6.

6 6.9

6.9

7.0

8.8

9.3

8.8

8.6

8.3

8.0

7.8

7.5

8.2 8.

5 8.9

8.7

10.2

10.8

10

.4

9.0

8.9

8.8

7.6 8.

0 8.

7 10

.3 11

.2

10.9

11

.3

11.3

9.

1 9.

2 9.

0 8.

4 8.

3 9.

0 11

.1

10.1

10

.3

10.0

10

.2

10.3

9.

9 9.

5 8.

8 9.

7

Jan

09

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

pt

Oc

t N

ov

De

c

Jan

10

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

11

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

12

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-13

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-14

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-15

Feb

M

ar

Ap

r M

ay

Jun

Ju

l A

ug

Se

p

Oc

t N

ov

De

c

Jan

-16

Feb

M

ar

Ap

r M

ay

Jun

Daily TV requests Daily radio requests

Average daily BBC iPlayer online requests

Slide 5

Mill

ion

s o

f re

qu

est

s p

er d

ay

(ave

rag

e m

on

thly

)

With an average of 9.7 million daily requests, BBC iPlayer overall performed strongly, showing month-on-month growth as well as being up by 1.3m per day on June 2015.

Measurement correction *

RADIO DATA MISSNG

* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

TV requests inflated in

Sept Data missing *

Page 6: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

TV only: Monthly requests to BBC iPlayer year-on-year This graph shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, June’s major sporting events (in particular Euro 2016) has led to a significant difference this month compared to the normal seasonal trend. TV requests increased by +9% in June, up to their highest-ever June performance of 229m requests.

Slide 6

0

50

100

150

200

250

300

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

BBC

iPla

yer m

on

thly

req

ue

sts

(mill

ion

s)

2016

2015

2014

2013

2012

2011

2010

2009 LONDON OLYMPICS

DATA MISSING (2015)

DATA MISSING (2014)

June 2016: 229m

* Figures now include requests for programmes only on iPlayer. Sept 2015 saw inflated TV requests. Please refer to slide 12 for guide notes

TV requests inflated in Sept

Page 7: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

Weekly unique browsers to BBC iPlayer

Slide 7

As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer and iPlayer Radio. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted.

In June 2016 we saw an average of 19.9m unique browsers per week to BBC iPlayer (TV and BBC iPlayer Radio), the highest level of unique browsers on record to date.

Source – ComScore (Digital Analytix)

19.94028 16.979274

5.5163344

0

5

10

15

20

Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May

Mill

ion

s

All BBC iPlayer Browsers

BBC iPlayer (TV)

BBC iPlayer Radio

iPlayer Radio browsers were over-counted in September ; this affects both radio and total browser numbers here.

14 15 16

Page 8: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

81 78 70 65 66 60 65 67 68 74 73 74 77 70 69 70 69 71

84 79 67 62 63 56 61 62 61

66 64 65 67 63 63 58 54 54

100 92

94 84 82

73 73 76 87 92 95 88 90

85 87 82 76 85

10 9

5 8 8

7 7 10 16

9 8 9 7 6 6 6 6 6

40 30

24 25 34

29 28 27 34 34 43 45 45

45 50 42 40

43

5 6

6 10 11

11 12 18

38 20 20 21 21 21 23

20 19

21

31

21

14 20 16 15 12

19

30 18 7 8 8

9 10 9

9 10

352

315

281 275 280

251 258 278

334 313 310 309 315

298 308 286

273 290

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV / connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.

23% 25% 25% 24% 24% 24% 25% 24% 20% 24% 24% 24% 24% 23% 22% 24% 25% 24%

24% 25% 24% 23% 23% 22% 24% 22% 18%

21% 21% 21% 21% 21% 21% 20% 20% 19%

28% 29% 34%

31% 29% 29% 28% 27%

26%

29% 30% 28% 29% 28% 28% 28% 28% 29%

3% 3%

2% 3% 3% 3% 3%

3%

5%

3% 3% 3% 2% 2% 2% 2% 2% 2%

11% 10% 9%

9% 12% 12% 11% 10%

10%

11% 14% 15% 14% 15% 16% 15% 15% 15%

2% 2% 2% 4% 4% 5% 5%

7% 11%

6% 6% 7% 7% 7% 7% 7% 7% 7% 9% 7% 5% 7% 6% 6% 5% 7% 9% 6% 2% 3% 3% 3% 3% 3% 3% 3%

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

TV and radio: Requests for programmes by device type The month-on-month increase from May to June was seen across all device types. The increase was most noticeable on computers, with requests from those devices increasing from 76m to 85m month-on-month.

Slide 8

% of requests Number of requests (millions)

43%

24%

---- SOME DATA MISSING * ---- SOME RADIO DATA MISSING*

* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

TV requests inflated

TV requests inflated (Sep)

Page 9: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

22% 22% 21% 19% 19% 20% 20% 19% 16% 19% 19% 19% 19% 18% 16% 18% 18% 18%

28% 28% 27% 25% 25% 25% 26% 23% 19%

22% 22% 22% 22% 22% 22% 21% 21% 20%

25% 26% 31% 28% 26% 25% 25%

25%

23%

27% 29% 27% 26% 26% 26% 26% 26% 28%

4% 4% 2% 3% 3% 3% 3%

4%

6%

3% 3% 3% 3% 3% 3% 3% 3% 3%

15% 12% 11% 11% 15% 15% 14%

12%

12%

13% 17% 18% 18% 19% 20% 19% 19% 19%

2% 2% 3% 4% 5% 6% 6%

8% 14%

8% 8% 8% 8% 9% 9% 9% 9% 9%

5% 6% 6% 9% 7% 7% 6% 8% 11% 7% 3% 3% 3% 4% 4% 4% 4% 4%

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.

TV only: Requests for programmes by device type When looking at TV-only requests, the picture is broadly the same as for overall requests. Increases were seen across all device types, meaning that the share between devices has remained consistent, but requests from computers have increased the most.

Slide 9

60 57 47 43 43 39 42 43 43 48 47 48 46 42 38 39 38 41

77 72 60 55 56

49 52 53 52 57 55 55 56 53 53 48 44 45

67 67

69 61 59

50 51 57 64 69 72 68 66

63 64 58 55

63

10 9

5 8 8

7 7 10

16 9 8 9 7

6 6 6

6 6

40 30

24 25 34

29 28 27

34 34 43 45 45

45 50 42

40 43

5 6

6 10

11

11 12 18

38 20 20 21 21

21 23

20 19

21

14

17

14 20 16

14 12

18

29 17 7 8 8

8 10

9 9

10

273 259

225 222 226

200 203

226

276

255 252 253 250 239 244

222 210

229

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV / connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

% of requests Number of requests (millions)

38%

31%

* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

TV requests inflated

TV requests inflated

Page 10: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

21 20 23 22 23 2124 24 25 26 26 26

30 28 30 31 31 30

7 78 7 7

7

8 99

9 9 10

119

10 10 109

33

25

2623 23

23

22 20

23 23 23 20

24

22

23 23 2121

17

40

0 00

00

0 0 0 0

0 00

0

79

57 57

53 5451

5553

58 58 5956

65

60

64 6462

60

Jan-

15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Aug Se

p

Oct

No

v

De

c

Jan-

16

Feb

Ma

r

Ap

r

Ma

y

Jun

Unknown

Internet TV / connecteddevices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

iPlayer Radio only: Requests for programmes by device type

Slide 10

There were 60m radio requests recorded in June. Note though, some data is not being counted following changes to radio streaming - find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.

% of requests Number of requests (millions)

27% 36% 40% 42% 43% 41% 43% 45% 43% 44% 45% 46% 46% 47% 48% 48% 50% 49%

9%

12% 14% 14% 14% 13%

16% 17% 16% 16% 16% 17% 16% 16% 16% 16% 16% 15% 42%

44%

45% 44% 43% 45% 41% 38% 41% 39% 39% 36% 37% 37% 36% 36% 34% 35%

22%

7% 1% 0% 1% 1% 1% 0% 1% 1% 1% 0% 0% 0% 0% 0% 0% 0%

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

RADIO DATA MISSING*

RADIO DATA MISSING*

* Figures now include requests for programmes only on iPlayer. Please refer to slide 12 for guide notes

Page 11: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

TV and radio requests: live vs catch-up online requests

Slide 11

Live TV viewing in BBC iPlayer increased to 11% of total viewing in June, driven by live sports events, most significantly the England v Wales UEFA Euro 2016 game which kicked off at 2pm on a Thursday and therefore attracted large numbers who were viewing whilst not in front of a TV set. This is the highest level since mid-2014.

(Some live-listening radio data is missing currently, so radio trends should be treated with caution.)

% requests for TV programmes % requests for iPlayer Radio programmes

20

25

27

27

27

28

30 36

32

33

33

35

34

35

35

37

36

35

80

75

73

73

73

72

70 64

68

67

67

65

66

65

65

63

64

65

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

On-demand Simulcast

Please refer to slide 12 for guide notes

* SOME DATA MISSING SINCE FEBRUARY 2015

92%

92%

91%

92%

91%

92%

91%

93%

93%

92%

91%

92%

92%

93%

93%

93%

93%

89%

8%

8%

9%

8%

9%

8%

9%

7%

7%

8%

9%

8%

8%

7%

7%

7%

7%

11%

Jan

-15

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Sep

Oc

t

No

v

De

c

Jan

-16

Feb

Ma

r

Ap

r

Ma

y

Jun

On-demand Simulcast

Page 12: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

Notes for figures in this report

Slide 12

Requests for Android devices were undercounted from 16th to 31st March 2016 due to the latest app release.

Console Requests decreased in January due to Xbox figures being undercounted from 12th January.

TV requests were inflated between 25th August and 29th September by around 18-25%, please treat these figures with caution.

iPlayer Radio Unique Browser figures were over counted in September as a result of inflated Android app figures.

In August we added requests for programmes which are only on iPlayer to the totals for programmes previously shown on linear TV. On average this has boosted the totals by 2%. This data has been back-dated to January 2014.

Some changes were made to radio streaming services in February , which has resulted in gaps in our reporting for some streams. Find out more on the BBC Internet blog.

Some TV request data was not captured in March 2015. We estimate around 17m requests are missing from TV platforms in March.

Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report.

The remainder of this report excludes data from Virgin Media cable and Sky.  Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC Digital Analytics systems.

These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20.

•  Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool.

•  In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.

•  Note on the top 20 lists for TV and radio episodes:  these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series.

•  Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK

•  This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.

•  This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station.

•  Please quote the source of request figures as “BBC Digital Analytics”.

Page 13: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

BBC iPlayer - top 20 TV episodes, June 2016 (excluding Virgin Media cable and Sky)

Slide 13

Match of the Day Live Euro 2016 England v Wales 2,844,000 Top Gear Series 23 Episode 2 1,426,000 Versailles Episode 1 1,413,000 EastEnders 10/06/16 1,356,000 New Blood Case 1, Part 1 1,245,000 EastEnders 14/06/16 1,238,000 Top Gear Series 23 Episode 3 1,200,000 EastEnders 03/06/16 1,196,000 EastEnders 09/06/16 1,155,000 EastEnders 02/06/16 1,143,000 EastEnders 17/06/16 1,140,000 EastEnders 21/06/16 1,040,000 EastEnders 16/06/2016 1,026,000 EastEnders 07/06/16 1,025,000 EastEnders 24/06/16 1,014,000 EastEnders 06/06/2016 989,000 New Blood Case 1, Part 2 958,000 Top Gear Series 23 Episode 4 901,000 EastEnders 27/06/16 895,000 Peaky Blinders Series 3 Episode 5 883,000

Match of the Day Live Euro 2016 England v Wales 2,844,000 Top Gear Series 23 Episode 2 1,426,000 Versailles Episode 1 1,413,000 EastEnders 10/06/16 1,356,000 New Blood Case 1, Part 1 1,245,000 Peaky Blinders Series 3 Episode 5 883,000 The Disappearance Episode 1 882,000 The Living and the Dead Episode 1 796,000 EU Referendum - The Result Part Three 23/06/2016 795,000 Have I Got News for You Series 51 Episode 9 708,000 Glastonbury 2016 Saturday Part 3 25/06/2016 678,000 In the Club Series 2 Episode 6 672,000 The Musketeers Series 3 Episode 1 654,000 Koko: The Gorilla Who Talks to People 15/06/16 645,000 The Millionaires' Holiday Club Episode 1 639,000 Match of the Day Euro 2016 Spain v Italy 27/06/2016 619,000 Casualty Series 30 Episode 37 609,000 City in the Sky Episode 1 577,000 Mock the Week Series 15 Episode 1 559,000 The Great British Sewing Bee Series 4 Episode 4 553,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes – most requested episode per series

Total requests per ep.

Please refer to slide 12 for guide notes

The appeal of a ‘Home Nations’ football match, played during office hours, proved a winning combination for BBC iPlayer, with the England v Wales match in UEFA Euro 2016 being, by far, the most requested thing in June. Top Gear continued to be popular as usual, and new dramas Versailles and New Blood rounded out the top 5 episodes, along with EastEnders.

Page 14: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

BBC iPlayer Radio - top 20 radio episodes, June 2016

Slide 14

5 live Sport Euro 2016 England v Wales 16/06/2016 263,000 The News Quiz Series 90 Episode 9 208,000 The News Quiz Series 90 Episode 8 182,000 Dead Ringers Series 16 Episode 2 142,000 The Archers 06/06/16 142,000 The Archers 01/06/16 138,000 The Archers 03/06/16 136,000 The Archers 05/06/16 136,000 The Archers 08/06/16 135,000 The Archers 07/06/16 134,000 The Archers 13/06/16 133,000 The Archers 02/06/16 131,000 The Archers 10/06/16 130,000 The Archers 12/06/16 129,000 The Archers 20/06/16 128,000 The Archers 09/06/16 128,000 The Archers 14/06/16 128,000 The Archers 19/06/16 126,000 The Archers 15/06/16 126,000 The Archers 23/06/16 121,000

5 live Sport Euro 2016 England v Wales 16/06/2016 263,000 The News Quiz Series 90 Episode 9 208,000 Dead Ringers Series 16 Episode 2 142,000 The Archers 06/06/16 142,000 Just a Minute Series 75 Episode 4 116,000 Today 24/06/16 108,000 The Vote Now Show 19/06/2016 105,000 Test Match Special England v Sri Lanka - Day 2 10/06/2016 99,000 Death at Broadcasting House 18/06/16 97,000 I'm Sorry I Haven't A Clue Series 65 Episode 1 97,000 The Chris Evans Breakfast Show 24/06/2016 87,000 The Radio 1 Breakfast Show with Nick Grimshaw 21/06/16 82,000 The Archers Omnibus 12/06/16 82,000 5 live Breakfast 24/06/16 82,000 Ken Bruce 09/06/2016 81,000 Desert Island Discs David Nott 05/06/2016 79,000 Scott Mills Scott and Chris sit in for Grimmy 24/06/2016 75,000 5 live Sport 05/06/16 73,000 News Quiz Extra Series 17 Episode 9 70,000 Jeremy Vine 24/06/16 70,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes – most requested episode per series

Total requests per ep.

In a similar story for radio in June, the England v Wales match in UEFA Euro 2016, was also most popular (coverage from BBC Radio 5 live Sport, which delivered 263k requests to BBC iPlayer Radio). Elsewhere, The Archers continued its strong run, along with The News Quiz and Dead Ringers.

Please refer to slide 12 for guide notes

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BBC iPlayer - top 20 TV episodes, May 2016 (excluding Virgin Media cable and Sky)

Slide 15

Top Gear Series 23 Episode 1 1,443,000 EastEnders 20/05/16 1,328,000 EastEnders 17/05/16 1,318,000 Peaky Blinders Series 3 Episode 1 1,302,000 EastEnders 24/05/16 1,239,000 EastEnders 04/05/16 1,178,000 EastEnders 19/05/16 1,174,000 EastEnders 10/05/16 1,168,000 EastEnders 27/05/16 1,154,000 Undercover Episode 5 1,154,000 EastEnders 23/05/16 1,151,000 EastEnders 26/05/16 1,125,000 EastEnders 16/05/16 1,050,000 EastEnders 05/05/16 1,044,000 EastEnders 13/05/16 1,031,000 EastEnders 06/05/16 1,003,000 EastEnders 09/05/16 1,002,000 In the Club Series 2 Episode 1 967,000 EastEnders 12/05/16 954,000 EastEnders 02/05/16 951,000

Top Gear Series 23 Episode 1 1,443,000 EastEnders 20/05/16 1,328,000 Peaky Blinders Series 3 Episode 1 1,302,000 Undercover Episode 5 1,154,000 In the Club Series 2 Episode 1 967,000 Have I Got News for You Series 51 Episode 6 758,000 MasterChef Series 12 Episode 25 716,000 The Graham Norton Show Series 19 Episode 8 678,000 Louis Theroux Louis Theroux: A Different Brain 15/05/2016 667,000 Peter Kay's Comedy Shuffle Episode 3 632,000 Love, Nina Episode 1 628,000 Upstart Crow Episode 1 569,000 The Great British Sewing Bee Series Episode 1 556,000 The Hollow Crown Episode 1 540,000 Hillsborough 08/05/16 540,000 Drugs Map of Britain Manchester: Heroin Haters 535,000 Casualty Series 30 Episode 34 534,000 United States of Hate: Muslims Under Attack 532,000 Eurovision Song Contest 2016 Grand Final Episode 4 519,000 Wallander Series 4 Episode 1 488,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes – most requested episode per series

Total requests per ep.

Please refer to slide 12 for guide notes

With Top Gear returning at the end of May, Episode 1 proved popular on BBC iPlayer, topping the charts and delivering just over 1.4 million requests. Returning series Peaky Blinders also performed well, and it was a strong month for EastEnders, with 14 episodes getting over a million requests. BBC iPlayer exclusive Peggy Mitchell: Last Orders added another 594k requests.

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BBC iPlayer Radio - top 20 radio episodes, May 2016

Slide 16

Desert Island Discs 08/05/2016 241,000 The Unbelievable Truth Series 16 Episode 6 201,000 Annie Mac 25/04/2016 199,000 The News Quiz Series 90 Episode 4 174,000 The News Quiz Series 90 Episode 6 166,000 The Archers 05/05/16 157,000 The News Quiz Series 90 Episode 5 154,000 The Archers 01/05/16 150,000 The Archers 12/05/16 149,000 The Archers 09/05/16 146,000 The Archers 10/05/16 145,000 The Archers 23/05/16 144,000 The Archers 08/05/16 143,000 The Archers 11/05/16 142,000 The Archers 02/05/16 142,000 The Archers 04/05/16 141,000 The Archers 24/05/16 140,000 The Archers 22/05/16 139,000 The Archers 03/05/16 138,000 The Unbelievable Truth Series 16 Episode 5 135,000

Desert Island Discs 08/05/2016 241,000 The Unbelievable Truth Series 16 Episode 6 201,000 Annie Mac 25/04/2016 199,000 The News Quiz Series 90 Episode 4 174,000 The Archers 05/05/16 157,000 Test Match Special England v Sri Lanka - Day 2 20/05/2016 117,000 Just a Minute Series 75 Episode 1 105,000 5 live Sport Prem League Football Chelsea v Tottenham 102,000 The Chris Evans Breakfast Show 06/05/2016 102,000 5 live Sport 01/05/16 100,000 The Radio 1 Breakfast Show 06/05/2016 99,000 Wimsey The Nine Tailors Episode 1 93,000 Scott Mills 20/05/2016 91,000 The Archers Omnibus 01/05/16 83,000 Ken Bruce 12/05/2016 77,000 News Quiz Extra Series 17 Episode 4 75,000 Stiff Upper Lip, Jeeves Ep1 74,000 Jeremy Vine 11/05/16 64,000 Heresy Series 10 Episode 1 64,000 Annie Mac's Friday Night 06/05/2016 62,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes – most requested episode per series

Total requests per ep.

Desert Island Discs from 8th May (featuring guest Tom Hanks) was the most popular episode on BBC iPlayer Radio, delivering 241k requests. The Unbelievable Truth, Annie Mac and The News Quiz round out the top episodes for May.

Please refer to slide 12 for guide notes

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BBC iPlayer - top 20 TV episodes, April 2016 (excluding Virgin Media cable and Sky)

Slide 17

Undercover Episode 1 1,374,000 Murdered by My Father 1,140,000 Line of Duty Series 3 Episode 2 1,134,000 Line of Duty Series 3 Episode 3 1,043,000 EastEnders 01/04/16 1,040,000 EastEnders 12/04/16 1,028,000 EastEnders 15/04/16 1,006,000 EastEnders 08/04/16 989,000 EastEnders 22/04/16 982,000 EastEnders 19/04/16 982,000 EastEnders 05/04/16 978,000 Undercover Episode 2 977,000 EastEnders 11/04/2016 972,000 EastEnders 14/04/16 966,000 EastEnders 07/04/16 962,000 Line of Duty Series 3 Episode 4 961,000 EastEnders 27/04/16 943,000 EastEnders 21/04/16 928,000 EastEnders 18/04/16 919,000 The A Word Episode 3 896,000

Undercover Episode 1 1,374,000 Murdered by My Father 1,140,000 Line of Duty Series 3 Episode 2 1,134,000 EastEnders 01/04/16 1,040,000 The A Word Episode 3 896,000 Louis Theroux Drinking to Oblivion 24/04/2016 815,000 Peter Kay's Comedy Shuffle Episode 1 768,000 The Voice UK Series 5 Live Semi-Final Episode 13 671,000 Drugs Map of Britain - Wolverhampton 671,000 Thirteen Episode 5 655,000 Have I Got News for You Series 51 Episode 2 654,000 Elizabeth at 90 - A Family Tribute 21/04/16 653,000 Five Star Babies: Inside the Portland Hospital Episode 1 634,000 How To Stay Young Episode 1 621,000 The People v OJ Simpson Episode 8 598,000 Michael McIntyre's Big Show Episode 1 585,000 Bake Off Creme de la Creme Episode 2 542,000 The Graham Norton Show Series 19 Episode 3 542,000 MasterChef Series 12 Episode 9 536,000 I Want My Wife Back Episode 1 511,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes – most requested episode per series

Total requests per ep.

Please refer to slide 12 for guide notes

Episode 1 of new series Undercover topped the charts in April, delivering just under 1.4 million requests. Dramas overall performed strongly, including BBC Three’s Murdered by My Father (almost 1.2m requests) and Series 3 of Line of Duty which continued to gain requests in April. BBC Three’s documentary Drugs Map of Britain - Wolverhampton, which was only available online, earned 671k requests and earned a place in the most requested episode per series list.

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BBC iPlayer Radio - top 20 radio episodes, April 2016

Slide 18

The Archers 03/04/16 375,000 The Archers 04/04/16 262,000 The Archers 05/04/16 242,000 The Archers 06/04/16 222,000 The Archers 07/04/16 196,000 The Archers 11/04/16 185,000 The News Quiz Series 90 Episode 1 183,000 The Archers 08/04/16 182,000 The Archers 12/04/16 178,000 The Archers 10/04/16 178,000 The Unbelievable Truth Series 16 Episode 2 174,000 The Unbelievable Truth Series 16 Episode 3 171,000 The Archers 01/04/16 171,000 The Archers 13/04/16 169,000 The Unbelievable Truth Series 16 Episode 1 168,000 The Archers 14/04/16 162,000 The Archers 20/04/16 153,000 The Archers 19/04/16 153,000 The Now Show Series 48 Episode 6 152,000 The Unbelievable Truth Series 16 Episode 4 151,000

The Archers 03/04/16 375,000 The News Quiz Series 90 Episode 1 183,000 The Unbelievable Truth Series 16 Episode 2 174,000 The Now Show Series 48 Episode 6 152,000 Annie Mac 25/04/2016 139,000 The Archers Omnibus 03/04/16 115,000 World Twenty20 Cricket England v West Indies 03/04/2016 106,000 The Chris Evans Breakfast Show 22/04/2016 105,000 Scott Mills sits in for Grimmy 29/04/2016 105,000 The Radio 1 Breakfast Show 14/04/2016 93,000 Sir Arthur Conan Doyle - The Lost Special 18/02/12 87,000 Charles Paris Mystery: A Decent Interval Episode 4 80,000 Ken Bruce 22/04/2016 79,000 Monsieur Pamplemousse Investigates Episode 1 76,000 Just a Minute Series 74 Episode 6 76,000 DI Cromwell - Jagged Prayer Episode 1 75,000 Winston Graham - The Little Walls 09/04/16 73,000 News Quiz Extra Series 17 Episode 1 72,000 Jeremy Vine 05/04/16 70,000 The Forsyte Saga Episode 1 69,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes – most requested episode per series

Total requests per ep.

The Archers delivered high numbers of requests in April. The episode from 3rd April, in which the domestic abuse storyline reached its crescendo, received 375k requests, whilst the next few episodes from the same week made up the remainder of the top 5 titles.

Please refer to slide 12 for guide notes

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BBC iPlayer – use for TV online by time of day, June 2016

Slide 19

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

06:0

0

07:0

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08:0

0

09:0

0

10:0

0

11:0

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12:0

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13:0

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14:0

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TV viewers

BBC iPlayer TV requests

Internet users (any website)

TV peak – 24.0 million

BBC iPlayer peak –604,000

Internet peak – 28.4 million

No

te:

ea

ch

lin

e h

as

a v

ery

diff

ere

nt

sca

le

(se

e p

ea

ks)

Sources – TV from BARB June 2016, internet from Nielsen March 2012, BBC iPlayer from BBC iStats June 2016- see footnotes on final page for more detail

Please refer to slide 12 for guide notes

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BBC iPlayer Radio – use for radio online by time of day, June 2016

Slide 20 Please refer to slide 12 for guide notes

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer Radio use. However it shows the relative usage pattern by time of day – with BBC iPlayer Radio being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

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Radio listeners

BBC iPlayer Radio requests

Internet users (any website)

Sources – radio from RAJAR Q1 2016, internet from Nielsen March 2012, BBC iPlayer from BBC iStats June 2016 - see footnotes on final page for more detail

Radio peak – 13.3 million

BBC iPlayer Radio peak – 136,000

Internet peak – 28.4 million

No

te:

ea

ch

lin

e h

as

a v

ery

d

iffe

ren

t sc

ale

(se

e p

ea

ks)

Page 21: Monthly Performance Pack April, May & June 2016 - BBCdownloads.bbc.co.uk/aboutthebbc/insidethebbc/media...BBC iPlayer saw an excellent start to the ‘Summer of Sport’ season, with

Slide 21

BBC iPlayer usage is equally balanced between men and women across the last 4 quarters, with the largest share of audience aged 16-34.

TV & iPlayer Product: demographics of BBC iPlayer users 57

%

52%

52%

51%

52%

50%

48%

44%

48%

49%

49%

48%

50%

52%

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013 2014 2015 2016

Women

Men

43%

40%

39%

37%

46%

45%

42%

39%

40%

39%

39%

35%

37%

38%

19%

21%

22%

23%

19%

18%

20%

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013 2014 2015 2016

55+

35-54

16-34

51% 49% 48% 49%

49% 51% 52% 51%

0%

20%

40%

60%

80%

100%

Users of BBC iPlayer

Home broadband

users

All TV viewers All Radio Listeners

Women

Men

44% 33% 30% 30%

38%

36% 34% 34%

18% 32% 36% 36%

0%

20%

40%

60%

80%

100%

Users of BBC iPlayer

Home broadband

users

All TV viewers All Radio Listeners

55+

35-54

16-34

Gender (latest 4 quarters) Age (latest 4 quarters)

Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q1 2016, RAJAR Q1 16

METHOD CHANGE IN 2014

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Glossary

Slide 22

•  Stream – click to play instantly

•  Download – save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions

•  Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites

•  Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website

•  Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer

•  Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations

•  Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single device can use multiple browsers.

Extra footnotes for slides 17-18 showing data for time of day •  TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

•  Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

•  BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

•  Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals