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Reach Ext. Monthly Newsletter

Topic: Look-A-Like Modeling

The minimum spend per month 125,000 impressions

What is Look-a-like modeling? The concept is simple. Look-a-like modeling analyzes your best customers to help you find more of them.

How is this done?First, start out with a site retargeting campaign with the reach ext. team and request Look-a-like in the IO. A new Look-a-like audience will be generated by the reach ext. team in about three months. This time depends on the amount of traffic to the customer’s site.

What is the minimum spend?This must be done with site retargeting . When you combine the two areas the bare minimum would be 125,000 impressions per month but aim higher! You must run for at least six months to get a good read on the Look-a-like portion.

Fun fact: 25% of advertisers cannot define look-a-like modeling. Can you? If not, come see me and we can talk about it. You can also visit the Quick Read link below for more details.

You can access the previous months Newsletters on the g drive. G:\Advertising\Sales - Miscellaneous\Online Resources\Reach Ext\Monthly Newsletters

Monthly Quick Read:

http://exelate.com/resources/videos/25-advertisers-cant-define-lookalike-modeling/

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For more information see The Book on Salesforce by clicking here.

All campaigns sold below the monthly minimum spend must be approved by the Senior Digital Sales Manager.

Visit Jessica Hooper with any questions.