A COX MEDIA GROUP COMPANY

Reach Ext. Monthly Newsletter

Topic: How to read a media plan

RETARGETING

A. Advertiser Name (Unique Visitors) – The number of unique visitors that visit the site each month.B. Cumulative Cookie Loads – A cookie will load each time a unique visitor goes to the site. A cookie has a 90

shelf life. The number changes each month as some cookies are slow to load and roll over into the next month.

SITE RETARGETING

C. Site tagging Audience Selection (Site) – This number is the same as line A and B for the first month. This is the audience that will be targeted per month. This number fluctuates as the site traffic varies month to month. The % of the audience you are able to target depends on the customer’s budget.

D. Projected Retargeting Reach @ 75% (Site) – The reach ext. team estimates they can reach 75% of the sites unique visitors each month.

E. Frequency Cap (Site) – 24 is the average number of times the same visitor will see an ad each month. F. Potential Gross Impressions (Site) – Monthly impressions = Line D x Line E. G. Retargeting CMP Projection (Site) – This is the CPM we charge the customer. H. Investment Projection (Site) – This is the monthly charge to the customer.

Impressions x CPM / 1,000.

TARGET MARKET PROJECTIONS

This is the break out of impressions per geo zone.

MANAGED NETWORK OUTREACH

This is a break out of impressions per network or group of networks. A network is a group of sites. If you are doing IP Targeting or keyword targeting this information will also be displayed here.

IMPRESSIONS BY DEVICE

This area breaks out the estimated impressions on computers, tablets and mobile phones.

FUN FACT:

Did you know it only takes two business days to receive a media plan from the reach ext. team? You can also view the customer’s site traffic which is a great talking point and segway into site retargeting. Not sure what areas to include in your campaign? Don’t worry; the reach ext. team can make suggestions for you.

WHAT DOES A PROPOSAL LOOK LIKE?

See the screen shot below!

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For more information see The Book on Salesforce by clicking here.

All campaigns sold below the monthly minimum spend must be approved by the Senior Digital Sales Manager.

Visit Jessica Hooper with any questions.