Monthly Market Scenario - sample

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  • 8/19/2019 Monthly Market Scenario - sample

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    Rasi Seeds (P) Ltd.

    Vegetable Seeds Division(HyVeg)

    S& M-South

    Monthly Market S enario

    State-

    Maharashtra - Pune

    Month -

    Oct & Nov

    !."eather & #li$ati ondition%

    Patri ulars t&'ov ore ast (De )verage *e$+erature 24 0C 22 0 C

    Mini$u$ *e$+. 14 0 C 12 0 CMa,i$u$ *e$+. 34 0 C 32 0CRain all Moderate NilSeason Winter Winter#ro++ing Pattern Rabbi Season Rabbi Season

    . #o$+etitor/s tivities%

    a. Produ t develo+$ent a tivities

    ro+s 'e0 hybridintrodu ed

    Seg$ent Pri e Stru ture ngoing *rials(Seg$ent)

    Mari!old Noble seeds -"aradla#sh$i

    %ello" 1000seeds'

    12(0

    Pea Welco$eseeds- Nirali

    )oldie 13(*#!

    Pea +,-124 )oldie 1(0*#!"ater$elon

    ,alash-112 ,alindi 4(00*#!

    b. #o$+etitor/s s he$es%

    #ro+s S he$es Su++orting Do u$ent(i any)

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    . Pro$otional tivities%

    #ro+s 'o. o ielddays(in 0hi hregion are they

    o using)

    'o. o 1ee+a$+aign(theiro used regions)

    ieldvisits( o usedareas)

    +, Seeds - O#ra 0 ( Nasara.ur/NR Seeds O#ra 0 4 Nasara.urWelco$e Seeds Cucu$ber

    0 4 Sola.ur Road

    ast West Seeds nda$an

    0 ( Rai!ad

    2. HyVeg tivities%

    a. Pro$otional tivities%

    • ield /isits

    t& 'ov De (Planned)#ro+s 'o. o

    ieldvisits

    rea #overed(*aluka3Mandal)

    'o. oield

    visits

    rea#overed(*aluka3Mandal)

    o$ato 2 5aveli 2 5aveli6 Nasara.ur7itter!ourd

    1 8ound

    • +ee. Ca$.ai!n

    Month No9 o: 8a;s Ma

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    OctNov8ec Planned'

    ( O#ra6 Cucu$ber 8ound6 Nasara.ur65aveli

    Other ctivitiesMonth Co$$ision

    !ent Meetin! rader Meetin! Pre So"in!

    Meetin!n; other

    activitiesOct& Nov8ec Planned' 1 (

    b. Produ t develo+$ent tivities%

    #ro+s ngoing *rials Seg$ent 4valuation( o$$ents)

    . eed ba k on ne0 Hybrid introdu ed%

    Hybrid Seg$ent Strength "eakness *hreat o++ortunities

    Shin; !;.s; %ield6:ruit

    si=e6diseaseresistance

    >i!ht colour

    :ruits than!;.s;

    Cli$atic

    ?uctuationsho"sdi@erentresults

    5i!h

    .otential

    >avan;a );.s; Acellentruit colour

    >essdiseaseresistance

    Cli$atic?uctuationsho"sdi@erentresults

    5i!h.otential

    5. tion Plans or ne,t $onth (De )%

    a. Sales +lan

    #ro+s 6ty Pla ed in$arket(in 7g)

    6ty need to be+la ed to $eetthe target(in 7g)

    #o$$ents( i any)

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    o$ato B 10Cucu$ber 1( 20O#ra 3000 3000

    b. Li8uidation +lan%

    Hybrid3Variety Li8uidation +lanCucu$ber shin; Ca$.ai!nin!6 ar$er $eetin!sO#ra Sahiba Pre so"in! $eetin!s6 retailers $eetin!