Advertising Design Marketing Branding Multimedia

Who is Monitor?

We’re a full service agency bringing marketing to life in all formats, online and off. Established in 1993, we have been delivering effective integrated design, marketing and communications strategies for over 15 years.

who is monitor?

Print, web design, packaging, copywriting and more.

Our experience is extensive and spans a range of markets in both business to business and business to consumer. We create ideas to lift all kinds of businesses out of the crowd - across every communication channel. We achieve numbers to make you smile by stepping into your customer’s shoes. We learn about your target market in detail by putting our heads together and spending real time getting to know your business. The best ideas start this way.

.COM

.CO.UK

ask

Wise heads and young shoulders. The best creative teams bring together strengths across the board. For our clients, it means the most effective results for their business.

our services

Effective marketing is about what’s right for the client and their target market.That’s why, before we suggest any solutions, we bang our heads together and spend time getting to know the client and their business. We work hard to build effective creative solutions for a brand or service, through traditional and ambient means of engagement.

The marketplace is constantly changing and we pride ourselves on being up to date. So while the rest of the business community grows, so do we. We have and continually invest in the right equipment and skills to meet the needs of our clients. So when we forecasted an increase in digital media spend in 2009/10, we made sure we were ready to cater for those services, to date we’ve sent out over 50,000 e-shots and with clients like Polypipe that figure is set to be over 100,000.

Digital marketing spend is set to rise by 17 per cent in 2010 as companies switch the focus of their budgets away from TV, radio and print ads, a new report has found.

Digital marketing spend is set to rise by 17 per cent in 2010 as companies switch the

focus of their budgets away from TV, radio and print ads, a new report has found

Dotmailer

Printed products make a positive contribution to the UK trade balance. In 2002 the printing sector’s contribution

was £438 million, which improved to almost £609 million in 2003 and £619

million in 2004 before falling back to £543 million in 2005, £429 million in 2006 and

£415 million in 2007. Annual Business Inquiry, 2007 provisional

results (released Nov 2008),

We don’t do off-the-shelf; all our solutions are hand cut and tailor-made to fit clients needs. Marketing strategy, communication, direct marketing and planning – we can do it all:

our services

Design ServicesBrand Communications: Branding, Logo Design, Stationery, Livery & Name Generation

Print: Brochures, Leaflets, Newsletters, Direct Mail, Design, Copywriting, Artwork & Print Buying, POS Materials and Trade marketing

Website Design & Build: HTML, Flash, E-commerce CMS & SEO optimised

Email Marketing: E-shots, E-newsletters, E-alerts, Surveys,Lead Generation, Design, Build, Send and Measure Service

Packaging: Concepts, Design & Artwork

Marketing and Communication Services• Online & Offline Copywriting• Planning & Strategy• Media Buying• Commercial Sales Strategies• Lead Generation• Direct Mail• Database Generation & Management• Telemarketing

‘According to the Bellwether Report from the Institute of Practitioners in Advertising and BDO Stoy Hayward, growing confidence about the state of the economy is set to drive an increase in spending on internet marketing services this year. ‘Source - ClickThrough

who we work for

...to name but a few

all together differentKRO

Everything from ice cream makers to plastic manufacturers, industrial security experts to clothing retailers, high street bars to magazines.

what makes us different?

Our key marketing people were on the client side for decades before hopping over the fence to create an agency that really is client-centred. They add a level of strategic skills you simply don’t find in many agencies. This heavyweight clout underpins everything we do.

Francis Ball Chairman and Retail Director Francis Ball, previously Managing Director of Costco Wholesale UK, now Chairman of The Federation of Wholesale Distributors, adds invaluable retail expertise to the team and reinforces our credentials as a major creative agency.

Moray NewberryManaging Director Moray Newberry has 25 years experience as a Marketing Director on the client side before starting Monitor Creative in 1993, giving him a sympathetic understanding of clients needs.

Ric GibbsConsultant Creative Director Richard Gibbs heads the creative team and has over 20 years experience in design and advertising, recently having won an award for best website design at the SUN (Shot Up North) Awards.

Creative TeamAnton & Cheryl have over 6 years of agency experience working with both large and small companies and have done everything from branding and packaging to websites and e-shots alongside everything else in between.

extensive experience + fresh ideas = effective results

what people say about us

‘I have done business with Monitor over many years, during my time with different companies and when it came to setting up my own business they are the only people I trusted with my own money!’Claire Briegal, Managing Director, I Love My

‘May I take this opportunity to thank Moray and his team at Monitor Creative who have dedicated much time and effort in creating this fantastic new site. A big thank you to you all.’Robin Appleby, Commercial Director, Polypipe Terrain

‘When we were first introduced to Monitor I was really impressed with the time they invested in finding out what we wanted to achieve.... The ideas they came up with were really pleasing and it showed they listened and understood our objective. As an upholstery company we felt our company was still in the 1960s and wanted to change our image to bring it up to date. With a name like AD Brown Upholstery it really was a challenge. Monitor Creative came highly recommended to help us develop a brand and web presence.’ Bobby Fitzpatrick, C&M Manager, AD Brown Upholstery

our work

Thought provoking ideas with impact that deliver tangible results for our clients.

Client: Glyn Smallwood Upholstery

They wanted… to increase their business but realised they needed to strengthen their brand image in order to achieve this. The brief was to create an identity which was simple, understated and communicated tradition and quality. We were also asked to design their new stationery and printed postcards.

We created… an identity that is understated and contemporary, elevating their brand position and helping them towards achieving their goals.

our work

Client: A D Brown Upholstery

They wanted… to reach new customers and set themselves apart from the competition. With a small budget and an identity that was much in need of a refresh we pitched our concepts to rebrand the company.

We created… a new logo in keeping with their current name and a great strapline to help position themselves in the sector. We designed a simple, sophisticated yet structured website that acts as their marketing and selling tool whilst demonstrating their expertise.

our work

Client: Goodchild & Company

They wanted… a new brand identity incorporating an up-market, expensive and classic feel, featuring the ampersand as a prominent part of the design.

We created… an identity that is clean, modern but classic in its style emphasising authority and quality.

our work

Client: Kro Bars

They wanted… to increase the visual impact of their website; engage visitors, showcase individual bars and events and the addition of an online booking system for all restaurants.

We created… a website that answered their brief but we also threw in a new strapline… all together different.

our work

all together different

Client: Fredericks

They wanted… an updated corporate website which was more customer and search engine friendly whilst retaining the core company profile.

We created… a new site which delivered a welcoming feel, incorporating all product and media news, awards and brand information.

our work

Client: Fredericks

They wanted… to bring their communication materials bang up to date and reflect both the modernity of the business as well as their traditional family ideals of quality and value.

We created… Impulse 09, a brochure crammed full of household brands who work in association with Fredericks and whose brand values are reflected in the products they produce.

They wanted… to make a splash at the International Annual Conference of Ice Cream Wholesalers.

We created… ’I’m an ice cream distributor get me out of here’, based on the ever popular celebrity version, which included door signs, goody bags and t-shirts.

our work

our work

Client: Thomson AssociatesChartered Surveyors

They wanted… to bring their corporate ID up to date, develop a communications strategy to increase awareness and build business in targeted sectors.

We created… a new logo and corporate style which stands out from their competitors whilst retaining the integrity of the business. The rebranding was then reflected in a new search engine friendly website and we also handled a telephone recruitment campaign gaining appointments in targetedindustry sectors.

our work

Client: Mondo Foods

They wanted… new packaging for their Cheese & Broccoli Quiche which had been delisted from Costco.

We created… new packaging design incorporating original photography that portrays the quality of the product and its ingredients, resulting in much better shelf stand out. As a result the product was relisted at Costco at the next review.

Client: Preventry

They wanted… to relaunch the company, creating a new identity to overcome the stigma attached to security companies and demonstrate their expertise in contrast to their competitors.

We created… a new name with bold branding, refreshed copy and new photography thatdemonstrates the products in action on a new look website.

our work

Client: Encounter

They wanted… to develop a targeted communication device aimed at the hard to reach independent convenience retail sector, delivering measurable results. Cost sharing between a number of manufacturers created an opportunity to communicate with this lucrative sector on a cost effective basis.

We created… a piece of syndicated, interactive direct mail presented as a magazine; mailed quarterly. Issue 3 delivered exceptional response rates of over 5%.

our work

Client: Polypipe

They wanted… to develop a portal to act as an introduction to the group, incorporating navigation to individual company sites whilst working alongside tactical brand / product sites. All sites required CMS capability and SEO.

We created… a new search engine friendly website hierarchy with manageable content throughout. The tactical sites work within corporate guidelines but have the capability to function as stand-alone sites.

our work

Client: Polypipe Gulf

They wanted… a new international site for Polypipe Gulf, a trading division of Polypipe Limited established in 2008 to develop business across theMiddle East.

We created… a website which utilises 3D CGI animated fly-ins triggered by interactive information buttons.

our work

new for 2010

Brand SurgeryBreathe new life into your brand with a FREE hour of fresh thinking.

The brand surgery gives current lapsed and potential clients the chance to visit Monitor and discuss their thoughts on what they want to achieve with their brand or services. We’ll cover all the key areas to confirm what’s working and what isn’t. We’ll talk through how to define the brand personality with precision and how to express it in customer-connecting, profit-pulling ways across all communication channels – websites, brochures, ads and everything else.

Book an appointment with us.

Brand Starter PackIf there’s a business idea that’s ready for launch, we’ll take care of the branding and get everyone off to a flying start.

Our new brand starter kit provides all the marketing essentials needed. We’ll start by talking through the business and the market and create the branding materials that will get noticed from day one.

Start something new.

What does

your brand say

about you? What is

your main

proposition?

t: 0161 743 0980 e: monitor@monitorcreative.co.uk

54 Oldfield Road, Salford, Manchester M5 4LZwww.monitorcreative.co.uk