Monetize your WiFi with Cisco Meraki, Purple WiFi & MareraTrack your customers, drive 1:1 communications,

improve customer experience

Menelaos Makrigiannis, Sales Director, SiEBEN

67% of customer’s journey is

digital!

Digital Go-to-Market ExpertsSiEBEN can support through the whole process

Monetize your WiFi with Cisco MerakiProvide FREE WiFi!

More on your bottom lineIt’s been proven time and time again, people will spend

more time and more money in a venue that offers reliable,

free WiFi.

78%

77%

63%

preferred venues that offered freeguest WiFi

would stay longer in a location

that provided WiFi

said they are more likely to spend

additional money there

Monetize your WiFi with Cisco MerakiAffordable – Effective – Smart Advertising

Be secure

with seperate guest and

business networks

Be family friendly

with state of the art

content filtering

Be legal

operate in line with

best pratice

Monetize your WiFi with Cisco Meraki & PurpleHow it works

Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

• Information about the company/organization/etc

• Social feeds

• Advertising and promotions

• Local information

• Company/State/Local government/etc imagery

The user log in process

The splash screen can be completely customised

with your branding/messages/etc

Monetize your WiFi with Cisco Meraki & Purple

Identify and segment your customers, Demographics, Top Customers, Repeated Customers, Time in the store,

Zone analytics, Live Customers, Campaigns based on demographics, visits, etc

Profile your customers Visit frequency & behavior Actionable insights

Monetize your WiFi with Cisco Meraki, Purple & MareraHow it works - 360o Approach

1

2

3

4

5

8

6

7

Newsletter & Contact Form

Visit Frequency & Behavior

Buying Behavior

Website & Mobile app Behavior

Social Media Actions

Loyalty Program (buying behavior and engagement)

Surveys

Reaction in marketing campaigns

Monetize your WiFi with Cisco Meraki, Purple & MareraReal - Time Personalized Communication (email, sms, push notification via mobile app)

WelcomeWelcome back! It is your 3rd

time in our store. Enjoy An exclusive 10% discount!

Check - in Share your location in your social media accounts and

earn loyalty points.

Sales - OffersThe product you are looking

for is on sale. Ask our experts for tips.

Daily NewsCheck out just released products on the second

floor.

FeedbackWe hope you have found everything you needed.

Don’t forget to rate us and leave your feedback.

1. Special Daily Offers

Retail Store Project

Customer Data is saved in the Integrated Marketing Management Platform, Marera

Passing by people are getting informed about the FREE wifi access

Enter your email and get the daily special offers!

Automated email is sent to customers with the daily special offers of the store!

First Customer Visit on Tuesday!

FREE wifi access in store

Customer Data is saved in Marera

Automated email is sent to customers with contest info and confirmation of

participation!

Second Customer Visit on Friday of the same week!

Enter your email and get free wifi access.

2. Contest for frequent visitors

Retail Store Project

Monetize your WiFi with Cisco Meraki, Purple & MareraReasons to choose this integrated solution

Perform all tasks

through one Platform!

Personalized

communication

through email, sms,

push & fb notification

360o Loyalty Program

points according to

buying, engagement,

visit frequency etc.

Tailored-made

implementations to

meet company’s

needs

Expand Branding

through social media,

& campaigns

Data mining techniques

& BI Reports.

Advanced customer

segmentation

Monetize your WiFi with Purple & MareraIdentify & Segment your customers – Business Intelligence

Campaign ReportsLoyalty Reports

BI Reports

Web Analytics

Presence/Location Reports

Campaign EffectivenessProduct Relates CampaignsLoyalty Related CampaignsFashion Based Campaigns

Visual Representation

Proximity ReportsFootprint, Zone AnalyticsEngagement ReportsLoyalty ReportsReal-Time AnalyticsCombined Proximity & Social Reports

Descriptive Analysis Summary Statistics

Loyalty Members GrowthReward Revenue vs Cost

Rewards Given vs RevenueSales % per Loyalty Segment

Average Stay on sitePages visitedTime Period on each pageExit from which page

Predictive AnalysisCross Sell/ Up SellReports based onweather/incomeCustomized Reports (Cameras, People Counting, POS, etc)

A step by step Process

Cisco Meraki/CMX Purple WiFi Marera

Free WiFiMultiple SSID

Bandwidth LimitationsEmployee & BYOD policies

Real-Time ReportsPresence Analytics

Social Media LoginSocial Media Insights

Location AnalyticsTrigger Campaigns

Micro Surveys

Multichannel InsightsOffline Marketing Campaigns

(Email, sms, push & fb notification)

Lead ScoringLoyalty Program

BI ReportsMobile App

STEP 1 STEP 2 STEP 3

FOUNDED

2000

100Expert Employees

DivisionsBusiness Software DivisionSystems Integration DivisionDigital Marketing Division

3

7+PartnershipsMicrosoft Gold Certified PartnerCisco Premier PartnerHP Gold PartnerEMC Affiliate PartnerIBM Silver PartnerSAP Partner Enterprise MobilityMember of GRECA

ShareholdingsInEdu (23%)Pobuca (15,75%)

2

USPRetail & Consumer GoodsIndustries expertsfor CRM

Software products Pocketbiz (www.pocketbiz.io) Marera (www.marera.io) Pobuca (www.pobu.ca) InEdu SIS (www.inedu.com)

4

11+

Company Overview

AwardsMicrosoft Country Partner 2011, 2016Microsoft Mobility Partner 2012 | snooz.meIT Excellence Award 2013|FrigoglassGold Social Media Award 2014 | DiadermineApp Gold Award 2015 | SchneiderCyta Mobile Excellence Awards 2015|KRI KRIMicrosoft Country Partner 2016Cyta Mobile Excellence Awards 2016|NNCisco Marketing Innovation Partner of the Year 2016Sales Excellence Award 2017 | MARS Hellas

Thank YOU For Your Attention !

Get more Information:

www.siebensolutions.com www.marera.io www.pocketbiz.io

www.facebook.com/siebengr

www.twitter.com/siebengr

www.youtube.com/siebengr