ENGLISH I I

Monday, February 4Tuesday, February 5

Agenda

SSREntrance SlipQWRadio Media and Multimedia

Entrance Slip (5 minutes)

Answer the following questions on a Post-It Note without using your notes:

1) What is the rule of thirds?

2) Name the 3 major parts of a print ad.

3) What makes print advertising effective?

Quick Write (5 Minutes)

Listen to the following radio commercial.

http://adsoftheworld.com/media/radio/postit_woman

What techniques did the advertisers use? Is the advertisement effective?

Radio Media

Radio reaches more than 228 million Americans every week.

94%people over the age of 12

80% of adults listen to radio in their cars ¼ of the population also listens while at work

Radio Media

Radio ads are effective because they reach such a large population.

Radio is mobile and therefore can be listened to anytime and anywhere.

Limits of Radio

While radio ads are effective, they do have their limits.

Radio advertisements must rely solely on sound. Advertisers have to be more creative because they can’t use any visual media.

How Do Radio Ads Draw People In?

Great radio advertisements grab and hold attention, usually through humor.

They use sounds, compelling music or unusual voices to grab attention.

Radio Ad Examples

http://adsoftheworld.com/media/radio/toyota_iq_narrow_side_street

http://adsoftheworld.com/media/radio/listerine_the_bathroom_concerts_beethoven

http://adsoftheworld.com/media/radio/mcdonalds_macmini_sandwich_unaware

Using Multimedia Forms

Advertisers often use more than one form of media to expand their audience.

http://www.youtube.com/watch?v=ypAthG-mMoQ

http://adsoftheworld.com/media/radio/mattel_hot_wheels_track

Using Multimedia Forms

Audience QW

What are some ways that advertisers target a specific audience?

Audience

Advertisers target specific audiences by placing their ads on the TV and radio channels, magazines, and during the time slots that their audience is most likely to see.

Windex print ad in Better Homes and Gardens McDonalds Kid’s Meal commercial on Disney

Where would you put this ad?

Where would you put this ad?

http://adsoftheworld.com/media/tv/nike_count_on_kobe

Where would you put this ad?

Try it!

In groups, you will try out some of the skills that advertisers use.

Each group will receive a print design and a product to match. Your group will come up with a headline and copy (you must use at least one type of propaganda), target a specific audience, and decide what magazine you would place you’re ad in.