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Monday, April 11, 16
Paul Rand was a pioneer of the New York style. He understood that communication was most effective when the designer was able to:
- Skillfully interpret content- Reduce it to its most symbolic essence- Compose it on the page in a fresh and lively manner
Monday, April 11, 16
Paul Randcover for Direction magazine1940
Monday, April 11, 16
Paul RandJazzways yearbook cover1946
Monday, April 11, 16
From 1941 to 1954, Paul Rand was a designer for the Weintraub ad agency in
NYC. His creative collaborations with
copywriter Bill Bernbach paired visual with language perfectly.
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Paul RandOhrbach’s ad1946
Monday, April 11, 16
Paul Randcover for Thoughts on Design1946(photograms of abacus becomes metaphor for design process)
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Paul Randposter for AIGA1968
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Paul Rand, poster for the film No Way Out, 1950
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Paul Rand, monograph cover, 1953
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I Know A Lot of Things, 1956, Ann and Paul RandMonday, April 11, 16
I Know A Lot of Things, 1956, Ann and Paul RandMonday, April 11, 16
Sparkle and Spin, 1957, Ann and Paul RandMonday, April 11, 16
Listen, Listen!, 1970, Ann and Paul RandMonday, April 11, 16
Listen, Listen!, 1970, Ann and Paul RandMonday, April 11, 16
Monday, April 11, 16
Alvin Lustigcover for A Season in Hell1945
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Alvin Lustigcover for Federico Garcia Lorca’s 3 Tragedies1949
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Alvin Lustigcover for Tennessee Williams’Camino Real1952
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Alvin Lustig, cover for Anatomy for Interior Designers, 1948
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Paul Rand and Bradbury Thompson were two of the most influential
designers of their era.
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Bradbury Thompson, pages from Westvaco Inspirations 151, 1945Monday, April 11, 16
Bradbury Thompson, pages from Westvaco Inspirations 186, 1951
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Bradbury Thompson, pages from Westvaco Inspirations 210, 1958
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Bradbury Thompson, pages from Westvaco Inspirations 216, 1961Monday, April 11, 16
A new era of advertising innovation and marketing began with the New York agency Doyle, Dane Bernbach in 1949.
DDB analyzed the client’s:- Important advantages- Distinguishing characteristics- Superior features
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Doyle Dane Bernbach ad for Ohrbach’s1962
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Doyle Dane Bernbach ad for Ohrbach’s1958
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Doyle Dane Bernbach ad for Volkswagen1960
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Doyle Dane Bernbach ad for Volkswagen1969
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Doyle Dane Bernbach series of advertising posters for Levy’s Real Jewish Rye1965
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Doyle Dane Bernbach public service ad promoting rodent extermination legislation1967
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Ad for Young and Rubicam Advertising1960
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Saul Bass, billboard for Pabco Paints, early 1950s
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Saul Bass’poster for Anatomy of a Murder
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Saul Basslogo for The Man With the Golden Arm1955
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Saul Bassmovie poster forExodus1960
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Otto Storch, art director, pages from McCall’s, 1961
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Otto Storch, art director, pages from McCall’s, 1965
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Otto Storch, art director, pages from McCall’s, 1959
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Otto Storch, art director, pages from McCall’s, 1961
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In the late 1960s, the great era and advertising power of magazines began to decline. Some of the sociological factors were:
TelevisionWomen’s Liberation MovementVietnam WarProtestsEnvironmental Concerns
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Dugald Stermer, art directorcover for Ramparts1967
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Bea Feitler, art directorcover for Ms. magazine1972
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John Alcorncover for a phototype specimen book1964
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Herb Lubalinlogotype design1960s
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Herb Lubalin was a typographic genius who used humor and elegance in his work. He created beautiful typographic visuals and
called them TYPOGRAMS.
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Herb Lubalinposter announcing Davida Bold typeface1965
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Herb Lubalinpages from Eros1962
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Herb Lubalincover for U&lc1974
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Herb Lubalintype specimen page from U&lc1978
Monday, April 11, 16
Herb Lubalintype specimen page from U&lc1978
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Herb Lubalin, pages from Eros, 1962Monday, April 11, 16
Herb Lubalincover for Eros1962
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Herb Lubalin, pages from Eros, 1962Monday, April 11, 16
Herb Lubalin, pages from FACT, 1967Monday, April 11, 16
Herb Lubalin (designer) Pablo Picasso (lithographer)section opener for Avant Garde magazine1969
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Herb Lubalinad for Avant Garde’s antiwar poster competition1967
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George Loissubway ad poster for Goodman’s Matzos1960
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George Loisad for Coldene1961
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George Loisad for Wolfschmidt’s1962
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George Loiscover of Esquire magazineMay, 1968
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George Loiscover of Esquire magazineApril, 1968
This famous cover depicts Heavyweight champion Muhhamad Ali as St. Sebastian.
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